The Dealer Playbook
The Dealer Playbook

Episode · 4 months ago

How to Maintain Perspective In The Grind w/ Coach Isaac

ABOUT THIS EPISODE

"Like stoplights on the road. You know where you're going and why you're going there, but there are certain laws that you have to obey to get to your desired destination."

There are many things you could be doing each day at the dealership. The real question is: What SHOULD you be doing?

In this episode, Coach Isaac Brown shares his advice about maintaining perspective, especially when the going gets tough. 

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Hey, before we hop into this episode,let's talk about why your website and digital presence isn't working now. Iknow what you're thinking, Michael, we talk all about the web sites all thetime. You talk about the websites, the websites, a hammer, yada yada yada, weget it. But for real though, it's shocking to me how much guesswork stilltakes place and how its having a detrimental effect on whatopportunities you are able to leverage now over the last decade, especiallyfor the O. G. D. P. Beers. You know, I've poured my soul into assembling ateam that cares deeply about the progress of the retail auto industrythat believes in my mission to enrich and empower dealers to perpetually grownow. I'm making my amazing marketing team accessible to the dealer playbookcommunity so that you can start to thrive rather than merely survive.Right now, we're providing a just for you free website diagnostic that willshow you exactly what you need to do in a priority sequence so that you canfinally get the answers you need claim...

...yours by visiting triple W. Dot flexdealer dot com forward slash website audit. That's triple W. Dot flex dealerdot com forward slash website dash audit. Mhm. I think I was talking about it on clubhouse the other day. Like you have to account for failure. I don't plan forit, but I have to account for it and perhaps failure in the moment isknowing that I won't want to get up tomorrow morning knowing that I won'twant to do all those follow up phone calls or prospect for new customers. Iaccount for it. But to your point, like having a bigger reason why it's crazyman. Like if I gave up in the early...

...days of my business because I was doingthings that I didn't want to do right. Like I I call myself mr Miyagisometimes not to anybody realized I was the guy like, when you own a business,you're you kind of have to, oh, I'm mopping floors today, and then tomorrowI gotta fix the toilets, and then I'm gonna be on a sales call trying toclose down a million dollar contract, and then I'm back to, like, putting ahinge on the fence and like, you're doing all these things that you don'twant to do, but you're right. Like, in the back of my mind, I was like, butall of this is a means to an end, and I'm so, it doesn't matter aboutwhat this stuff is right in front of me. It matters about what the end is that Ihave in my mind, and that that's ultimately what made me want to show upevery day. Sure. So, like, Stoplights man on the road, you know where you'regoing and you know why you're going there. But there are certain laws that youhave to stop and obey in order to get where you're going, right. Andsometimes when we're when we're on our...

...own journey and doing our own things,we don't want to stop and obey the laws, but thats what separates people who getwhere they want to go and who don't get what they want to go. Man. I love that. I'm letting it sink inhere for a minute. Um dang That's so true. I love that. And that also feedsinto them the discipline part of it, because you don't get a physique like Isaac Brown by lifting weights once aweek. I mean, maybe you do, but it's gonna take you 150 years. Um And so but you also can't train nowother professional athletes, right? Because you're the ru the fitnesstrainer or what are you for the for the Hamilton Tiger Cats? Yeah, I'm the I'mthe head strength coach for the thai cats. Now, I can train other athletes in any other league, butwithin our league, anybody that plays...

...on another Cfl team, I can't train them.And also I'm the head strength coach for our pro soccer team too. So anybodyany any other players within the Canadian Premier League can't trainthem because I trained the forge, right? So I can train NFL players and NBA andNHL. Right? But cfl and CPL, yeah, you're locked in thai cats and only youare locked down. Um That that's pretty cool though. But, you know, what comesto my mind is um you know, as I think about the parallels to sports teams andthe business teams, um you know, so you're working with individuals, butyou're working ultimately with the team as a whole. How do you, how do youcater as a leader? How do you cater thetraining to the individual? So that it's something that will, you know,resonate with them, because I'm...

...imagining you're having to continuallyinspire and motivate and encourage and like, how do you do that for theindividual, but also map that to the collective of the team, becauseultimately you have to get the whole team to a certain place, right? Howdoes that work for you? I put it like this, you go to arestaurant, right? And there's how many of us, So let's say you order steak andpotatoes, right? Steak and potatoes is the general meal, but I like my steakrare. You might like yours. Well done, right? So I, I, you know, with our guys,I give a general program in season off season and from there, I tailor certainmovements to each and two to the individual players. For the most partby position is how I usually do it. And then you'll have guys within theposition that have certain restrictions or, you know, some type of injury theymay be coming off of and that's where you kinda, you give them a specialorder, right, special order meal type...

...thing. So it's challenging. But I lovethe challenge, but because it keeps it keeps me on my toes, you know, and it'sthe same with soccer, right keeps me on my toes. And I love the fact that in this role, like, I don't thinkthere's any clearer example of this outside of fitness where it would just sound ridiculous inany other context, but if you couldn't catch and also pass back the medicineball, then you failed as a leader. But yet in business, for some reason, it isentirely okay for leaders to not be able to catch. You know, listen withyour business years to catch and then pass back the medicine ball. Um, sowhat does that mean? Like, how do you stay disciplined as a leader so thatyou can lead by example, so that your team is never looking at you and beinglike, yeah, but coach, you're sitting...

