The Dealer Playbook
The Dealer Playbook

Episode 10 · 7 years ago

Gary Vaynerchuk: Facebook Best Practices For Car Dealers

ABOUT THIS EPISODE

"Nobody here is Mother Teresa; we're trying to sell stuff" 

   - Gary Vaynerchuk

Unless you’re not familiar with this thing called “the internet," you probably know who Gary Vaynerchuk is. 

 

Gary Vaynerchuk is the author of the NY Times best seller, "Jab, Jab, Jab, Right Hook" which has been making a lot of noise in the auto industry since its release. 

 

Gary is co-founder of VaynerMedia, a social media agency. With offices in New York and San Francisco, his company manages some seriously powerful brands on social media and online content strategies, like the NFL, NHL and Campbell's Soup.

 

In April, Gary spoke at the Driving Sales Presidents Club in New York City, where he was dropping knowledge bombs left and right, helping auto dealers with their social media strategies and determining ROI. 

 

His guest ‘appearance’ on The Dealer Playbook was just as epic!

 

In the DPB podcast this week, Gary talks about:

 

   - How there’s no Facebook without investing in paid ads

 

   - The truth about Facebook ads (& "dark posts")

 

   - How to do a Facebook ad campaign or unpublished post 

 

   - A step-by-step rundown on how to build a successful Facebook ad strategy

 

   - Creating content that appeals to your audience’s interests based on what’s trending 

 

Gary is definitely the guy to be listening to when it comes to building a bigger social presence. His tactics on Facebook are -without a doubt- proven tried & true strategies worth exploring and incorporating into your own business.

 

Get more Gary (read up - this guy knows what he’s talking about!):

 

Gary's Website: http://www.garyvaynerchuk.com 

 

Gary's Facebook: https://www.facebook.com/gary

 

Gary's Twitter: https://twitter.com/garyvee

 

Gary's YouTube: https://www.youtube.com/user/GaryVaynerchuk

 

Get your FREE copy of Gary V's latest book!

 

The first comment with what they liked best about this session with Gary gets their own free copy of his latest best seller, "Jab, Jab, Jab, Right Hook"!

 

Good luck! 

 

And check out all of Gary Vaynerchuk's books:

 

"Crush It"

http://www.amazon.ca/gp/product/0062295020/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=0062295020&linkCode=as2&tag=flexd-20

"The Thank You Economy" 

http://www.amazon.ca/gp/product/0061914185/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=0061914185&linkCode=as2&tag=flexd-20

"Jab, Jab, Jab, Right Hook"

 http://www.amazon.ca/gp/product/006227306X/ref=as_li_qf_sp_asin_il_tl?ie=UTF8&camp=15121&creative=330641&creativeASIN=006227306X&linkCode=as2&tag=flexd-20

 

Ok, Now It’s Your Turn: 

 

Did this episode give you any insight or some ideas for your Facebook marketing structure? Leave us your comments and keep the conversation going. We love it!

 

