The Dealer Playbook
The Dealer Playbook

Episode · 6 years ago

Jon Loomer: How to Build a Community of Loyal Followers Using Facebook

ABOUT THIS EPISODE

Welcome to session 64 of “The Dealer Playbook” Podcast and this bad boy is a killer episode. 

 

In this session we are sitting down with one of the top bloggers in the world when it comes to Facebook Marketing for business the founder of Jon Loomer Digital Mr. Jon Loomer and he is going to talk about “ How To Build A Community of Loyal Followers Using Facebook”. 

 

Jon Loomer is a Facebook marketing coach, author, speaker and strategist. He has used Facebook for business purposes for more than five years, the first time while with a major sports league in 2007.

 

In 2011, Jon launched Jon Loomer Digital to show business owners how to apply advanced strategies to build their business, drive leads and increase revenue through the use of Facebook.

 

In one year, Jon quickly established a Facebook Page with more than 7,500 active Facebook Fans. This Page, of course, is only one spoke in his overall strategy. The hub of Jon Loomer Digital is JonLoomer.com, a thorough resource of Facebook marketing tips, tutorials and analysis of breaking news. JonLoomer.com regularly gets more than 100,000 visitors per month and is ranked within the top 25,000 globally by Alexa.

 

Jon Loomer is one of the top Facebook experts out there and he drops some insanely awesome value bombs that will help you build your brand, a loyal audience of followers which of course will sell you more cars. 

 

Quick Preview of This Session

 

How Brands Are Missing Out On Facebook

 

Jon goes into how brands have it all wrong on Facebook and massive opportunities brands are completely missing out on. In this session Jon Loomer goes into what car dealers are doing wrong on Facebook and what they really should be doing. 

 

The Power Of Marketing Helpful Content Not Marketing Sales Messages

 

Jon delivers some great content ideas as well as why marketing and promoting valuable content not sales material will deliver better long term results which will sell you more cars. He also goes into exactly how to do it and what the budget looks like to do so. 

 

Targeting & Retargeting On Facebook

 

Jon unleashes some of his favorite strategies and tips for targeting the right people on Facebook as well as his best of best info when it comes to retarget marketing on Facebook. Killer information! 

 

That is just a small small dose of some of the killer content and value Jon Loomer delivers in this session. 

 

Get More & Get Connected With Jon Loomer

 

Jon Loomers Facebook 

 

Jon Loomers Website

 

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

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Connect With Team DPB

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Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here. 

Hey before we jump into this awesomesession of the dealer, playbook podcast, because we value you so much as alistener, we have a free gift. Just for you, head on over to the dealer,playbookcom lead and get instant access to yourcopy of the secret dealership Lee generation blueprint. This is going tohelp. You discover the six simple steps that will help you get more highquality car buyers, all on auto pilot and it's completely free head on overto the dealer. PLAYBOOKCOM SA lead and get yours now now back to business. This is the dealer playbook hey! What's going on thanks so much forlistening to the dealer play Bot podcast session, sixty four, whereevery single week were delivering strategies, tips and tricks for you,today's automotive professionals, my name is Michael Sirillo and I'm joinedby Robert Wiseman. What's going on hey brother, how are you doing good man? This is going to be a good one, really really looking forward to thisguest. Somebody that you and I have both been folloing for quite some time,has a really incredible Blod, which we're going to link everybody to in theshow notes. But really what can we say about him?He's an advanced facebook marketer I mean he's the man when it comes tofacebook, marketing and and just building massive audiences he's got areally cool blog again we're going to link you tuin the shownotes, but ourguests today is none other than John loomer from John loomerco yeah. Exactlyfrom John lumercom, I mean I've been a fan of his for quite some time, so it'sreally cool to have him on the show. In fact, just a week or two ago, I wassitting down with some of with some of my team members who I'm starting tokind of condition and get more more into social media and helping out withthose sorts of tasks, and you know Itas kind of funny it was. He was one of thewebsites that I referenced and I said,...

