The Dealer Playbook
The Dealer Playbook

Episode · 6 years ago

Antonio Centeno: How Fashion Contributes to Selling



The Dealer Playbook Podcast is back with another new episode! 


In session 65 we are sitting down with Personal Style Consultant extraordinaire Mr. Antonio Centeno founder of Real Men Real Style a insanely popular mens fashion and style blog. 


The Importance of Your Appearance 


Like it or not the world has a tendency to judge a book by its cover you if you know what I mean, so it is important for you to present yourself in a style that works for you. 


Antonio gives some super helpful tips to figure out what style is going to work for you to help you accomplish your goals. 


The Truth About Beards 


A hot topic we see in forums and groups for sales people online is the whole facial hair controversy. 


Is facial hair ok or is it a professional No-No? 


Antonio delivers the truth about beards and other facial hairs. 


The Best Shoe For The Job


Like the topic of facial hair the best shoes for the job is another topic that sees a lot of chatter. 


With shoes being one of the first things people notice an abundance of people judge the whole book just by the shoes so its important your shoe game is tight! 


In the dealership life not only do your shoes have to look good they need to feel guide and perform good on that black top right? 


Antonio gives some great advice on selecting the right shoe for you that will get the job done. 


That is just the tip of the iceberg of what Antonio Centeno teaches us today. This session was a absolute blast and very educational. Antonio really knows his stuff and is always up for sharing it. 


More From King of Style Antonio Centeno 


Check out his site:

Real Men Real Style


Check out Antonios YouTube channel packed with over 500 video tutorials regarding Men’s Style:



Real Men Real Style YouTube


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Hey, before we jump into this awesome session of the dealer playbook podcast, because we value you so much as a listener, we have a free gift just for you. Head on over to the dealer playbookcom lead, and get instant access to your copy of the secret dealership lead generation blueprint. This is going to help you discover the six simple steps that will help you get more high quality car buyers, all on autopilot, and it's completely free. Head on over to the dealer playbookcom lead, and get yours now. Now back to business. This is the dealer playbook. Hey, there, what's going on? You're listening to session sixty five of the dealer playbook podcast, where every week we're having conversations with the some of the most influential people from inside and out of the automotive industry. My name is Michael Sirollo, joined by, y'all know them, Mr Robert Wiseman's going on? Hey Man, what's up? Yeah, I mean this is this is a cool one because it's a it's subject matter that we haven't had on the show ever. And you know, one thing that I'll that I'll say is, I mean there's going to be a lot of guy talk here. I mean a lot of what we're talking about as specific towards men's fashion with our guests today, but you know, you can take the same principles and apply them to yes, yourself as sorry, Ladies Lady in the outible. Ladies, if there is an expert like this for ladies that can talk this, what you're about to get into here, please hit a set on twitter. Yeah, deal playbook on who, because we'd love it. We'd love to get her resolutely. So our guest today is a gentleman by the name of Antonio Senteno. This guy's a very, very influential INFO marketer and we could have gone that route with him. But specializes in what's his website again? Real real men, real stylecom real man, real stylecom he is, you know, one of the...

...foremost experts on fashion for, you know, dressing for success. Yeah, he's a style consultant and so we thought, you know, it'd be really cool to bring him on the show and talk about ways that you can present yourself to get the most out of your sales career or whatever it is that you're doing at the at the dealership. But, Robert, you've been you've been connected to this guy watching, you know, and checking out his blog and stuff like that. Yeah, I originally got the guys Youtube Channel. You definitely want to check out. He's got five hundred plus video tutorials on there of awesome stuff, man, and that's where originally started following him, is from his marketing. You know, just watching his marketing and thought he was a great marketer and I was just looking at like his strategies and tactics in regards to that, and then I've really fell in love with this content and it's so good for like everything it you know, the whole you know business, because your personal brand is so much of you know, your style. We go into that a lot here. So stay tuned in this episode because you're going to hear Antonio demistify and dig deep on a lot of the questions that we know you have about how to present yourself, how to make yourself, your appearance, you know, really kind of kind of shoes where everything. We're going to dive deep on the beard topic, what kind of watches you should be wearing, everything. So stay tuned for this this episode in our sit down with Antonia's why you should be wearing it. Let's do it. Hey, Antnio, thanks for joining us today. You're welcome. Good to be here, guys. Yeah, we're really looking forward to this because it's, you know, subject matter that we we haven't really had on the show, actually we haven't had on the show at all, but something that we're very particularly interested in and I know is going to go a long way for those that are listening in. But I want to kick this off...

