The Dealer Playbook
The Dealer Playbook

Episode · 6 years ago

David Risley: How to Grow Your Audience With Blogging

ABOUT THIS EPISODE

Welcome to “The Dealer Playbook” session number 53 and we are so excited that you are here. 

In our latest offering we are sitting down with “your favorite bloggers, favorite blogger”, a professional blogger that has been making it happen in the blog game since well before they even called it blogging in fact…

 Founder and creator of the “Blog Marketing Academy” and also one of Team DPB’s favorite podcasts “Coffee Break Blogging”…

Mr. David Risley!!

David is one of the most sought after experts when it comes to blogging for business and in this session of The Dealer Playbook he dives into “How To Blog The Right Way To Grow Your Business”.

In the auto industry especially we hear so many different strategies and tips from so called “experts” it makes it easy for todays car sales professionals and or auto dealers to be well… Unsure when it comes to blogging. 

If you want to learn more about this sessions guest David Risley check his bio:  http://www.blogmarketingacademy.com/about-david-risley/ 

Here is a quick preview of what you will learn more about in this session: 

- How a committed blogging strategy can sell you more cars. 

- How you can generate an insane amount of leads in your marketplace with blogging. 

- How to engage with and handle the leads you generate from blogging. 

You will get all that and so much more in this action packed session of The Dealer Playbook Podcast. 

Learn More About Blogging From David Risley

Click here for Blog Marketing Academy

Click For Coffee Break Blogging Podcast

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

 

This is David Rizzley from blog MarkAcademy, and you're listening to the dealer playbook podcast. You're dialed into thedealer playbook podcast, where it's all about winning out our dealer strategies that deliverproven results. And now your hosts, Robert Weissman and Michael Cirillo. Heythere, thanks for joining us on the dealer playbook podcast, session number fiftythree, where we feature weekly interviews with elite trainers, speakers and authors foryou today's automotive professionals. My name is Michael Cirillo and I'm joined by theman, the myth, the legend, Mr Robert Wiseman. What's going on? What's up, Cham you man? I'm chilling like a villain of mygruff side kick, my brother side Kike. Yes, love it. You knowwhat, we're having so much fun doing the show. Thanks so muchfor joining us. We love doing this podcast. You know, we hadthat that two week hiatus, you know, a little while ago and Robert andI were like dieing man. We just felt like something was missing fromour, you know, weekly enjoyment, and it's the show. We've cometo find out we got back into it, we've got some incredible guests lined up, such as one we're going to feature today for you, and we'rejust having a lot of fun. Robber man, what do we what dowe have coming up? June's a busy month for us. We've got we'regoing to be at you a amg here in the next little while. Yep, that's a looking forward to connecting with all those people. And then theyseems in his camp. Yeah, that's right. And then, for allof you Canadian dealers listening in, love you to join me at the drivingsales Canadian dealer form. You know, forever I've been been kind of anadvocate for getting, you know, Canadian specific content happening for Canadian dealers,and I remember the first driving sales executive summit I attended a few years agoin Las Vegas and I was like, Oh man, you know what,we need something like this, you know, north of the border, and youknow what, we've got our events that go on, but they're nowhere. I just feel like, you know, something's missing. That going down.So that's coming up on June, twenty two and twenty three. Andyou know what, for those of you listening in, hit me up,send me send me a comment in the show notes, triple w dot thedealer playbookcom for fifty three, because I want to see if I can hookyou up with a pretty freaking incredible VIP discount for that event. So again, if you are, let's say, you're enjoying it horses, you've joinedour sold yes, a good deal, I should say. I'm one ofthe breakout speakers at this event. I'm super excited to be a part ofit. It's the inaugural driving sales Canadian events, so we're looking to makea big splash here. So those you listening in, hit me up inthe comments, you know, with your contact information and or just let meknow that you're interested and I will reach out to you to hook you upwith a VIP discount for that event. Will love to make it a bigsmash. Got Some incredible speakers and and I think it's just going to bea real, real hit. So that's coming up again June twenty two andtwenty three in Calgary, Alberta, and...