...hey go check out this website get asdeep on it as you can possibly get follow and execute. Because really Imean when you talk about facebook,advertising or Facebook, marketing he's one of the first people that alwayscomes to my mind. He's been I've been when I was firststarting years back starting to look into learning about facebook ads HM. Iwas watching like a tetorial from some guy nd. Then he was the guy pretty muchsaid he learned from watching John Loomer. So that's when I first heard aJon. I was like all right. Well, I'm going to go to the guy you go to youknow what I mean. I'm GOINGTO, the I'm going o the sornact yeah gright to theconnect exactly so. This is a good show, make sure you guys stay tuned,especially you know check out the show notes: triplew Ot, the dealer,playwopcom Ford S, sixty four wher we're going to link you up to all sortsof information, including his blog, but for the time being, manlet'. Let's diveinto this episode with John Loomer Jon Loomer, Hey John Thinks for being on the showwith us today, thanks for Havving me yeah, it's it's pleasure to have yon.You Know Robert and I have been following your blocd post and yourblogg for quite some time, so we're we're really excited to have Yoon.We've got a lot of questions that we want to. We want to ask you and getyour take on, but just to kind of direct into this, you had a recent poston your website, titled the Mist Opportunity How brands are missing outon facebook- and I think this is really applicable to our audience. So I wantedto turn it over to you, because social media I mean there's so much chatterabout social and facebook and how car sales professionals can use it to buildaudiences and all these sorts of things, but I think from a fundamental level. There's this struggle with wet. What doI do? What do I not do? What's the best approach, and so I read this block postand and thought well hey. This is...

...perfect, so I want to turn it over toyou. You have a few things that you talk about, that brands, brands or Iguess people are doing wrong on facebook. What are those things and howdo they fix it? Oh, where do we start? I mean youknow hit's funny is, I think we in a lot of ways beovercomplicated, but at the same time I think too many marketers expect thisto be turnkey whereits, like I press the boose button, I make billions ofdolar, you know and I ton were it facebooks broken it didn't work, yeah,O or thinking about you know. Why can I reach more my fans, the fans that Ireached by running, really poorly targeted ads or buying fans or renninga bunch of contests and stuff? Why won't they want to read my stuff, youknow and there's a lot of stuff. I think that's right in front of ourfaces, Thaf we kind of sit down and thinkabout the user, and you know their behavior and whatthey're looking for and how facebook works. It all makessense and ultimately I think the bigst mistake marketersmake- and I get a lot of argument on this one by the way and because theybecause they find success or temporary success on this sure, is playing thethe short game and meaning that their only focus is I'running as to build their email list or sell something and, like I said, a the Bigge, thelloudest arguments against meon. This are those who they found success, doing it, which first of FL thinkthey're going to be in this theres extreme minority. Now this does notmean I don't think you can and should sell on facebook or build your emaillist, pot facebooed. But it's not what I mean at all: Itsthad the're, these markers of that's all. They do- and Ithink, that's short term looking as...

...opposed to playing long game, because you, when you do that, first of allthat it's going to cost more pert interaction. But, additionally, you are going toyour only focusing on a very specific group, your ow, so not understanding.First of all, that of the group you're targeting a large percentage mayactually be willing to engage with you, but they don't know you well enough fortrust you enough to actually buy something. PROVIDEAN email dress so butyou're basically saying that they're, not any good, and you don't care aboutthem that you only want the people who are ready to to do something seriousright now, which that's serious, but I rian email dress, it's valuable to us. It's Alsu, vivablto the user or buying something or becoming a lead and sayin. He want totest Driv. A car I mean allthat stuff is is the serious stuff, but realitythere are a lot of people who are are low not so far along in the funnel thatwe could engage and move Malong and, ultimately, whether how somethinghow else something works. You know, if some, if something really resonateswith somebody if they actually perform the actually want them to take yeah thecopy matters, the imagery matters. You know all kinds of stuff the thing thatmatters most though you could have the perfect ad in the world. So if you'renot a targeting the right people, you can't expect that action and I think,where we overcomplicate things is, we focus all of our targeting on all thisinterest and behavioral target. Now, don't get me wrong, especially for cardealers, and things like that. There's some there's some good options therewith the behavioal targeting were based on the CT type of car they've drivenbefore they own or they rent all that kind of stuff. Sure that said, ifyou're looking to have a conversation with them, Yo read, you know we don't just gostraight straight to that to sellone to them or whatever. The point point is on.This is kind of a long way of getting...