This is the dealer Playbook Episode Tenwith Gary Jab Jab Jabber Ride Hook thatter chuck. Here we go. You'redialed into the dealer playbook podcast, where it's all about winning auto dealer strategiesthat deliver proven results. And now your host's Robert Weissman and Michael Cirillo.Hey, everybody, what is going on? Michael Cerrillo here with Robert Wiseman.Hey Man, how you doing? Hey Michael, what's going on then? How are you? Not Much, not much. We've been joking arounda little bit. We're just super pumped for this this episode. You guyswill not believe this, but we have the one, the only, supersought after. I mean this guy's everywhere and we're hearing about him a tonin the car business lately. Mr Gary Vaner Chuck, Best Selling Author,speaks all over the place. Robert, you just saw him at the drivingsales executive meeting, didn't you? Yeah, the President's club man. Thanks toMike Jeff's and everybody over driving sales for getting me into that last minute. It was pretty epic, man. I had a blast, and Imean this guy's incredible because he tells it how it is. If you're notaware of who Gary Vaner Chuck is. Man You you need to be hittingGoogle like right now. Will wait for you hip pause. Go to Google. Find out that influence. I mean just the scope that Gary has.You know, we've got word that he's kind of been investigating the auto industryand that, you know, is really timely. I mean we all knowit. Dealers, you need a lot of help when it comes to thesocial media. But that's not unique and you'll hear about him talk about itlater in the interview. It's really not unique to any other business out there. But you know, it's really just super thrilling to have him agree tobe on the show. We know how busy it is, or how busyhe is, and so, I mean, Robert, what can you tell us? I mean you've been following him a lot longer than I have andand so I mean it's got to be even more exciting for you to havethem on the show today. Yeah, without a doubt. I mean it'syou know, he's allocated us. We were able to squeeze fifteen minutes outof them and it was it was a lot of work to get to justthat. Really. If you could probably imagine. I was following him.He was actually some of my early inspiration with a lot of the video seriesthat I started to do just like that. We're just, you know, offthe cuff type things, because I somebody put me on to him doingthe Wine Library show, you know, Wine Library TV, that he wasdoing on Youtube and on his website to promote his family's wine business and theywere selling a ton of it online and he started this whole Wine Library TVthing and it exploded and that's why it's, you know, the expert that heis today is from from, you know, the tactics he executed inthe past. But you know, not why you're seeing them post pictures ofthe wine on on facebook and stuff. Yeah, yeah, but you know, I feel, you know, great to finally have been able to speakwith them, you know, in person, and then to have them agree todo this. Is Books are great. Crush it. Thank you. Economyand Jab Jab Jab right hook the latest. Most of you probably alreadyface first into those. I see a lot of it, you know,in the feed and the facebook feeds and the groups and stuff. So justhis youtube channels, website or or awesome, and he took it to he tookthe interview to a twist for us and it's just an and and youcan hear his passion in it and and that he wants to drive a goodmessage, because in the pre show Michael and I talking about where we wantto take it. Like we both knew, you know, the importance of thefacebook ads and and utilizing those that you know they're doing great for lotsof different businesses right now, but we wanted to really just come up withsomething a little bit you know, we were thinking of trying to come upwith what would you say, Michael,...

...just more like, you know,organic content, not talking about paid advertisement, just some good for focusing on facebook, of course, just because in get in your he'll get here.Gary. Agree with that. Yeah, and I mean, you know thething is, I mean I had just recently finished Reading Jab Jab Jab righthook. Like you said, that's kind of a big popular book right now, especially in the industry. Lots of people are, you know, talkingabout it and of course you see all the pictures from the driving sale eventand you know the I mean it's all over the place. People are,you know, use they're signing the book and stuff, and I mean alot of that book is it's really reads like an almost a textbook for socialmedia and, you know, building value. He relates the jabs to building valueand the right hook to the kind of ask where the here's what Ineed you to do, or the call to action, and he talks alot about how business is do a lot of right hooking. They don't doa lot of jabbing or giving a value. So I mean, I feel likeyou and I we as we were prepping for this episode, we werekind of going in with the Mindset of Jab Jab, Jab, right hook, and you're going to actually hear him throw a left Hook when we wereexpecting the right hook. You're going to hear a little bit how he talksabout facebook advertising, and that's where you need to be. I'm not goingto reveal too much here, but you know, stay tuned for this episodebecause we've got Gary Vane, or Chuck Again, best selling author, speaker, big name in the auto industry right now teaching us what we need tolook out for and what we need to engage in in social media so thatwe can have lasting, sustainable results for the dealership and for your dealership.It's about bringing things to the next level and you are about to hear itfrom the master himself. So, Ladies and gentlemen, without further ADO,here is Mr Gary Vanner Chuck. Here we go. Okay, Gary Vanor Chuck Man, thank you so much for taking the time to stop bythe dealer playbook man. Seriously, my pleasure. Guys, how are you? I'm awesome, as I mind you. All right, so listen, yourtime is limited. Everybody knows that. We're going to hop right to this. Okay, so I saw you at the the driving sales event whereyou spoke, and you mentioned there how it least prior to up to goingto attending their speaking there, that you you've been paying attention to and lookingat the automotive space a bit. Correct on social okay, Great. Soyou know, as a you know Mike and I both are. You know, study, you know, study your content, consumer content a lot.I mean we understand the there's different, you know, languages, you speakon different platforms. So we're just going to just going to hone in onone right now. We're going to talk about facebook for auto dealers and andand would you agree, first off, that that's probably the the right topic? Yeah, I mean I take state facebook at scale, the add productsof scale, everybody's listening is you know, has been on it, are usedit, don't use it. It's just at such a mass level thatit has the biggest blanket to everybody who's listening. So I think it isthe great please start. Okay, excellent, I agree. That's where I thought. Okay, so, seeing what you were seeing, in studying thein the space facebook in particular, based off of what you were seeing thatwas not executed right or not even the right idea of the right direction.You know what can you tell dealers right now that they can you know,for them, for to resonate with them and for them to, you know, turn it around and and really get it and and put a good schedule. Let's tell what this stay. Let's go in. My firm belief thatfor dealers who are listening right now that facebook will be in the next halfdecade, thirty six months, it's done properly, their biggest driver to business. That I'm a firm believer that the local television, local radio, localprint at Cem, bad words play is not as effective as facebook advertising ifyou know how to do it, and I think that's the opening line,right, guys, I mean like yeah,...

