The Dealer Playbook
The Dealer Playbook

Episode · 6 years ago

Jon Loomer: How to Build a Community of Loyal Followers Using Facebook

ABOUT THIS EPISODE

Welcome to session 64 of “The Dealer Playbook” Podcast and this bad boy is a killer episode. 

 

In this session we are sitting down with one of the top bloggers in the world when it comes to Facebook Marketing for business the founder of Jon Loomer Digital Mr. Jon Loomer and he is going to talk about “ How To Build A Community of Loyal Followers Using Facebook”. 

 

Jon Loomer is a Facebook marketing coach, author, speaker and strategist. He has used Facebook for business purposes for more than five years, the first time while with a major sports league in 2007.

 

In 2011, Jon launched Jon Loomer Digital to show business owners how to apply advanced strategies to build their business, drive leads and increase revenue through the use of Facebook.

 

In one year, Jon quickly established a Facebook Page with more than 7,500 active Facebook Fans. This Page, of course, is only one spoke in his overall strategy. The hub of Jon Loomer Digital is JonLoomer.com, a thorough resource of Facebook marketing tips, tutorials and analysis of breaking news. JonLoomer.com regularly gets more than 100,000 visitors per month and is ranked within the top 25,000 globally by Alexa.

 

Jon Loomer is one of the top Facebook experts out there and he drops some insanely awesome value bombs that will help you build your brand, a loyal audience of followers which of course will sell you more cars. 

 

Quick Preview of This Session

 

How Brands Are Missing Out On Facebook

 

Jon goes into how brands have it all wrong on Facebook and massive opportunities brands are completely missing out on. In this session Jon Loomer goes into what car dealers are doing wrong on Facebook and what they really should be doing. 

 

The Power Of Marketing Helpful Content Not Marketing Sales Messages

 

Jon delivers some great content ideas as well as why marketing and promoting valuable content not sales material will deliver better long term results which will sell you more cars. He also goes into exactly how to do it and what the budget looks like to do so. 

 

Targeting & Retargeting On Facebook

 

Jon unleashes some of his favorite strategies and tips for targeting the right people on Facebook as well as his best of best info when it comes to retarget marketing on Facebook. Killer information! 

 

That is just a small small dose of some of the killer content and value Jon Loomer delivers in this session. 

 

Get More & Get Connected With Jon Loomer

 

Jon Loomers Facebook 

 

Jon Loomers Website

 

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

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Connect With Team DPB

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Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here. 

Hey, before we jump into thisawesome session of the dealer playbook podcast, because we value you so much asa listener, we have a free gift just for you. Head on overto the dealer playbookcom lead, and get instant access to your copy of thesecret dealership lead generation blueprint. This is going to help you discover the sixsimple steps that will help you get more high quality car buyers, all onautopilot, and it's completely free. Head on over to the dealer playbookcom leadand get yours now. Now back to business. This is the dealer playbook. Hey, what's going on? Thanks so much for listening to the dealerplaybook podcast, session sixty four, where every single week we're delivering strategies,tips and tricks for you, today's automotive professionals. My name is Michael Cirilloand I'm joined by Robert Wiseman. What's going on? Hey, brother,how are you doing? Good man, this is going to be a goodone. Really really looking forward to this. Guess somebody that you and I haveboth been following for quite some time has a really incredible blog, whichwe're going to link everybody two in the show notes. But really, whatcan we say about him. He's an advanced facebook marketer. I mean he'sthe man when it comes to facebook marketing and and just building masks of audiences. He's got a really cool blog. Again we're going to link you toin the show notes, but our guest today is none other than John loomerfrom John loomercom. Yeah, exactly, from John luarcom. I mean,I've been a fan of his for quite some time, so it's really coolto have him on the show. In fact, just a week or twoago, I was sitting down with some of with some of my team memberswho I'm starting to kind of condition and get more more into social media andhelping out with those sorts of tasks, and you know, it is kindof funny, it was he was one of the websites that I referenced andI said, Hey, go check out...

...this website, get as deep onit as you can possibly get, follow and execute because really, I meanwhen you talk about facebook advertising or facebook marketing, he's one of the firstpeople that always comes to my mind. He's been, I've been when Iwas first starting gears back, starting to look into learning about facebook adds.HMM, I was watching like a tutorial from some guy and then he wouldthe guy pretty much said he learned from watching John Loomer. So that's whenI first heard a John. I was like, all right, well,I'm going to go to the guy you go to, you know what Imean? I'll go into the I'm gone to the Sword Act. Yeah,I'm going right to the connect exactly. So this is a good show.Make sure you guys stay tuned, especially, you know, check out the shownotes, triplew dot, the dealer playbookcom for sixty four or we're goingto link you up to all sorts of information, including his blog. Butfor the time being, man, let's dive into this episode with John Loomer. Tell on Loomur. Hey, John, thanks for being on the show withus today. Thanks for having me. Yeah, it's it's pleasure to haveyou on. You know, Robert and I have been following your blogpost and your blog for quite some time, so we're we're really excited to haveyou on. We've got a lot of questions that we want to wewant to ask you and get your take on. But just to kind ofdirect into this, you had a recent post on your website titled The missedopportunity, how brands are missing out on Facebook, and I think this isreally applicable to our audience. So I wanted to turn it over to youbecause social media, I mean there's so much chatter about social and facebook andhow car sales professionals can use it to build audiences and all these sorts ofthings, but I think from a fundamental level there's this struggle with what whatdo I do? What do I not do? What's the best approach?And so I read this blog post and...

