The Dealer Playbook
The Dealer Playbook

Episode · 7 years ago

David Johnson: The Best Way to Run Google Ads

ABOUT THIS EPISODE


“There is a big difference between the dealers that get it or don’t.”

David Johnson

 

Our Guest:

In this powerful session of “The Dealer Playbook” Podcast we are sitting down with automotive digital advertising expert David Johnson Of 3G Engagement.

Google Adwords is nothing really new for auto dealers when it comes to digital advertising, but it is still very powerful and yet a lot of times not handled properly.

When it comes to Google Adwords there is no one that knows how to maximize it more than David Johnson and he discusses best practices on doing just that in this session.

David is a true expert when it comes to digital advertising he dives in deep, to help you dominate the web.

Quick Preview Of This Session:

- Getting started with Google Adwords

- Auditing your current Google Adwords strategy

- Getting the most from Google Adwords/Digital Advertising

Links/Resources:

Email David- david.johnson@3gengagement.com

Call David – 719-424-7149

David’s Facebook

David’s Twitter

David’s Blog

Make sure to Click here to subscribe to “The Dealer Playbook”and sound off in the comment section below and let us know whats going on out there!

You're listening to the dealer,playbook podcast episode, thirty two and today we're sitting down with MrDavid Johnson. Here we go you'R dialed into the dealer, playbookpodcast, where it's all about winning auternalar strategies that deliverproven results, and now your hosts Robert Weisman and Michael Serilla, hey there, and thank you so much forlistening to the dealer, playbook podcast, where every single week we aredelivering real and winning auto dealer strategies that will deliver. Youresults in greater profitability. Thank you. So much for being here, my name isMichael Sirilo. I'm joined with my co host Robert Weisman. How you doingbrother Michael, I am doing excellent. Thankyou beguys. Sometimes it's tough man, we smile and laugh when we, you knowWeout, because some times we by the you takes before we got on here andsomething funny happened. So it gets hop tough to keep a straight basesometime well, and you know what it's funny man when we first started doingthe podcast ing. You remember how like perfect, everything had to be, but nowit's just like you know what we love just kind of letting a little bit ofthat shine through and found. You know, we've got a lot of good feedbackregardless today we're sitting down with somebody who I don't. I don'tthink I know anybody else who knows as much about digital advertising than ourguests today we're sitting down with David Johnson from threg engagement.You know I've had the privilege of being associated with with David nowfor a few years. I first met him online. Actually, facebook is how we connected.We ended up getting together at a industry. Efventand from there havejust stayed so connected, and- and I mean the guy is just so knowledgeableand so passionate about what he does he's, helping, not only dealerships butbut other small and medium size, businesses every single day throughoutNorth America, and I believe now in Australia- dominate the web by by by you know,maximizing their digital advertising.

So you're going to hear David today just outline some simplethings that you can start doing immediately to a audit. Your currentadwards campaigns or PPC campaigns, if you're doing them, but also, if you're,not to get started on the right foot and make sure that you know as much asyou can going into it so that you can get the most out of it all right man,you guys ready. Let's do it so so without further. Do let's jump in withDavid Johnson from threg engagement all right, and we are here with DavidJohnson and, like you, heard us talk about there in the preshow there'snobody that we could think of who knows more and executes more aggressively andknowledgeably. Ifthat's a word, can we make that up about the topic of PPC and adwards anddigital advertising strategies that will help? You know your dealership and increase in profitability so Davidthanks, so much for being on the show with us today. Thank you for having meyeah. It's been a little while in the making hasn't it. Yes, it is fair enough. Well, you know what, likeI said, we can' think of anybody better to just kind of break down this digitaladvertising topic than you. I mean I've had the pleasure of working with youand working with you on a lot of you know: digital advertising projects,and it's just been exciting to see and learn from you and and like I said wecouldn't think of anybody better to talk talk about with this. So let meask you when it comes to dealershipspecifically, because I know you guys help many. You know smaller medium size,businesses out there with with the PPC stuff, but specifically to dealerships.What are, what do you see is the common...

