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Episodes (409)

Episode · 6 years ago

Subi Ghosh: Building A Successful Dealership eCommerce Department

  Just because things have always been done a certain way in automotive, does not mean we have to continue doing things that way.

 

Subi Ghosh

 

 Welcome back and thanks for checking out 'The Dealer Playbook" podcast session 17. We are so glad you are here!

 

 We are extra excited for todays session and know you will get a lot out of it.

 

 Subi Ghosh VP of Marketing for Dealer Authority has been knee deep in auto dealerships eCommerce operations for 6 years at the time of this podcast. 

 

 Subi is the first female guest for "The Dealer Playbook" and she is a wealth of knowledge when it comes to internet sales at the dealership level. 

 

Building From Scratch 

 

 Prior to joining forces with brilliant automotive marketing mind JD Rucker and his new company Dealer Authority, she implemented ground up strategies to take their internet presence and sales to new levels. 

 

 Without further to do, grab a pad and pen, shut off any distractions if possible and lets dive into this session of "The Dealer Playbook" 

 

 What you will learn more about in this session 

 

  • The importance of a mission statement for the team
  • Launching a internship at your dealership 
  • The key benefits to launching a internship in your dealership
  • Again the importance of continual education (starting to see a pattern?)
  • Tips for building a successful eCommerce department

 

 All of that plus some more bonus nuggets tossed in!

 

 Be sure to check out what Dealer Authority has going on at their website

 

 http://www.dealerauthority.com 

 

 Be sure to connect with Subi on Twitter 

 

 @subi101

 

 You can also engage with Subi Ghosh via email right here

 

 subi@dealerauthority.com 

 

 Let us hear it 

 

 This is where we want to hear your voice. We want your thoughts, opinions, questions, complaints, whatever you feel like saying, drop it in the comment section below. 

 

 Make sure you are signed up for the 'The Dealer Playbook" to have the latest episode dropped off right in your inbox. 

 

 See you next time!!! 

 

 

 

 

Episode · 6 years ago

Grant Cardone: Why Car People Hate What They Do - Pt. 2

 

" If your not gonna tell the world how great you are, then go home"!

Grant Cardone 

Back for the second and final installment of " The Dealer Playbook" podcast sit down with international sales expert Grant Cardone. 

 

 Picking up where he left off Grant is on a roll dropping "power bombs" of value and have a great time doing it. 

 

 This is the conclusion to our sit down with Grant Cardone on episode 15. Be sure to check out the first installment if you have not already. 

 

 

In this session you can expect to learn more about:

 - Why car people hate what their doing

 - Why car people "hating their job" is dealers biggest challenge

 - Why managers should invest more in their people

 - Training your people in the right sequences

All that plus a ton of more valuable nuggets to help grow your business.

 Is your spouse asking you when you come home if you made the family any money?

 I am loving that! What do you think?

 What is selling to you?

 Your turn to sound off

 What do you think of Grants opinion in this session?

 Drop all your comments, questions, complaints, whatever you have below. We value and appreciate hearing your voice on the show and the topics.

 Get connected with Grant Cardone

 Make sure to get connected with Grant Cardone at all of the links below. Make sure to go to his site and get on his free weekly email tips. A no brainer.

Grant's Facebook

Grant's Twitter

Grant's YouTube 

Grant's Website

Make sure to get subscribed to "The Dealer Playbook" so you do not miss a single second of this podcast!

 

 Thanks for taking the time and tuning in!

Episode · 6 years ago

Grant Cardone: Why Car Sales People Hate Their Job

 "You are using so much energy to hate, that you can't create." 

Grant Cardone

 Episode 15 of "The Dealer Playbook" podcast is here and we are excited for our guest today!

 We are excite to have with us today New York Times best selling author and international sales expert Grant Cardone the CEO of Cardone Enterprises blasts off about 'Why Car Sales People Hate What They Do."

 Grant Cardone always bring 10X of energy to the table and is known for "lighting the fire under people's asses" by just telling it how it is raw and uncut. Right to the point.

 So in this session of "The Dealer Playbook" Michael and Robert sit down with Grant, get fired up, have some laughs, and hear some stories from his start in the car sales industry.

 Grant is on fire in this session and he drops strategies, power bombs and super valuable nuggets to blow up your business.

 Buckle your seat belt and listen to Mr. 10X the Master Closer Grant Cardone.

 In this session you can expect to learn more about:

 - Why car people hate what their doing

 - Why car people "hating their job" is dealers biggest challenge

 - Why managers should invest more in their people

 - Training your people in the right sequences

All that plus a ton of more valuable nuggets to help grow your business.

 Is your spouse asking you when you come home if you made the family any money?

 I am loving that! What do you think?

 What is selling to you?

 Your turn to sound off

 What do you think of Grants opinion in this session?

 Drop all your comments, questions, complaints, whatever you have below. We value and appreciate hearing your voice on the show and the topics.

 Get connected with Grant Cardone

 Make sure to get connected with Grant Cardone at all of the links below. Make sure to go to his site and get on his free weekly email tips. A no brainer.

Grant's Facebook

Grant's Twitter

Grant's YouTube 

Grant's Website

Make sure to get subscribed to "The Dealer Playbook" so you do not miss a single second of this podcast!

 Thanks for taking the time and tuning in!

Episode · 6 years ago

The Difference Between Advertising & Marketing For Your Dealership

Here we are at DPB podcast episode 14, and it has been all the back to episode 1 since we have just heard from Michael and Robert. 

 

 So in that case we present to you "The Dealer Playbook" podcast episode 14 "The Difference Between Advertising & Marketing For Your Dealership" featuring Michael Cirillo & Robert Wiesman. 

 

 Michael Cirillo and Robert Wiesman are two professionals who are obsessed about content! Online and offline they both love it all! 

 

 The misconception of things "moving fast" when it comes to the web for a lot of dealers is intimidating as well as overwhelming for most. 

 

 As stated above that is a "misconception". When it comes down to it the good news is it is really not that hard for a dealership to push through the clutter and make noise online in their market. 

 

 Make sure you download this episode now, and hear Michael Cirillo and Robert Wiesman talk more about.

 

Here is some of what you will learn today:

 

 - How to make your dealership unique online

 

 - What is marketing?

 

 - What is advertising? 

 

 - Creating a story for your dealership that people can buy into. 

 

 - How to leverage your OEMs marketing and advertising, 

 

 All of that plus so much more! 

 

Now it is your turn!

 

 Write your comment below and let Michael and Robert know your questions and they will do their best to respond to them all. 

 

 Make sure if you have not to subscribe to "The Dealer Playbook" podcast on iTunes or Stitcher and to please leave your feedback and comments below.