The Dealer Playbook
The Dealer Playbook

Episode · 7 years ago

James Wedmore: Getting Started With Video Marketing

ABOUT THIS EPISODE

Wow! Session 42 of “The Dealer Playbook” Podcast is in the house and this session is one you cannot afford to miss! 

In this session team DPB is sitting down with the world renowned video marketing expert Mr. James Wedmore. 

In this session James is going to dive into a video marketing strategy that each and every one of us can implement NOW and start to see results come in. 

James Wedmore is armed with a degree from one of the TOP 10 Film Schools in the Country, James set out to utilize the power of Video and Visual Storytelling to revolutionize how we interact on the Internet.

After several successful ventures, including an Online Bartending School, James founded Video Traffic Academy: an online YouTube Marketing Training Program that has enrolled over 10,000 small business owners and entrepreneurs all over the country.

He has been featured on numerous sites such as Entrepreneur.com, Rise to the Top, Mixergy and many more.  He has been the Guest Instructor on 3 CreativeLIVE Workshops, and today, he hosts James Wedmore TV, his YouTube Channel that’s been viewed over 1 Million times.

His mission is simple:  show business owners how to create and execute effective video marketing campaigns without spending a lot of time or money.

In this session James Wedmore not only delivers a video strategy you can kick into gear in a afternoon he also breaks down his 5 step process to video creation. Check it out. 

James Wedmore’s 5 Step Video Creation Process 

 

1. Your Intentions 

It is one thing to create a killer video but its another to know exactly what your looking to get out of the video. 

In this session James breaks down exactly how to narrow in on your videos intentions and how to get the most out of it. 

2. Keyword Research 

It is not about making a video you think your audience is looking for, but in fact it is all about making videos that your audience is already looking for. 

Keyword research is how you will identify the keywords you want to rank for so you will know what kind of videos to create. 

3. Execution Of Video 

This is where a lot of people get overwhelmed when it comes to video but it is really not that hard! 

You can create premium video content with nothing but a smartphone and a microphone. Don’t sweat the small stuff and jump in and take action to make your auto dealership compelling video content. 

4. Upload & Optimize 

This step right here is more crucial than the actual ‘Execution” of the video. 

If you have a beautiful professionally produced video and no one in your target market sees this video… What in the world does that do for your dealership? 

It is important you have the video on YouTube the right way. That means you need to hone in on your videos tags, description and title so YouTube and Google will see the video is relevant. 

James breaks down how to get a video ranked… QUICK! 

Get More Value From James Wedmore 

James Wedmore’s Website

James Wedmore’s Facebook 

James Wedmore’s YouTube Channel 

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

This is the dealer playbook session number forty two. Let's do it. You're dialed into the dealer playbook podcast, where it's all about winning auto dealer strategies that deliver proven results. And now your hosts, Robert Weissman and Michael Cirillo. Hey, welcome everybody to the dealer playbook podcast. I am Robert Wiseman. I'm flying solo today. Michael Cirillo was unable to make it. He was tied up taking care of some other things, so shout out to Michael. But this is the dealer playbook podcast. This is where every week we sit down or interview in the movers and shakers in automotive outside of automotive that are making it happen and that can help you make it happen in your business within the automotive industry. Today I am super pumped up for our session today. Today, our session, our guests on our conversation today is with an expert that I've been learning from for probably about three, maybe even four years now on a video, video creation and video marketing. Today we have the video marketing expert himself, James Wedd more on today. If you're not familiar with James. James has been, you know, in the video marketing, you know, Nie you could say, for it, for some years now and he's has a lot of training courses and he's definitely a a own expert in the field and looks up to, buy a lot of great successful people and look to for help with their video strategies. So I've been learned from for a long time. I know Michael's been into him to. I know a lot of you know who he is, but this guy has great information. So I wanted to get him on and talk about, you know, building the video marketing strategy for your dealership. It's one thing to make the videos, you know, and make good quality video. That's one thing, but it really comes in on what you do with those strategy of what you do with that content. So we're going to jump into that with James. Let's let's waste no time. Let's hop right in here. We go over, ladies and Gents, James Webmore, James. Thank you so much, man. Welcome to the dealer playbook. Thanks for taking the time, Bro I appreciate it. Robert, thanks for having me. You have a you've got a nice voice for radio. Thanks, man, little love that's up of that or or a put down? Man, now, you don't have a face for radio. Well, with me, that's kind of a put down. But no, it's a good it's a good audio voice. Thank you, and I love I've actually heard that before. Man, that that that definitely that always makes me smile. And Michael, my my partner in crime, he really is bomb that he couldn't make this one, but he's on a consulting gegin's gig and sess catch you'll want today. So, like, I don't know if they have the Internet up there what. So he's having some problems getting there, but I won't, I won't take it personally. All right. So, James Again. Man, thanks a million. Guys. James is again, as in the intro I was talking about. I mean, this dude is a master. I've learned so much from them for a long time. So, James, I want to dive right in in two thousand and fifteen today. Now I know that you don't work exclusively with auto dealers or anything. You're you work with a bunch of different types of business, is correct? I mean online, offline. You do them all right. Some of the weirdest, strangest businesses and niches. Yeah, I mean all over. Got The okay, so, I mean, but there's all there's a lot of, I guess, comment traits in all of them. I would think, correct when it comes down to yeah, there are, and I think I think we'll, we can get into that and start to see that they're they're definitely are commonalities. I think that's a big problem that most people make, like if we want to talk to someone who works to car dealership or owns want and to say like no, no, my business is different, this doesn't apply to me. Is is something that...

