The Dealer Playbook
The Dealer Playbook

Episode 494 · 7 months ago

Damian Boudreaux: The Impressive Truth About Your Inner Power


Damian Boudreaux is an internationally-recognized speaker, consultant, and teacher in the automotive industry. His 30+ years of experience selling, training, and connecting with auto professionals across the US and Canada is the perfect recipe for those who are hungry to improve every area of their life. He educates and inspires folks to succeed by believing in themselves, the deal, their product, their company, and their service--one lifelong relationship at a time.

What we discuss in this episode:

  • There is a level of brilliance in each of us, that in many cases, goes unseen by others. We are taught to study what we don't do well and focus on what we suck at. 
  • Most people have everything they already need to succeed in life if they look intrinsically.
  • Your being must come before your doing!
  • At your essence and core is a beautiful soul that is gifted.
  • Damian explains that when you lose "it all, you realize you had nothing, to begin with." 
  • You can't hurt that which has nothing to lose.
  • When you tap into the magic already within you, everything flows effortlessly. When Damian works with high achievers, his first goal is to get them to see that people protect what they create. If you can get them to create an authentic understanding of who they are, you can't take that from them. We see examples of the outcome this level of understanding and clarity creates through individuals such as Ali Reda, who holds the world record for the most number of cars sold in a year. Damian helped Ali step so deeply into who he is, that it separates Ali from the rest of the car sales community.
  • Listen to the full episode featuring Damian Boudreaux for even more insights about how to step into who you really are!

Like this show? Please leave us a review here — even one sentence helps! Consider including your LinkedIn or Instagram handle so we can thank you personally! 

Thanks, Damian Boudreaux

If you enjoyed this conversation with Damian Boudreaux, please let them know by clicking on the links below and sending him a message.

The car business is rapidly changing and modern car dealers are meeting the demand. I'm Michael Cirillo and together we're going to explore what it takes to create a thriving dealership and life in the retail automotive industry. Join me each week for inspiring conversations with subject matter experts that are designed to help you grow. This is the dealer playbook. Every now and again you get to sit down with some pretty incredible people that work right here in the retail automotive industry, and every now and again you get to meet the people behind those amazing people, and I got to tell you I'm so excited to sit down with our guest today to learn about being a better person. Yes, you heard that right. You know, dpb gang, that we care about building relationships of trust. We care about laying a solid foundation so that we can go out into the communities with which we reside and serve and be amazing human beings who lift, who lift, who enhanced and enriched the lives of other people. That's exactly what we're going to talk about today. My guest, Damian Boudreau, is an internationally recognized speaker, consultant and teacher. He's an author, he is a trainer. He in fact coauthored, with Ali Rita, who's been on the show now, a dpb alum, a book titled How to sell a hundred cars a month. But you know, if we're being honest, we don't really want to talk about how to sell a hundred cars a month. We want to talk about what you need to do and how you need to behave and what you need to become in order to make results like that achievable. Damien Boudreau, thank you so much for joining me here on the dealer playbook podcast. Thanks for having me, Michael. I am so excited about this. I mean, you know, when you sit down with gentleman like Ali Rita, you hear the name Damien Boudreau, Damian Boder, and you go while, who is this? Who is this person? And then it just so happened that last year I had the opportunity to listen to you in the clubhouse APP which between you, me and the gate post. I think is one of the positive things that have come out of that APP is just the fact that I got to hear you firsthand and I went ah, I see, I understand, Damien the man behind the man, as Ali often refers to you. You know, when it comes to outcomes, I think people have become so outcome driven that they forget, but what does it take to actually achieve that desired outcome? And so as I've gotten to know you and as we've chatted, one of the things that's really stood out to me is that that seems to be the focus of you and what you teach.