...there really the most valuable person to uswould be those who already know us and who have been on our website before. So this is not Google, where we'regoing to target people based on the purchase intent, but we can targetpeople who who know who we are because they've been to our site or haveexpressed interestin things without providing the email dresser out withoutmaking a phone call, because the pages they visited on our website veryspecific paged. So that's where the power of facebook is, but in order totruly get an audience, that's large enough to target based on those things. Wealso need to be creating content that helps them. So we need to be more thanjust a sales engine. We need to create content so well sayfor for the purpose of C card dealership, you create content on your site, thatis about the sales process, O necessarily just your sales process.But anyone sells process. Well, you know w what are all the things thatsomeone needs to go through t toby car? How do they get a proof for a loan? How much can I expect explain to cost whow much? Does the value of a car dropafter is driven off a lot? What what cars HAV OV? The best reputation for safety and and that kind of thing so answer alsequestions and art just about sales, but the types of questions people oocanhave answered, but they're the types of questions people are looking at. Ithave answers who are thinking about buying a car. So that's where we start. We create thatcontent. We promote that content to people who are not for far along theFUNOL. Yet on facebook drive im to the website, so once they've beent to thewebsite. Not only might they end up...

...doing some things that you want themwore doing theside, because they've now gained some appreciation for you andtrust that they may set up a call ttest drive, but you can nowreadymarketto them so creating another ad to them, basedon the page that they visited so maymaybe. They visit a very specificpage about you know about loans, or you could then write it create an ad. It'sbout: okay, Hey! If you want to get proof for alone, go here or you know,there's so many different variations depending on thecontent, a he already Ri. Okay! So there's a couple of things: I'm hearinghere. First, what people are doing right now, whichwe see a lot of, is boosting posts and all those sorts of things doesn't work.It's a broken model because it's not sustainable but also, which leads tothe second thing, I'm hearing, which is you absolutely it's t wo thousand andfifteen. Why the balls? Don't you have a website? You need a website right,and so this is so and then the third thing I guess I'm hearing is that sinceI'm on your website right now, I should expect to see a lot of John loomeradspopping up in my facebook feed. You should absolutely and Agan Thi isreality and why so so powerful I mean I have, and I don't. I don't even writethat much canter anymore. This is I'm actually, as we record this, it's arare situation im way behind and having polished a poster. This week I got apost on today, but I probably sopposed once a week and butI get now I'm over two hundred thousand unique visitors to my side every month.So that gives me lots and lots and lots of very, very relevant people I cantarget. I don't even need to target anyone who doesn't know me anymore,yeah, that's t e difference between warm and cold. Essentially, you knowmean this. People are much warmer. I mean who's more likely to actually wantto do business with you ther I mean it's just so obvious, but we assume Iis, is more difficult than it really is...

...an and really I mean I've done this from scratch recently aswell. Anyone who knows about you know mypassion on the side, which is baseballs and coaching my son's baseball teamsand Wono. I started a baseball team for my son recently, which souns like isjust a frivolous little thing: it's not it's. I Travel Baseball, verycompetitive, we're in he denver area so starting it in Joly, Junor June July,trying to get enough attention that we can actually assemble, really good team.I like what I've got a create content. I've gotto do this stuff. I needo. Iknow how to do so. I created a whole bunch of countant, actually the firstmonth of that site's existence. It gained more traffic than Jonlenmerdcomever got in thirty days. So that's part, that's because I wascreatin lots of content that answers the question again, that was attractevepeople who weren't not not only peoplewere in the area, but is peopleacross the US who have these issues. You know in baseball on their Reasong,kids and all coaching kids. So he point Ba is that you can do this and you can do itquickly and you need, and facebook gads and facebook help a whole lot to getthe ball move. Okay. So in that scenario, though, let me just ask youthis: What what's a budget look like for promoting this content so that you'rebuilding that audience quickly so there's a whole process behind what Idid with this baseball thing? First of all, I just I don't know how much timewe have, but I about almost a year ago now I started a facebook page. I wasvery generic. There's around a passion of being a parent out of a coach of kidswho play baseball, and so I create that facebook page, which is very easy tobuild, that audienceas opposed to an audience round your brand, and so I didthat for w five to ten cents per page Lihe, for example, I was, I didn't-even have a website at that point I was...