...can be very dangerous ground, because if we look at it from a strategy and principal point of view, there are there are a lot of strategies that just overlap and can work for every business. Gotcha. Okay, so, speaking of strategy, two thousand and fifteen, this was what I was getting that let's you know, we're talking to people in the auto industry here in two thousand and fifteen. I mean what should a dealerships, you know, this type of business is, you know, video marketing strategy be more focused on me. What should it look like? Basically, yeah, this is really simple. So I almost more want to say what it shouldn't look like, because I know there might be a lot of misconceptions or objections. For sure, some people listening to the call. I remember when I first got started doing this and teaching youtube years ago, I would talk to real estate agents and they would laugh about youtube. They say, why would I waste my time on Youtube? Isn't that where like thirteen year old girls go to watch Justin bieber videos and as the you know like yes, that's true, but they're not the only ones on there and as the world's third largest website in the second largest search engine the world, it's something to to definitely pay attention to. So here's your strategy. First and foremost, it's it's not about being funny. It's not about having cute kid or cat videos and trying to go viral or upload as many videos as you can or anything like that. I'm on Google right now in front of my computer and I just typed in used cars in Newport beach. Now I live down on the goon to beach. Newport beach is the next town over. We only have like one car dealership in Laguna, so I'd go to Newport to go look at a car and when I type that into Google, I find the first two results on google are both videos, and a lot of times that's going to be a youtube video. So Google owns youtube and Google makes a lot of money from youtubes AD revenue. So that's the whole the whole secret year is that Google wants to put as many youtube videos inside their search result pages as possible and most people don't do this. Most local businesses especially don't do this. So when you start making videos that get found for the ideal search terms or the search terms that your ideal customers searching for, it's a whole no other way for people to discover you and not your competitor. So one term would be used cars in your city or your county or your state. And, believe it or not, you can make simple youtube videos and we'll talk about what you what those videos should look like in a moment. But the overall strategy is getting those videos uploaded to youtube and getting them ranked on the first page of Google. So that's it. So that when someone who is looking for a car, like if I typed in use cars in Newport beach, what do you think my level of my desire and my like actual I don't know what the word is, but where you're in the funnel, basically the body. Yeah, like what what's the chance, the probability that I'm going to be buying a car? So in the next thirty days? Yeah, absolutely, absolutely. And another thing I like about like, you know, people are quick to do like the two thousand and fifteen Honda Chord, you know, review and they'll do a video on that. But what I like about this one is this is one you do one time and it's relevant. It's it just sits there, it's done and it's relevant. If I told everybody on this call to sit there and say make a video, a thirty second to a minute video about every car on your lat or every model, every making model, you would roll your eyes and say who is going to do that? How much is that going to cost us? That the time to film, edit right scripts, put pictures together, upload that on Youtube and then automate that, our rank it, optimize all stuff is is like three people full time for like a month or two. That's a lot of...