...we will say, and I ampersonally sending a bill to driving sales for that little up awesome marketing you did. I know. I don't know why I I just you know what,I'm excited. I'm excited that something's happening. They're bringing the show up here and, you know, excited to be a part of its speaking you've definitelygot to check out my session when I'm there. It's titled Don't wait,Dominate. Dare I say that's the title of a book that I've written.But it's going to it's going to be really incredible event and an awesome session. So I look forward to you joining me there in Calgary. But,you know what, onto the show here. Okay, after all that, afterthese messages, will be right back, you know. So our show todaysuper, super thrill to have our guest on today. Guy's name isDavid Rizzly. He's made a business out of blogging and we're super thrilled tobring that information to you listening. And because you know, Robert, likeyou you know and like I know, bloggings just one of those things that'sreally difficult for people to bite into in the automotive space and just find outhow to how to make an efficient use for it. So you're going tohear David, who's an og blog, or this guy. I mean,Oh yeah, it's blog and it's but he was blogging, yeah, beforethere was blogging. That please there, as I say in this session,and I think this is the great, Great Punch for him though, buthe's been doing it so long and, like Michael, if we go tolike guys like we like, like Chris Doker and stuff like that, theyrecommend his blogging courses and training nonstop. So, like this guy is yourfavorite bloggers, favorite blogger. That's right. He is the WHO, not theWHO's who, he's the WHO of blogging. So super excited to jumpinto this session right now with David Rizzly, if you got nothing else to bringup, since I took all the time with my marketing. Let's divein. Let's do it. Okay, and we're sitting down now with thefounder of blog marketing academy and he's also the host of coffee break blogging,which is a podcast you absolutely need to check out. It's a really coolformat. I'm going to turn it over to him and let him describe it, but our guest today is David Rizzly. Hey, thanks so much for beingon the show with us today day. Thanks so much for having me.So you know, Robert Actually got me onto your podcast, which iskind of like, it doesn't feel like a podcast. Can you tell usa little bit about what the format is and and just tell our listeners aboutwhat you do on that podcast? Sure. So, basically, I had apodcast back in the day and it had a really, really creative title, called the blog program one of my best product titles ever. Now,with the the podcast I went into it,...

I didn't really have the best gameplan, so it kind of just dropped. I got really a regularabout it, but I wanted to bring it back because I know how effectivepodcasting can be. So I went with the coffee break blogging model and essentiallywhat it is is a shorter form podcast. It's not interview style, so theytend to be ten to fifteen minutes in length and they go in achronological order. So we're basically it's basically a course on building an online businessfrom scratch and we're doing it and you know, episode format really cool.Well, I got a question about that now, more so for me,that I'm wondering so with like is this going to have like an end datethat you'll just like keep it up there ever green and then kind of likemove on to a different maybe show format under a different title. ORS Youdo think it'll just keep plugging away for now? I don't have it endin mind. I'm now. I am basing it around a seven stage likeframework that I set up, and that's more for me than for anybody else, so that I can actually sit down on plan these things in advance.But the thing is, let's be real, there's so many things that one couldtalk about that even if I get to the end of stage seven,there's still plenty more I could go for. So for sure. So, yeah, I don't have an end in mine at the moment. Fair enough. So, you know, you absolutely need to check out that podcast,or should I say chronological online course in podcast format. But you know,Dave, tell us a little bit more about yourself, where you've kind ofcome from, what you're doing now, and and you know just what itis that you're accomplishing through your blog marketing academy. Well, I guess startedback in one thousand nine hundred and ninety eight. I was still in Collegeof the time and started up with a technology site talking about building computers andupgrades and networking at a bunch of really, really geeky things and you know,and Robert, I was the nerd fast over there. NERD fast intothat stuff back then. Sorry, David, and I ali used to talking totech savvy savory, but that's the comment about the yet right. Yeah, so I was into that stuff back then and started it up as ahobby, primarily just because I thought it was interesting and never really thought thatit would grow into a business. But you know, when the with thecomyou know, boom coming up at the late s and stuff, people startedtalking about being able to make money doing so, one thing led to anotherand, you know, to shorten the whole thing down, I did thatexclusively for about ten years before I decide I really wanted to branch out andstarted my next site, which is what became the blog marking academy. Itactually wasn't called that at first. So that's what yeah, it was byit was your name, correct, stuck off and like. And if Iremember correctly, I mean you've been blogging like befo since before it was evencalled blogging. Correct. Yeah, I mean, I mean if you lookat the basic, you know, framework of what we do, we're puttingarticles on the Internet, you know, so I was doing that back whenI had to manually code it in html.

