How To Speed Up The Delivery w/ Tony Whatley

ABOUT THIS EPISODE

What would happen if you had to pay your customer $100 every 10 minutes you go over a 45 minute vehicle delivery?

In this minisode featuring Tony Whatley, we explore the idea of incentivizing customers as an accountability mechanism within the store. 

"I'd only shop at dealerships who did that!"

What's the point? It's not DPB vs. Dealer - it's to help shift the thought process around how we can create better customer experiences. It's about exploring what it takes to create an experience that brings people closer, rather than farther away. It's about taking these ideas and exploring them through the context of your circumstances.

PURECARS

Support the show by checking out our sponsor over at www.purecars.com   

They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. 

PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

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Episodes (409)

Episode · 2 months ago

Joshua Mitchell: Accelerate Growth At Your Dealership In 2021

Joshua Mitchell is the Internet Sales Director at Capitol Chevy Austin, a BDC trainer and founder of the BDC RAW event and podcast. Joshua joins The Dealer Playbook to discuss how car dealers can evolve strategically as leaders, employers, teams, and customer specialists in 2021 and beyond. Joshua shares about his car business journey, starting 12 years ago at Dan Cummins Chevrolet in Paris, KY. He explains how Josh Cummins, the store owner, has successfully built teams that generate insanely powerful outcomes.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/joshua-mitchell 

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo  

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro  

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/ 

Episode · 2 months ago

Why Content Is No Longer King w/ Amy Balliet

"Visual content is king; quality visual content reigns supreme."

94% of first impressions are based entirely upon the design of the content someone sees. 

Under that microscope, it's easy to understand why it's essential to pay attention to more than just publishing content for the sake of it. 

When there is a visual edge to your content and helps the customer understand the message efficiently, your brand stands out.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/amy-balliet 

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo  

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbprohttps://www.facebook.com/groups/dpbpro  

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/ 

Episode · 2 months ago

Amy Balliet: How To Engage Any Audience Using Visual Communication

Human beings process visual information 60,000 times faster than the written word. Amy Balliet is an expert on visual communication and provides tips and insights about how dealerships can engage any audience and speed up the consumer purchase journey with high-quality visuals.

Now, I know what some are thinking: "So, what Cirillo, are we talking about memes and infographics?"

Yes, but also no. Not in a vacuum, at least.

Most car salespeople or dealerships might share a funny meme to FB, thinking they are engaging their audience. While that might provide some instant interaction, your visual strategy should include how those pieces fit into your overall approach to warm up an audience and encourage them to purchase from you.

It also means that you should be paying attention to the quality of your visual content and think about how you can use visuals to help your audience understand what you're presenting efficiently.

Amy's book, "Killer Visual Strategies," provides an exact look at how to incorporate visuals into your brand strategy and how to engage any audience with visual communication.

Access the full show notes, timestamps, resources and more at
http://www.thedealerplaybook.com/amy-balliet

Have questions, comments, or feedback? Dro p us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level:
https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketi ng strategy is working or not? Learn more about Michael's creative dealership marketing company:
https://www.flexdealer.com/  

Episode · 2 months ago

BONUS: Trust The Process w/ Matt Lasher

Dealership operations are complex and contain a lot of moving pieces to grow. Matt Lasher, Marketing Director at the West Herr Auto Group, shares a crucial element to remaining focused and moving the ball forward.

"It's about process and self-awareness. Each dealer has different priorities and things that they want to accomplish, and so it's about completing the non-glamorous work every day."

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/matt-lasher

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/