Jeremy Anspach: Eliminate Blind Spots From Your Dealership Marketing Strategy

ABOUT THIS EPISODE

Jeremy Anspach, CEO of PureCars, shares how dealerships can create more profitable marketing strategies by eliminating blind spots. His wisdom about the car dealership and e-commerce run deep, and that's what led him to developing the PureCars platform - which shows dealers how to maximize profits from their marketing efforts. 

Most automotive agencies and dealers focus on decreasing the cost-per-click on their ads. In an e-commerce model, the big players do not set fixed budgets. They concentrate their money on getting the best return product by product. 

PURECARS

Support the show by checking out our sponsor over at www.purecars.com   

They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. 

PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

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Episodes (409)

Episode · 1 month ago

Why Data Overload Is Killing Marketing Profits w/ Jeremy Anspach

Data overload is killing the profitability of dealership marketing activities. The reason for that is simple. More data triggers our human instinct to rely on muscle memory and revert to the marketing activities for which we are most comfortable. 

Listen as Jeremy Anspach, CEO of PureCars, shares what you can do to avoid killing your marketing profitability and begin to advance your efforts through the channels that customers are using daily.

PURECARS

Support the show by checking out our sponsor over at www.purecars.com   

They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. 

PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Episode · 1 month ago

Jeremy Anspach: Eliminate Blind Spots From Your Dealership Marketing Strategy

Jeremy Anspach, CEO of PureCars, shares how dealerships can create more profitable marketing strategies by eliminating blind spots. His wisdom about the car dealership and e-commerce run deep, and that's what led him to developing the PureCars platform - which shows dealers how to maximize profits from their marketing efforts. 

Most automotive agencies and dealers focus on decreasing the cost-per-click on their ads. In an e-commerce model, the big players do not set fixed budgets. They concentrate their money on getting the best return product by product. 

PURECARS

Support the show by checking out our sponsor over at www.purecars.com   

They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. 

PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Episode · 1 month ago

You Have To Out Analog The Digital w/ Guy Kawasaki

The pandemic forced businesses to innovate and discover new ways of helping customers. Guy Kawasaki shares his off-the-cuff advice about how dealerships can provide the best possible customer service amidst the digital retail conversation.

💥 Want the full unedited 1hr 30min interview? Subscribe to the DPB newsletter by visiting www.thedealerplaybook.com to sign up.
💥 Get a free copy of Guy's book "Wise Guy" by filling out an honest Apple Podcasts review and sending the screenshot to michael@thedealerplaybook.com.

PURECARS

Support the show by checking out our sponsor over at www.purecars.com

They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach.

PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.

Episode · 1 month ago

Guy Kawasaki: Did Michael Just Help Him Buy A Car?

Guy Kawasaki was one of the Apple employees originally responsible for marketing their computer line in 1984 (Wikipedia.) Today, he's a Silicon Valley venture capitalist who has worked with some of the world's largest brands. 

And as it turns out, he's a major automotive enthusiast. In this episode, Guy and Michael talk about his recent car buying journey, which provides amazing insights into what a world-class marketer observes as they navigate the buying process. 

He also shares his wisdom about where the digital retail landscape is going and what dealers can focus on to remain relevant in the marketplace. For example, what would happen if Amazon purchased a company like Carvana? What would dealers do in that scenario? Tune in to find out. 

💥 Want the full unedited 1hr 30min interview? Subscribe to the DPB newsletter by visiting www.thedealerplaybook.com to sign up. 

💥 Get a free copy of Guy's book "Wise Guy" by filling out an honest Apple Podcasts review and sending the screenshot to michael@thedealerplaybook.com.


PURECARS

Support the show by checking out our sponsor over at www.purecars.com  

They provide powerful resources that are helping dealers supercharge their sales volume. Whether you're looking to increase market share vs. your competitors, turn inventory faster, increase ROs or expand reach. 

PureCars is offering DPB listeners a free digital strategy analysis so that you can unlock your dealership's true profitability potential.