Wow. Yeah, and I meanthis guy just for the context that you know, person listening, andI mean is some of my favorite bloggers. All right, like other before Iwas introduced to you, you are their favorite blogger. That that's yournew hey, your the you're your favorite bloggers favorite blogger. That's your newleml right, like the like the old dareas of David Prisdy. Yeah,love it, man. So, so it's fair enough to say that you'velearned a thing or two about blogging and how to how to kind of grow, monetize and online business. So let me ask you, in the contextof, you know, our our audience, car sales professionals, general managers atdealerships, do you are principles all those sorts of things? You know, we find that blogging is one of those elements of the marketing mix thatjust kind of get overlooked and probably from from just not really knowing how toexecute. So if we had to turn this over to you and say,okay, well, where'd you get start? Started? What was kind of awhat was the the list of actions that you had to take to kindof get your online business and blogging to where it is and what really arethe benefits the blogging? So I guess two part question. How'd you getstarted and what would you say the main benefits of blogging are? Well,what that original technology side? I mean, it's funny I've been asked this questionhow I got started before. It's not. It wasn't beautiful and chronologicalin the way that I did that because at the time, I mean,this stuff was very new and I was kind of feeling my way through it. But essentially, if I had to cast a wide net over the wholething, I was taking a something that people wanted to see on the Internetbecause at the time there was a shortage of plain English style. How toois when it came to computers and I and I supplied it. That's essentiallywhat I did and it became to be noticed by the techmedia at the time. What was the other part of your question? I forgot. Just youknow, the benefits of that you've seen from blogging. Yeah, so here'sa thing. I mean blogging is kind of a long term marketing strategy,but it's very effective because content is what powers the Internet. It is whateverybody's out there looking for nobody is out there looking for ads, they're lookingfor content, and so the blog happens to be the best delivery mechanism forthat and it's a way to have organic traffic coming to your authority site thatyou don't have to pay for. Now, I do believe there is a definitelya time and place for paying for traffic, and I but I thinkwe need to have the quote unquote free way going as well, which wouldbe blogging. Right, they complement each other absolutely. So you know,and I kind of refer as to the the traffic that gets generated from contentmarketing kind of like conduct. It's traffic that you you don't control per sebecause you're throwing out topics. But would...