...with a question to you. You know, I've attended a ton of different, you know, business seminars and, you know, wealth seminars and all those sorts of things in the past. You know, very, very much so invested in the concept of personal growth and all those sorts of things, and there's one particular topic that always comes up, doesn't matter what seminar I go to, and it's it's the the concept of dress for success. And you know, there's a lot of a lot of, I guess, questions that I have for you that I know are our listeners will have as well, that we were hoping you can kind of address and demistify. I guess the first one is, you know, for me, the first, I guess, business seminar that I attended. They they talked about the importance of being clean shaven, and I don't know if that was specifically directed at the the type of business that I was getting myself into or the type of sales that I was getting it at myself into, but at that time I had a pretty big, delicious looking beard and it was a hard thing for me to to shave that thing off in my own pursuit of whatever my definition of success was at the time. But you know, what I found is that it did actually have an impact on my ability to sell. I want to turn this over to you because I know beards. We're going to jump off right into this topic. Beards is a is a big thing right now. They've kind of come back in, you know, Roberts kind of sport in this this manly mountain beard going on right now. What's what's the consensus on that? I mean what, what kind of do you have any conclusive information? Yes, beard or no beard? What are you finding works? All Right, Michael, let me go ahead and that's it. That's a great place to start, because it's a trend and so a lot of people in sales, I know you guys are staying up on you know, you see what is popular and you also feel a little bit of pressure and you want... try it out. But what you so the answer was actually in what you said Clean Shaven. So the association and for a long time has been if you are if you have hair on your face, you are not clean. And my friend Eric over it beard brand. He has a big issue with the word clean. He has built an intakes on shark tank and the guy has built an entire business on beard products and he he likes to call it fully or completely shaven, not clean shaven. But there is still an association and it is out there. Some people feel that if you've got a beard you are in some way dirty. So that's the issue with beards. Isn't that you are dirty or that you are clean. It's simply that they're polarizing. And so it's kind of like if you're in the Chicago land area and you're a Green Bay packer fan, you don't wear a Green Bay Jersey and try to sell cars in Chicago. You're it's going to be now some Green Bay fan will probably say, man, you're friggin awesome. I love how you go against your I love how you go against the crowd, but if you do that, you're just going to polarize and people are going to be you as this guy like it's going to be. It's too polarizing do so. You try to reduce the polarizing things that you you try to set things up for success and if your job is to sell and be the number one salesperson, you want to eliminate anything that's going to cause sub basically subconscious distrust, and beards, unfortunately, are one of them. Sin With mustaches. Okay. So, but how does that tie back to because another thing that eyes, that I think a lot about style, though, is it's so important. Could and in a topic we discuss here a lot is about personal branding, and your style was huge with your personal brand. But I see what you're saying. It's like it could turn some people off, but it might not turn other stuff. You know what I mean? It might not so exactly. There's a guy in Austin, or I've even seen a lawyer, I think in Portland, and the guy is completely covered with tattoos...

...and piercings that works for those towns and he's the lawyer for the ant. You get caught with weed, you go to this guy and that is the message that he's going for and that's how we standing out from the crowd. So if you are the bearded you know, the bearded dealer, you know, you go for it, but understand that is part of your branding and you've got to own it. Gotcha. Here's one that I have off the cuff that I see a lot of people asking about. Is Very important. So, Antonio, think about these guys. You know, whether they're established or not, they're on their feed a lot. Some of the newer guys are outside. They're stumping around in Chicago winters and then you know the or Texas Summers and stuff like that. What is the your feet, man, they start aching no matter what shoe you have. From your perspective, I would really like to hear the Conton what shoe you would wear if you were in that terrain. Well, one, I would have probably a variety of shoes, so it would be something you keep two or three at work if you're in Chicago for the weather and actually rotating through shoes in a day, because what really happens is you start to get moisture build up in in a you know, it's a hot, humid day in Chicago. Or out maybe on the northeast coast. And Yeah, you want to be able to rotate through shoes. You do want nice shoes, though. People were look at shoes and they're going to look at accessories and they're going to quickly measure you up. So if you're selling BMW's, you don't want to be running around in a fifty dollar pair of shoes. Your customer, he may not dress so, you know, he may, you know, be He may keep it, you know, a little bit lower key, but he probably is more he understands quality. He's buying a quality car and if he looks down at your feet and you're wearing something that's glued together and cost fifty bucks and his square toad, he's going to say, you know, can I really trust this guy? Versus if you pick up something like Alan Edmonds or maybe you know Paul Evans, it really is finding a brand that works for you also making sure you get the right pair of shoes for your feet. Go...

