The Dealer Playbook
The Dealer Playbook

Episode · 2 months ago

Do Car Shoppers Want Online Car Buying? w/ Lissette Gole

ABOUT THIS EPISODE

Over the last couple of years, end-to-end car buying increased by 10%. Considering the average 1 - 2% annual increase that is common, this represents a surge in interest from car shoppers who are willing to forego the dealership.

According to Lissette Gole, Head of Automotive Retail at Google, that means 90% of dealerships are using some sort of hybrid car shopping model and should pay attention to the expectations of the customer moving into 2021 and beyond.

Here's the question: Do you think online car shopping will increase even further in the next 5 years?

For complete show notes and resources visit: https://www.thedealerplaybook.com/lissette-gole 

FlexDealer

You've tried so many different things with your marketing but the dots never align.

Your current agency sends you a fancy report but you have no clue what it means...

That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands.

"Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors

Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit www.flexdealer.com/website-audit 

In-Stream Audio Search

NEW

Search across all episodes within this podcast

Episodes (443)