...you say the objective of blogging isto turn that traffic into something that you own, in other words list building, making sure that they're opting in for something and what not, to kindof Crow Your Business that way? Yeah, absolutely. I mean all blogs,by nature, are going to have and the majority of people come toit and immediately balance off. I mean that's just human nature. It justkind of is what it is. It's about predictables gravity. Now that butthat. It being said, the primary purpose of that blog is to getpeople onto your email list so that you can proactively reach out and get anddirect their attention at whatever you want, on your control, not on their's. And then there's also a second list that that's is what I call it, which is essentially building up a retargeting list with the blog at the sametime. So both of them allow you to reach out proactively and direct them. That what you want. And the thing that I see, you know, applying this directly to dealerships. I think that list. You know,we talked a lot about list building and in online marketing and the benefit ofthat, but when it comes to the car business, I feel like wedon't realize that those people aren't just opting in onto a list to get yourmonthly newsletter per se. Those those people should be treated as leads. Correct. Oh yeah, that's exactly what they are. I mean, if they'reif your site a set up in such a way to promote your business inany way, shape or form, then everybody who comes on your list shouldbe looked at as a weed. Well, yeah, but in and how youapproach that lead per se would be based off of the offer or thepage, the piece of content that that drove them to the list. Isthat not? Because if somebody's on there and they're looking for information, let'ssay I see people doing content in automotive that's about like check engine lights andstuff like that. Okay, you know standard things, how to change aheadlight, okay, you come to there like mine. My next move shouldn'tbe to ask you to do business, you know, buy a car,because you didn't come on a twenty five to like if a review page ora review post of a new model year or something like. Somebody that's clickingon that to me like that seems more like a buyer right, like aready to buy a car. But there's also your fixed operations, like yourwill changes, your you know, the maintenance at dealerships. So how doyou, David, how do you find out what topics you should be bloggingabout? I well, I'm I keep my ear to the ground. Soone of the things that I do is when I send out an email tomy list, the return address on that is always something that they can replyto. So I'm not there's no bounce or you know, nothing, nothinganonymous. They're they're actually sending an email to us and we'll answer it.I also sometimes periodically, will put a question into that email and just sayhey, in order to answer me, just hit the reply button. Soit kind of gets a conversation going that...

...way. I also watched comments onthe blog, watch comments on social media, you know that kind of thing.I also am doing Webinar, so I see the types of questions peopleask. So it's kind of like a varied approach to getting all that information. Okay, so and really just making sure that you are interacting with youraudience and and asking maybe questions just to get their feedback and gage you knowwhat topics they're they're wanting to learn more about. Absolutely, I mean,at the end of the day, what we're doing online is communication. It'sit, that's it's it's just the same as if we were talking to somebodyacross a desk. It's just that we're doing it over the Internet. Andwhen we get stuck in its mindset of talking to the anonymous ether of audience, you know we don't, when we forget that they're actually people, that'swhen our marketing becomes a much less effective. So you should be trying to getto a conversation going all the time. This is something I see like thisis a big gap, because we've talked about okay, you know thepurpose of your blog is to get traffic or get new fresh eyes on onyour content or maybe some just returning loyal, you know, followers, back onyour content. But really the purpose of it is to convert them intoa lead of some sort. And and Robert, you mentioned that. Youknow, car shoppers aren't coming just to buy, like, especially if they'relooking at a check engine light blog or or, you know, something that'snot related to buying a car. So really the objective, once they geton the site is to, shall I dare I use the word bribe,bribe them into opting in for something more value so that they beat they thenjoin a mailing list. Well, that's essentially what it is. I meanit's a lead magnet. That's what it's typically called, and that lead magnetis it's something that they can opt in order to get. It could bea video, it could be a checklist, you know, maybe a checklist onhow to do something on their vehicle, whatever it might be. Now,the thing is, when you set up that lead magnet, you setit up so that you know that the very fact that they wanted it indicatesa what they're interested in and then that can dictate the follow up sequence thatthey get afterward. Love it. No. Yeah, so the and I thinkthat's a big thing though, Michael. Where you hear that? That peopletalking about that? Yeah, we tried some blogging at our dealship,but it really gets no leads. We don't get much from it a bit, and that's because that they're on a blog about a change jtie or somethingand then you're called action is, you know, check out our inventory.Well, that is I think it's it's changing the way we view leads becauseI think traditionally in the I don't think, I'm pretty certain that the way weview leads or the way we count leads in the car business is ifit's a specific to the the profit centers that are at the dealership, ohit's a credit APP, okay, boom lead. Oh we buy cars.This person just wants to sell us their car. That you know. I'veseen more people that that's not a lead to some dealers, you know.But but changing the way we view a...