...problem or a Jection or obstacle thatdealers are facing, who are currently involved with some level of of digitaladvertising? Well, it's a really good question and one that is definitelyloaded and there's a lot of pub. There's a lot of different things thatI think I can say to that. But one in particular is two words knowledge gap. I see there's a big difference betweenthe dealers that get it and those that don't now, of course, they hired venderand you think, okay, we'll let the vendor do it. Let them handle ouradward to count. Let them handle PPC, let the hindle being in Ya all thatstuff, but I always see a big differencebetween the dealers that get it and thowse that don't one of the bigproblems is. Is that there's a lot of companies out there in the vender space?Who Don't do a very good job of explaining? You know what the reportsmean why this particular part of your campaign is working. Why thisparticular part isn't- and I think the knowledge gap for dealers is a big dealand why it's great for podcast, like this, for dealers to learn to take a education first approach to anythingthat they do, especially when it comes a digital marketing, because there isso much to it and I've personally working with dealers, I do like N. I doenjoy working with those who ask a lot of questions, those who who know whatthey want, because it's much better to have a partner when it comes tomarketing an especially digital marketing that it is to have someon tot say: Hey you're, the expert just run with it. You know, while in thebeginning that may be kind of Nice, you know to say, Hekay well we're theexperts, let us run with it, but then we come back and say hey. This isworking. You know what are you seeing on your end and are like just run with it you're the expert yeahyeah. You know and the thing I love about this is it's it. It evens theaccountability payload on both parties.

So it's like you know it alleviatesthat. Well, I thought you were going to do this and and from thevenderstandpoint saying. Well, I thought you were going to do this a andit avoids all of that, but it allows you to really move forward in thatspirit of partnership so that you can sit down and counsel with each otherand say: Hey Look: What are the objectives of Your Business? What doyou want to accomplish, and I know the blanket answers we want more leaves wewant more sales, but it's like I mean. What's your approach, how do youapproach coming into a dealership and doing an SEO or doing a PPC campaignfor them from ground ones say they say they've just maybe had a bad experienceor they've never done it before. Okay, well T I ysthey've had a bad experienceand if they never done thit before I always started off two different ways,they've had a bad experience. Of course you always want to ask him. Why was heexperience bad and sometimes looking at this data and I'm looking at it theDatas good right, but just maybe their their education level? Wasn't there tosee okay? Well, this is equaling sales. They didn't understand how to correlateone to the other allright and so those that have never done it before it's kind of the same thing, fror thefact that they don't really know what to expect and then from there I'd liketo take it and really teach them hey. This is what to expect. This is whatyou're going to get. This is what the KPIS are. This what's important, I ean,incidentally, going back to your initial question is, is that's where westart right, so not every DA. I want to focus on use cars or not every be wantsto focus on new. Maybe some don't want to go to parts or service or other fixed up, so we really startthere and kind of figure out. Okay, what are your Kpis? How we going totract you lead form submissions, how we going to track phone calls with somesort of keyward level calltracking. So that way, when we're doing reports, orwit, the DUD S, getting report, they can say okay, this is equaling me sales.This is my bottom line, so that's kind of how we start things and again itgoes back to what I said earlier is education. First, you know I can sayevery day at the dinner table. I always...