...work. And so let's just say, what if you could just make one video that's a three thousand two, forty five second quote unquote commercial that instead of paying your local Cable Company for a thirty second spot, you're uploading it to youtube for free and with a little tricks that we can show you here today on this call, get that found on the first page of Google, usually relatively quickly as well, and that's that's as simple as a strategy can be. Now, definitely I like that one. And again it's it's it's up there and it stays there for it's relevant for years and years and years and years to come. A lot of times those those making model videos, they're they're there and then they're not. You know, they have no you know, real relevancy at the time, and you know time it plays, you can you can guess that for the next five years people are going to probably go to Google and type in used cars in blank blank city. But yeah, they're not going to type in necessarily two thousand and fifteen Honda civic one year from now. Yeah, you know. So you're right. There is a more permanence to this strategy and it's a lot easier to get started and really simple. So does that, Robert? Does that clarify like the big picture? Yeah, yeah, of what it is. We can do here, good, because this is an easy this is an easy win for everybody. This is something you could literally do in an afternoon. So where do you want? Where do you want to go? Okay, so, well, you're okay. So we've we've got the our idea or strategy. So what's what's what's the next move? Somebody's going to you know that's on this right now. They're going to do this one. They get off of here. All right. So yeah, get that. So the first step and the absolute most crucial step, and it is the step that most people get wrong. So we're going to it'll be the most boring step, by the way, but well, we want to spend the most time here. Is identifying what it is that your ideal customers actually searching for. So when I used to do my work with real estate agents, and I just use it as an example, because they're also a local, geographically centric business. So if I'm a realtor in Newport beach and someone in Georgia is typing in homes for sale, it's a relevant it doesn't matter if I show up for them or not, because the chances are they're not looking for a home in Newport beach. Are Looking for home in Georgia. Same with a car dealership. So first and foremost, are terms should be. Should have a geographical indicator in the keyword, so using your your city, the surrounding cities, the county. If it's a small enough state, you can use the state as well, so that that's a great example of used cars in Newport beach or luxury cars Newport beach or Honda's for Sale Luguona beach. You know, I don't know specifically if you can really play around with these, but I would start with your city and then something that you think people are such for, like cars for sale in Newport beach, used cars for sale in Newport beach, and if you're at your basis or if you if you sell Handas, Hondas and Newport beach, whatever, right, yeah, exactly, or Honda Dealership or Honda dealer in Newport beach. I mean these are people that are when something like just look at the search behavior behind that's what we have to do. This first stup is about getting inside the head and the shoes and the laptop of your ideal customer, the person who is there to buy a car, and what is it that they would type in, what is it that they're searching for, and let's make sure that you show up there when they do, when they do search that. So one, you know, I make a list of as many possibilities as I can. Used cars, car dealership, specific car model, for sale, whatever, and I make my list and then a lot of times I just pick one. I pick the one that is like what's the what's the money keyword? What's what's the search phrase that I think is going to to bring me the most audience?...