...there, you know, the bacon eater whilewe're running drills. Yeah, I take the same approach that I took when I was inschool as a player. Like, you know, like I said, I would show up earlybecause as a leader, I told everyone else to show up early, right? I wouldgive everything I had in the drills, I would do exactly what the coach said.So therefore whenever I could, whenever I would see a player talking back tothe coach or slacking off or loafing as we call it, I have credibility that Ican go get at his head right as a coach, it's the same thing I am a walkingmirror, you know what I'm saying, So I always have to reflect what I'mpreaching, you know, and a lot of times when I'm with my guys at the facility,they want to do certain workouts with me, they want me to get in on it, throwingthe med ball and you know, so there's...

...certain there's certain individualplayers that they helped keep me accountable at all times, because whenthey come in to work out, I know that it's time for me to do somethingphysical with them in their work out, right? And and that's another piecethat I love about coaching is because it's not just give directions and watchthem follow. It's interactive. It's an it's an actual relationship, it's not atransaction when they come in and out of the gym. It's a it's a real humaninteraction where you're doing things with them instead of just barkingdirections and then watching them do it. You know you're sweating with them,you're bleeding with them. You know if I could put on a helmet and get on thefield with him, I would do that too. But I'm I'm gonna leave that alonebecause I'm I'm removed from the game, I'm removed but I'm not removed fromthe weight room. So that's where I...

...that's where I participate with themand it drives them even further. I love your choice of words, theirparticipation because I think so often it's like, oh, where's the leader? Ohthe leaders up, You see that window over there, they sit up in that windowover there and, and then we work in silos, we don't communicate enough andthen we're not participating enough. Um, you know, we, we've even had anexperience on, in my company, uh, recently where we on boarded a few newteam members that then created more bandwidth for those that have been herea little while, which then ultimately it always trickles back up to me and itcreated more bandwidth for me. But then that bandwidth highlighted things thatI needed to be doing better as the leader because I'm like, whoa, we'remissing. Oh crap! So what do I do? My first reaction is not just just startbarking orders. Like you said, it's to go, okay, here we go, let's get in it,let's get our hands dirty and, and so from your experiences, both the coaches,a trainer, as a life business coach,...

...motivational speaker, I mean, does that,what's your take on the whole participation thing? Like how, howoften because I know a lot of leaders are asking this, but how long will I berequired to get back into the dirt and roll up my sleeves and participate? Mhm.I thought I built a business in order to just kind of check out a little bit.So what's your take on that? My take on it is I'll give you, I'll give you two, I'llgive you two, I'll give you my, my take on it and I'll give you an example. My take on it is how long will you doit? You'll do it as long as it's important and it's a value to you.That's how long you'll do it. And here is my example, I brag on our head coach all the time because he is honestly he's the bestleader that I know walking around right...

...now. Honestly, I'm not even gonna lie,right? Um So here's a small example just lastweek. So in our gym and he does things likethis all the time and it's always it's just who he is, right? But it it rubsoff on you. You know, he's not going to walk past a piece of trash on theground and tell someone to pick it up. If he's going to pick it up, anythingthat he feels needs to be done, he's going to do it. He says it's never yourjob or his job or her job. It's our job. Everyone is everyone's job, Right? Sohere's a small example. So in our weight room, I wanted to, you know, create these,these boxes for foot drills without, with our guys. So instead of havingsomeone come in and paint it and have...

...it being permanent on the ground, Ijust decided to tape it, measured it off, taped it on the ground, put tapeon well throughout the week. The tape gets destroyed a little bit because ofthe guys, right? I come in and I was going to replace it on monday I come inand all the tape is redone, You know who this offseason man, thisis the off season. You know, who did that? The head coach, I didn't sayanything, didn't tell me I needed to do it. He just did it. And then he left anote on my desk. He says like your workspace and the weight room isimmaculate. Keep doing great work. It's important to him, right? Andthat's just who he is and he does that type of thing in every area of ourorganization, you know, it's important to him and for me as a leader now now Iwant to do that type of stuff right now,...

I want to go out of my way to just dosomething that I see needs to be done, not look for whose area it is or whoneeds to do it, just do it, just do it because that's going to create cultureand other people will start doing it. You know, jesus was the example, right?He came and the disciples were waiting outside because no one was there towash, wash their feet, so what did he do? He washed their feet, he didn't golook for some what? No, he said, okay, let me just wash it, you know? So hemodels the example so that that's my example. You know what I love aboutthat too is like this whole concept of like compounding returns because youknow, you credit him right as the head coach he's leading by example, but then you're gonna go and impactsomebody and they're going to probably credit you or if they do or don't, itdoesn't really matter. But if it inspires them to go do good, they'regonna go do it for somebody else who...

...then for that somebody else you theybecame the source of it and so you have this never ending domino of impactingpeople and it doesn't matter who the instigator was. Yeah, I'm Michel Cirillo and you've beenlistening to the dealer Playbook podcast. If you haven't yet, pleaseclick the subscribe button wherever you're listening right now, leave arating or review and share it with a colleague. If you're ready to make bigchanges in your life and career and want to connect with positive,nurturing automotive professionals, join my exclusive DPB Pro community onfacebook. That's where we share information, ideas and content thatisn't shared anywhere else. I can't wait to meet you there. Thanks forlistening.

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