...just trying to build non and then, when I created this website,I had this this built in audience. Now of twenty five five hosand people whoare parents, ind, coaches of kids, playing baseball. I started sharingthat content with pod posts to that audience, and imetately saw the valueof that and then that first blood post published it woke up the next morning,and I had ten thousand people already her visit. My brand new website within that very short period of time, but anyway, the some of the costsinvolved, like promoting posts, for example, there's a long process to this. Butwhen you don't have a builtto an audience yet you would start first by some of thoseguessing right. Your target aby interest and things like that, butyou're prooning content, driing toyour site and when you're Tareng interest inyour Prota, just content, helpful content, you know and then you'relooking at anywhere from twnty o fifty cents per website Click depending onhow well it resonates now, as you drive more and more traffic you're buildingthat website custom parning, so people who visit your site, you should beshifting your budget more and more to that T, I could tell you whether it'sJohn Libercom or this baseball thing when something really really works, I'mgetting anywhere from three cents to ten cents per website click and that'svery normal. Actually, like the baseball site. I stop something as soonas it goes over ten cents per website, Lik, John lumercom, and so you know itusually hovers around ten cents in general. But so so that's seme perspective on costjust for promoting content. What your budget is all depends on your goals. I want to build TBAT traffic reallyquickly, because I know how important that traffic is and to build thataudience and then to sell to get into lead. You know I tend to say that Wgetting a lead, for example,...

...if it's a warm league, you can expectlike an email dress anymore from fifty cents to a dollar if it's a Coldlyamore whatever. That may be now, if you'R trying to get a test drive asopposed to just get an email dress, but obviously that'svery very valuableto you, though so spending ten dolars twenty dous, Fifty Hous, maybe ee aHundreddolla for that test, drive, maybe worth it to you. So all these things are relative yeah. That makes sense because you go up to,I mean they're, paying the average cost for a car deal. Today I mean who youknow, probably in the four five hundred dollar range minimum yeah for mostdealers. So that's that's actually low right, okay, but now now the people you targetfor that it make a whole lot of sense. If that's already someone who's been toyour website. So there's don't know if you guysframilier with Marca Sherdon the Sales Lin yeah he's been all the show,fantastic, so yeah so is so thing. I don't have to explain it, which is kindof his whole point. He He's a pool guy and what thing hefound was anyone who's been to his website and read thirty articles,thirty pages of his sigt they're ready to buy so when he talksto them. He asn't Av explain any of that. Stoh yeah. They were likesomething like a sixty to eight. I think, like eighty percent closingratio on people that viewed over thirty pages of his website absolutely so.This is very relevant to a car dealer becausewe're talking about the sametype, simlar investment here, very, very big investment, and but I feel the same way if, for if ive, a one O one with somebodyor somebody wants to you know, do some work with them or I ther if they sign up for powerhearsclub or bying my products. If there's someone who just just referred bysomeone who said a you should check them out, I know I'm less much less comfortable.This is actually going to go well as opposed to talk to someone who beenI've. Read your stuff. I've been...

