The Dealer Playbook
The Dealer Playbook

Episode · 6 years ago

How to Prepare for Google's Upcoming Algorithm Update


Welcome and thank you so much for checking out “The Dealer Playbook” Podcast session 44! 

In this quick session Michael Cirillo and Robert Wiesman are flying solo and are discussing the latest major algorithm update from Google. 

It is not a secret that when it comes to search engines online Google is the boss! Everyone uses Google and they are by far the undisputed champion of online search. 

Starting April 21st 2015 Google will be expanding their use of mobile friendliness as a ranking signal. Google says the change will affect mobile searches in all languages worldwide and have a big impact in their search results. 

With the surge of web traffic that is coming from a mobile device, Google will make it easier to get relevant, high quality search results that are fully optimized for the particular device you are on. 

So what does this mean for your website if you are a auto dealer or even a car pro with his or her own site? 

Here is a quick preview of what you can expect to learn more about in this session:

- How does this Google update affect your dealer site. 

- How to audit your sites mobile experience.

- What exactly Google is looking for and recommends. 

That and more in this short but yet value packed session of “The Dealer Playbook”. 

Make sure to check out Googles recommendations for a smart phone - optimized site here.

 If you want to read from Google even more about the new update you can check that out here.

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.



You're listening to the dealer playbookpodcast session, Forty four: Let's do this you'r dialed into the dealer, playbookpodcast, where it's all about winning autodaler strategies that deliverproven results, and now your hosts Robert Weisman and Michael Serilla I'll write what is going on next, somuch for stoping by the dealer, playbook podcast, where every singleweek were sitting down with the WHO's who the elite in and out of theautomotive industry to share you, you know, actionable information that willgive you dealership or your career an Nautomotiv sales massive results, my name 's MichaelSerillo, I'm joined with Robert Wisman Hat's, going on pal. Let's up man yeah, so you guys stillgetting pounded by snow out there or what thatit's practically spring nowthe Sih. Is it just like overnight, so you're getting blasted so two weeks ago,you're getting hammered and that and now it's spring without a dout man, butthat's just how it goes out here: Ma East Coast yeah, it's been like springon the West Coast here for quite some time, so yeah. So what you got going on!What's new and exciting I feel like I haven't, talked to you an week, Sabeollthat say Wel just you know, Bucklin down trying to knock some things outand you know got my kids have been a little bit sick. So I'm, like you, know,fighting off that myself. So Oh Mano Yeah your heads down you and I havebeen heads down on some cool projects that we're going to tell everybodyabout shortly, not today, but shortly so you got to keep listening to theshow because there's some cool things coming down the pipe, but you know justwanted to do a quick show today and talk about some some Internet marketingstuff that you need to be knowing about. You know we're going to dive into. Idon't know if you've seen this on facebook yet or not, but you know,Google is announcing or they've announced that they're making sometweiks to their algorithm, and you know Robert hit me up and he's like. Youknow what man we should. We should talk about this because it's timely and Likyeah and people are hitting me up about it like clients, Mars and stuff likethat, and I'm not the best one to...

...really break it down. You were so Ifigured again in practicing what we preach. If people are asking usdirectly about it, you know me directly, they're, certainly asking the searchengine or asking round about it. So I figured you know we could provide themwith that. You know I have basically you kind of make it a easy. Conyou knowto understand and consume. You kno and you knowthe thing t at thet. The thingis too, I mean it is good, because what we don't realize right, we hear allabout these Google Algorithms and we spout off their names and give themcute little bird names pigeon humming bird and this and that, but what youdon't realize is Google actually updates those algorithms on a frequentbasis. I mean they've got teams that do nothing but update autorithm. So it'snot like just the announcements ore when theyrthey're updating thesealgorithms they're doing them. You know weekly monthly, tweeking them and allthose sorts of things, and it really comes back to Google's primaryobjective, which is to create a better web right. I mean back when you knowser, gay, Bren and and Larry Page started. Ggoogle formed Google. Theywanted to create a better way for people to get connected to informationand really that's the whole concept behind these algorithm, so googlesannounced. You know this is straight off: Google's web master, central blogthey're talking about how we will be finding more mobile, friendly searchresults. Well, you know, we've talked a lot about how mobile is increasing inpopularity and we're really at a point now, where we're seeing mobile usagehigher than it's ever been. You know it rivals if not exceeds what we're seeinghappen on desktops people want superfast access to information, butjust not any information, incredible information, engaging information,educational information and so...