...ask my kids. Just probably like youknow, parents all across you know, Canada in the US all across the worldare always asking. What did you learn today? But you know I don't say it justto just to say it. I say it because I really want to know and get my kids asexcited about learning as I am, and if I can put that on them, and I could put thaton dealers et excited about learning about this space. I think the betteroff they're going to be. How do you abridge the gap, though I mean you know?Ultimately, we know from our own experience that you know, like youmentioned in the beginning, that knowledge gap there's some dealers whoare really invested in this and want to learn as much as they can. There arethose who would just prefer to you know, hand it off or have somebodyelse do it. What do you say to? I mean the concept of education? First,how does that apply to everybody I mean? Is it? Is it hey? Look if you want tobe successful at digital advertising, your adwards PPC, even facebook,advertising, it's it's on you to learn as much as you possibly can about thistopic, whether it's your own spare time, whether it's taken an hour of yourlunch break, to learn as much as you can so that you're that much moreempowered to make a go of it or is it okay? Yeah? You don't want to learnanything about it. Well, just do our job. Do you know what I mean like Yesyeah? I could say that that second one can be a little frustrating. At leastfrom my perspective is. I know there are a lot of vendors who ill who, likethe idea of someone telling them a deal. I tell him, Hey just run with it, andmaybe they don't have to live up to any sort of expectations, but I think isthe dealer. I think that they really need to go what you said and kind of goout there and learn. There's lattle tons of courshee's lots of videos outthere, lots of block posts and great podcast. Again, I'm plugging you guysagain Dila play book. Here is a great thing to listen to and really to learnright. If you make it part of your part of your commute part of your day. Toactually learn is an example non. Do you ask me to maybe think of a resourceor two, as I use personally, I use net...

...vibes, it's an RSS reader and I have abunch of different block post that I subscribe to, and I always very firstthing in the morning is I, when, when I get to the office because prior to theGeing to the office, I'm checking my email right. One of the first things Ido is I kind of run down the list and see what's new ASD, a exciting and SCEOand social media and adwards marketing everything. I take a look atit and I see what applies to me and then I read it. I consume it and I takenotes now I know as a vender, I probably goto a deeper level than maybe a dealer would, but I think it's reallyimportant that a dealer again has a partner with them. Much like, I said,we're looking for a partner, but so they should be able to learn and thengo and asker vendor hey. I saw this. Are you guys doing this? Show me thisand really, and I think, if you're working with a vendor, you know that's worth their saltthey're going to say: okay, let's set a time aside, let's go ofor every bit ofthis and I can kind of walk you through it. So, yes, education needs to be needs to be spearheaded by the dealer,but it also mebe supported by the vendor that they're working with sureso suppose suppose I'm a dealer- and I want to just dive in get my feet wet.What are some steps that you would suggest I follow to get going. You knowsay we're going to do this in house on the Internet director I want to. I wantto make an efficient use of of adwards, but I'm not necessarily at a pointwhere I would partner with somebody. What can I do right now? We've coverededucation, that's ultimately the first thing that needs to happen. Where do Igo from there? What can I be doing, and what should I be focusing on? Is therea magic number budget wise that I should be looking at? Is it marketspecific? Let me turn that to you in a big missor, even a big mistake or thethings that you see when a lot of people do get started, yeah thatthey're doing completely wrong. That's...

...just like death, Colm Five! You knowit's like he worst possible than you can be spending your money on. You knowbecause that happens. You know and that's a shame because then you'llnever like it'll, never catch on for you, okay, yeah. So it's easy to get anhour to count and you can do adwords. It's easy to outward account,definitely connect it with your Google analec account and then a Geit ofcourse education. First, you got learn how to use those tools, but beyond thatyou know when you're setting up your account. One of the things I can sayjust is: Keep your campaigns, your ad groups, your keywords and your your adtec tight right. If it's an Fone fift Itto, two thousand and fifteen F Ehunred and fifty your ad should say two thousand and fifteen f hundred andfifty and should layin them on the appropriate page on your site. Now,typically that can be on the VDP page. But then sometimes it's even better. Ifyou have a special lease teal to lay them off on a laning page, it talkdabout the Funde fifty leas that you have and then a course of button thatlinks into the appropriate inmetor okay. So so this is good. Sorry to cut youoff, so so you're saying hey so- and this is probably a common mistake thatyou see is people don't don't separate out campaigns and ad sets and thekeywords inside of that adsets. They probably just create one overarchingcampaign that has so many different themes inside of it and then so manydifferent keywords and ads inside of that. So it's you're, saying keeporcreate campaigns that are specific to whatever your objective is right, right,absolutely and internally we use we'se a buying funnel right. That goes fromthe top from awareness to interest, to learn to shop and into buying, and ofcourse there are different key words at each one of those levels, and I thinkat the very beginning and go back to your budget question,I'm that's difficult to answer. I mean itdepends on. You know what they're running if they're running dynamic usedinventory, if they're running parts and...

