Guy Kawasaki was one of the Apple employees originally responsible for marketing their computer line in 1984 (Wikipedia.) Today, he's a Silicon Valley venture capitalist who has worked with some of the world's largest brands.
And as it turns out, he's a major automotive enthusiast. In this episode, Guy and Michael talk about his recent car buying journey, which provides amazing insights into what a world-class marketer observes as they navigate the buying process.
He also shares his wisdom about where the digital retail landscape is going and what dealers can focus on to remain relevant in the marketplace. For example, what would happen if Amazon purchased a company like Carvana? What would dealers do in that scenario? Tune in to find out.
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