You don't come in hot and say here's how you're going to sell six to ten cars, ten to fifteen, fifteen to two thousand and twenty thirty. You really focus on the core of what makes that individual tick. Is that a fair assessment? Yeah, yeah, because with any each one of us there's this level of brilliance that in many cases goes unseen by the human and they are so taught to chase after what they don't do well and study what they suck at because maybe they'll get, you know, dope they'll eventually become average and miserable at that right. But most people already have everything they need and if they just look intrinsically they get to see it. And then once they see it, now we can shine that up and we can start to make that and that's not about what you're trying to get and that's not about what you need to do. That's about who you are, and you're being must come before you're doing the tactics and the task and the strategies and the the the you know, the whole mental game right, because at your essence and core is a beautiful soul that is gifted. MMM. Now, let's take that seed and grow it, and that'll always get you to the next level. Is this something? Is this belief system, something that's been a part of you inherently? Did this develop over time? How did? I guess? What I'm asking here is, how did you become this way? How did you believe this way? Is it your upbringing? Lost everything? When you lose it all, you realize you had nothing to begin with, which is perfect. It's so when you're nothing, you look at the look this is all I am right. I'm I'm in my daughter's dyeing. My ex is kidnap my children and I don't know where they are. My electricity is out and I'm in a bathtub crying and it's a little tea light on the commode on the thing lighting up the room and I'm crying and I've lost what I think is everything. Now my daughter isn't dead yet, right, that like that's that's even on top of that, right, but I've lost ever and I never forget. I'm sitting there and I'm crying. I'm going you ain't not that, you are not that. You Ain't nothing but a neckd caged in a bathtub. You've to this is you. Better make...

...this work. You put it, make this work. This is you. And and at top moment had no idea that I had emotionally anchored to the fourth dimension of the quantum field, which is I'm nothing. Therefore, I am everything, with everything as nothing, and it's the most empowering place in the world. is now I no longer have to be impressive, I no longer have I no longer have to step up into a thing that says you can hurt me, you, you can't hurt me, you can't take anything away from me. And over the next three years I proceed to lose more and more and more and more, and that's when you realize, look, when you lose everything and it doesn't matter what you do, because you're not going to have anything. The only thing you have is being, and when you are who you are at your best in the value system that you have intrinsically at your core, that's all you need. From that, the things you do will match the things you are, and there's a magic to that. There's a magnetism when those two things are aligned, that there's this energy and all of a sudden the being and the doing aligne creates the having, the outcomes, and you trust the universe because the being is more than you need. You've been given everything. Wow, before you got here, you were given everything before you got to this planet, before you shot out of your Mama right somebody said here's everything you need. Keep it someplace, suck. You're just a little spirit up there, somewhere. You Go, wow, this is everything, everything you need. Put it somewhere safe. So you ain't nothing, you ain't got pockets, so you go right here and you put it in your heart. You shoot at and all of a sudden the world says this is important. The location you live, the girlfriend you have, the car you have, the place you live, the religion you are, the schooling you have, the the are you smart? Do you have good hair? Do you have big boots. Do you have the right this? Do you have do you have the right job? Do you have the right pedigree? Do you have the right teeth? And you start judging yourself extrinsically against nature and you say this is who I must be to think I am something. But everything you are was already gifted to you and you're looking exit outside and that's not where the magic is. The magic lives in you. When you tap into the magic in you, then everything else flows magically, effortlessly, magnificently. And so when I work with high achievers, my first goal is to get them to see people protect what they create. If I can get them to create, this is who I am. Can't thank it from them, you can't. You can't say that's not who you are. Bull Shit, I built it, that's me, I got that... And now they go in life and the next thing they do is everything they do matches who they are, and that's the essence of the manifestation formula which has been written about for years. Be Do have. I think about my moments of coming to the stark realization that I'm I'm nothing in nothing. You know, for me it was severe suicidal depression for the better part of a decade and really, you know what, what haunted me was that I felt like I had no reason to ever be depressed. Great upbringing, good parents, you know, born of goodly parents who did their best, immigrated from Europe to give us a better, you know shot. But for whatever reason, severe suicidal depression. And I can recall those moments of nothingness, sitting on the ledge of the cliffs in West Vancouver, Canada, looking down into the black ocean, saying today's the day and, similar to you, realizing at that crossroads that either life is not worth living or maybe, just maybe, something can be created here. And so I find it really interesting that this is where we start this conversation and from this point of nothingness and having a healthy understanding of the fact that the decisions and the choices you make today are going to have a compounding ripple effect on years and years and years to come, and that there's somebody listening to this, whether in the automotive industry or outside of the automotive industry, who just needed somebody to understand how they feel today by hearing what you just said, I think is is tremendous. Yeah, look, the divinity in the nothing is amazing because we look at I'm nothing and in the divinity of creation of the universe is huge. Is Huge, and now, being nothing, I can surrender to everything and just be and let life flow in the way it's supposed to. Yes, do I have goals? Yet I put it out there to the universe. I let the universe habit here, hold this for me. I'll be here, I'll be I'll be back for it later. And then I create the future self that needs to be that human to accomplish that dream, that...