...through and go into a store, try on multiple brands. They all fits you differently, and practice wearing them. I think sometimes people are pretty darn soft. Honestly, when I was in the Marines, you know, we throw on a rucksack and you go march thirty miles and that's when your feethood hurt. You know, it's and I understand being up all day. Well, yeah, dude, but don't some of those like with the wooden bottoms and some of those really, really nice shoes that are beautiful and constructed great, like walking on pavement and walking on like you know, it's different than walking through an office all day. But then when you're walking on blacktop and grass and all that is there. Like any particular brand. My favorite go to, and I'd like your opinion on this, was the Coalhan Santa Barbera'd get him in the tans and the blacks over and over again. Like looked good, comfortable, air macx like are and it felt good on the foot. Well, I would say, I mean if you feel good about them and if you can make a knowledgeable decision that they do look good, that I would say go for it, and that's the way that I like to teach. There's an infinite number of decisions you'll have to I mean men are around the world will have to make when they get dressed, and my thing is you need to focus in on fit fabric and function. And if you understand those three things in men's style and just to apply them to your shoes. Do they fit you properly? Do they feel good? It sounds like they passed that. You know are do they function properly? If your job, and I don't know what type in this case, what you were selling or we were always selling something, if they actually fit, you know, if they function right for your position, then great. And when I say fabric like, what I mean is the overall by the best you can afford. And you want to do that in the difference between sewn up shoot shoes, shoes that are actually sown, versus shoes that are actually glued is going to be simple. You can get them resold, rebuilt and over the long term you're going to get more value. But you're right. Some men they are simply going to want a brand that has everything that you talked about.

But you just need to own it and you need to make sure it fits right. I mean, if you decide to be running around in a pair of Air Jordan's and that fits your style and you actually you're dressed, great, but you got this flashy pair of Air Jordan's and you're a young guy and you you are a Chicago Fan. You you can make that work for you and people are going to remember and I'm that that is stylish and you can even measure. Hey are I don't remember the guy's name, but man, he was running from point to point, he brought me water and he was wearing those Air Jordans. I think those are like. Those are so overlooked. Everybody's always talking about ways to stick out and spending a lot of money marketing whatever to do so, but little things like that, if you just have the have it in you to take that chance, like they can go along way and today, more than ever, they're accepted. But you said fit. So my opinion, let me ask you this, if I'm right here, is that the fit is is everything, like it's more important than that. Then you have this you know, great fabric shirt on made by the you know, high end designer. Everybody knows it and it's you know, the style was great, but if it fits you bad, it's like worse than having something cheap on that fits you good. Right, it's close. I compare it to it to a stool, and in it still has three legs. Like I said, fit, fabric and function. And fit is the first leg of that stool that I would say you need to have on there and the last one if I had to lose on quality of the material in build and if I if I was a little bit off in the function. The fifth, though, I do not compromise on. And there's, you know, from the practical concern of if it fits you, you will actually be able to move easier and it just simply looks better. It makes you look healthier. A lot of guys spend time in the gym or there in the best shape of their life and having something that fits you is going to make you look great. If you're in bad shape and you've got an extra, you know, on five and twenty thirty pounds around the Midsection, well, the act, if you've got something that fits you and...

