The Dealer Playbook
The Dealer Playbook

Episode · 5 months ago

Does Your Digital and In-Store Experience Match? w/ Michelle Denogean


Do all customers want a digital retail option? Michelle Denogean explains that it's important to offer flexible options that match the expectations of various customers.

More importantly, Michelle encourages that the digital experience and in-store experience must align. There is nothing worse than putting a message out online that you can't deliver in person.

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