...service it depends on a lot ofdifferent things, so it's really hard to say where you should start, but Idon't see many dealers that really get a lot of benefit, except for a small,maybe independent, use car lot. You know spending less than you know,fifteen hundred bucks. You know, of course, can they yes, but to be aplayer. You know you're going to have T, spend more of that depending on themarket, but really focus on th. I'M SORRY GO AHEAD! No! No! No! I meanso really focus on finish that thought. Yeah so really focus on the lowerfunnel right. Like I said it starts an awareness and goes down to shopping andbuying so really focus on those buying key word. So someone says you know howmuch Longtale, how much is it two thousand and fifteen four h hundred andfifty cost right or you're, looking for a specific model, two thousand andfifteen four to o hundred and fifty lariit right, so you can see that theya very specific, targeted and ready, and in that you know that two percentbuying mode that they say everybody's in in the market. Right so like they're,are real low, like ready to pull the trigger right, so focus on that and t e.If you have budget left over then go up the final, maybe te shopping andlearning and to end interest and awareness depending on your budget, butalways stop at the bottom and focus on those buying keywords, because each keyword has a different intit behind it. So buying inti keywords are the onesthat you want to go after. I love this because and let's just break this downreal quick too I mean this is my understanding David correct me if I'm totally wrong, but an example of likean awareness keyword that someone would type in would probably just be liketrucks right or or maybe even model specificThay migt say ff hundred and fifty, but as they move down the funnel, asthey kind of you know, acquire information. You'd talked abouthow you consume information. As the consumers purchase decision is shapedand qualified a little bit more. Their searches will also become more specific,so they would then say: Hey it's not...

...not trucks anymore, it's trucks withsixty six hundred pound to capacity and then from there. It might be like blacktrucks that can toa travel. Trailer Yeah just keeps getting more specificand, like you said, that's how specific their searches is an indication of howclose they are to purchase right right. You know, I would love to say that youwere wrong, because you told me to tell you that, but but you're not you know.So if you, if you're the top of the final Perif, you have interest yourtruck car right awareness, so once they are familiar with okay, the trucks outthere, then they might go to a model like I got t use the example of fourhhundred and fifty he they're starting to learn about it. Sayig, okay, what'sthe four hundred and iftys toing capacity, then they might be, theymight be shopping so they're looking for you know four dn o hundred andfifty Larry. It is an example and then a buying keyword is even more specificand they might even use the word by or leasing in ther or finace deals orsomething else, but it could be. You know two thousand and fifteen four tohundred and fifty Larry at forwill drive blue right right and that's athat's. A very specific example, or maybe even like comparison shoppingright like they might, they might say you know, what's the difference betweenthe AF hundred and fifty and he chef, Sovorado yeah, that's more in thelearning the learning phase right, so yeah, so learning is they're. Lookingat that versus. So that's really great for organic. By the way, if I can swishto that is those versus pages do a great job. If you're, you know, ifyou're a Toyet, a dealer d want to bring in Honda customers right, thoseversus pages work very well, because the people that are in that part of thefunnel of learning about what they want to buy as a perfect way to go. Loe. CanI ask a question here absolutely because this this is definitely moreMichael's the speed and things in definitely more of his specialties thanmine. Hence I haven't been very active. I apologize all my fans out there, butnohol your all your fan, my fan, Yad. I...

