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Episode · 6 years ago

DPB 041:How To Increase Website Conversions w/Tim Paige

 

“The Dealer Playbook” podcast session 41 is here and your going to love this one! 

 

In today’s session team DPB is talking about getting more conversions from your website with the master Tim Paige.

 

Tim Paige is proud to be the Conversion Educator at LeadPages. An experienced marketer in all forms of media, 

 

Tim spends his days speaking to the most successful marketers across multiple industries, and sharing his findings with business owners who want to increase their marketing results. 

 

You may recognize Tim’s voice from the dozens of webinars he has hosted at LeadPages or from LeadPages official podcast, ConversionCast. In his short time at LeadPages, 

 

Here is a quick preview of our conversation with Tim Paige.

 

Traffic is not hard to get.

 

When you talk with a lot of dealers they are focused on “getting more traffic” to their website when in fact the primary focus should be converting more of the traffic you have now.

 

It is not hard to get more traffic. You can buy it and use many channels to boost your sites unique visitors, but if they are not opting in/converting to a lead, whats the point? 

 

Tim reviews several proven strategies you can start doing on your site that will automatically increase your sites conversion rates. 

 

A coupon is the worst way to generate a lead.

 

A coupon is a coupon. Everyone has them and in the end they provide really no value and don’t solve any of your target customers problems. 

 

Whats in it for me? That is all that is on your customers mind. What your store can do that solves their problem. 

 

Tim dives into how you can use that to your advantage to generate more leads from your website. 

Create a lead magnet.

 

A lead magnet is what you are going to offer your site visitors instead of coupon. Your lead magnet is resource that will help your target market solve a problem they are having. 

 

Tim breaks down what a “Lead Magnet” is and gives several examples you can use right away. 

 

Get more great information from Tim Paige

Check out Tim’s podcast Conversion Cast here. 

 

Get signed up for Tim’s FREE weekly webinar here.

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Episode · 6 years ago

DPB 040: How to Build Trust with Your Marketing w/ Greg Rollett

What does it take to build more trust through your marketing? Join us as Greg Rollett from Celebrity Marketing shares insights into how you can get the most out of your dealership marketing and build more trust with your target audience.

Greg has a client list that is likely unrivaled, boasting a list of clients from Brian Tracy and Tom Hopkins to Coca-Cola and Miller Lite. He spends his time helping companies achieve higher results through their marketing efforts. 

When you listen to the show, it's very clear that how passionate he is and that's for good reason. What he talks about works! It works extremely well!

Many dealerships are struggling to get more from their marketing efforts, and that's likely because there isn't enough trust between your business and the public. That's why Greg suggests that through your marketing you can convey a message to the public that will change their perception of your store and bring greater results.

Connect with Greg:

  • www.celebrityexpertmarketing.com
  • Twitter: @gregrollett

 

Episode · 6 years ago

DPB 039:Why You Should Unify Your Marketing Efforts w/ Glenn Pasch

On this session of “The Dealer Playbook” podcast we are talking shop with automotive industry thought leader Mr. Glenn Pasch. 

Glenn is the CEO of PCG Digital Marketing a full service digital marketing agency and also a partner at PCG Consulting. Both companies are dedicated to going the extra mile helping auto dealerships stay ahead of the curve when it comes to your dealerships digital strategies and processes. 

In this session Glenn dives into the disconnect often found between auto dealers and their 3rd party providers and the problems that go along with that.

Here is a quick preview of what you will learn more about in our conversation with Glenn Pasch. 

What does it mean to unify your marketing efforts in your auto dealership?

Whether it is your online marketing or traditional off line marketing it is crucial that all of your channels are pushing the same message. 

When a customer is on your dealerships website is the message and marketing you have there consistent with what they will see when they physically come into your store? Or are you confusing them and making them think they are in the wrong place. 

Are you making it easy for your customer or are you scaring them away by having inconsistencies or even visibility issues when it comes to the message you are trying to convey for your dealership?

It is time to start thinking like a eCommerce business. 

Replicating your off line traditional marketing with your online marketing. 

When it comes to really knocking it out of the park with your marketing efforts it is important that your online and offline marketing efforts resonate with each other. 

Your online strategy should be exactly like your offline/traditional strategy only difference is the channels you are using to distribute them. 

Is your radio or TV commercials message visible and the same as on your website?

Is the message on your website the same one the consumer will see when and if they decide to stop into your dealership? 

By not making sure your messages replicate across the board on all channels you are not being transparent and most likely you are hurting your credibility. 

What are the first steps to unifying your marketing message and efforts. 

With most automotive dealerships partnering with several different vendors for their marketing efforts (for example - SEO, Adwords, direct mail, radio/TV, website provider, etc.) the first thing you need to do is get them all together and all on the same page. Your page. 