There's a whole you know, we could spend a whole hour looking at like metrics and search volume and stuff like that, but I'm going to lose a lot of people in this call if we try and do that. So you kind of want to go with okay, well, what's the big Mac Daddy Keyword that, if you could only choose one to rank for, what would that be? In a might be cars for sale in Orange County. Okay, great, so that's your keyword. That step one's just just identify what people are searching for. The second step is to make a video, and a lot of what I teach would not apply here because a lot of people what I teach most people is to do how to videos, and for a car dealership you're not really doing that. You're actually more making what I like to call a business review video. So let's let's look at it from the customer standpoint. The ideal customer. I type in cars for Sale Orange County and I find a video, I would click on that video and it would simply be, you know, an attractive voice, male or female, saying welcome to Tustin Auto Center in Tustin, California, the premiere auto dealership to all the residents of southern California. We offer a wide array of cars selections. We have this we benefit, you know, result, examples, testimonial, you know, awards, experience, things that make us unique, etc. Just like if you were to make a commercial, just like if I said, Hey, I want I you know, go write a script for a thirty second commercial for local television and then, obviously the last part of the video is just a called action to say come visit us now. If you mention our video when you come in, you know you can offer them something. I don't know what it is, but something that's some sort of direct incentive to get them to take action, whether it's to call for an appointment to come in today and mention the video, etc. That's going to be huge. Now one more thing to point out. If you guys think you need a huge production team to do this, if you think you need something fancy, you really don't. This whole video could be done with Imovie, which is the standard editing software on a MAC, and a couple of photos. So what we've literally had people do before is grab the photos off of their website, put them into a photo collage slideshow and then do a voiceover and you just read into a standard microphone. Welcome to, you know, Tustin Auto Center, which is our local dealership, and Tustin. So if they're watching this, hey guys, I have bond cars there before and and it can be as simple as that. So step number one is identify what you want to rank for what keyword phrases. Step number two is make a three thousand to forty two video, not a two minute video, not a five minute video and definitely not a twenty minute video, but at thirty to forty second video with a call to action. So those are the first two steps. How we doing, Robert? That's you're doing good. Brother, you don't good. So I got to quite all right. So let me ask you this. So even though, okay, you said, as as I know, you teach a lot of you make and you teach how to make, how to videos, mostly right. Right. So you're saying this is more like a business review video, and I get it's more of a commercial, but I mean, does is that still I mean that's the starting point, but do you think there's, you know, these customers still getting, you know, clocked left and right all over the place with people that with commercials? Is there a more creative approach to that than another commercial? That's a great question and the answer is always going to be yes. But in my experience of teaching this things like Youtube for seven years now, it's there's a lot of resistance that specially small like local businesses, are going to have to say no, Youtube's not right for us. I don't it's not worth my time. And so where I like to start with them,...

...especially if that's what people are saying on this, calls to say listen, you guys get the power of search engine ranking, of Seo, of getting your website found at the top of Google. Well, a video has been it's been determined, there's been studies on this, that a youtube video can get ranked up to fifty times easier than your website. It can. So the first and foremost thing we want to do is say, what if, instead of trying to if you have a two thousand dollar a month SEO expert that comes in and do all that stuff, you know, why not just try and rank a video really quickly and then absolutely once you start to see results from that, like that's going to start getting. Are People in the auto industry more excited about the possibilities of Youtube? So if you are a car dealership, you could make videos about saying what's the difference between this car and that car, or how to choose, what to do when you go on a test drive, or you know, stuff that adds free value, educates or indoctrinates your your ideal customers, so they're educated and informed. There's a great example. I can't remember his name right now, but he he used to sell like artificial pools or something like that, like above ground pools or something, or certain type of pool. It was very unique type of pool, and so all he did was created a bunch of content on the Internet that answered everybody's question about these type of pools, like the benefits, the pros, the cons. How much does it cost? How long does it take to get him installed? What size property need to have to have the right size of pool? and his sales went up because of that, simply because he was seen first as a trusted authority and not as just a salesman or a business owner trying to make more sales. And that's what ultimately like this, this these small thirty second commercials, is like the short term strategy to get you, let's get you some new leads, new business right now. But if you really want to go a hundred percent with Youtube, the the result is transforming you from the stigmatism that people have of the used car salesman, you know, which is like a dirty word that people use to describe by people and that's just a bummer. That has a to transform that ugly stigmatism and stereotype to just an authority that educates and informs and therefore builds a more powerful relationship with their audience, a relationship where there is trust and rapport they're and that's the only reason I'm here today, that's the only reason Robert even knows me and he even wanted me to come on to his podcast because I've just been sitting here making videos, teaching and forming and helping people for years now, and now I'm just perceived as a trusted authority. And it's through that giving, through that how to, it's through that value that you deliver that you can create that transformation. And that can absolutely happen with a with anyone in the auto industry, in any industry. And I mean this is talk. We're not talking a fifty, you know, even a thousand dollar investment here. We're talking most people's second largest purchase of their life. Some people, let's face it, today probably maybe even the biggest purchase that they ever make right life. So it's, you know, it's nice to have. I like that, that angle of it, but I see where you're coming from. Just get them and get them started, show them that that that that you know, get their beak what wet a little bit, shown that it can wor totally and you go for you talk about the long game, right, all right, so totally atword research. Then you did the execution of the video, created the video. So that was three steps. We're what else you have upload and optimized to Youtube. So uploading a video to youtube is really easy as long as you have an account, like it's literally like press the Button, the Upload Button, and start uploading the video. And if you couldn't figure that out, that's what, ironically, youtube is for, is to show you how to do that. Where strategy come you know, you can literally type and how do I upload a Youtube Video, and you're going to find an answer. Where the strategy comes in is in making sure that we get your video ranks like.