...goal, that outcome, and I bring that future self to today's dimension and now that future energy that I used, that I decided I wanted, is now, and now I bring my outcome to the now and that's quite a mechanics. It blows my mind. I mean, you know because I've experienced the fruit of it firsthand. I sit here and I go tell me, tell me more, tell me more. There has to be, from what I can tell, there has to be some measure of acceptance of your current situation so that you can move beyond it. What's your take on that? Yeah, well, the first thing you have to do is you have to accept yourself, because within all my magnificence, I'm also inadequate. I suck a lot of wonderful things right, and I have to be aware of WHO I am. I have to be aware of what my gifts are. Right. There's some people who are blessed to to accomplish things and do things in a way that's totally different than I can get there because it's just not my nature. Right. I would say that being who you are and knowing who you are and accepting who you are at your best is the key to everything. Knowing that inside of you is is the monster. Right. And in all my books for years, in the keep it simple selling book, the by High Achievers, call that the recipe book, because that book is the one that they've been working with four years. They just never know there was a book. They're right. So I wrote the book. They were going, this is what you've been teaching me on my fodiness. Right. And so so that book goes into who are you at your best? Who Am I? Right, because the I am is the connection to source of light or darkness. I am dumb, I'm stupid, I'm fat, I'm ugly, yes, you are. I am happy, I'm thoughtful, I'm caring, I'm loving, I'm connected, I'm abundant. Yes, you are. So, whatever your prayer, Great News, you will be granted it right. Whatever you focus on, you will find everybody's got bad credit. Great News. Yeah, that makes perfect sense. How do you what's your entry way into this kind of conversation? I mean it's not just the automotive industry, there's so many other industries. I mean my sister worked in the oil industry, which was like just a heavy, heavy industry to work in. You know, to her estimation, probably made the car business look like a circus as far as how rough and gritty and set in my days, and...

...we've been doing oil since we first found oil and, you know, eighteen whatever. What's your entry conversation to somebody like? How do you? How do you get somebody to go from current situation, maybe somewhat blind or maybe completely blind, to thriving? Oh, it's, oh it's it'll shock you the beginning. You must, you must do it, you must it. So let me ask you a question. You'd like a better life, yes, yes, you'd like to be happier, yes, yes. You'd like more money, yes, yes, see, you want everything high achievers want. You want two things, more, better, right, more and better right. Wherever you are right now is not good enough and it's not more enough and it's not better enough right. There is another level up. Oh my God, I got to get there. I'm not happy here. Certainly I could be achieved more sure right now. In Life. They are also people who suck, who are not trying to get the next level. They're just trying to get out of the pit right. And so I'll give you an example. So I work with kids and it's easier for me to build a kid than fix an adult, but I'll fix you. And so the first thing I do is I'll ask the kid all those questions. How many I want to make better greats? How many y'all want to have more fun? How many y'all want to be happy you're in the hospital even though you don't have any hair? How many y'all want to be able to be happy even though you fell off a horse and can't walk anymore? All the kids I work with with terminal issues or permanently damaged issues, they all want the same thing. They want better right, and I say will. So I kind of know exactly where you are I'll prove it to you. So here's what I want you to do, Michael, right now. I want you to take your shoes off and put them on the wrong feed. Do it now. Okay. Well, here, Hey, interactive. For those that are not watching but are listening, I am taking off my shoes and I'm putting them on the wrong fee, even though I know it's gonna feel everybody in the audience. You do this, this is called contrast selling for the people who want to sell. Okay, so you put your shoes on the wrong feet. Yes, YEP, perfect. How do they look? Ridiculous. How do they feel? Even worse now, look now, what if they were really a high dollar pair of shoes, though, like really expensive shoes? How would they look? They would still look ridiculous, and how would they feel? Still ridiculous, even though they had Allah. Yeah, yeah, you want to know why? Yes, because it's not what's on the outside that matters, Michael, it's what's on the inside, and that's what the kids say. Now, Michael, take your shoes off and put them back on the right feet. This, you know, this might be...