...absolutely, but people want to sellcars, right, and so you know, if I'm listening right now, if I have empathy, if I'm listening to from guy feel about it. Stuff, okay, good, fine, cool, but how does it actuallyhelp? We sell a used car or get somebody to come in forservice because that's where my margin is, or fell a new lease, oreducate the market, and that's all that matters. That I believe that cardealers for the last fifty years have wasted like every other every other media andmarketing company, in the last ten years especially, has wasted a good portionof their money on people not actually listening to where they spent their money andthe lack of spoilage, as I would call it. That facebook target,it adds, allow is going to create this market? Oh well, nodoubt about it. So, but outside of adds, because I still thinklike, specially in this space, none. Yeah, there is no outside ofthat. Everybody, everybody who's listening right now, needs to be postingspot unpublished posts on their on their facebook account, which means it doesn't goon your wall or your fan page. It means a good you go intothe add editor and you create, create a piece of content, which,all, by the way, is what mainter media does were, which Ithink is the most important part, and then you go and use the polkauto data and you start targeting people and in front of them on a Cheolocation basis, because most of you care about a local area, and buya behavior in the market for Mini van and put out a picture, whetherit's about band or some other value proposition, and you amplify it and spend asmany dollars you can to get to it period. Take money from whereyou're spending it elsewhere and apply it to that and you will get r ay on that spen. Okay, so the message in that post, becauseI've seen you know, I've also heard you talk about how you know bad. You know. You want to test the content out, though, beforeyou put money behind it. Correct. Yeah, I mean the ability tolike, spend two hundred bucks and testins here it does, and if yousee a lot, if you responded to it, then also you amplie fora thousand dollars is definitely in place. Or Fivezero, what a hundred bucksor over? Yeah, I mean you really need a test and triple downis in place. It facebook bad infrastructure is just remarkable and it's pretty.It's actually not not that hard to use either, is it? I meanfor anybody. Look, I mean some level of Nerd, you know,but like, yeah, the bottom line is you could definitely Google this facebookScott video tutorials now and get videos on Youtube, and Youtube is really thegreat place to like learn how to do things right. You know, idbe flabber gas that. I have to look. If you're in type onFACEBOOK DOC post. It's there. Let's get that. It's there. You'lltray. That's the name of those posts, right gary, facebook down cons that'sfor flying term. I think the official term is facebook unpublished post,but that's it. Okay. So, all right, so quick, becauseagain, time is of the essence. Tell me, let let's give themsomething to take. So give a just give a generic facebook add strategy fora car dealer with like the message in the post, like, you know, kind of what kind of post to do, with a photo of avideo, what have you. Yeah, I mean, I mean there's somany ways to go. You have the broad one, which is like hey, the you two thousand and you know, sixteen models in stock and he talkingto people that are fans of bmwor Hondo, tell yo or whatever you'vegot. And you know and you target somebody wo's in the market for,you know, a minivan. Andy showed them the minivan one and then youdo the next one. And you people that are market for, you knowcamera, you show them a camera. I mean what? What? WhatI want to get more than like what you're asking for, because I thinkthey can. You know. Look, I mean you go to my blogand see examples of I get a whole car dealership things right. So justturn and getting into the card your show and you'll find that what I wantto give some value here, and a lot of people understand. They needto understand that. They need to make...