...fanshot out Thad Yeah, all right, butno seriously. So I want to assume that and tell me ifI'm way off, that the higher the funal key word thecheaper, like meaning, like the more that it's awareness, you know like thewhen you're doing more the awareness, keywords and you're buying those clicks,I mean: Are they cheaper than when you're buying those closed bottom ofthe funnel keywords so ISO competitive at the bottom? Lord Question: I totallyoff the mat well Y O't think you're totally off the map you're going tohave more searches and more people at awareness face because, like I said,look, think of of the funnel you're Gon Na have more people up there and, ifyou're, if you're truck, if you're buying the word truck.Typically, you might not see a lot of people buying the word truck because Ipersonally would never run a campaign like that, because I haven't seenanyone that had that must ave spol income hel, we can just run truck rightbecause we don't know what that intent is. Maybe they are. You know, I guess I can probably give abetter example if I take it outside of the auto industry to make it ridiculous,because sometimes, I think making things ridiculous. I do with my kids.Ont Tat makes them laugh, but it gets some thinking. If somebody doesn't knowwhat a television is right, they've never seen mom for their life. You knowwhat are they going to search they're going to go seart television right?That's the term they're going to use, and then they start digging down alittle further. There go oh plasma TV ledtvs right all right and go on downso yeah. So having said that, typically awareness, I don't want to say it, but typically,yes, that wo'll be a little cheaper, because I don't think there'll be awhole lot of people who are buying the term trucks unless, like I said, unlessthere has a lot of disposable income yeah, but a Lotr people are bying Jondacord, correct, yeah, correct yeah, so I surprised okay,and then you had also mentioned...

...something here that I want to. I wantto point out as well. You know just I don't know if you caught it, butthere was an effective little strategy in there, which is from your ad driving the traffic to a relevant page.I can't tell you just I my own personal experience in David you've got so muchmore experience than I do. How many times we see an ad for oh gosh, I don'tknow o thousand and fifteen four ta hundred and fifty, and it just landsyou on the home page of the dealer website. If you could see me onm takingmy head right now, yeah hip face palm right because- and you had mentioned,as you were just kind of skimming over this- was that you need to go from relevantad to relevant landing page yeah. That's the ultimate equivaen is whatyou just said Y, like blowing somebody out on the sho on the lot when theywalk in, and somebody just blows them right out. Yout get a click on an adand you take to the home page yeah yeah exactly it's just, and we see that sooften, but I love that you had mentioned that. Can you maybe get intoa little bit more about you know, I guess the psychology of whythat's important, and I mean what dealers can do right now. What's theideal scenario, is it add to relevant landing pages? It add to VDP page.What's your opinion? Okay? So there are lots of studies with this, not only theauto INERSO but outside the auto industry. Before I give the psychology,though, there is a thing that Google that adewards uses an being dos tooit's a little bit, it's a little bit different than how they you know howthey do it, but Edward use a couple of different thingsin their ad rank and what that is it. I determines the position of the Ad Right.So, if you're looking at the at the surp, the searches an result, pageyou're, seeing at the top you're seeing you know you seean Yo k the three adsand then you see all the ads on the side. So those those are your positionright right and aderate is quality...