...the most interactive podcast I've done. All Right, here we go. All right, now how does that look? It looks like the way I think it should. And how does it feel? Yeah, much more comfortable, and that's how you want your life to feel. Yes, yes, and I tell children, I said, let me tell you the dirty little secret about adults. They wake up every morning and then dumb ass puts their life on a wrong feet and they wonder why to angry and they pissed off and they chew on windshields when they drive it and they don't have no money and they pour and they broke it because their life is on the wrong feet. And if you want to put your life on a riot feet, the first thing you have to do is know who you are. And so here's the exercise to everybody in the audience. All I want you to do, real simple, is right, sixty positive characteristics of who you are at your best. You put I am in front of each word, because I am or the two most powerful words in the English language, because they connect you to your source of light or dark. You choose MMM. And when you put these adjectives, only class adjectives. Oh, okay, the kids they know what adjected is. Adults, they done forgot. So adjective is a describing word class, and and, and if you put an uh or a the after an am, the next word would be a noun or. So you can't use that right. So it's I am blank, I am happy, I am blank, I am interesting, I am blank, I am smart, and you're just going to write sixty of them. Do not short cut this. Your brain and your body connect somewhere between forty and seventy words and you want your heart and your brain to get it. So write them all out and if they write them all out and they connect with you, you can connect in to me and I'll tell him what to do next. But Imagine, Michael, if you walked into life and every situation you came in you had this, this plethora of words that you could be in a heartbeat because you are everything you need. Right. Michael Angelo did not paint the sisteine chapel with sixteen colors. He had hundreds of colors and he knew how to use those colors to make that center point, the Sun Day, one connect to everything else on that rooftop so that when the pope walked out and he saw the first thing, the pope knew that it was multiple. Is...

Multidimensional. You are multidimensional, you have gifts that you haven't tapped into, because if I asked you to write sixty characteristics of everything you suck at, you'll do that faster than this exercise, because we are taught to focus on I am dumb, I'm stupid, I'm fat, I'm ugly, on poor, I'm broke. Everybody got bad credit F and I hate me. They can't get shit approved and all of a sudden, the next thing you know, you have a life where your prayers are being answered, because nothing's happening in your favor, and when you are who you are at your best, everything happens with no effort. HMM. This is interesting because, especially in the age of the Internet, and I'm sure it happened before, just our accessibility to this phenomenon has increased exponentially. I believe the Internet has created a vehicle by which we are teleported to an alternate reality where stupidity is the norm and celebrated and celebrated. And what I want, and in this context of what we're talking about right now, what it makes me think of, is how, in order to get noticed online, and and I think you know I'm I'm pointing finger at myself here, because I'm making these connections in real time. We've learned that in order to be an effective marketer, you must make polarizing comments, and often polarizing comments tend to lean or skew in a negative direction, and it's true. I mean my most recent Linkedin Post, which has, you know, almost twentyzero views in less than twenty four hours, not that any of that means anything. Starts with this is heartbreaking because, as a marketer, I understand the however, I'm also keenly aware that the reason that works and gets more traction is because things that are often positive require work and almost require a little bit more time than any of us are willing to put in in this Internet age where everything seems so immediate and your exercise of listing out sixty adjectives of I am sounds like it takes a lot of time. Admittedly, my first thought process was I'm not sure I under even though sixty words. However, the reason I believe that these types of exercises have staying power, that they're sustainable, is because they require you to dig deep and too actually deploy substance. Nothing superficial all things on the table. And I think about this in the world of marketing especially because, and...