That's the end goal. That's when you know that you've done the job, and that's getting the video found at the top of youtube and the top of Google. So in order to do that, simply put, you need to tell Youtube what you want it to rank for. And so if our keyword phrase, our search term phrase, is cars for sale in Orange County, that would become the title of our video. We'd put that in the description of our video, and even the tags, which you'll discover what those are. Those are just you a lot. You're out allowed to add a little keyword phrases that describe your video. So you're basically every which way you possibly can, you're telling Youtube what your video is about, and if you use your keyword phrase that you want to rank for, it's going to give you a much greater chance of doing that. And the reason why this? I mean that's really easy. Like if putting making my title and description with my keyword phrase in that cars for Sale Orange County is something that takes about seventeen seconds of work, so that's really good that. It's really easy. Now, if it's a targeted term that has low competition, if there's no other dealers in your city that are listening to this podcast and jumping on doing this, chances are you can rank rather easily. The only time at this becomes a little bit more difficult. So if these when they're people with the same video at the same I mean the video exactly exactly, and then we need to have a little bit of a different conversation because at the end of the day we have to ask the question. Okay, what does Google and Youtube look at in order to determine who gets those top spots? And there's a couple of things. The number one thing is relevancy. Now, relevancy means put your keywords in your stuff. So we already told you to do that. But if you're still not ranking. The next thing that they're looking for is something that I personally call Channel Authority. So here's what I mean by that. If anybody listening to this call right now, is a car dealership in Orange County and they decide to upload a video, their very first video to youtube today, called cars for Sale Orange County, and I did the same thing and did the uploaded one with the same title and the same tax and the same description. Ninety nine have a ninety nine percent guarantee that I am going to get that top spot and you're not, and that's because I have more authority. I've been making videos longer, I've been uploading more subscribers making videos or ideas, more beers. Yeah, so they know you're you're packing the punch, you're keeping it real, you know. But so this discourages some people, but it really shouldn't, because nine times out of ten there's just no one else doing this and no one doing it right. So they've maybe uploaded one video and walked away, and so youtube is this beautiful thing. If I could just get people to get this one concept, then it just makes me so happy because this is this is what most people don't get about Youtube. They love things like facebook because they see it as instant gratification. They see it as like, Oh, I just upload a photo of our newest car, I submit a post with a link to our website. Oh that was easy, it took two seconds. But people are seen less and less engagement on their facebook fan pages. They're seeing that, you know, news there's complaining that news feeds are just so full of just so much stuff that people are distracted all that stuff. Youtube is like the exact opposite. Youtube you see very little results in the beginning, but it grows and compounds upon itself. So I want to just give it an example of that in action. Last year I'd kind of took a break from youtube and...