...score, multiplied by what you'rebidding, so the quality scores a lot of different things that go into there,and one of them is landing page to relevancy right. So relevancy can bethe word for this podcast right, relevancy really important. So if you bland somebody, if somebody'slooking for a pink to to right, I think I think Michael mentioned that Robertwas looking for one the other day. Okay. So if you're looking for wa a pink totoright and you click on the ad and and you go to the page for slacks right,someone's going to bounce off right right, the reas hey're going to bounceoff because it's not irrelevant to what they were looking for i's going to costyou more money for the click because, well you know you're, not Laing thim onthe right page, but to is sort ov cost you more money, because your qualityscore going to drop and you'll have to spend more money in the bidding processto get your ad to show up higher m right. So there's a lot of reasons inthere now, incidentally, being doesn't use. What your bid is, how much you pay forit to o figure out what your ad rink is ore, your quality score es rather but Eres, a lot of things that go into that.So psychologically is kind of what I just said. You know someone's going tobounce off the page by bouncing off me they're, going to go to the page. Lookat that one page and you might click the back button or exit out and go toanother search right. They might just go out of the page, but yeah UUSE, oneland um on the right page, so something that you can do listening in right now,if, if you're concerned about this, I would definitely go into your adwardsaccount. I hope you've got access to it. You need to have that for the level oftransparency, that's needed and make sure you find out where yourads are landing, your customers. So if you're running a specific ad on acertain yearmake model make sure that you're not you're not leaving them ordropping them off on your home page make sure that there's some relevantplace that you're leaving them right right yeah and it goes back to what yousaid about vs about VDP Ifif. The term...

...is two thousand and fifteen F hundredand fifty right and you're having a exact match right. That's that's! Whatyou're searching for right now, incidentally, we onled to get into thotoutwards, might be getting rid of the exact match he works. But anyway, let'sjust say: that's the key word. You don't want to let them on aspecific VDP, because it might be the wrong veacl fore. Looking for right, sothey're they're in the there maybein the interest or the learning phaseright, so laying them off laying them on. You know all the two thousand andfifteen fouru S, but of course, if it's a two thousand and fifteen four Ohundrd and fifty lar it you layind them on that one, and then you could even goto dynamic inventory and laying somebony on a specific vehicle rightright on the VDPPA so and something that I see that that I really like iseven you know, pulling back one step from there yeah. Well, it's like hey gofrom the AD. You know the Twenytwo thousand and fifteen fourd F hundred NDfifty ad to a I call them hub pages, but like a thousand ad fifteen fourhundred and fifty information page. That then has a very prominentlydisplayed called action that says view our in stock, F hundred and fiftyinventory, or something something along those lines o the SRP to when theythink an go into the VDP from from that yeah take some absolutely tor step, butI agree because you know we're are totally nerting out here, Yeahwell! That's what I like, becausethat's why I think Edmunds! That's why Edmonds and KBB, and those guys it'snot because everybody automatically trust their name going in if you'rereally not actively shopping for a car. Like you don't know much, you don't seethem they're, not all over the place. You know so when you do do do that newland on their site. It just has information about vehicles. I thinkvdps just get a lot of hits they're, mostly one of the most. You know you know more visits than in anythingelse on a dealer's website. It's because, unfortunately, it has the mostinformation about a car on their website. But VDP information does notspeak the consumer language. You know...

...four by four AIRR AC. You know all thatstuff that doesn't yeah. I mean that yeah. That's a goodpoint, yeah very good point again: it's it's all down to a talk about relevancysearch, andtent. You know the key word has oline on the right page, whetherit's SEO wether it's spm right. So if somebody is doing the versus layingthem on the versus page right, that's the key word. If someone's looking forthe hub page type information like Michael 's talking about and that'swhere you land him, so look at the key word andfand, you gotto think aboutwhat is the intent behind this? What are these people wanting to land onstart there? You can't go wrong, love it okay, so I'm Goinna in the spirit ofbecause I mean like, let's face it, we could nerit out on this for for days. Let me just kind of give a recap and David philp filling the gaps. Ifyou, if you hear any so step, one education learn as much as you can. Imean it's your duty and obligation as the business owner Oreas the Internetmanager whoever's going to oversee this, to learn what you can so that you knowexactly what's what's happening h then the next step is diving. You could signup for free, adwards account and and then you want to make sure thatyour campaigns, ad sets and keywords are all kind of theme specific. I had one question about that when wetalk like theme specific, is it model? Is that considered a theme or is itmore like new vehicles used vehicles and then inside of that you would have your make model adsets yeah, so youhave you have campaign to the campaign. Maybe can be you know new Toyotas and Iknew new fords and then under there you have specific ad groups like for the fUN n fifty or the ton drop right, and then you have trein an those ad groups.You have, you know very specific key words: five to sixkey words per ad group that go to a...

