The Dealer Playbook
The Dealer Playbook

Episode · 7 years ago

Joe Pulizzi: Content Marketing Hacks For Automotive Sales


Team DPB is back with another scorching session for this scorching hot summer 2015! The topic of “content” and “content marketing” come up a lot here on DPB but thats because there is such an opportunity for dealers and car pro’s to snag some lowing hanging fruit! 

Not many of your competitors in the auto industry are tapping into the power of content marketing so team DPB wants to give you the upper hand! 

That being said lets dive into session 55 guest. 

When it comes to “Content Marketing” Joe Pulizzi is the Godfather! 

Joe Pulizzi is founder of “Content Marketing Institute”, the leading education and training organization for content marketing, which includes the largest in-person content marketing event in the world,“Content Marketing World” Joe’s third book,”Epic Content Marketing”was named one of “Five Must Read Books of 2013“ by Fortune Magazine. 

Joe’s company and himself are leading authorities when it comes to content marketing and he has helped loads of companies large and small kill it with content marketing. 

Quick Preview Of Joe Pulizzi’s Session

- The importance of a Car Sales Pro building his/her own audience

- Finding your detailed niche that you will become the leading authority on

- The most important components of your content marketing strategy

That is just a small taste of the killer content and hacks Joe P is bring to you the DPB family. 

Get More From Joe Pulizzi 

Joe’s Pulizzi's Twitter

Joe Pulizzi’s Blog

Joe's Comapany Content Marketing Institute

Joe’s Book “Epic Content Marketing” 

Joe’s Podcast Content Inc.

You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.


Connect with Robert Wiesman on Twitter here.

Hey, what's going on? It's your boy Robert Wiseman. Hey, listen real quick before we jump in to this episode of the dealer playbook podcast. I got something I want to hip you on from my man Michael Cirillo and cohost. He has, as you've probably aware, of a book coming out. Don't wait, dominate. This thing is killer for anybody that's looking to really step it up when it comes to your digital marketing, and he which you can get two free chapters, advanced chapters, on this book. Just go to the dealer playbookcom forward, slash dominate and get your hands on those now. Now onto the show. This is Joe Pletzie with the Content Marketing Institute, and you are listening to the dealer playbook podcast. You're dialed into the dealer playbook podcast, where it's all about winning out ter dealer strategies that deliver proven results. And now your hosts, Robert Weisman and Michael Cerrillo. Hey, thanks for checking out the dealer playbook podcast. I am Robert Wiseman, and here is where, every week in and week out, we are having conversations with, you know, the best selling authors, elite coaches, experts, trainers, you know high level sales professionals, you know CEOS, you name it, where we're just helping you are go. was just help you crush it in today's marketing on a motive sales again, this is Robert Wiseman. Probably wondering where Michael Sorillo is. He's unable to be here for this session, so you got just me this time, so hope you can hang on. Anyway, shout out to Michael. He's up there at in Calgary at the driving sales event that's going up there. He spoke there, I believe, or some time yesterday. I've been seeing keeping up with him and Brett Weiss and my man Glen posh up there running around. But again,...

...shout out to him. Sorry couldn't be here. He really was. He was, because we got a good one for you today. I hope everybody's you know, summer two thousand and fifteen is going super epic. It's definitely been scorching out here where I live. But here we go. Let's dive into who we have for you today. Today's guest is the founder of Content Marketing Institute. It's the number one, the top dog for education and training for you know, all sizes of businesses, organization's enterprises for content marketing. He also has it includes the world's largest content marketing event and that's called content marketing world. We'll see's the author of a great book I do recommend and that I've I owned the book and then also the audiobook. Love the audio because it's the author reading it and that just add so much value to me. It's called epic content marketing. He also he has a new book coming out in September, two thousand and fifteen. He said it's going to be perfect for the sales professional, the sale you know, the automotive preneur. It's called content ink. Content INC is also the name of the podcast you need to go check out today on Itunes, Stitcher, wherever you get your podcast download. It's also called content ink and it is Joe Plitzi. Now, Joe Politzi is the man when it comes to content marketing. He's been doing it for a long time. I know this is something that, hey, we've had some episodes touching on this, but this guy is the boss when it comes to this stuff. So I was really excited that he agreed to sit down. It's very important. This is easy thing from from what he talks a lot from a salesperson standpoint in this session. So I think them. You know you listen and I know the majority of you are sales pros, this is really gonna really hit yea, he gives you some...