Review with them on a regular basis what your message is for that month, quarter or whatever time period you wish to run it for and make sure they open the lines of communication between each other to ensue your message is consistently the same. No matter what the channel.  

Connect With Glenn Pasch

Glenn’s Blog http://glennpasch.com/

PCG Digital Marketing website http://www.pcgdigitalmarketing.com/

Glenn’s Twitter https://twitter.com/GlennPasch

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

Episode · 6 years ago

DPB 038: How To Win The Game Of Googleopoly w Sean V Bradley CSP

Welcome and thank you for taking the time to check out session number 38 of “The Dealer Playbook” Podcast! 

In this session we have our first repeat guest since The DPB Podcast launched last April, Mr. Sean V Bradley CSP the CEO of Dealer Synergy and author of the new book “ Win The Game Of Googleopoly”.

Our Guest

As an international speaker, consultant, trainer, and entrepreneur, Sean V. Bradley, CSP, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi-million dollar automotive dealerships, Sean’s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean’s clients outside the automotive sales industry include major label recording artists and professional athletes.

What is Googleopoloy? 

Google has 67% market share of search and is the number one search engine world, and what is crazy is the number two search engine is YouTube which is owned by Google. So it is safe to say that when it comes to online search, Google has the Monopoly. 

It is safe to say that everyone has heard of and or played the board game Monopoly and knows exactly what the object of that game is which is to lock things down! Control the board. Own it all. 

That is the same idea behind “Googleopoly”.  It is about accomplishing that same kind of domination but on the search engine Google rather than the board game Monopoly.

If you are a front line car sales professional, a internet director or the dealer principal him or herself, if you are looking to build a audience and gain visibility you need a “Googleopoly” strategy. 

Here is a quick rundown on how to execute a successful Googleopoly strategy that Sean V Bradley breaks down in this session. 

1. A Website Properly Optimized 

It should be a no brainer that a automotive dealership has a fully optimized website in todays market but where a lot of so called “automotive sales professionals” are missing the boat is by having their own personal website. 

It is not just about having a website but more so about having a AWESOME website with the onsite SEO executed properly.

In todays market you are not player if you do not have a website and your home base for your “Googleopoly” strategy is your website. It doesn’t matter if you are front line car sales professional, you need a website just as much as a entire dealership in todays market place. 

2.Video Seo 

Online video creates superstars! There is nothing more powerful when it comes to getting noticed as online video and YouTube (which you know is owned by Google) is the number second most popular search engine in the world as well as one of the top 3 most visited websites in the world. 

Video is 53% more likely to be clicked on in a search engine and not only that Google is looking for YouTube videos optimized properly so your chances of indexing and ranking on page one of Google are much higher when you use video. 

3.Social Media Optimization 

 

Social Media is another very important piece to your “Googleopoly” strategy. We all know by now the importance of social proof and the roll it plays in selling more cars but are you maximizing on its potential to help you dominate Google? 

There are several social channels that if optimized properly can contribute tremendously to your “Googleopoly” strategy and Google page one domination.  

4.Online Reputation Optimization 

 

Think about when you are booking a hotel out of town or ordering something you have never purchased before from Amazon, what is one of the first things you do? You got it, you read online reviews. 

Online reviews have become such a major decision and influence factor in todays market place it is impossible to ignore them. Not only are reviews a big part of the purchase/decision process they are also a major part of a “Googleopoly” strategy. 

Learn how to leverage your dealerships reviews and testimonials to help you dominate page one of Google. 

5.Mobile Optimization 

With 50% plus of all web traffic coming from mobile devices it is crucial that you make sure your website is optimized for mobile search. 

Just because your “desktop version” of your website is ranking and indexing with Google, does not mean when someone searches the exact same keywords on Google from their mobile device that your site will rank the same. 

Do you know the difference between a “mobile website”, an “mobile adaptive website” and also a “mobile responsive website”? Do you know which one Google recommends?

6.Focus Sites/Micro Sites

If you are a Hyundai dealer in Maryland, a great example of a focus/micro site would be HyundaiSonataMaryland.com where you could post videos and other content about the Hyundai Sonata and how/where to buy one in Maryland. Make sense?

Here is another example. Lets say you are that same Hyundai dealer in Maryland. HondaAccordMaryland.com would be another example and on this site you would post content that is focused on why you should buy the Hyundai Sonata instead of the Honda Accord. 

Connect With Sean V Bradley 

Check out the “Googleopoly website here http://googleopolybook.com/

Get Your copy of the “Googleopoly book here http://googleopolybook.com/product/win-game-googleopoly/

Connect with Sean V Bradley on Facebook here https://www.facebook.com/seanvbradley?fref=nf

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

 

Connect with Robert Wiesman on Twitter here.