The Dealer Playbook
The Dealer Playbook

Episode 路 3 months ago

Guy Kawasaki: Did Michael Just Help Him Buy A Car?

ABOUT THIS EPISODE

Guy Kawasaki was one of the Apple employees originally responsible for marketing their computer line in 1984 (Wikipedia.) Today, he's a Silicon Valley venture capitalist who has worked with some of the world's largest brands. 

And as it turns out, he's a major automotive enthusiast. In this episode, Guy and Michael talk about his recent car buying journey, which provides amazing insights into what a world-class marketer observes as they navigate the buying process. 

He also shares his wisdom about where the digital retail landscape is going and what dealers can focus on to remain relevant in the marketplace. For example, what would happen if Amazon purchased a company like Carvana? What would dealers do in that scenario? Tune in to find out. 

馃挜 Want the full unedited 1hr 30min interview? Subscribe to the DPB newsletter by visiting www.thedealerplaybook.com to sign up. 

馃挜 Get a free copy of Guy's book "Wise Guy" by filling out an honest Apple Podcasts review and sending the screenshot to michael@thedealerplaybook.com.


PURECARS

Support the show by checking out our sponsor over at www.purecars.com  

They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. 

PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

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