...real actionable stuff. So if it ain't, if it's, if it's all the same with you guys. We're going to dive right into this right now with Joe Politzi. Here we go, Mr Joe Pilitzie Man, thank you so much for taking time to sit down today. Brother Robert, you know I always make time for you. It's all good. I love talking about this stuff, so I'm glad to have me on. This is great, awesome and no problem. Okay. So, but pre show, I guess you could say Joe and I were where. I was bouncing some ideas off of him and vice versa for our topic, because he can go so many ways and since you know the majority of you listening, or more so the frontline sales professional, which I can definitely relate with, you know, joe has some great insights and information on, you know, just individual sales people, how they can really position themselves as an expert through you know yet the digital age, right Joe? Well, you know, I mean you might not even know my background, but I actually started in sales. So I mean I used to have sold. All guys used to sell glasses at lend, a Lens crafters type place called Lens Lab, and then I used to sell, you know, when I was working at the at my old university, I used to sell to the alumni directly, for for funding and donations, and then when I got into publishing, I was selling advertising and then I was selling all kinds of marketing packages. So I've sold for a long, long time. I'm probably more of a salesperson that a marketing person, but I hate cold calls, absolutely hate them. I can't stand them. It feels it just doesn't feel right to me. So that as I've been progressing with this whole thing and what we can talk about the idea of content marketing, but really that's it. I wanted the leads to come to me...

...and I wanted to position to myself online in such a way where I would never have to call out and actually try to get business, that that we would just be overflowing with leads and opportunities, and that's where that's why I'm such a believer in this whole idea of content marketing, to find where you can really be the leading expert in the world in something and to build an audience. And that's the whole idea. So I think for the people listening and we can go into some details about how to do that. But if I'm a salesperson today, all I'm thinking about is how do I build an audience? Are on a particular niche that ultimately I will have more and more leads and opportunities so that I can make more money. I mean, if I as the salesperson, we want to make more buddy, they were not just I don't just want to create content because I think I should or I should have a facebook or twitter page or blog. I don't care about any of that. Ultimately we want to make a living for our family, we want to make an impact in the world and I think by doing that we really need to focus, build a plan, focus and then actually create an audience. Yet so, in one of my favorite movies, gladiate or when or proximosas to Maximus, to win your freedom, you must win the crowd out freedom being maybe financial freedom, success what. I love that analogous right. Yeah, I never thought of Iout the use that. Give you credit sometimes. I love that, because he does. You're right, he wins the audience and everything become in actually, what happens is then they can't touch him, right, because if then, then it'll be a revolt. So he actually gains a lot of power because he does build the audience. Same scenario, I mean same, same picture. All right, so here let's go. I'm going to throw this one at you. So when you say like in that each detail, so let's think. Okay, I know that you haven't worked in a dealership, but I don't know. Guy Like you's probably bought multiple cars. So you let's think of excuse me, let's think of that niche for a salesperson, like when you say that gives some examples...