...only uploaded like a handful of videos. Yet last year, a loan, I did one point six million views on my channel, which, to put that in perspective, is half the total views I've made in like four years. So the year I didn't upload any videos accounts for half of my total views that I've had in for five years of uploading videos. Now, how is that possible? It's because there is an just an exponential growth factor that over time, the longer your videos sit there, the more views they start to get, the more comments, more interaction, the more youtube will push them up to the top and help you grow. And that, to me, is the biggest thing about youtube, because I want to do something. I don't know about anybody else, but I want to do something today that's going to pay off for years, and that's what I did. I invested in my time into Youtube years ago and it paid off down the road and you know, it's what we want to do with with everything ultimately. Yeah, so was that your strategy going in? This is a kind of a question. I'm asking to do that. And then and chill out for like a year. I know you were. It's not like you weren't doing anything. You're working on a lot of other projects, but did you kind of have that in mind, like bank the way that x amount of videos, get them live and then let them start to work for you? Honestly, no, I will yes and no. I didn't ever want to take time off from Youtube. What happened? Just to be transparent, though, it was my my videographer, the guy who was filming with every week, and we were just we were making magic together. He moved, he he was actually only out here for a year with his wife on a Green Card status or visa, and their visa expired and they move back to the UK and I lost them and it's like it was like going through a breakup where you like didn't want to get back out there and day to die from like the course, the screen flow courses and stuff like that. That, yeah, and, Dude, that's a hurt pie saying it. Yeah, so we still talk all the time, but it's like it's like being in a longdistance relationship because it can't just come out here, you know, and do a ten nine hundred dollar plane ticket just to film a video for a weekend. So it's been it's been hard to like go out and look for a new film crew, but we finally didn't and now we have a whole new set of videos coming out this year, which which I'm excited about. All Right, so, upload and optimize. We got that. Okay. So real quick in their descriptions or anything in the tags when they're doing that, like how about you know, so I think some people sometimes think that they like, what's the right recipe for tags in there? How many do you need to put into you just put if you were doing this used cars for sale in Orange County, what kind of tags do you think you would hit in there? My First Tag, tag would end for for anyone who's not upload video, this will make sense as soon as you go to upload your first video, she just come back to this episode as you're uploading it. My first tag would be the keyword use cars in Orange County, and then I'd put maybe two or three other tags that are similar, like Orange County, car dealership used, maybe the name of the dealership, and then like one other keywords. So I don't try and go crazy. I don't want to add fifty tags with, you know, every variation of everything possible. I don't really see that makes a huge difference. I just want to choose. What are the topics that this video is about? It's about to use cars in Orange County. It's about a car dealership in Orange County. It's about Tuttle Click Orange County, the name of the dealership, and then like one more. So I don't really go overboard with that because I don't think that's the biggest factor in ranking. I think title and description are definitely bigger. Even even naming your channel. One of your keywords is going to help and all that little stuff. Yes, so, and you know, I put inside the description. I put the keyword twice in there. So, like a lot of people, don't even write a description. That's one of the biggest mistakes you could do. Take the time and just say in this video...

...you're going to learn about the benefits of working at the Orange County dealership or whatever your keyword is called, Blah, blah, blah, and you know you're just at the simplest sense, you're telling Youtube, Hey, this is what I want to be ranked for, so I'm going to use this keyword phrase. And that's about as simple as I can make it. Now, at that point you kind of just be patient and walk away and check on it. Sometimes we've had videos rank in a minute and we've had other videos that take two weeks, and then I've had videos that take three to five months. So now, of course the videos to take three to five months or for big terms like how to make a video, you know that on Youtube is going to be a show. Yeah, Aout of competition. So so what is the other than you know, once they put it up on Youtube, I mean what else James to can that you know, should they be doing with that video? I mean if it's relevant, of course, embedded on the website, obviously, but I mean like what out what else should they or could they be done? Yeah, that's a really good question. If you're using any other social media outlets, I I look at social media as a way to share my youtube content. So I use youtube as the place for my platform, as a place for me to share my message. And if I make a video today on how to called how to rank a video on the first page of Google, I want to make sure that everybody I know sees that video. So I share it on Facebook, my facebook fan page. I'll even run facebook adds to it, I'll make a blog post out of it, I'll tweet it, I'll google plus it, all that good stuff, so that as many people as possible can see it. If you have an email list, it's also an opportunity to send it out to them. What that will do, Robert, is if you can get what I this I call the social surge, if you can get a lot of people to see your video at once, that will help get the video ranked even faster, because Youtube it's it's very simple. When you understand what Youtube's up to. Youtube has ads all over their site, so they make money when they get as many people on Youtube as possible. So the way they get as many people on Youtube as possible is making sure they have the best content for the most relevant people. So if they, if Youtube sees that your video is getting a lot of views because you're sharing it with your fans and your subscribers and whoever follows you, they're going to sit there and say, okay, there's something about this video that people are interested in, let's make sure more people see it. And that's how, that's how I was able to do one point six million views with old videos because people were curious about them. People, you know, they they saw them, it got ranked and then youtubes like, let's show to more people, and more people like what is this, and I built a new audience and whole new group of people that never heard of me started discovering me, and now we get two hundred thousand, over two hundred thousand views a month without uploading a single video. So it does, it does pay off. Oh yeah, I mean so. And you're definitely the type. As we were talking a little bit before we start recording that you are. You believe that there's too much emphasis on, like the actual video, meaning like the quality, what tools do use, etc. One in fact, like the it's all about the Strut. It's all in the strategy, mostly right. I have seen like award winning videos on Youtube or anywhere on the Internet and they don't do anything. And I know if you're in the auto industry, it's all about the bottom line. It's about sales numbers, conversions, getting people in the door, and if that's not the primary focus with your videos, then you're going to give up on this really fast. And so if you spend the next week learning how to film with the fanciest camera and then learning how...