...thirteen different piece of the content forall thirteen different versions of the car, of that you know brand, andthen target people that actually give a crap about that exact version. The daysof going broad eighteen to thirty five year olds like this. I mean that'sa classic one. Eighteen to thirty five year olds. I mean when youthink about the notion of eighteen to thirty five, the way marketers say,that's ludicrous. I don't know, a single eight year old that looks likeany thirty five year old. But people, that's how people market it, right, like, I guess, yeah, Dude, Dude that was in NewYork, like different things. And dudes that let live in Arkansas,right, and you know, and and dudes that are fifty one like differentthings that dudes and thirteen me. I think they're are being you know,yeah, you know, there's not that many things that bond us. Youknow, it's got to be contextual it's got a matter. So if yourcar dealership in New York City, maybe you're playing off. You know theyet what's going on with the Yankees or the jets, or you're playing offyou know what's going on. Like the museums for the Lord Trade Chutter justopen. So you put that into here copy or your pictures. There's somany things you do. They have to be contextualized and then you have totarget the proper audience, right. So I'm less worried about give you oneexample, because billy's hit a small little sliver of the people here. Iwant them to understand, to really focus on what matters right now. Acar dealership in Montreal should focus on the fact that the Canadians are one stepaway from the Staiey Cup and use that emotion to target Canadian fans who alsohappen to be in the market for in its size, this and lappen andspend this kind of money. And that's targeting is just unbelievable. On facebook, who in five miles from your dealership? I mean that that you see whereI'm going. Yeah, now, head out, man. And solook, it takes time. Like what stinks about what I'm saying is youcould spend all day coming up with different interests, matching with people that areinterested in car or buying a car. Or you can use who bought.You can have one broad stroke, one picture of a minivan, target withthe people that are in the market for minivans that are fifteen miles from yourplace, and you write something clever or interesting or best deal of the seasonor create urgency, no difference than what you did with radio or television,and you go bought. But I would tell you that if you add alayer of affinity, music, sports, you know, other things that peoplecare about in context of that picture, all of a sudden you can getthat person a tension, a little bit more, and that's who we're battlingfor potension. So Se segment the market, drill into the market, find outwhat people are interested in. The Long Tale, right, yeah,yeah, all right, so and and, and what's different is facebook's accuracy ofninety two percent. So when you play the long tale game, you'regetting good data. Right. So now of a sudden you know it's worthit. You know, you know, you know, you're not getting wholedata. You you were getting targeting mails that are in relationships with males.Right, you're getting that. You're getting that. Whatever, whatever you want, you're getting. If it's a jets fan, you got me, like, I'm seeing jets and Hyal, which he adds, and that makes sense. Yeah, that's what I'm engaging with. Yeah, and I'm probably seeing thingsbecause I've spent a lot of money on my Master Card and they've gotthat data, and so, you know, and Delta, they got that Beta. They know I travel a lot, and so going on and on andon. Not so so really get them excited, though, Gary Giskcan you give a realistic price point, just because it sounds like it wouldbe so expensive to most people. But what's a realistic price point. Let'ssay a secondary market with like a Toyota, you know that kind of little piecefor content, one of those ads with the list. You know thekind of the clues we just came up. But you can spend two hundred bucksand get to end. And how many does that like for the clicksor for the people use of you paid? You pay for a week. Rightfor you, you're getting an audience. I mean, look, I believewith some of the queries I just made up, you could probably selftwo cards for two hundred bucks is not a good aline. I think so. Absolutely. Okay, well, so like, but but expe's the facebookexpense. Once you say like, both...