...lead. No, if you havesomething relevant, you know, an engaging piece of content and like what you'retalking about, Dave, is is bribing them with a lead magnet, soto speak, with something that they would find more value in exchange for theiremail address. That's also a lead. They may not specifically give you theirname or their phone number, and you know best time to contact and they'reinters, they're interested in, but they are a lead and you can nurturethem, and I love what you just said, by virtue of what theysubscribe to, you know what they're interested in and you can kind of nurturethem from their build a relationship and build a relationship. Love it and Ithink that we're relationship is the real big key here. I mean, ifall were concentrating on or the you know, the top of the funnel metrics interms of credit apps or cars or something like that, and it leavesa lot of stuff on the table that's not even being, you know,worked with it all because it's a little bit it's a little bit shortsighted,you know, and and I think a lot of especially in this business,I would think that a lot of the stuff that we need to do,we do need to think a little bit about that long game. And that'swhat the relationship comes down to, and that and then that just gives yousomething that you can leverage over and over and over and over again. Right, yeah, absolutely. And if you create that relationship with a person,even if they're not going to do business with you for a year. Andthe thing is, if you got that relationship, though, more likely goingto come to you over somebody else just because it's that's that's just the waypeople tick. They want to go where they're familiar. So let me askyou this and then we can move it into the context of the car business. But what would a typical say? I'm you know, I've done asearch. I find a blog post by you. What's a typical like?I Guess Funnel Conversion Path that you would bring me through from your blog thatturns me into a subscriber to one of your lists. Well, it's likeI've got my funnels. Typically go right into trying to turn them into acustomer as quickly as possible. So it's typical funnel might be that they cometo the block marking academy. They can opt in order to get what Icall the blog montization model, which is essentially a business model that we use, or they could get one of the other lead magnets, which is achecklist on what to do with a blog post in order to prepare it inorder to get maximum traffic. So those are two different lead magnets. Nowone of them, I think, goes directly into the subscription, which isthe blog montization lab. That's a monthly recurring subscription that they can get into. The other one goes directly into the first front and offer, which isone of my action plans. So basically just a back up. Essentially,they opt into a lead magnet that puts them on the list and then thevery first page that they see is going to be a very targeted offer thatbasically they like, forestcump would say,...

...they go to, go to likepeas and carrots. You know you want. You want that lead magnet and thatoffer that comes after it to go together. So what makes sense?It doesn't blindside them. Love it. Yeah, now let's try to makethat in a context for well, I think it's simple. So because hisoffer is saying, though, you know, like the trip wire type, youknow, things that they don't have. There's not necessarily with somebody that they'renot well I mean, I guess, depending on like, like I said, if somebody comes to a page and they're looking to how that they'rewatching a video, reading a blog post on how to change a headlight,the quick offer could be like, dude, don't do it yourself, man,it only costs this much down here, and that's I would that, youknow what, and you might even do something like this. This isthis is coming to me. So say, say it is a blog post toabout how to like, how to check your you know, how tocheck in what? What's with the check engine lighter? How to check youroil or any of those things. Your opting could be like get a freeoil change on us, they opt in. Once they've opted in, and thatcustomers, you know, effectively inside the dealership getting their oil changed.You know, you could instruct your sales people from there to start the conversation. Oh Hey, you're driving that. We're looking for a ton of thosethat and not even like the and that's really Gott getting me thinking now,because the percentage than ability. It's get those thinking here. Somebody buying,like doing business to with your dealership goes up like tremendously if they're currently servicingtheir vehicle at your dealership and I just feel like in that model a tonof people like even even what with what you just talked about, David,is, is your you've essentially taken time right and put something together and Infoproduct or a checklist it. That took you time and I think people shyaway from doing that because they always talk think in terms of what if mand what if nobody downloads this, or what if all I do is giveaway a bunch of of, you know, free oil changes. But would youagree? I think it's not so much about the time you put intothat as much as it is what you execute after the fact. Yeah,absolutely. I mean, for one, I would say that the lead magnetis not a time consuming thing to do. Okay, and most cases. Theother thing is that, yeah, I mean it really does come downto the follow up, and I mean if you if you have a zeroperccond version right, you got to really look at what your sales process lookslike. Is that wouldn't be very good at all. And especially in aservice business where you've got facetoface interaction, it shouldn't be difficult at all toto get conversions out of that. Love it I love it. Yep,it's getting me thinking. So, for those of you listening in, thinkabout this concept of blogging to drive traffic. Would you agree David, is atthe primary purpose of blogging? Are there other purposes of blogging or objectives? It's primarily to drive traffic. It...

