How To Speed Up The Delivery w/ Tony Whatley

ABOUT THIS EPISODE

What would happen if you had to pay your customer $100 every 10 minutes you go over a 45 minute vehicle delivery?

In this minisode featuring Tony Whatley, we explore the idea of incentivizing customers as an accountability mechanism within the store. 

"I'd only shop at dealerships who did that!"

What's the point? It's not DPB vs. Dealer - it's to help shift the thought process around how we can create better customer experiences. It's about exploring what it takes to create an experience that brings people closer, rather than farther away. It's about taking these ideas and exploring them through the context of your circumstances.

PURECARS

Support the show by checking out our sponsor over at www.purecars.com   

They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. 

PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential."

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Episodes (409)

Episode · 2 months ago

Elise Kephart: One Step At A Time

The hustle is real. The grind is hard. So is the need to build mental resilience.

Back for the 4th time, Elise Kephart joins the show to share her behind-the-scenes story about growth, overcoming challenges, and building the mental strength needed to play the game well.

Listen carefully to identify the wisdom you need to hear. Think about what you can do to build the muscle you need to attack the hustle. Your success will happen one step at a time.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/elise-kephart-2020

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Episode · 3 months ago

How To Help Your Team Grow w/ Louie Herron

Car dealerships that want to help their people grow must look for some critical attributes before handing out more money or promotions.

Louie Herron explains that it's essential for business owners to look for the level of willingness, desire, and aptitude that each employee has. After all, what's the point in investing your energy into someone that honestly doesn't want to grow?

That's not to suggest that the individual might never have the desire, but leaders must observe where their energy will go the furthest.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/louie-herron

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Episode · 3 months ago

Louie Herron: How To Go From Car Sales To Dealer Owner

Louie Herron, a 25+ year veteran of the retail auto industry, shares valuable insights about what you can do to help people grow their careers to the next level in the car business.

One of the reasons why employee attrition is so high in the auto industry is the employees' inability to see career growth opportunities.

Louie started in the car business as a front-line sales professionals. Within 15 years, he owned his first franchise store and went on to own two more franchises.

His mission today, through Sales To CEO University, is to help car sales professionals go from sales to management, management to GM, and GM to partner/dealer principal. He is empowering retail auto professionals to learn the skills they need to go from one phase of their career to the next.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/louie-herron

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Episode · 3 months ago

Does Your Digital and In-Store Experience Match? w/ Michelle Denogean

Do all customers want a digital retail option? Michelle Denogean explains that it's important to offer flexible options that match the expectations of various customers.

More importantly, Michelle encourages that the digital experience and in-store experience must align. There is nothing worse than putting a message out online that you can't deliver in person.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/michelle-denogean

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/