...reading it for months or years orwhatever it is. You know what my approach is. I don't need to convince.You F, Thiso and sell you on these things from the beginning, Sasay forany any product car dealer pool guy whatever yeah. It's a good point. I it's similar. It's I mean it's thesame exact price point, so it works, and his thing is is what that he, thatMarget Sheridan is that, with this pool company that they're, like the mostTRAFFICD site website information site on pools in the world, Yep? Okay, so just to recap this a littlebit you need to have a website. First, youneed to build out content first, which which addresses this whole thing. Thateverybody's typically does wrong, which is they expect this? You know, like you,mentioned kind of a shot, Gen approach to building an audience and whateveryou really have to build out your content. First, the question I have with that- and I know we're talking about thisbaseball site that you have, but it'sfascinating to me because you know you built it from scratch andyou built up this audience and I think that's really where our listeners areat. You know a lot of car sales professionals who don't have a websiteyet or who do have a website, but they're not really seeing results withit and those sorts of things. How did how do you identify like even inside ofthat niche? How do you identify what people are interested in and whatkind of content is going to resonate with that audience? To begin with, I meanit really is this comes from themarket shared in school, an not tho keep bringing up dame, but you talk to your sales people. You talkto your customer service, people wheare the common questions they get on aregular basis, h those that's the subject matter for your articles, so it could be brand based. It could becost based, I mean. Basically, there should be no secrets.

Ahe talks about this all the time aswell as no secret sauce, all the stuff that that somebody needs to know. Let'slay it all out now there could be a lot of. It depends type of answers. That'sfine! You still address the question and that's that's the foundation ofyour content. So you create a long list of all commonly asked questions. Yourtarget Ou audience either is already making rigt you think they're, probablymaking and and start writing conton out of that- and we talk about this all thetime, especially for car dealers, where none of them are really producing anyrelevant content. I mean even from an organic perspective. This is such amassive wide open opportunity, because when youstart producing this content, it's going to start ranking as well and youand and it's going to be probably a little bit easier for it to rank,because nobody else is addressing it absolutely and is GOINGNA end up beinga marcus sales hour. But that's that's why he was successful.We're just curating content, yeah welbecause! Everyone else was scared todo it like. I don't want to talk about how much it cost. I can't do that.That's our secret and I, if I put it out there, my customers are gn, mycompetitionis going to know same thing with card. I, like I've Ta heard fromlawyers who are Frid, they're, definitely afraid of putting anythingin writing because they're lawyers that's just yeah way. It is, but inreality there's so many questions that people have for lawyers that they cananswer in articles and they can tey an you know, try not to do it legal lees,but I'll do all kinds of it depends, and you know in their explanations, sothey don't feel like ow. This is legally minding and get in trouble.forwriting ISS, but you know sank they for for dealers to is like throw it out there put out ther. Nonone of your cope. competors are doing it then they're going to find you yourpotential customs, going to find you and not them. If you write about it,absolutely man, your competitors won't even know you're doing it, becausethey're probably not even died in to no...

...to look for it right. I mean the otherthing is like what you can do is actually right about your competitors, but not necessarilyin a bad way right about who the various options are in the area and and that and SOM people be looking upthat competitor and Finnds you, because you wrote so yeah thereare a lot of differentthings. You can do okay. Now, all of this everything we've been talkingabout, obviously to lead to a very specific purpose, which is to monetizein some way shape or form. I was doing a pairoscope broadcast yesterday Italked about you know the top ten. You know tips for getting a blog going,because this is a question that I get a lot and one of the viewers asked. Well.How do I make money with my blog? I basically gave him the answer of yourblog itself, and I mean jump in here if this is way off base, but your blogitself really isn't what gets monetized it's the vehicle for building anaudience so that you can then position whatever it is that you're going tosell unless they're selland add sense? Well and that's where that's kind ofwhere he was gon, yeah he's like do I put ads on my site and I'm like Ireally wouldn't, but you know so that was my position is. That is that youknow where, where you would approach it from like your blog is the vehicle forbuilding an audience? Absolutely so it's funny! You ask this questionbecause Itewas the same type of question I got because I did a workshopthis week. Let me guess, with Morcus shared no, he was't hey marcus. Ifyou're listening to this dude, we expect some comments so on the SHOWNU.Ter He's, probably thereght he's sitting next, O s yeah the workshop wis about buildinga brand from scratch and all about building this audience right and thensome SOS like this is all great but yeah. How do you actually monetize this t's? A true you know it dependss likethis. This process is for any brand, no...

