The Dealer Playbook
The Dealer Playbook

Episode · 1 month ago

Chris Martinez: Scale To 1,000 Car Sales


Is selling 1,000 cars per month even possible? Yes... yes, it is.

Chris Martinez is the Executive Director of Sales and Marketing at Jackie Cooper Imports of Tulsa and automotive best-selling author. 

His vast experience in growing profitability for dealerships is second to none, and that's apparent as he shares how he helped a single point Toyota store increase their sales to 1,000 cars per month and $400 million in revenue.

Listen carefully as Chris explains the key points of his process that you can apply to your automotive dealership starting today. 

Noteworthy topics from this episode:

1:52 - How does a dealership go from selling 100 cars to 1000 cars a month?

5:56 - How did growth look like for you?

9:40 - What kind of a process do you have around outsourcing tasks or work that doesn’t have to be done in-house?

13:40 - What is the biggest shift that needs to happen to “unclog the drain”?

18:22 - Shifting your mindset.

21:53 - What do you see the next 3-5-10 years going to look like in the auto industry? 

Enjoying the show? Leave a rating and review on your favorite podcast app!

Connect with Chris Martinez:



Connect with Michael Cirillo:





In-Stream Audio Search


Search across all episodes within this podcast

Episodes (463)