...does a good job of hiding that, it's going to make you look, you know, better, healthier and therefore more trustful. Okay, so I've got a question here. I mean it's kind of off of the topic of what we've been talking about, you know, the fit, fabric and function, but I mean with you know today, in today's, I guess, society, as you know the millennials are coming up and we try and be as as non judgmental as we possibly can. How do we approach this topic of your appearance matters without, I guess, offending people? You know what I'm getting at? I mean I feel like people are like, look, I've got, I've got. I'm just going to throw it out there and for those of you listening, and I'm not suggesting that these are my opinions, I'm just throwing it out there because I see a lot of it. You know, hey, visible tattoos or length of hair. We've already addressed the BEREA thing, like they're like that. My opinion with that. But I say with that is it's you know, we don't make the rules, you just learn how to play the game and, unfortunately, like those assist salad well, I feel like you know, I've even had this, this conversation with my own team. There's the two varying schools of thought and that's why, Antonio, I'm interested in your perspective here. There's the the perspective of Hey, look, people are becoming much more accepting. It doesn't matter what you look like. Everybody's a good person. Yeada Yada, Yada, let's all hold hands and sing Kumbayah. There's the the other school of thought, which, I will admit, is kind of closer to what I believe in what you just said, Robert, which is hey, I didn't create the rules, but for some strange reason in the in the universe, we just naturally feel more open with somebody who presents themselves well. You know, I'm a big sit away that we consider. Well, yeah, exactly, I'm a big suit where I there's nothing bet like. I tell people I was born, born wearing a suit and that I'm going to get my wife... sew me a para suite Jammas so I can sleep in a suit, you know. But, but so, that's kind of my school of thought. I really enjoy it, I like the way it makes me feel, etc. How do we approach this topic, especially in this this you know, in the auto industry, which at times can be very controversial? How do you approach that topic? Look, I'm not judging you, I'm just telling you, but this is what I am judging you and I'm going to be straight up here. So what you know? What the kill radius of an m sixty seven grenade is? To have no clue. It's fine, it's five meters, and if you can't throw that grenade five meters, I don't want you near me or going a foxhold with me, close to me, because it's going to kill both of us. And if you hold onto this PC belief that looks don't matter, when you chose your mate based off of how they looked, when you made a decision to cross the street because the Guy Walking towards you look like he may be high on some type of drug, you're ignoring reality and that's why I don't focus on opinions here. I bring up the signs. I've got a, you know, evolutionary biology degree from Cordo college and that was my background. In my experience in the Marine Corps is in something you would think that it shouldn't matter how a Marine performs or how a soldier or it shouldn't matter how he looks, but they are. You know, the halo effect, which is where we associate good feelings, you're bad feelings based off of simply how somebody looks. came out of the milita. was called the halo defect and Thorndyke talked about this in the S and for over a hundred years they've been doing we've got hundreds of studies, I cite many of them over on my site, about how this is a real phenomenon and we want to believe that we shoot. I mean it's something we try to say and it feels good, but it is not reality. And I was just reading about, you know, the protests on Wall Street, the Occupy Wall St and the guy was saying that he worked there and you know what, when you wore a suit, you walked right through the police barriers. If you weren't wearing a suit, they stopped you.

Now, how did they make that decision? Based off of looks, based off of presentation? And if a man wearing a suit cross Jaywalks, three times as many people will follow him, versus if he's dressed like a slob. If a man falls down and he is dress, he looks like he's having a heart attack and he's dressed like a homeless man, people walk right by him. If he's dressed in the suit, people stop immediately try to help him, not find out what's going on. That's the the world, that's the world we live in. I'm not proud of that. We do judge. I mean I've got, you know, three I got four kids. I want them to live in a great world, but I also need them to understand that gravity is all exactly. Gravity is not a theory. You know, this is a law and you know you've got to understand that. Yeah, you're going to if you if you fight this, you're going to lose. I agree. I think anybody that's it that, that's it out there agree. You like not to, but it is. It is the way it is. So it kind of goes along with you know, I say stop moving against you know, stop moving in the opposite direction. On the money and in the context of what we're talking about today, it's like, look, if you want to like you said, Antonio, if you want to be number one and you want to achieve your definition of success, and if that has to do with building trust making money, then stop fighting against it. Stop Me. You know, I guess what the political correctness of everyone's a good person. It's like, look, they might be a good person and, like you said, it's it's I you know, I mean I'd love to to have people not be so judgmental, but appearance does really affect how people treat you and what kind of an affinity or not, but they have with you. So if that's the case, moving the same direction as the money. Stop fighting against it exactly. Hey, Antonio, what about the like the ability can is it possible for the guy to be overdressing that we talked about BMW? Of course you're talking the higher end cars. Is One thing, but let's get down to somebody that's working.