...matter who you are to build theaudience and then it's up to you. You know how a you going to make money thatif you already have an established product you know that's preferred now,not as audience you' built. Those are the people you sell to. That's all itis. Advertising on your site is Never G. Imean unless you're huge and you're never going Ta make that much money. Imean that that's the first way I mean it's still not a bad way to experiment and learn Al, especially ifyou're an EGREPRENEUR and Y S. no, not the the strategy for the rest market,especially whenve. When Yeah. When I learn when I learned out a createdwebsite- and I didn't know what I was doing, that was the first thing Ifollowd Eah. You know I put some ads INC on my site and out yeah. I made itlike five hundred bucks a month from that and then I that progresse fromthat to sponsors so had people paid for spots and t you know end up makingtwoozand hours a month from that you have to get enough of traffic to getthat and then, but from there it's like okay. Well now I got alwase ads on thesite and I've started to create products that I want to sell and thoseads are taken up all that valuable real state. So then, I kicked off all thesponsors and started promoting my own stuff, and so so I mean the main thing.Is You create that audience? It's not just a website. Traffic should be doinghat, to create to build your email, address or email list as well. So then,when you write a sell whatever, that is, those are the people who are going tobe most likely to buy and the Nice thing for car sales people. I meanRoberts coin, the phrase automotive Pritner right, it's the best businessto get into because you don't have you don't carry the overhead the productsthere for you. You know the services are all taking care of for you and youget to just sell it. So I mean in the context of ablog for sales pro I mean what you just said: John, you knowhaving them opt in for some piece of information to join your mailing list.I guess really in that context the money is in the list, no, absolutely a no matter what it is,what service anything? It's all in the...

...it's in your network, it's just likewhen you go so how many people you know. Essentially you know it's just virtualIto. You can alway who likes the cold cell and cold call and, like I guess, somepeople might I don't know it's a challenge. I guess you kind of have toyou know as a dealer Soe some cases, but it's just so much harder. I meanyou want these people who already know who you are an and they're basicallysold theyr. Just like you know. Where do I sign- and you know answer thesefew questions kind of thing, and so it's just so important to build thoseaudiences. I love this okay, so the I guess the last question I have for youis you know you had mentioned. You'dmentioned how building an audience the way that you did it through facebookand then promoting content to that audience. kind of got you osome reallyfast results. Is that always the case or or should be, should those listeningan kind of be buckling down and committing to a long term strategy? Well, look I mean this was both shortterm, an longterm I spent decent lo, because I knew whatI was doing to build that audience quickly. Now. Ithink a lot of people who are maybe getting the facebook gas for the firsttime or haven't found a lot of SC success should watch their budget early,so they're not wasting their money, but make no mistake what I'm, when I'mdoing here I ges ad, had I had to get some quick results, but this is alsobilling for a long term. Becuse that built that audience and it's reallyhard to build an email list, for example over annight, so that email wasto have right now is like two thousand people, which is still pretty darn goodfor two months, but you K O that you know long term. I definitely want to bebuilding that, so I guess essentially you know itdepends on your budget. It depends on your success rate. Basically, if you'vegot the budget and your final success spend some hore and build that eye ands build thatemail as best you can't...