...of you reacted pretty tably. Nowyou can say crap, there's this, crap works, I don't want todo this. So all of a sudden, now you're paying two people full timeto make all the pictures and do all the targeting. Now of somethingthat two hundred bunches of electly nine hundred bucks, because salaries are included.Right, right, but but as going two cards works about nine hundred bucks. Good. Yeah, for to deliver out guarantee with the Christ for adeal and in US every no doubt. So they're going to have to hirea lot of nerds then, is what you're saying right, I would sayyou need to hire one person or two people, depending on the person youcan find who equally understands how to do the targeting and in the wisps,and somebody can do the creative at a bar minimum. I mean the Fayermedia has a eleven people per an account to deliver on this, Thomas,no doubt. So he shouldn't be spending his time waiting on customers to writetell them that they need to dedicate somebody to you. Yeah, I meanyou, you know you. You obviously remember what I said, which isthe thing that pissed me off the most. Everybody's listening and saying, I don'thave that kind of money. Meanwhile you've got sales people sitting around Mondaythrough Friday, middle of the day, just sitting there playing angry. AndGary really did look at the space man. You could tell by the stuff hewas talking about he was. He was tuned in, which are youknow, that's look inefficiency right for sales people on a Wednesday afternoon sitting aroundlooking at each other does nothing for anybody, and well, I think is happeningis between that and between all the money. Look, I've done alot of homework now. The amount of money even midsize dealerships are spending amedia are real numbers. Yeah, there's real money being spent on radio,television, print, outdoor media, right, billboards. Yeah, I'm telling yougot you guys are paying ninety five cents for for zero and five centsis working for you and you need to with that model. So let meask you this ary a little quick. I'm just going to say ninety fivecents out of every dollar in the garbage. You got a problem. Yeah,Oh, yeah, I was going to ask you. I mean,compared to the other spaces that you work and where would you position auto dealersas far as grasping on to the Social Media Band Wag? And I meanI mean all of this sounds great, but is there something you can sayto help dealers understand where they're actually at as far as social media is concerned? Are they way below the average that you're seeing as a whole? Iwould say they are. They are. Yeah, I say, you know, I would say there's they're pretty much in line with everybody else. Okay, fair enough, which a like everyone's in line as a hold. Everybodyelse very hot. I mean is ninety eight percent of the market has noGod damn idea what they're doing right. I mean it's a crap show rightnow. Guys like and that's great. This is you know what this is? I'll tell you what it is. For All the marketers out there,if they care, this is Seo and Fem in one thousand nine hundred andninety nine two tho two thousand and one. Got It right. Yeah, youknow, you're saying social. That's so, that's that's where we're outwith social right now. That's yeah, we definitely are with facebook at let'sput it that way. Right. And so you thought, several people thatknow what they're doing and they're on the virgie build a huge companies because they'remarketing, like in the year we live in, and we have a tonof people that they're, you know, don't know and they're going to gethurt, put on a business not do as well. And it's capitalism,when I's going to win and lose. are going to lose. That's that'slike, okay, so let me. I've got another. I've got anotherquestion here for you. I'm actually here in Dallas, sitting in a hotelroom Robert's somewhere on the east coast. I was just at a conference.We listen to the you know, quote unquote, social media expert. Hetalked about doing things on social media. I mean really, you know stuffthat you talk about in the in the Jab Jab Jab right hook book about, you know, providing value and but what he essentially said is talk tothem about everything else but cars or, you know, find people that arehaving a bad day and send him a joke and you know, things likethat. How does that fit in line...

...with what we're talking about? Ithink that guy's probably less of a sale from the I am okay, fairenough. I meaning so to be a part of it. I would callthat a job, right, but a job can also be information about cars, right. But, like, I think you should throw jobs that havebeen for me, like setter, teaching people more about cars so you cantalk about cars. Like. What he's basically saying is don't throw white hookson every bath right, like right, I don't try to sell a carevery time. Like a joke is fine. And you know Johnny's Auto Group andMinnesota saying a joke and talking about the and talking about the wild,you know, big win last night than hockey and those kind of things.Great, but equally as great as hey use an infographic about the new Toyota, you know, and all with new features. Right. That's bringing peoplevalue without selling, without having a price. Right value, right. So youcan talk about cars. The final one is going in and for thesale, saying right now, by this weekend, we've got a deal.That's a white hook and that needs to be part of the equation, becausenobody here's mother to recess. We're st of self stuff. So how doyou know how many jabs to throw before the right hook comes? It's completelypredicated on how good your product is, right, like, if you've gotit's look, if you're the best looking guy and the richest guy and themost famous guy of all times, you can roll up on somebody at thebar and ask them to go upstairs to your room and pull it off,man, right. But if you're some slub and you're out of shape andyou live with your mom, you got to throw a Shitload of Jabs.Fair enough, fair enough. Yeah, absolutely. If you're in the marketsfor great other dealerships and you're all battling. You have to be really good atchatting, right, but if you've got the market to yourself, probablya little bit less. Right. Right, and I mean right now, everydealer is battling over price. They're throwing up a picture of a carand their sent price. It's t that's a terrible place to play. Priceis the worst place to play. It's so yeah, it's a suckiest placeto play. I agree, Gary. You guys got any? Not Thepride that it's your business, but you got any dealer clients over there onVanier media, as you can imagine through some of the talks have been givingand some of the smoke in this that we've been we've got three or fourthat we're kind of pitching actively right now. So that's kind of what's going on. Will good for you, man, and Congrats, which is why I'mstill into right now. Right I'm doing the homework. Yeah, I'mtelling you, you do it. That's why, that's why I was madeso much sense. Man. I had to have it, had that,had to have this this go down here for that. All right there.Well, yeah, I'm heading to the airport, so I'm pulling up andI don't know which turn you, guys, brother. Thank you so much.Man Takes here and there. You have it, everybody. Mr GaryVane Nur Chuk giving it to us. You know, we wanted to turnit over to him as much as we possibly could because of the time was, you know, so limited. We were just happy to get what wewhat we could. But you know, it was a big surpriretty. Suremy brain would explode if we had any more time with him, because Istill took like four or five pages of notes and that was fifteen minutes,almost to the DOT. Yeah, yeah, and I mean he definitely, likeI said, he took it. You know, he threw US astraya little bit with with just how how, you know, confident he is,and it's facebook ads or it's really, you know, you can't really lookfor any true you know, Roi even yeah out of it. Itwas almost like that was the continuation of Jab Jab Jab Right Hook, whichwe will definitely link to in the show notes so you can get a copyof that. But Hey, here's something to we forgot to mention. Iwant to mention it right now. If you haven't that book, I wantyou to to be the first one to comment on the show notes. Willwe'll put up the link on social media. You're going to be hearing this,but if you're the first one to comment, we're actually going to sendyou out that book for free. And you know, so comment on theshow notes. Go to triple w dot...