...to be an awesome editor and like taking classes at your local community college on, you're going to just be burnt out and so over this really fast. But if you just had a simple message using like I mean you, if you, if anyone here has a son or daughter who's over the age of probably eight or nine, they know how to use a MAC laptop, they know how to use eyemovie and they can make the video better than we can. And that is a true fact right there, and it's and it's going to look really nice and simple. Now, if you have the budget and you're really committed to this, you can also hire, you know, if an actual film crew as well. But here's the thing, this is the big note that we have to put next to this. The big disc claimer, is that try, and trust me, I just been doing this for too long. Film crews, videographers, people that can make beautiful footage. They don't know the strategy that we just laid out. They don't know what they don't with the footage. They don't know. They won't know how to storyboard at properly. They don't know how to write compelling copy that gets your audience engaged and gets them to take action. They just know how to make pretty looking shots. And we have made videos Robert where it was very pretty fancy footage and all these things. And then we've compared that to videos where it's just like really good copy, but nothing fancy like getting people's attention, and the attention getting copy, the words, the phrases, the language we use, nine times out of ten, if not ten times out of ten, always beats out the flashy fancy you know, filmlooking Oscar winning stuff any day. So so call always lean on. Yeah, absolutely. And how you communicate that content is king, like do you are you you know, is it worth it for them to watch the video? Is it relevant to him? Are you keeping their intention high, and are you telling them what to do? And, you know, sitting there for if it said anyone's in charge of this now, and like if your boss at are hey, I need you to go make this commercial. Watch Roberts podcast and listen to this kid talk about youtube stuff and you're like why? I don't know what to say in the video. I'm totally confused. Go Watch a few commercials for for a couple hours, you know, just watch TV and start taking notes on some of the commercials. Every commercial for usually a local business. If they're good, of course, if they've been on air for a while, they're they're telling you what to do, like come stop by or come in, and if you give them a compelling enough reason to do that, they're way more likely to do so. Yeah, awesome. All right, we're going to. I'm going to before I wrap it up, one more quick thing. I wanted to ask you because I was looking at your channel and I think I saw that you might have recently done this to a lot of your videos and I think, I think maybe you talked about it in one of like the the group Webinars or something a few months back, where how important people that have youtube videos up now have a channel. Now, they've been doing a little something, something with it, whatever, and maybe not. Everything's not rank and where they want it to, etc. How much of an impact have you seen by going back in and reoptimizing these videos, meaning change out, you know, adjusting the description, adjusting the the title, etc. Adding thumbnails to older videos? How often do you do that? First off, and how? I mean have you seen good response out of it? Yeah, we have, if the video isn't ranking. So that's a really important thing. Is So. So, if I have I don't know the exact number of videos I have, let's say I have two hundred. It's a little bit more than two hundred that are live on Youtube. We have software that tells us how many of those videos are ranking. So about seventy five percent of those videos are in the top three spots. That's good, that's that's really nice. Now, ideally like a hundred, but that's just going to be a challenge. But what I do is I look at the twenty five percent of videos that are not getting ranked, they are not getting found, and I test and try everything. So yes, as Robert is mentioning, I've gone in and slightly change the description, added to the description, or slightly change the tag title or upload a new...