...awesome man, but it's a long term.Absolutely and that's ow want the long game, and this is this is the long play,and you have to understand that you may quote unquote lose money in the early going, but it's for purpose. It's because you're going to keep thosepeople engaged and keep bringing them back. Knowing that some some of them, they don't need toread anything they're raht to buy something. Some of them need to be onyour site, one time, so they need to be down there. Five, ten, twenty thirty.Fifty Times it's a matter of keeping those people engaged to get everyonewho's, potentially a customer eventually through that door, yeah andthe other thing I'll say to that is I mean we see this all the time in theUnited States alone, there's something like two hundred and twenty five or twohundred and thirtytousand car sales professionals, and we see this all thetime on social media. One of the hustlers in the store will take photosof his co workers, who are just kind of sitting around waiting for things tohappen. I mean yes, this is a long term strategy and you should be prepared forit, but at the same time like what else are you doing so y? So you might aswell do something goodit's, not I like it. Man I meanit's. It was definitely something I would be all the way into if I wasstill selling cars an in that way like that Wuld just good content, if youjust keep being insanely awesome, people are going to love you yeah and being open, and you know now:thatacting yeah not being secretive about silly stuff. Yeah Yeah just be acharacter man, its powerful stuff. John, I mean how can how can our listenersget in touch with you or connect with you, John Limercom Facebookcom, John Lomerdigital or at John Lumer on twitter, yeah and John's got a pretty goodpodcast to and up and the pubcast right, a podcast is right. Gotta have a beer,gotta have a beer with a love. It Hey man thanks so much for being on theshow with us today, thanks God thank Jon,...

...and that was Mr John loomer from Johnloomercom. This guy is, you, know facebook, animal man, it just audience.Building Yeah Etraordinare. Wouldn't you agree yeah. I mean the thing that I you know that really stood out to me.Is He takes this concept that that we hear a lot about how to build audiences,but he goes one step ahead of it. He he kind of jumps out in front. I love thiswhole concept. He talks about building a relationship and building anaffinity with a group of people around. I guess a shared interest and then usesthat to promote his content, and I mean we never really. I don't aby you, but Idon't really. I've never really heard anybody talk about it. From that angle,we always talk about Hay blogging. Hopefully Yo get some search enginetraffic. Hopefully you know you build an audience over a long period of timeand- and he didn't- you know- really suggest otherwise, like he says, Heyyou're, going to be in this. For the long hall be committed, but he alsosays here's a cool strategy that you can implement to start getting trafficto your blog right away and then build a relationship faster, which I think isreally cool and it's good traffic too. It's not just random and as cold to soI mean it's, it's it's a great strategy, Bro Yeah!So really I mean F for you. Listening in the name of the game is to start toget creative. You heard him talk about how you know. People don't really want toconnect with corporate brands and stuff on social media a and we see evidenceof that all over the place I mean I can go on facebook right now. Look up abunch of dealership website, sorry dealership facebook pages and theengagement on those posts really is not going to be the best and then most ofthe time, if you're, just boosting those posts, you will see like you know,likes and all those sorts of things, but you're not going to see the type ofengagement, the clicks and all those serts of things that John's talkingabout. So that's really the name of the...

...game. I think you know closing thisdown, for you is to think about. Okay, well, what kind of a facebook pagecould we start? That's interest based to drive in a an interested audienceand then use that as the method for publishing your blog post or, I guesspromoting them, yeah well, and I got to say that one of the best parts about itis ma because I'm a tend to be a biassed, as you probably are as well,but it's the the importance of the website. It's like that's sure. It'sall facebook and all these other tools, socially, are really just designed toin the end, yeah get somebody to your website, yeah man well and think about it too,like we said in the show how many people don't have a website, I mean seethat ar even probably running facebook ads or boosting exactly, and you haveno you're doing that without a home on the web and that's your website, it'skind of the hub. It's like your websites like grand central stationright. It's got to be where all the tracks kind of lead into social whatvr,whatever it is, that you're doing so yeah. That was definitely a like. You said that was something thatstood out. So if you don't have a website, get a website think about afacebook page- and I mean that's all we really got for you today, so definitelycheck out the shownotes triplew dot. The der playbookcom forward, sixty fourand also don't forget, follow us on periscope at Michael, a Serilo atRobert Weisman every single day, five days a week, I'm hopping on there andgiving away free digital marketing information. That's going to help yourise above the clutter and dominate the web. So Woud love to see you. ThereWi'll link to it in the shownotes as well, and if you got nothing else,manless roll ats row out of this thing. Yeah Y! U Guys Hope you enjoyed it! Younext time sure Yeo.

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