...is an SEO play. It's kindof a long term play, but it hit. But the thing is,and if you don't have the blog going on, you've got no authority,site, nothing to bring them back, because it's not just about the initialcontact with a with a person, it's also about that ongoing contact with thatsame person to bring to bring them back to your sight and then, ifyour site set up well, then you can lead them into maybe even anotherlead magnet there's a little bit different than the one they came in the firsttime. But if you're not doing this type of thing, you then you'recompletely reliant on paying for every single piece of traffic that you get, whichthat's fine. That works, but we I think we need to have thisother long game going on so that we build up some leverage. How doyou how do you address the fact that you know, say there's I meanwe know there's other people online who do similar, you know, things towhat you're doing with blog marketing academy. And obviously there's card you know,car dealers are all very, very similar. What do you say to someone who'smaybe reluctant to execute on a blog because they think, well, man, that this information is already out there from so many other people. Shouldyou be shying away from that? Is that a legitimate concern or what's yourtake on that? How do you address topics that other people are addressing sothat you can still kind of carve it, carve in your place into the mix? Well, a couple things got to by a lot of times withcontent. It's not just a fact that it was said, it's also howit was said. You know a lot. There's not a lot that I talkabout on block marking academy that hasn't been said by somebody else somewhere.But at the same time, and the people who come to me are typicallymore confused than ever ask to what they're supposed to do because the material wasn'tpresented and the most simple, applicable way. So a lot of what I dois taking a complex topic and make it simpler and more applicable. Andso that's one angle. You can just basically look at how you're approaching it. That could be different from other places. The other thing that comes to mindis that you can curate content as well, to where, instead ofcreating everything originally, you can be put yourself into a position where you arecurating the best content out there and bringing that to your blog and republishing itand adding your own unique twist to it. So, you know, if somehead, you know headlight changing video or something like that that maybe somebodyelse made on Youtube, what, there's nothing stopping you from posting it atthat person's probably going to appreciate a really good point. And if I mayjump in, tell me, David, like just for that person listening andwhat are, like, some the Best Practices for when you do curate somebody'scontent, like what are the things you would need to make sure that youdo instead of just copying and pasting their product on your page? What isthe right way to curate? Well, if it's it depends on the contentthat it is. I mean I would...

