The Dealer Playbook
The Dealer Playbook

Episode · 2 months ago

Brian Kramer: How To Modernize Your Dealership Process


Brian Kramer is the general manager of Germain Toyota of Naples and is the pioneer of the 100% paperless car sales transaction. His work has forged the path in assisting his dealership and others with the digital evolution. 

In this episode, Brian will speak about how to galvanize your existing dealership processes so that you can meet the needs of today's car shoppers. He'll also explain how he's leveraging companies like Carvana and Vroom to help his dealership adapt and evolve. 

Noteworthy topics from this episode:

2:30 - What do you mean by galvanizing existing processes?

3:54 - When did you feel that there is a shift coming?

7:34 - What are some things you consider on daily basis to demonstrate that leadership?

12:39 - How did you go 100% paperless and how long does it take?

20:10 - “Roll up your sleeves and get into the dirty work” attitude.

23:04 - Who are these “barbarians” that you speak of?

31:39 - What do you recommend dealers start working immediately to see this transformation take place? 

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