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Episodes (409)

Episode · 3 months ago

Michelle Denogean: Increase Productivity And Sales Using Technology

Michelle Denogean, CMO at Roadster, is no stranger to the tech industry. From working with popular online dating platforms to real estate and now automotive, Michelle's understanding of what moves consumers to action helps thousands of retail auto dealers across the USA and Canada.

During our conversation, Michelle provides practical ways that car dealers can leverage technology to increase productivity and profitability. We explore how dealers can implement technology solutions more effectively and how to measure the results.

In our exclusive DPB PRO segment, available to my private FB group (https://www.facebook.com/groups/dpbpro) - I ask Michelle how to justify more technology in an already tech-heavy industry. Be sure to join the group to get that answer!

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/michelle-denogean

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

 

Episode · 3 months ago

Open Conversations About Diversity Can Unify Us w/ Kerri Wise

When you're not the majority, you have to think about altering your perspective to fit into the widely adopted norm.

While seeing things from another person's point of view is a valuable business trait, it also represents a significant setback regarding diversity and inclusion in the workplace.

Open conversations about diversity and inclusion in the workplace can help heal generations-old wounds while creating a culture that allows all to achieve success.

Listen as Michael and Kerri Wise from TrueCar discuss diversity and inclusion in the workplace in an open, caring, and honest way. Examine ways to have the same level of tender conversation with those in your circle of influence.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/kerri-wise

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Episode · 3 months ago

Kerri Wise: Why Diversity And Inclusion Matter

2020 has been a year of civil unrest. We've witnessed protests and riots, all of which stem from a lack of empathy and understanding. The unfortunate side effect is the barrier of ignorance and not knowing how to approach diversity and inclusion at home, at work, and play.

Kerri Wise, the VP of communications at TrueCar and Cofounder of WOCAN (Women of Color Automotive Network), is a tremendous advocate for helping the retail car industry understand this sensitive topic.

In this episode, Kerri and Michael tackle some sensitive topics to break down the stigmas associated with diversity and inclusion. They demonstrate that you can have a productive, constructive, and fun conversation that lifts and illuminates, rather than divides and fuels anger and hate. Pay close attention to Kerri's wisdom about leadership, diversity in the workplace, and what you can do to be more inclusive at your dealership and in your community.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/kerri-wise

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

 

Episode · 3 months ago

Michael Cirillo: The Secret To Attracting Rapid Growth

In this episode, Michael provides a logical and straightforward breakdown of attracting more of what you want in life.

Whether it's better relationships, money, love, happiness or fulfillment, the secret to getting more of what you want is in your proximity to those things.

Generally speaking, car dealers or car salespeople are looking for quick tactics to help them get more sold units. This episode is about thinking through the actions required to make that happen - it's about bringing oneself into proximity with the things they want.

If you're wondering what you can do to accelerate the growth of your career in the car business, listen to this episode of The Dealer Playbook podcast.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/proximity

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/