...this runs rampant in the automotive and industry, you will get a three hundred and seventy percent increase in leads overnight. This will happen overnight. And so we gravitate to these puffed up messages because we like the sound of the immediacy. But everything we're talking about together today almost has been defamed because it requires time. Yeah, it, and it's it's worth it because the investment in this pays off for the rest of your life. And if somebody, if somebody does sixty, here's here's what I'll do. If somebody sends you and says I did my sixty and you say show me, I'll send them over two hundred words that they didn't even think about that they are. I've got over five hundred adjectives that describe who I am at my best. Now, I'm not all of those things all of the time and I'm not all of those things to the same level, but when it comes to generosity and happiness and helpfulness, I'm off the charts. I'm like a freak of nature. When it comes to organization, I am incredibly organized when it comes to emotional intellect and education, curriculum flow and how look. You know the Tony Stark thing where the where they have the he does the thing I do that I see things in my head and I can do that. I have this gift, organizationally, of emotional connection and understanding of people. But that's not the same organization. Week we're taught to make sure your desk is clean. So I have judged parts really on keeping my desk clean, because it's not going to happen right me. I'm just not that person right, right, and so understanding in that list there are things that you are, that you are occasionally that's still you. And when the world is in a place, you might say, you know what, I need to be organized right now because I need to be focused and discipline and I need to be I need to be really I need to be resilient and creative and resourceful. I need to really I got this and then I just let go and when my creative starts to happen, life, life changes in front of me and and my white boards all around me. So I have white paper all around me in my world. You know, I could kind of show it to you right now. If I swing around this way, you say, yes, white papers everywhere, right. So I've got them all on every wall, and so I will start looking on these walls and I'll start putting things together and the... thing you know. But I'm being myself, I'm not saying, man, you're stupid, you're not going to get this done, this will never work. Right. Those are those are suicidal words. You know, thou shalt not kill. There's this book called the Bible. Right, thou shalt not kill. I believe thou shalt not kill is to kill Your Spirit, kill your belief system, to kill other people's belief system, to kill other people verbally is a nose. That's a that's murder. You should never do that. You shouldn't speak ill of another human being and say this is, this is they're bad people. They're not bad people, they're just people who are in a different place than you are on this journey and they might have different values and they just have different values on this journey. They're not bad people, they're just other people. Right, and we all have different gifts. Ali's gifts are different than Derek's gifts are different than Kyle's this are different than than then. Then then leonards gifts that are different than Greg's gives. All of those people sell a hundred cards of up. They're all different. Now they have some key similarities. They're helpful, they're connected, their community is the world to them and that's the common thread, right. They're not braggadocious, they're not you know, they're not earn this is who I am. They're not making the community see them. The community feels them. MMM and because of that t your point. The longevity of it is that it's real. They don't have to embellish. See, that's another thing that happens in internet world. Everybody in Bella feels the need to embellish every last little thing. Yeah, and look at the look at the whole. You know, so often people were saying, well, you got to use facebook, you got to use faith. For All said, facebook keeps changing. There's these algorithms right to where. Now you talk, you have a hundred people. Two of them see it, right. So you build your business, your car business, on the facebook world of belief system that all these people see it and nobody sees it. Now you go to the grocery store and you compliment the guy putting up the Campbell suit, he will always see you for the rest of his life. You see the lady who's checking out person after person after person, and nobody compliments or on her hair or her earrings or how wonderful she is and how thoughtful she is, and she will always see you from the rest of the moment. It is the greatest facebook real life thing, because you're part of your community. Is facebook great? Yes, it's simply a tool and had a good friend tell me a story about tools wants. I can't remember how he said. Oh Man, when you put all your faith into the tools, you're a tool. That makes you a jool. When you said that, I hit the FLO world. Said...