You know that guy listen in that works at Kia. You know the girl listening that works at Ford, like you know, you know what I mean. Like how what can you adapt? Can you adapt from your customer? Do you take anything from that or, you know, going into that, how do you design your style? Yep, and that's where the function comes into it. So, and it's you have to remember who you are and what you're trying to do, but also pay very close attention to your audience. So I was just talking to a gentleman. He's going to be going to a conference. It's a actually a plant based. You know, talking about holder. I forgot the word holder culture. Whatever you know, but basically is a lot of landscaping. In that case, he's not going to want to wear a threepiece suit, he will not connect with his audience. On the other hand, he's a lawyer and he's talking about GMOs, so he definitely he want. You know, he's already talking about a controversial subject and he needs to be presented in a way that he doesn't betray the expectation of the audience. That's the big thing. If if you've got you guys have Robert? You guys have any kids? Or Yeah, we both do. I have two boys, he has two boys and a girl. So you walk into an emergence room at two o'clock in the morning and your immediately your son's your kids are sick and they've got a fever and you're looking where's the doctor, and some guy comes out. You always twenty five, but he's wearing torn, torn, tight eye shirt, shorts. Say I'll take the kid, I'll take a look at him. Now you could have it, he could have a degree from Harvard, but unless you got that white jacket on I have, you have betrayed my expectation with my most precious, you know, with my child, and I'm want to I want to see your want to make sure you're not some random guy just on high you know, walking around the halls? Yeah, good point. I mean we do. We did. The jacket makes it happen. That's the key. We've all got a uniform and in the military it was very clear what that uniform was and what the rank signify. We have those same things in the civilian world. They're just a bit more subconscious. So when I expect to meet a salesman, I have a certain expectation of what he's going to look... Now, if you're selling, you know affords, if you're selling you know BMW's, you're selling you Mercedes, that uniform is going to change based off of not just you know the the area you're at, but also your clientele. So what tips? Before I know you get we got to wrap this up, but I like where that's going to should I want with this while. What tips can you give on them? Determining that just some quick ones, like feeding off the the individual and knowing that you're kind of in the right you're not too too fresh, but you're right in the just right zone. So you know a number of things you're going to take into is one. You want to look at your environment. Obviously, if in Chicago you're going to have. You're going to have the weathers. You're going to be out there when it's cold. You know it's good you. So you want to still present yourself well, but you don't want to be shaking. You don't want to look like you're ill prepared. So pay attention to that environment. Also look at, you know, the city you're in. There's a difference between if you're in downtown Chicago or if you're going to be maybe in highland park or you're going to be out, maybe out in Joliet or something like that. So it was a little bit different feel for those areas. Or if your day, if you're outside of the city, in you're in Evanston, Illinois. So that goes into you'll be able to dress down at the Mercedes dealership in Evans that you know, versus, you know, if you're in downtown or if you're in New York City. So all that goes into it. Then you start to bring in what type of message do you want to send in are you know, if you're, you know, a starting if you're starting at the bottom at the dealership, you're not going to be wanting to work cuff links. You also have to pay attention. What are the people in the company going to be thinking of me? Do? Are they going to think on pompous, and I'm sure I'm a little bit, you know, because I'm out dressing them. So pay attention what the unspoken dress code is at the company and you can stress very similar even if your company does have a dress code, you could actually take your clothing and get it adjusted to fit you, and that would be something. Most people never go that extra mile and have that done. Then you want to, you know, pay attention to, like we talked about, what...

...the way your customers are dressing. Look around see what the average especially the people that are the best customers. How were they presenting themselves? How do they like to be addressed? I would say always have a sports jacket and maybe a change of clothes so you can dress up, because you may not always find yourself on the lot. You may be called into a meeting with, you know, company exacts that come in from Toyota and they're dressed in suits. You at least want to be dressed, you know, be able to take it up to another level, Y ish. So you want to be flexible there. And you mentioned change in the shoes. And stuff too. So like you got to be like Mr Rogers, changeing twice a day. They're at the dealers. But make sure you say there's letters. Yeah, you know, there's. Never there's not a when it comes to the extra mile and business. There's not a whole lot of traffic there and that's why that's the that's why some people like that seat and other people don't. And if it's too much for you to have that extra gear and to go that extra mile, then you're probably just not going to be that top one percent performer. Yeah, it's and I've even known people that have gone as far as having like a, you know, an electric razor and their top drawer that they can just kind of run into the bathroom and clean up real quick if they're getting a little bit scruffy or whatever. I have one last question for you to kind of add to this rapid fire. You mentioned accessories. Is the does the size of your watch matter? I wouldn't say the size of your watch, I would say it matters for some, because that is a so if you were on a high end car dealership, I mean if you look at what did BMW start off as? What type of what I almost gave it away. What, what did they manufacture? Wasn't a motorcycles first or something? Didn't this? Airplanes when their place? That if you look at the logo, it's a propeller and yeah, it's and so and airplanes. I mean it's a precision instrument. If that fails and you go down, there's a you know that that's not a good thing. Yea Difference between the airplane in the car, but definitely, yeah, and,...