...specific Ab, Atatlantan specific page,love it and then from the ads. You know you had mentioned the quality score. You know make sure that your ads aredropping your customers off on a page, that's relevant to the ad that theyclicked on. I mean: Can you imagine how deceiving it would feel if you thoughtyou were getting one thing, but you're actually delivered elsewhere. So do itdo a quick audit if you're running some PPC run an audit and make sure thatyou're driving your traffic to relevant pages you're going to see an increaseof in conversions? And you know ultimately, that's what's going to helpyou deliver higher quality traffic now, ultimately, like I said we could betalking about this for days and days and days, I could sit and listen toDavid impart his knowledge on a digital advertising for well. If that's whatyou roal want to do, I'm Gon to head on out of here man. No, so so talk to hisfan, yeah he's gonna go talk to his fan. He's gonna Call That Yeah T. let me askyou David so for those who want very good information, David Yeah, I meanfor those whowant to you, know, learn more or who reallywant to take a bite out of this PPC thing and see greater profit.Profitability come to their dealership. How do they get in touch with you? Okay?Well, my email address and e give my email dress and we'll give you the theoffice number here. Email dress is David Dot, Johnson at Threegengagementcom, and that is the number three and then, of course, the officenumber is seven hundred nine. Four, two four seven one. Four ninelove it. You have any social profiles. We can point people to yeah, so reachMo facebook is fort, slash David Johnson Onerean. One O course is hardto find anything with David Johnson. You can find me on my blog David injohnsoncom or persuasive conceptcom for thatbetter. You can find me on twitter,David John Underscore Sun...

Imin lover you have to Hais David Johnso come on.I had to get my blog. I've been trying to get David Johnsoncom for like tenyears right, I'm sure every David Johnson, the world doing the same thing.So my middle initial came up about a year ago, so I snatched it up, love it. Okay, thank you and N who theDavid yeahthere's, probably a million of them yeah. My mom wasn't veryimaginative. SORRY MOM, Hey! Well! If it makes you feel any better. MichaelSerillo was taken and I mean how common his last name- serilla Wa. I know rightanyways, Hey! Listen! Thank you so much for being with us today for those ofyou listening in, I know Robert. He owns every domain under the sun stock,pile thon things I'll tell you what, for those of you Listena Ain, pleasecheck out triplewdot the dether playbookcom check out the shownotes,because we're actually going to include the blueprint for getting started withdigital advertising. You absolutely need to go check that out staytuned forthe show notes David thanks so much for being with us today and we'll talk toyou soon, I'm oner Satoday, and that was David Johnson and Michael.I can tell that was definitely mansession that you enjoyed man thatwas mar I yor ally. I say this all the time I take. I take pages and notes,but you know it just in my own experience helping dealers with theirdigital advertising, I mean you know David, such an extremely, like I said,passionate individual, who, I don't think I know anybody that knows moreabout the stuff, so it's cool to like be able to bend his ear get. You knowreal questions answered, I think everyday in the country globally. Thereare dealerships who want to see more...

...happen with their digital advertisingefforts, because it's such a cool way to drive really high quality, notshoppers but buyers, people who are further down in the purchase process, and so you know you heard David Outlinethese strategies that you can start using. Like. I said, if Y, U, if youcheck us out, triplewdot the dealer playbookcom we are going to include inthe show notes a blueprint, a free download for you, which will includethe steps that you can take to make your digial advertising more profitable.So, again, don't forget to check us out triple wdot the dealer playbookcom. Youcan also subscribe on Itunes. We would love for you to do that. Stitch, yourradio, if you're an android user or if that's just what you prefer and, ofcourse on sound cloud thanks so much for being with us, we'll talk to younext time see you then.

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