...basically what's happening here is, is,and I'm just going to read this rait off the website, because it's wordedperfectly, they basically say you know starting April twenty fine, that's youknow two thousand and fifteen. We will be expanding our use of mobilefriendliness as a ranking signal, so talking about you know, search engineoptimization for a minute. If you want your website to rank, you know morefrequently and for relevant search terms, you need to make sure that yourmobile site is well mobile, friendly and, and you know, there's somethingthat we can like you up to in the the show notes. It's a mobile, friendlytest where you can actually plug in your url of your website or of variouspages on your website to identify or have Google basically tell you whetheror not your sits, mobile, friendly and there's something I want to talk aboutthere in a minute. But basically the idea is that this is going to change oraffect mobile searches in all languages worldwide. That's relevant because youknow if you have different languages on your website. That's an important thingfor you to look at, and it's going to have a very, very significant impact onsearch results. Google on their blog, they go on to say. Consequently, userswill find it easier to get relevant high quality search results that areoptimized for their device. So you know when you look at googles co whatthey're trying to achieve there. You know we've talked in previousepisodes about adaptive versus responsive versus. You know: HybridMobile, dedicated websites, we've talked about how googles preferred format is responsive, but this goes alittle bit more. They just want to make sure that you know well, basically,look it's two thousand and fifteen. Your website needs to be mobilefriendly because they want to deliver incredible information formatted for whatever device you're on.So let me ask Youself to sure all right so when, when you say that, forwhatever device oure on, does that mean...

...that if I'm searching from my iphone, doesthat mean I'm getting di? I'm just doing a google search of some sort, andI gis is the results going to be. Could they be different than what they are onmy you know my MACC yeah? So so, basically, if I search something on myiphone, will the search results be different from my desktop versus mobile?You know it's funny, because this is something I still see and it's like thefreaking plague of mobile friendliness, and that is, you know. Well, we've justrun into a situation. We're working with a dealership overseas who you know is pouring a ton of money intopaper. Click Mobile Paper Click. The problem is- and this is going to answeryour question- that all of his ads, no matter what lead back to the mobilehomepage of his sight. The reason that this is a problem is because he can'taccess or people from a mobile device can't access the other pages on his site, because onthe mobile version of the site they don't exist. It's not the full page.It's not it's on the pace site. So so what Google's looking for? Is You know?Let's, let's use you know, triplew dot, ABC motorscom forward, used cars, Long Island or whatever theyyou know. Google wants to see thatthat that page exists and is formatted properly on your Mac or your desktopdevice, your pc whatever, but they also want to make sure that it exists and isformatted well for your tablet and for your for your phone for your Android, youryou're, you know iphone or your blackberry for the two of you listeningin that still use those you'r still using that still using aman. I love it, but but really the...

...reality of it is. This is why I alwaysrecommend responsive because you get a nice looking presentation. Well, youknow that can be debated. It depends on who does the responsive, but you when I do it, you know you get a nicelooking representation of your website, no matter what device you're on sogoogle is putting a lot of emphasis there and they are saying yes, as amatter of fact, coming April, twenty fint with the updates were putting intoour algorithms. This is going to be a larger ranking factor than it ever hasbeen. Now. There's there's a second part tothis, and it has to do with APP content. So sayyou had an APP googles actually going to be using more indexd informationfrom your APP and and presenting that in search results. They have somethingcalled APP indexing and- and you know I- I haven't- really run into many dealersthat have their own APP, but this is still something interesting, because itshows that they are paying attention to to APPs ind their using informationindexed from APPs as a factor in ranking for signed in users that havethe APP an stalled so say I downloaded ABC motors. I don't know APP on myphone and I'm signed into it when I conduct google searches from my mobiledevice tablet or whatever google is going to take into consideration thatinformation and present it to me higher in you know: Serpor search engineresults pages over other, less relevant information. I see yeah, that's a new one, that's anew one! So, at the end of the day, though, the emphasis really still fallsback on have a website or have relevant engaging informative educational.Whatever you want to call it content, whether it's in an APP whether it's onyour mobile phone, your mobile website,...

