The Dealer Playbook
The Dealer Playbook

Episode · 4 months ago

Chris Gronkowski: How to Grow Your Business in a Saturated Market


Former NFL Athlete, Chris Gronkowski, knows a thing or two about competition. Having played for the Dallas Cowboys and Indianapolis Colts, his wisdom about going "all in" has direct application to business. 

After his NFL career, Chris founded a promotional product company that would be well suited for dealerships! ICE Shaker produces kitchen-grade, stainless steel insulated bottles that are fully customized to meet business needs. He pitched the company on Shark Tank and now shares the parallels between professional sports and starting a company from scratch - both in highly competitive arenas.

4:13 - What are the most common misconceptions people have around NFL players?

9:20 - Did NFL training help to set you up to be more successful in business?

12:04 - Do you find there is a difference in how you have to coach in a professional or athletic setting?

15:16 - What led you in developing IceShaker and enter into such a competitive market?

18:01 - What is your process to turn a business idea into reality?

27:16 - Is ego the enemy in business?

30:45 - How did you go about building your website?

For complete show notes and resources visit: 


You've tried so many different things with your marketing but the dots never align. 

Your current agency sends you a fancy report but you have no clue what it means...

That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands. 

"Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors

Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit  

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