...of something. You know that that that can get their juices flown on what their knees should be. Well, the first thing is when we say create content, by the way, you can create content in multiple ways. It could be a podcast, like you are and ire on right now. It could be, you know, regular writing on a blog, it could be an email newsletter, it could be videos. I think the first thing you want to think of is two things. One, where is my passion as a salesperson? What am I really passionate about? Because if you're going to do this, you have to be passionate about it because you have to do it consistently. You can't just do once every other week and all maybe I'll get the newsletter out at this point, not this point, or do the podcast, whichever and whenever. You know, as a podcast producer you have to deliver on time consistently and that's how you build an audience. So the first thing is, what do you really passionate about? That has to do with what you sell. So I mean I used to sell basically I sold blogging services to HVAC dealers, so it's a little bit similar. So they would be selling, you know, train equipment or carrier equipment and we were like, well, how you know? It's a onetime purchase for the most although they have ongoing service, and I know service is important, but if you're a if you're selling a car, if your salesperson of something, you're probably at the point where you might be selling, you know, one every three or four years to somebody and you're really looking for that one off purchase, and the same thing as in an HVAC. So you're trying to think of all what kind of information can I distribute that is relevant to them? They don't care about the product itself. I mean we think about that. That's really important. They really don't care. They care about other things like comfort, the getting you know, getting around what you know my family. They have all their pain points and that's what's important to think about because when we start with a lot of businesses and salespeople, they start content marketing strategies, they start talking about the product, but really, your customers don't care about the product. We have to dig deeper. Yes, we have a passion Boich. We have to find out what the pain point is for the...

...customer and in this Hvac scenario, what we found out is they really did care about saving money on their energy. That was really important and that's so that's where we talked about. Hey, as a salesperson, how do you position yourself as an expert in energy savings so that they will actually open the email, they will actually listen to the podcast? They wouldn't and the easy thing to do. What I love. This is a great strategy, especially for if you're like a solo salesperson you have a group of salespeople, is just list all the questions that your customers ask you on an ongoing basis and you, if you do this, if you're a good salesperson, you could probably list realistically fifty and a fairly short period of time that becomes that's a really good way for you to measure what your customers are caring about, what's really important to them, from not necessarily a feature benefit standpoint, from but from here's my pain points, and then that, then that will sort of figure if they're all around cost savings or they're all around comfort, or it's around Lux experience, even the varying experience, because that's a good one. Like exactly explaining to people. That's something that, you know, I mentioned a while ago that I really wish I would have done this that to me, it's a no brainer and so easy. It's just explain a little bit like a quick video on why I'm going up to my managers to ask why I have to go here, you know, to get this numbers. What's going on when this really happens, you know, like that puts some ease and that's some content nobody else is making, you know, but people want to know that stuff. Well, that you know what you just said is the key because because what we see in a lot of scenarios and your industry and the industries that I cover, is that if you look at the content that you create, it could have been created by anybody else. It's not really a differentiated story. You could find it a hundred different places on the web. So who cares? And that's exactly right. It's almost the WHO care scenario. So we have to find and I always ask this question. I think this is a good question to ask, and let's say all the...

...content that you create as a salesperson, as a dealer, whatever the case is, what if it was immediately obliterated from the planet, so all the information that you're sending out your customers was gone, was gone. Would your customers and prospects actually miss it? Would they throw a party that they're not getting bombarded by your God that anymore, or would they really say, Hey, I where's that e newsletter? Where's that podcast? That's the differ. That's what you have to think about, because if you're not on the other side where they're going to miss your content, that you're really adding to the utility of their day, you're adding to their life in some way. That's what we have to figure out and, to your point, you have to figure out an area that nobody else is covering. What's a we call that a content gap. What's a content gap? And that if you talk to enough customers as a really good salesperson, you should know that. And that's why we want to do that exercise and just start writing down those questions. So out of those questions you should be able to, you know, at least get a good idea of where your Nie should be. So let's so dissect that. We get fifty question and so let's just just give me a scenario. Then on it'd be the salesperson that's in you know, like if it's the time save, if it's find out, it's the time of purchasing, or it's the just keeping up with with all of the you know, the features in the vehicle. You know what would then? How what would be the next move for the salesperson from that point? Well, there's two things too that I would look at. That's one. Yes, one exercise is this. You could say, Oh, they're really this is a cost issue. So you could have a whole thing about saving money. That's some things that have to do with cars, some things that have nothing to do with cars. It could be about that experience. But if you're going to that point, you might already that might be too close to the buying decisionmaking process. I'm almost going go back a little bit more and really figure out what are the some of the things are doing. Are Your customers mostly families? Do they have kids? Is that a so as they're asking you,...