...the dealer playbookcom. Again, we'regoing to be posting the link on social media. But if you're listening tothis, we want you to get a copy that book because again, Ifelt like this was like almost where the book leaves off and he kind ofjust jumped in with, you know, the the summary and some editions ofknowledge. It was just I thought it was incredible. Yeah, it changes. It's a platform that changes so fast and so often that that book whenhe I mean think of how long ago it was actually that he put thelast you know, the last bit it ink on that book for it togo into publish, it to go into his marketing and him promoting it.Yeah, etc. And he was promoting the hell out of that thing forquite a long time. So it's probably been in the can for a minutewell, and I feel like you know what I mean. It's been inthere for a while, but it's like, you know the stuff that he talksabout there. One final it's still a powerhouse because it's the it's whatyou know for your facebook adds, it's the content that you use. IsHe's teaching in there. It's still still in. It resonates with us.I mean I feel like it resonates really well with you and I because we'rewe're kind of like fundamentals guy. It's like you have to start from thebeginning and and I think a lot of people they start at, you know, high up in the sky, thirtyzero feet, thinking that that's actually thefoundation, but it's not in you know, Jab, Jab Jab. That bookis all about here's how you actually create good content, and I likehow he breaks it out and he says, Hey, this is good content,this is not so good. You know, helping any business, notjust dealerships. But you know, by reading that book you're going to you'regoing to understand how to best penetrate your market and the the needs and thewishes and the desires and interests of the people that live in your market.But this was a continuation. This is like, okay, now you've gotcontent down. This podcast is all about. Where do you go from here?And I mean clear as the sunshines. FACEBOOK advertising. I'm I mean,like you said, what other platform is there where you can literally knoweverything there is to know about somebody? Some people think that's Freaky, butas a businessperson, I think the marketers dream. It's just a mucus dram. Marketers dream to go in there and be able to your essentially doing andand it's funny, Gary Talks about this in the thank you economy. Howdirect, one on one marketing is, is pretty much here. You know, it's you're able to market one on one, says Lee, as inyour favorite thing, Michael, segmented. You know, I means extremely segmented, because there's more, because there's there's so many people that interest are thelike, you know what I mean, are similar, you know that thatare into similar things. So it's easy to market to those particular groups.And it's still your it's still direct one one and marketing, because you're speakingkind of, you know what I mean, a sense similar language, familiar luage. Yep, totally, so valuable this information. Hey, listen everyone. Thank you so much for stopping by and listening to episode ten and ShinBaby, the big Henshit, Double Zeros, doubles. Exactly the the the dealerplaybook is supports the going not on where to get over to grab thebook's a first comment gets the gets the book. If you don't have thebook or if you know somebody you can give it to, that's cool.But Yeah, man, we're going to give away a few of these books. I think. So be the first few to comment. Triple w dotthe dealer playbookcom again. We're going to be posting that link on facebook andall other social avenues. Click on it, comment on the post. Tell uswhat was your favorite part about this episode? What really stood out toyou? What do you think you're going to want to try immediately to bringyour facebook ads and your facebook presence for your dealership to the next level?Be the first few to comment. I'm thinking, you know, the firsttwo or three to comment and we will get you a copy of Jab JabJab right hook. Also, stay tuned. You know we've got some incredible episodescoming up after this one, and you know we're just super excited aboutwhat's been happening with the dealer playbook. All the support. Check us outon itunes and stitcher radio and you know,...

...until next time. Thanks so muchfor listening. We'll talk to you soon. Take care.

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