...thumbnail and see if wait a little bit and see if that does anything. I also go well, maybe if I give it a little boost by sharing it with my audience, get more views to it, maybe that'll help. So it's definitely that's like a down the line strategy of like, well, let's come back to these videos, let's make a couple videos for our business. Come back in a month and see did they get ranked? Oh, yeah, or anything. If not, yeah, yeah, go back in ass and I was bring it up for anybody also that that they might have been getting busy on youtube for a little while but didn't see you results they wanted, so they go back into some of their older stuff. But yeah, I was just wandering for myself. Well, I know there's someone on this call Robert, that's saying, yeah, we did Youtube, it doesn't work, and if I were to go to their channel, the first thing I would tell was to say yeah, because your videos are called, you know, Honda dealers of Orange Video, one Honda dealers of orange video to or new car for sale, and they're not. They're not optimized for the keyword phrases that you're aw dances are how important? This is the last thing, man, then then I'm going to let you roll up. Promise. How important is like the proper optimization of the channel itself, meaning that you're using all the right there, the the the art properly, the playlists like all of that. The video is, to me, is still the number one thing, because it's the video that's going to get ranked, not the channel, nine times out of ten. But yes, the beauty of it is you only need to optimize your channel once you know, you go in there, you name your channel, you can put a little district description in there and set all that type of stuff up, brand it with your images and stuff like that and then you're done. So it's still very important and I wouldn't neglect it. So people that do have a channel, I would go in and name the channel, write the description based off of the main keywords that you're that you're searching for. So if I type in, you know, my channels called James Wedmore. So when I type in James Wedmore at, the thing that shows up number one is not a video, it's my channel, and you know, I'm okay with that. I don't need to you know, I'm more of a personal brand, so I'm not trying to rank my channel for things like, you know, video marketing necessarily. But yeah, that's ranked number one because that's the name of my channel. So it does. It absolutely has a has an impact. All right. Well, James Man Again. I mean I thought this is very interesting, but maybe I'm bias. Who knows? But and they're probably is your right. Anybody out there saying that Youtube didn't work. Well, dive back into it and follows some of the stuff that James talked about today. James, if they want to get more, which I'm sure they will, where do they? Where they hook up with you at? But the best way is to come on over hanging on at my youtube channel, which is youtubecom forward slash James Wedemore, or you can just search my name James Wedemore, because not only will my videos fill in a lot of the gaps and the questions that you're having, but I just I just do what I teach. I practice what I preach. So everything's like. That's how I'm ranking it. That's you know, you can look at my titles, you can look at my thumbnails and they're all great examples of what you can follow and that's the best. That's the best way to learn is just look at actual examples of what's working. Awesome. So will link to that for everybody in the show notes. James, anything else, brother, good. That's it. All are the only thing I say is don't give up on Youtube. Don't be discouraged by it, don't write it off, because it's it's a huge player and it's it's been hugely beneficial to different businesses, not just, you know, my type of business, but local businesses and just random businesses and every type of industry and niche you wouldn't even believe it. So something that everybody should be taken serious. Correct that, no matter what the kind of business that they're they're in or they think they're at, if your ideal customers searching Google for you or for information about your product, and yes, well, there you go. That's pretty much at most businesses, and and more so this one, the auto industry, than any I mean you're talking eighty percent?...

You know, ninety percent of our customer basis searching the web before they're buying a car. So it's now brain. Yeah, yeah, absolutely, James, you're the man. Thank you so much, Bro Thank you, Robert Boom. And just like that that was again James Wedmore. I hope everybody enjoyed that as much as I enjoyed speaking and hooking up with James Again. I've been a student up his for a long time, so I strongly encourage checking them out at James wedmorecom. The links will be in the show notes to his Youtube Channel, as he mentioned, how linked to his social profiles and stuff, and I'm check out some of the guys. Got Some great free information on there. You also has some premium stuff that might be worth checking out. Also, get all the links everything to from this episode at the dealer playbookcom Forty two again this dealer playbookcom forty two. We're out of here till next week. Everybody, have a great one.

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