Hey, do you have enough room? I'm looking for an SUV. You need to go a step further with that and say, okay, well, who's your real customer? And that's that's a real key consideration because if you're a salesperson, you probably sell two similar people more than not. Are these? So if you're selling luxury cars, are you selling to, you know, business people that are traveling all the time that really like comfort and luxury, or you selling to, you know, soccer moms? I don't know. Figure that out and then you can go the next step, because what I want you to figure out with your content are getting strategy, is what's the kind of content you can send out that has nothing to do with cars. Like what what can you do to build that relationship on going that they're just going to rely on you? And yes, there is some kind of a you can make the connection, but I'll tell you what I get from this is not a car dealer, but it's from a real estate person. Real Estate. The Real Estate Person Always Sends US information about local events, like so basically every week I'll get and here's local events in your area. I think that's really helpful. I mean, has nothing to do is sell on a house, but I that keeps top of mind every because every week I kind of look for that because I want to know what Kurn events are going on, and they curate all of them going on, knowing that, Hey, I'm in this area, I care about this area because I decided to buy a house. They have that data and so that I'm more apt to think about that person next time, because I've opened their e newsletter for the last fifty two weeks and think how long it took for them to put that together. It well, actually not, you know, not at all. Not Not long. Yeah, not long, you know, once you get the processes. Okay, here's where I'm going to look for this kind of information. You curate together, you create the newsletter that that is a reliable, credible source for me for that kind of information. And it's a real estate person. So could you beat could you do the same thing as a car salesman? I think you absolutely could. It could be events, it could be, you know, events coming to the city. It could... here's different ways to save time around the house, here's here's maybe ten things that you need to check on every week with your car. I mean it could be car related, but I would almost think about that's why we go back to the questions, Robert, and we think about, well, what are they not getting now that you can fill a gap and give them and become that like leading local source. So I just don't want you to fight in your right. When you went to the question you went to and you said, but I don't want it. It doesn't have to necessarily be car focused or what you sell. It could be something about what's a really important need for the customers are targeting. Yeah, and then just through that relationship alone, it's it's likely that you know, even though you're not even communicating to them much about buying cars from them. They're most likely going to think about you when it's just me helpful. Just just be just think about in Jay bear, as you know, you and I know Ja Jab and author of a great book called Utility. He's got some great stories in there, especially for sales people, says, saying you just be useful, just be useful to people ongoing. There was a great is a great story he's got in his book called about taxi Mike and taxi Mike. What he does is he passes them out in all the local establishments and it's basically a curated list with taxi mic's information of all the best places to go to. Here's where you need to go to eat, here's where you need to go for live entertainment, here's what you need to go for Karaoke and all by the end you know who takes them everyone. So when they're bump going around bar hopping and you know what and when they need it, what they need a ride, who do they call? That's like absolutely you know it said it's a and that's so simple. It is literally an eight to half by loved sheet of paper printed out. The updates that every other month. It's not that hard to do, but sometimes we don't think of it this way. I get another one from this is another real estate person that sends a monthly recipe. So you just think about it. I don't know if that's a...

