The Dealer Playbook
The Dealer Playbook

Episode · 1 month ago

Jaylissa Lea: How To Grow Your Personal Brand


Jaylissa Lea has a background in clinical psychology, neuro-linguistic programming, and hypnotherapy and utilizes those disciplines to help her clients create powerful brands.

In this episode, you'll learn how to create a personal brand within the car dealership so that you can impact your customers and community in a positive way.

Jaylissa teaches that brands are more than fancy logos or catchy slogans. Whether you are a dealership owner, manager, or car sales professional, your brand embodies your value system and mode of operation.

A personal brand in the car business is more about what customers can expect with every interaction and helps keep your dealership at the top of their minds whenever they are in the market for a different vehicle.

3:09 - What is the #1 mistake people make when it comes to building a personal brand for themselves?

5:10 - What is the best first thing we can be doing to build a foundation for our personal brand?

9:28 - Why do you think people struggle presenting themselves authentically?

13:37 - Prepare to go through the identity loss process.

15:38 - Gaining confidence.

19:56 - What are some questions we can be asking ourselves to get a deeper understanding of what our purpose is?

30:57 - What are some searching type questions I could be asking myself to push my brain in the right direction with personal branding? 

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