...but that's a precision instrument. And I would say the same way that people get wrapped around their cars and they love them, they give them names, the same thing with watches. So you want to focus in on a quality piece and you know, for a relatively small investment you can get something you know under you know, just a couple hundred dollars. That is respected once you spent and you get into if you happen to catch the bug, Gosh, there are watches out there that cost half a million. I'm not recommending that. You should probably be having to work in a dealership if you're make it, if you can spend half a million on a watch, but the point is, is it there. It is something that if you're going to go into, go into and become pet you know, understand it could become a conversation piece. So and so with that, thoughts on smart watches? I mean, there it's not something that's really a collector's piece. You'll get more compliments or more people will talk to you. A respectable yes or now it depends. I mean, if you're wearing it to grab it, if you actually enjoy the tech and you like being part of a movement, then sure. If you're a tech you're, you know, on your your side time, you're a podcaster and you know you're not just a guy talking about cars, but you love watches and you love to be part of the first generation. Would say the apple smart what you know, the Apple Ie, the eye watch or whatever it is, then sure, but if you're doing it thinking that's going to impress somebody, I would say no, not at this point, because that technology has not even come close to being perfected. Okay, hold on here, I'm just taking I'm excited to see what the brands are going to do with that. The accessory, as in like the watch band for the smart watches. I envisioned, like a lot of brands, stepping forward with designs for the I've got a friend up in Montana called the Strap Smith and he has just been bombarded with orders for for straps for from the Smart Watch. Sweet's amazing. Listen, guys, you got to check this guy out. Antonio man that not only is he, you know,...

...a master of style, he is like a marketing monster to just so you know, we did. We could have went that way with him, but thought that in this session this was the way to go. Where's the website where you have like five hundred plus plus block blog posts and videos and whatnot? Five hundred now we got fifteen hundred, fifteen hundred, we've got about we got about five hundred videos free on youtube, and you know it's something. Hey, email me if you're a dealer and you've got specific questions. I love creating content that addresses questions to people who are, for me, qualified leads. He's got great stuff. That's like how to roll your sleeve up the right way and sack that. Five or five different ways to do that and I give it to you a quick and short bites, but if you've got a specific question, just some emails. We love creating content for guys because I find that it's just a great way to build trust and to, you know, in the at the end of the day, create more sales with our courses and products. Love it. We're going to link to all of that in the show notes. But all man real style. That's right. Yeah, I love it, Antonio, thanks so much for being with us today, Robert Michael, appreciate it. Thank you, rock the bro Thanks and there you have it. That was real men, real styles, five founder and Tonio Santana. Michael, you like that? I could tell you like that. Would throw it in some quite less and hold on, I'm still trying to take off my smart watch over here. Throw back, throw back, but you go boss back on or whatever. Yeah, Bud Ebay, right that. Yeah, exactly. It's like, Oh man, I just bought this thing. No, so, yeah, I mean this this is a topic, like I said, I mean you heard me say in the episode I have conversations about this topic so frequently. You know, I like I like how he just kind of took my question there halfway through the show and chewed it up and spit it out and just was very candid and frank and said luck yeah, this is at we're absolutely judging...

...people and gave a gave some examples and he's not judging them from them as being a good person or a bad person, but just strictly from how how we perceive things and how we build trust with people. And so I really like just kind of that's who I want to solve my problem. Yeah, exactly, and so it's hit or miss, because it's we were talking, Michael, what's you want? Sometimes you want to turn off a certain type of person. Yeah, we're big and segmental. Work with exactly. I mean we're big and segmenting, and so you know, and and he addressed that rate at the onset, it's like, look, you need to dress appropriate for the audience that you're trying to attract. So if you're, if, I mean if you're, you know, in the context of Your Business, if you're running like a you know, I'm going to go to an extreme obvious example, but if you're running a tattooed shop, I mean fill your boots. Yeah, that's you're going to have a specific target audience. But if you're a BMW dealer and Mercedes dealer, you know there's there's also a specific target audience there and you need to make sure that you're presenting yourself to match your audience. So that's it, man, that was great. I had a good time with that. So check him out, get up, subscribe to him on Youtube and then also real men, real stylecom that was a bit he's got some great stuff and, you know, learns every day. Yeah, absolutely. So we're going to link you guys up in the show notes. Triple W DOTVD dealer playbookcom forward slash sixty five, if you can believe that, sixty five episodes in on our truck to a hundred episodes and beyond. But listen, check out the show notes. Would love comments from you and again, if you, ladies, have anyone that you know of that talks on this topic, but specific to the dates fashion. As to the dealer playbook on twitter, please absolutely hit us up at the deal with playbook on twitter. Until next time, guys, thanks so much for listening in. We'll talk to you data. See You.

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