Google, wants to make sure that you aredelivering a premium. Experience to your users, see a lot of people getthis wrong when they, when they think Seo. Okay- and I see this all the timeit makes me want to do running back flips off the wall while chewing on tin,foil, okay, yeah, that's how much I hate it, because you can do that yeah!Well, you know back back in my threeninches days, yeah! No, so so Imean the thing is: When we talk about so it's like yeah,we want to get you ranked hire in Google. We want to make sure your sightshows up in Google. We want to make sure that you rank over the competitionin Google and the emphasis is on Google, but Google is sitting there saying no,you need to be making your website better for the people that will useyour website. You See, and and so we get mistaken and we think wait whilegoogles created all of these algorithms and were trying to please the Googlegods, but you have to understand that Google is trying to please the user whouses the web that, and that goes back to the first thing I said, Google'swhole objective is to produce or present or provide a better. You knowthey what they wern. They want to provide the best result for whatever relevant, to the search that Ityped in and exactly you know they want Ed. They want to give that's, what'sgoing to keep me coming back, they give me the best sites, tof sites that work.I don't go to my phone and it pops up the Little Si. I got ta like you know,Zoomin the hitclick things its just. You know a good experience exactly andso the real, the real big takeaway here F for those or you listening in what you really need to do to sit down.You need to sit down and say: Hey. Is this the experience that my customerswill want or better yet scratch? That is this? An experience that I would buyinto would I use my own mobile website...

...and do a test go. Go to you know yourwebsite on a mobile device and make sure that every page that appears onthe desktop version of your sigt is also accessible from the mobile versionof your Sigt, and you know I tell you what these users are all over the place.They're in the middle of you know, you know they're standing on your lot rightnow, they're looking for more information. I do this all the timewhen I go into a store, you know just the other day I went into one of theyou know: Shopping Department, stores or whatever, and I was standing infront of a product and I pull open my phone and go on o my phone and conducta Google search and I'm standing there looking at reviews and more informationabout this product before I buy it. Well, you know that's how consumers areusing their mobile device as part of the research and purchase process, andif they can't access information. Well, they're, not you know, they're, notlike the People Robert. You talk about bringing their Max Rtheyre, you knowMaxinto starbucks with them. You know holding an under their arm like it's anewspaper. They don't have that luxury. So you got to sit down and say to yourself.Would I use my own mobile presence or website? If the answer isno well, that's a good indication that hey. You need to start picking up yoursocks, because guess what come April, twenty int, when this algorithm rollsout you're Goinna you're, going to start dropping and ranking? That'sthat's the the sad fact of the matter: Yeah they don't they don't just blowsmoke either they execute Google, tell you something's going to happen, ithappens, Veyou know what and it pays for them. It pays to be this massivemultibillion dollar corporation. That has no face right, I mean yeah, theyhave a call center, but how many people do you actually hear that spend twohours on the phone with Google tech support right like it's? They don'treally. I mean I shouldn't say they...

...don't care, but I mean for all intentssone purposes. They really don't care that your website drops and rankingsbecause they go out of their way to provide all the tools and resources.You need to make sure th that you know you're safe and if you drop in Rankang,you drop in ranking because you're not doing something right. That's going toservice your your user in the right way, yeah exactly so so you know what towined this down, because that's really all I've got about this. This algorithmupdate tha the Keytako Ays April, twenty fone. That's when all you know,that's the day of reckoning that you need to make sure your mobile houseisn't o what do they do? What do you h telling Yeah Yeah? So what you need todo first thing is what I just suggested sit down. Would I use my own mobilesite if the answeris now- and you know, don't be like well yeah, of course, I'duse it. It's mine, you know just really takean unbiased, look at at your mobileoffering and say. Would I as a consumer use this? The second thing you can dois go to a website that Google has. It's their mobile friendly test, and Italked about it a bit earlier, but you can basically go to this. URL will linkto it in the show notes where you type in a url of your. You know your homepage or just various pages on your site and there's an analyzed button. YouClick it. Google will do its thing and they basically come back and say yes,your mobile, your sigte is mobile, friendly or no. Your mobile sit isn'tfriendly. Well, you know at this stage of the game. Ifyour sight is not mobile, friendly, you've got till April twenty first tofigure it out so to get friendly to get friendly man. Google wants you to getfriendly, so those are the two things I suggest sit down. Do An audit secondthing sit down, let Google do an oddit find out where you're at and thenyou've got till April Twenty fint to make it right. That's that. So, if you want to get more informationcheck out our show notes at triplew dot...

...the dealer playbookcom forward. Fortyfour we're going to link provide the link to the mobile friendly test fromGoogle and also give you some more insights into some things that youshould look out for in order to make sure that your site is producing thebest results as possible. But we want you to check that age out again:triplew ot the dler playbookcom for forty four, that's all I got for you.This is a short one this week, but we'll be back at you with a brand newguest in our next episodes of stay tuned. For that, thanks for stopping byall right.

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