...just mention the youtube video. Imean all youtube videos have an embed code and if they didn't want you toembed it, they would not, they would turn it off and make itan unlisted or private video. So the fact that it's there, it's kindof like, yeah, you can't use it, you know, they justin the nature of the inbed it's going to link to their youtube channel andeverything. So it's not like you're taking anything, it's just there to beused. Now, if it's somebody's blog post, then I would not copyand paste that. That would be pretty bad. But what you what youcan do is take a little clip of it backlink to the original and thenyou can turn that into your own piece of content by you, you puttingyour commentary on top of it. Yeah, that's same, kind of like withthe video, you would see instead of just pasting like the video andthat be the post itself, you kind of do a little, you know, introduction in your thoughts on why it's valuable. Well, yeah, Idon't think of a blog post. I have nothing, but a youtube videowould be that? Well, I mean I'm not gonna say it wouldn't bethat useful. It's not going to be that useful in the eyes of Googlebecause it's really not much for it the CHOMP on. So I mean Iwould definitely write some conduct to go along with and it really wouldn't build yourauthority any further either. What it right. I mean that's a big reason why, you know, like my podcast is primarily me talking. I meanthe part of it, part of it is to build me up as theauthority. HMM. So the thing I love about this is is it doesbreak the mold everything we've talked about. It breaks the mold with what we'recurrently working in, which is, you know, Robert, you had mentionedand David, you kind of brought it full circle with your comments. Youknow, Robert said, traditionally what dealers do is they will blog for thepurpose of like the whole thing just leads everyone into view our inventory like it'svery self serving content and and like you said, David, at that's avery top level, short sighted strategy and you're leaving so much on the table. So I think for those listening in that the objective is to grow yourbusiness. But would you agree, David, it's not to just blatantly do thisharsh sales pitch. I mean those lead magnets are for getting leads andthose leads are for building your business, but it's not, hey buy this, hey this cart, like what we're seeing review of the twenty fifteen dodgecharger, and then it's like the dodge chargers the best thing ever and youshould buy it from our dealership because you know, there's a La to ourin our dodge stars, a link to our dogs chargers. But it's kindof a softer approach that we're talking about, which is why I love it somuch. It's, you know, speaking to people about the things theycare about and and you know, compelling them, but really getting them doopted in of their own free will and testament to something that would interest themfurther and then estabt me. You know, helps establish your authority and credibility inthe market place even further as well. Yeah, you need to meet themwhere they're ad I mean, if the if all you're doing is talkingabout inventory and specials and you're only going...

...to meet those people who are readyto go buy a car right now. But thing is, most of theworld isn't there yet, but they will be and you've got to build thatrelationship. Every day somebody's in and somebody's somebody K new cut it's the fairestwill you know they're getting on and getting off and the when you create content. My opinion, for that, want the people that are ready to buy. I mean that's the smallest percentage of your market there is that they're readyto buy now. And further than that, like you said, it is ait's a constant revolving ferris wheel. You know, I'm month ago Iwasn't in the market for another vehicle. You know, all of a suddenI'm in the market for another vehicle just because of a simple thought process.Change like, Holy Crap, I hate, you know, I hate having toborrow somebody's car. I hate having to do this or whatever. NowI'm in the market, but all I've learned up to this point, beinga consumer now, is I know the dealerships that I won't buy from becauseand it's the ones that didn't give me the information I was looking for rightso awesome information, David, you know what we're going to in the interestof time. There's so many more questions we could ask you, but forthe sake of those listening in, how can how can they get in touchwith you if they've got more questions about blogging and how they can, youknow, become an authority on the topic such as yourself. Best Bet wouldgo right to the block market accademy. So I will be blog marketing ACADEMYCOMand from there it will take you into the next up. Love it.And are you on twitter or the facebook or anything like that? I am. Yeah, it's what is it? My handle with David Rizzley? Allright, my name super active. Yeah, well, it's funny, I it'smy my usage of twitter is actually evolved over the over the last fewyears. I'm it is a little bit more of a megaphone now for me. I'll be honest. I don't know if that's the right way to go, but I just look at it from a perspective of best places to putmy time and that's kind of how I'm looking at it right now. Andthat's why you're on here. As the bloggers fit, your favorite bloggers,favorite blogg or not? The twitter, not the social twitter guy, right, right, right now, guys, everybody, check it out. Man'sone of my favorites. Definitely. All Right, man, David, thanksso much for being on the show with us today. We greatly appreciate it. Tons of value and would love to have you on again. Cold outa problem. Thanks for having me. Thanks, Bro. All right,and there you have it, live and direct your favorite bloggers, favorite blogger, David Rizzly, Michael So. I mean I've been listening to this guyfor a long time. I know you've been checking them out here and there, but what you think? Yeah, you know what Super I mean.There's no doubt that this this guy knows what he's talking about right. Imean he, like we talked about pre show. He's the WHO of blogging. He's been doing it forever, before...