...yes, it's true, though, and you know what, I love that you brought up teaching children these concepts and helping them see their inherent greatness. Just the other day, you know my twelve year old he you know, he start realize he's got the crushes and you know and my wife and I have a no dating until you're sixteen policy. We would like his frontal lobe to kind of develop a little bit more. You know you're shy from sixteen, Buddy, hi. However, we're not opposed to like, Hey, this is your time to learn how to respect other people, not not just and so I said, hey, look this cute girl. She was at this activity and you were at this activity and you know, kind of nudgize that. I saw you guys kind of going out of your way to look a little any blushes. And I said, do you want to make her life? He says, what do you mean? I said, just send her a quick text message and say it was great to see you today. And he thought about that for a minute and he goes, Oh, Whoa, and I said guaranteed nobody else is saying that. No other boy your age is going out of his way to just send a message, a kind message, to somebody else. And I said and, Buddy, I said, one of the most powerful things that I've learned in life that I practice every day, as I pick three to five individuals and I just send them a message. I said, in fact, I said, you've walked into my office. When I do this on Friday afternoons, just before I leave the office, Damien, I'll go through my facebook messenger, just add a quick scroll and at random I'll just pick messages and they'll get a message from me through this microphone, just a voice memo, just saying hey, Damien, you popped up into my feed and I saw you and I want you to know I'm thinking about you. Hope you're doing well, have an incredible weekend. And that's it. You know, something to that effect, and it makes me think of just these these values of being confident in who you are so that you can then go and lift others. And when you bring up names like Dami, like Ali, and everybody's trying to dissect how do you sell a hundred cars a month by being a good person? How do I quantify being a good person? That's the hang up. And so I love this conversation about what we've been talking about today, so enjoyable. I'm so grateful for having this opportunity to sit down with you. You've edified me one last time. Like to turn it over to you. How can those listening learn more about you and get in touch? Well, I'll tell you...

...a couple things. First of all, Suk, you very much for inviting me. Number two, if you wanted to do a podcast just about Ali's journey and from the moment that he started in the business to ten years later when he sell in thirty and meets me and then what happened after that. It would be helpful to people, whether they're at ten cars a month or at sixty cars of month, because it's it's a lesson in not being compliant but being critical. It's a lesson and being aware of what you're doing, how what you're doing works for you, your client, your integrity. You're in real life and here being the same person at the grocery store as you are in the dealership. So I'd be open. That would be a great podcast for you, for your client. Yeah, I done deal we just got a schedule it and let's do that for sure. The next thing is for parents. My Dad in seventh grade, I didn't remember this at all. We were a dance. It was one of those first dances you go to and there was a girl sitting over there by ourself and standing of ourself and of course all the other girls were over here and dad's that, who's that? And I told him an he goes, a go, ask her to dance and as the high got nobody asked her to do I am I a wow, no, no, no. Years later, years later she came up and she said you don't know how you how it felt when you came up and asked me to dance, and I said I did. I ask you to dance, and she said, oh my God, every girl in our class still to this day talks about you asked me to dance. So I asked one of my friends, Laurie, who been my friend Lauren carried, had been my Pristan's fourth four years old. Right and bright. Grew up together, school together and as a Didgi remember us at Oh my God, Damn, that was the biggest deal in the wall, like you're kidding me, and it's something I did to remember. So, parents, when you have a teenager, their mindset is defiance. They get their identity at this age from being defiant. Dad, I don't know who you are, but I ain't you, just so you know, everything you say is the stupidest thing that can come out of anybody's mouth for the rest of your life. Right. And so what we need to do as parents to get our sixteen year olds attention is to teach to the their future. I don't know if you're interested with like, I know you're sixteen. You got all that Bien. But but when you're eighteen and you'd like first go to college, you interested in this? Oh Yeah, because now you have credibility at eighteen. You have no credibility at sixty. So it's called teething to the future. HMM. And so when you start with your twelve year old, start teaching to their future and you'll be aspirational in the way you're moving their life. Also, when you teach them things about other people. If you...

...have a daughter, don't talk about other girls. If you have a daughter, you tell a story about a little boy, they're unconscious mind will put together the connections that. Well, he's just kind of like me in that case, right. And so that's couple of little parent tips that, man, that's amazing. Yeah, I love it. How can those listening get in touch with you? Oh, why don't you read? I'll leave read this book how to sell a hundred carscom. It's free download. You can go to Damian or you can go to Damian of my number six, one hundred and five, five eight, four one hundred and seventy eight directly connect with me. I talk to a lot of people. So you got to tell you the hell you are, because that probably well, that's amazing. Thank you so much. Yeah, reach out to me. Thank you so much for joining me on the dealer playbook podcast. I'm Michael Cirillo and you've been listening to the dealer playbook podcast. If you haven't yet, please click the subscribe button wherever you're listening right now, leave a rating or review and share it with a colleague. Thanks for listening.

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