The Dealer Playbook
The Dealer Playbook

Episode · 4 months ago

David Spisak: How Culture Can Grow Your Dealership More Than Marketing


David Spisak has 27 years of retail automotive experience during which he owned and operated single point stores and large groups. He was the operator of Smythe European, a Mercedes-Benz dealership that generated a whopping $23.7 million in NET profit.

In this episode, David shares his vast wisdom about how his dealership was able to grow their business to other-worldly levels without spending a single dime on advertising. 

More importantly, you'll hear how David grew a team culture that created loyal employees, friends, and community alliances.

Noteworthy topics from this episode:

8:01 - David’s story and the imposter syndrome.

20:23 - If you want to grow, focus on the things that matter.

24:18 - How do you balance the culture and sales?

46:18 - Take a hard look this year at a culture in your dealership. 


This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 

Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 

Visit to browse their marketplace of apps and integrations that will allow you to run your business, your way.

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