...great example, but it's another. If that's relevant. If she's if she's like the divorce lady or the like or, you know, some kind of women's representative, that's probably a great I mean and men cook as well, but but you know, it's interesting talk about what we talked about HBC before and when I first got into the HVAC eating and air conditioning industry, and I was in it for like five years doing a multiple different things. But as you learn, the person that makes the ultimate buying decision in the household is the woman. So you you think it's the guy. It's not the guy, it's the woman for the most part. So that's where you think if you really think about who is your buyer, and as a great salesperson, you should really be thinking about the ultimate buyer. Is it the guy that comes into the store? Is it the woman? Know, what are they thinking about? What's their needs? How do we how do I get their attention before they walk in, because as they walk in. They all already have ninety percent of their information their arm. They know what kind of car they want. So you got to get them earlier in the process, before they even contact you, and that's where you like think about it this way. If you create a really good piece of content that shareable, that's how you're going to reach your new prospects. If it's inherently sharebles, like, let's say it's that event type of thing, oh my gosh, they're going to share all their friends. Did you see this event? We should go to this. WHO's this from? You know, you start. So it's very hard to just focus on the feature and benefit type stuff, because nobody's going to share that. So figure out what people are going to share. Yeah, now, and that's and, like you said, that's curated. So really that's just going out and gathering the information and putting it together. All Kay, yeah, it doesn't have to be your right Robert, doesn't have to be original. There's all kinds of different ways to do it, but I think the key is is finding out. You know what, where can you be a little bit of an expert over something by doing something a little bit different as part of your processes that that they're not getting right now. So it being on a local level to do. Think that makes it, I mean obviously makes it even a little bit easier and maybe to obtain, you know, some eyeballs in your local market if you're doing the...

...right stuff well. To that point, I would say if you look at it, the more you can niche down your audience, the easier it is to get attention. So I'll give you a quick example because it's think it'll make the case you're trying to make. Let's look at I was this is about six months ago. There was a pet supply store that said, Hey, I want to start a blog about all pet supplies, that we're going to do all these kind of reviews and it's going to be great, and I said, okay, that's great. You're going to do a pet supplies blog. Do you know that you're competing with pet co and pets smart that have multi billion dollar budgets? Are you really going to go and you're going to create the same content as they're creating and they're going to outdistribute you and I'll budget you. You can't do it. I said, you're already starting up, starting off in you've lost the battle. You haven't even started yet. And then we started to think about okay, well, who's the real audience for a key portion, key type of product that they want to sell? And what we found out is they had a lot of products for people that like to travel with their pets in cars or our V's, and that's that's really interesting because it's a different audience and that audience has very particular needs and they were higher margin products. So they said, oh well, maybe we should focus on doing the review just for that particular audience. I said now you're talking. Now you've got something to differentiate. So, to your point, not only are we talking about local, but not only talk about okay, who is the buyer? You know what. What are they? What are their pain points? Is a family, is it not? Were what keeps them up at night? And maybe it's a location or maybe it's the type of thing ultimately buy or the type or how much budget they would have for a car. So the more you can get away from Hey, I'm just going to target people in my local area, which you're not going to be very successful with, to hey, I'm going to target this person with this need. That's about this age that likes to do these kinds of...

