The Dealer Playbook
The Dealer Playbook

Episode · 4 months ago

Jeff Morrill: How This Car Dealer Finds The Right Employees


Jeff Morrill is the co-founder of Planet Suburu and author of "Profit Wise - How To Make More Money In Business By Doing The Right Thing." He's a successful businessman with investments generating well over $100 Million/year. 

The secret to his success? Finding the right people. He has developed a unique hiring process that involves every member of his leadership team, and, as you'll hear has contributed to a thriving culture and profitability.

Noteworthy topics from this episode:

4:23 - Why is the hiring topic is something you are passionate about?

6:52 - Do you think people’s fear of making mistakes impacts the hiring process?

8:54 - Why is your hiring process is like now and what was it like what you were making your first hires?

19:53 - Encouraging employees to become CEOs of their own lives.

23:47 - What are some of the mechanisms you have in place post-hire that encourage a healthy growth work culture?

27:56 - How to provide a customer experience that keeps the business growing?

32:11 - It is easy to compare your movie to somebody else’s highlight reel.


This episode is proudly sponsored by our friends at Fortellis. No two dealers operate the same way which is why Fortellis provides the tools to create unique apps that help your dealership meet the needs of the market while catering to your operations. 

Not only has Fortellis created an amazing technology platform that’s designed to make life easier for dealers, but they are also pouring back into the community with events like their dealer dev day. It’s a 3-day event that empowers attendees to network with each other to create smarter, faster, and better apps for the dealer community. 

Visit to browse their marketplace of apps and integrations that will allow you to run your business, your way.

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