...he's even called blogging. He's andI think the thing I enjoyed about him is, you know, he's veryopen about the fact that he's not one of these gurus that had this likebig secret that he figured out and it turned into this, you know,millions and mill years now. I'm yeah, he's all, you know. It'slike here's a real, tried, testing, im proven way that youcan use blogging to build your authority and to to, you know, reachout to customers. But then it's really what what we talked about inside ofthe blogging getting people to opt in for something that's valuable and and changing theway that we think about those people. They're not just newsletters subscribers. Dude, nobody wants your freaking newsletter. You News Let, the sucks and it'sOperon for value. Yeah, and those the leads. I'm sorry, Michael, and they stopped the cart. And Yeah, they don't get that theconversation stops online immediately when you stop speaking to them the same way that youwere. So they're there, they read this information, like we said,and then you're giving them a different offer, different opt in, or they doopt in and then immediately somebody that opted in for an oil change INFOor something maintenance. Wise, you're saying great, big sale on cars,you know, like that's that's its fastest way to stop the conversation, basically, and that's where we're doing. It's like great, we have one subscriberto our newsletter. Dude, nobody cares about your newsletter. Like I said, your newsletter sucks. People want information and you heard David Talk about that. People aren't going online to look at ads, they're going online to,you know, gather for conversation, look for constent like that one. Andand we're treating currently the dealers that I that I see that are blogging ordoing social media or any of those things they're treating it like advertising, becausewe have this instinct in us where it's like, if I'm not promoting,if I'm not advertising in the traditional sense, hey check this out, low kilometers, lady driventh it. It's not worth it. But we're we've flippedthat on its head and and guys like David and the other guests that we'vehad on the show have flipped that on its head and proven no, no, wait, if you provide people value first and then give them more valueand get them to opt in for more value, you absolutely need to thinkof those people as leads because you can nurture them into your store. Andand like you heard him say, it doesn't take a lot of money,a lot of time and it doesn't take a lot of time most of thetime to put this stuff together. So doesn't take a lot of time,time most of the time, to how many more times can I say time? anyways, so super at a time, super incredible. Yeah, we're ata time. We hope you found value in this with thank you somuch for joining notes. Yeah, check out the show notes, triple wdot, the dealer playbookcom forward fifty three. And you know what, since we'regiven away a bunch of stuff today, like VIP discounts to conferences and stufflike that. I'm going to throw in their check out the dealer playbookcomforward slash dominate book, because I want you guys to opt into my newbook that I've got droppin is going to bring all of the information we talkedabout here on the dealer play but here.

I got a question for you,reguard. Yeah, let's do that. How many copies are you going togive away free to everybody, to our listeners here on the show,once you get them all in hand? How many do you plan on andnow for Yep, I'll tell you what. So, when we launch this book, people are going to have a certain time period where they can actuallyget the book for free. I think it's five days. I'm going tobe giving this book away for free. So there is absolutely no reason whyyou want't go over to triple w dot the dealer playbookcom Ford Slash Dominate Bookto get to opt in, and I'm going to send you out a notificationwhen the book formally launches so you can go over and get your free copyof it. That's going to be a free digital copy but you know what? The this book is going to help you guys just absolutely freaking obliterate yourcompetition when it comes to online marketing and teach you some strategies, k nottheory, but real strategies, that you can use to rise above the clutterand start thriving online. No more of this complaining about the economic downturn ofeight and how online barely works and all I need is a website or allI need is PPC. I'm going to show you, I'm going to walkyou through how you can actually put all of these pieces of the marketing mixtogether very simply so that you can dominate the market. Okay, and thenafter that there're only be one thing left to do, and that is todon't wait, dominate, in other words, excute like your life freaking depends onit. So check that out again. I'm super excited about it, superexcited to be speaking Calgary, super excited to be back with you,Robert, in person. At You AAMG in your Lena. Shout out toMr Tracy Myers. But again, guys, thanks so much for listening to thedealer playbook. We appreciate you guys so much and we'll talk to younext time. See You.

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