...things, that goes to these kind of stores, because you can get all this data pretty easily if you just think about it. Talk to your customers and then you've got a real defined audience and you could say, you know, here's the this is what this audience would really truly appreciate. And then add on top of the fact that it's a local group. They have local, you know, local needs about where they live and their schools and and the other events going on and their local environment, those types of things. So absolutely, the more you can get niche, the better you just I just don't see a lot of sales people do that. They because you, because you focus on Oh, I want as many as possible, like yeah, well, you really don't. With your content, you don't want to do that. You want the right ones and you want the ones with the best opportunity for you to have profitable business objectives. So focus on maybe it's your best possible customers or most likely customers, or maybe that's the lowhanging fruit that you can build a content marketing strategy on the back of. Yeah, definitely, I think there's a lot of lowhanging fruit in this market, particularly when it comes to to content marketing done. You know, really is nobody in doing it. That's I don't do you want a lot of do you see a lot of dealers that are really doing this? Outside? I mean I see most of them are doing you know, they're getting the leads from a lot of the online places that come through the stores. I don't see a lot of differentiation. I mean maybe you're seeing some examples, but as I'm just talking as a consumer, as a consumer, I don't now. Is there some out there? For sure, there's some people out there doing a really good job, but the majority are not, and it's it seems like that it's and it's been like this forever. Is Is that the marketing budget is dedicated to just attracting like the in market people. You know now then now you know it's not if there's no long game in it. Yeah, that that I would agree with them in the best the most that I see is if I get like a Masdore or Ford magazine, it'll be, you know, from the dealer and they'll do the use the coopt dollars to... that. But that's a you know, that's a national, international program and then they get it down to the individual local areas and then maybe they'll put the salesperson's name on there. That's the sign to you. Yeah, but other than that I don't see a lot of that going on. But what what I would love, I mean the some of this is really long tail, right, because if you think about the fact that you if I just buy a car, what is it? Is it another three years? Three or four years? Maybe, depend on that's but but what if you played that? What if you started now? And wouldn't it just think how much easier would be to say look, I want to create a relationship through some kind of content, through some kind of information for the next three years. I wonder what the different prince would be. I bet you would be a significant difference about people that would be returning back when when loyalty is a rarity in that well, and another thing too, is in this is what I saw with with my experiences. Not only are they going to come back and maybe there's more than one car in the house, driver in the household, for second the average household probably has like over two drivers. I mean, I'm just throwing that out there, but I would assume then also like people. When people are at in the market for a car, they're always at work or somewhere saying, man, I'm in the market for a new car. So if you their co workers or they hear anybody that's in the market for a car, they're probably even going to recommend you at that you know. Well, I see and I see it. I don't know about you, but I see it on facebook all the time. Hey, I'm going I want to get I'm thinking about this kind of car, thinking about a sedan. I'm looking for a good dealer. Any recommendations? See it all the time. So I mean you got to if you can build an ongoing relationship where they know like and trust you a little bit more than the average, because the you know, the reputations in that business aren't as good as what they probably should be. So let's you know it. I think it's easier to stand out if you have a longer view. Do it and you're not going to say, Hey, I need to and I know how it is, Hey, I got hit my budget this quarter, got hit... quota. Totally understand that, but we, if we have, we take a longer term view of it. That's where we can be really successful. Absolutely, and it just like it's it's it's easy to do, but it's hard work to get the you know to do it. Does that make sense? Like one is, once you do the work, it's going to be it'll start, it'll you'll see results, it'll stall flowing. If you say, Joe Wy to. These programs not work for salespeople or small businesses. It's not usually about the quality of content. Believe it or not, it's usually because it's inconsistent. Earth stops. That's the on with the number one reason every time. Because you have to do the work. Just stick it out to consistency. That that's that's good point. Okay, so last thing before we get ready wrap this up. Just quick tip for for that person in there, because I get this. I hear this a lot from salespeople. was just like creating the content. They're not confident with like their writing skills. Maybe they're little weird on video. If they do make a video, their concern that it just looks like a you know, super low quality of that quality video. What? What? What can you give them to help them with that? Well, I think the first thing would be focus on telling a different story. That I mean that regardless, and I'll get to your question specifically, but I get so concerned that we're just creating content that nobody cares about. So crazy creates some up plan on creating some stuff that people actually care about. Get Super Niche then, yes, focus on an area that you're pretty comfortable, and I mean if you it's no, it's not a random occurrence that, if you look at the greatest podcasters in the world, they had pretty good speaking voices. They were fairly comfortable speaking into a microphone. The the the ones that are the best bloggers in the world are okay writers. The ones that are that are great at video like being on camera. So if you, let's say, find the one that you're the you're you feel the most comfortable at, and see if we can build a platform out of that. So that's the possibility. The second thing is, let's just say you have a really good story to share.

It's the written word, but you are not comfortable at all in your writing. Just so you know, I mean even the smallest, the small businesses, they hire editors, they work with lots of editors and people to help them. There are their so much help out there. Go into any of your favorite magazines, go to the masthead and look at all the contributing writers and contributing editors that actually don't work for that magazine, but they do different pieces parts. So let's say it's say if you're doing something on auto, go to go to the one of your local dealer magazines and look at some of the editors. Reach out to them. They're more than willing to help you. They want work, they're looking for work and they probably don't work full time for the magazine because most magazines can't afford to hire editors full time, so they health source, they contract out. So just start there. So get the raw content, and that's what we talked about. When you're interviewing like a CEO, it's like, if you need content from the CEO, don't send them an email and say, oh, I need five hundred words and it has to be on this topic and make sure you put in some keywords. They're never gonna do it. They don't. So what are you going to do? Go interview them, interview get the rock content and then have an editor take that rock content make a story out of it and maybe you do the same thing. Maybe you're going to write down all your questions and then you're going to talk to let's a low level video. Just get the raw content, do it over microphone, then your Iphone, whatever the case is. Get down the rock content. Then just give it to an editor and say, I think I've got twenty stories here. Can you edit those down? Sure, done, they just need the rock content. HMM. So you have a knowledge, one exactly investment, one time investment. You have the knowledge is that you just recorded three hours of stuff while you were traveling in your car between in between sales calls, and now you've got six months of content set. And yes, do you have to pay a little bit? Sure, but what's the value of your time long term? And it's long term to it's just as giving back exactly. That was good listen. Thank you so much, man, for taking the time. I new you got to get roll in. A guy like you probably keeps... moving. Where can work in those checking us out right now get more from you and where we're them to go? Yeah, I mean you can find stuff about me and Joe POLITZICOM. My last book was called Epic Content Marketing, but for this audience specifically, my new book is perfect. It's called Content Inc. It's out September, two thousand and fifteen. It's how an entrepreneur, small business salesperson with no resources can build a media empire. We go step by step through it. They'll love it and it's just I think it's already up on Amazon Dot Commun can pre order, but it's called content ink. Well, definitely I'm on that. I will link to that in the show notes, plus your podcast, because I definitely want to get them. That's right. Yeah, forgot. I got the content podcast. I got this all market I. You know, there's all kinds of stuff all I'm loving Jil Palitzi, you'll feel find something that I've do. I'm loving that. The five, six minute bits to like that just just keeps moving. Man, that's great, but that's actually that's a good reminder to the people listening to this. It literally takes me about thirty minutes a week to do those two. Yeah, it does, it do. I have to think about it. So a little bit. That what we're going to put together. Yeah, but it's not. It's not. I doesn't Cost My Cup about twenty bucks a month. As you know, you get a liberated syndicate account and you're good to go. So, yeah, no, it's great. Okay, let last. This is a quick one and I'm going to I'm going to steal from you before you go. What Book Are you what are you reading? Or Your Bat jamming on audible? What do you got now? Well, you're reading, man. You know, it's what I'm listening to. It audible and it is this. Of this I've been listed at WTF from Mark Maron. Reasonably, this is the most recently, you know, for writing, for a really good writing book. Everybody writes by an Hanley's really good. So if you just if you're a terrible writer and you want to learn, like how can I be a better writer? Specifically for marketing, everybody writes, is a great book. So I highly recommend that. There's another one called buyer personas this to help you like figure out who your audiences as by a all Ravella, really really good book...

...specific for this audience. Both of those will help. Awesome, Bro Man. Thank you so much, Joe. You know, good luck with everything, man. I'll talk to you soon. Thanks, Robert. Appreciate your time. Yes, sir, thank you bye, and I hope that you found some value in that. Again, that was Joe Plitzi all of his his contact the links to, you know, the podcast, the bulk, the other book, everything. I'm going to make sure that those are in the show notes which will be at triple w, the dealer playbookcom fifty five. I believe that as wow fifty five, session fifty five couldn't get there without you. If you really want to help us out, throw us a bone. If you haven't, head over to itunes and knock a quick review out. Takes only seconds and it helps and you know they don't go unnoticed. Definitely would really appreciate that love. So again, get all the notes triple w dealer playbookcom fifty five and make sure you're here next time. Thanks for being here.

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