...and thought well, Hey, thisis perfect. So I want to turn it over to you. You havea few things that you talked about that brands, brands or I guess,people, are doing wrong on facebook. What are those things and how dothey fix it? Oh, where do we start? I mean, youknow, it's funny is I think we in a lot of ways we overcomplicated, but at the same time I'm I think too many marketers expect this tobe turnkey, where it's like I pressed the boost button, I make billionsof dollars, you know, and it done. We're it. FACEBOOK's broken, it didn't work. Yeah, Oh, you know, or thinking about youknow, why can't I reach more of my fans, the fans thatI reached by running really poorly targeted ads or buying fans or earn a bunchof contests and stuff. Why won't they want to read my stuff, youknow? And there's a lot of stuff, I think, that's right in frontof our faces that, if we kind of sit down and think aboutthe user and you know their behavior and what they're looking for and how facebookworks, it all makes sense and ultimately, I think, the BIGG's mistake marketersmake, and I get a lot of argument on this one, bythe way, and because they because they find success, or temporary success onthis sure, is playing this the short game and meaning that their only focusis, I'm running ads to build their email list or sell something. And, like I said, as the big at the law loudest arguments against meon this are those who they found success doing it, which, first ofall, I think they're going to be in this extreme minority. Now,this does not mean I don't think you can and should sell on facebook orbuild your email list, but facebook, that's not what I mean at all. It said they're these markers, that that's all they do, and Ithink that's short term, looking as opposed...

...to playing a long game, becauseyou when you do that first that it's going to cost more per interaction.But additionally you are going to you're only focusing on a very specific group.You're all so not understanding, first of all, that of the group you'retargeting, a large percentage may actually be willing to engage with you, butthey don't know you well enough or trust you enough to actually buy something providean email address. So but you're basically saying that they're not any good andyou don't care about them, that you only want the people who are readyto to do something serious right now, which that's serious. But if I'memail address, we it's valuable to us, it's as a viable to the useror buying something or becoming a leads and I want to test drive acar and all that stuff. is is the serious stuff. But reality,there a lot of people were lower, not so far along in the funnelthat we could engage and move molong and ultimately, whether how something, howwell something works, you know if something, if something really resonates with somebody,if they actually perform the actually want them to take. Yeah, thecopy matters, the imagery matters, you know, all kind of stuff.The thing that matters most, though, you could have the perfect ad inthe world. So if you're not targeting the right people, you can't expectthat action. And I think where we overcomplicate things is we focus all ofour targeting on all this interest and behavioral targeting. Now, don't get mewrong, especially for a card dealers and things like that, there's some there'ssome good options there with the behavioral targeting where based on the type of carthey've driven before, they own or they rent, all that kind of stuff. Sure. That said, if you're looking to have a conversation with them, really, you know, we don't just go straight straight to that sellingto them or whatever the point point is,...

...and this is kind of a longway of getting there. Really the most valuable person to us would bethose who already know us and who have been on our website before. Sothis is not Google where we're going to target people based on their purchase intent, but we can target people who who know who we are because they've beento our site or have expressed interesting things, without providing the email addresser oute,without making a phone call, because of the pages they've visited on ourwebsite, very specific pages. So that's where the power of facebook is.But in order to truly get an audience it's large enough to target based onthose things, we also need to be creating content that helps them. Sowe need to be more than just a sales engine. We need to createcontent. So we'll say, for for the purpose of car dealership, youcreate content on your site that is about the sales process, not necessarily justyour sales process, but anyone sales process. Well, you know what? Whatare all the things that's someone needs to go through to buy car?How do they get a proof for a loan? How much can I expectXP Z to cost? What? What? How much does the value of acar drop after it is driven off a lot? What? What carshave the best reputation for safety and that kind of thing. So answer realizesquestions and are just about sales, but the types of questions people can haveanswered. But they're the types of questions people are looking at have answer whoare thinking about buying a car. So that's where we start. We createthat content, we promote that content to people who are not for far alongthe funnel yet on facebook drive to the website. So once they've been tothe website, not only might they end...

...up doing some things that you wantthem to do in the site, because they've now gained some appreciation for youand trust that they may set up a call to test drive, but youcan now remark it to them. So creating another add to them based onthe page that they've visited. So maybe they visit a very specific page about, you know, about loans, or you could then write it, createan ad it's about. Okay, Hey, if you want to get a prooffor a loango here or you know, there's so many different variations depending onthe content that we're already read. Okay, so there's a couple ofthings. I'm here and here. First, what people are doing right now,which we see a lot of, is boosting posts and all those sortsof things. Doesn't work. It's a broken model because it's not sustainable.But also, which leads to the second thing I'm hearing, which is youabsolutely, it's two thousand and fifteen. Why the balls don't you have awebsite? You need a website, right, and so this is so. Andthen the third thing I guess I'm hearing is that, since I'm onyour website right now, I should expect to see a lot of John loomerads popping up my facebook feed. You should absolutely and this is reality.And why? So so powerful? I mean, I have and I don'tI write that much count anymore. This is I'm actually as we record this, it's a rare situation where I'm way behind and having published a post yetthis week I got a Polish one to day, but I thought was supposedonce a week, and I but I get now over two hundredzero unique visitorsto my side every month. So that gives me lots and lots and lotsof very, very relevant people I can target. I don't even need totarget anyone who doesn't know me anymore. Yeah, that's so difference between warmand cold, essentially. You know I mean this. People are much warmer. I mean, who's more likely to actually want to do business with you? I think it's just so obvious, but we assume it's it's more difficultthan it really is. And and really...

I mean I've done this from scratchrecently as well. Anyone who knows about you know my passion on the side, which is baseball and coaching. My Son's baseball teams and when I starteda baseball team for my son recently, which sounds like this is just afrivolous little thing, it's not. It is travel baseball, very competitive.We're in a Denver area. So starting it in July, June and JuneJuly, trying to get enough attention that we can actually assemble a really goodteam. I like what I've got to create content, I've got to dothis stuff. I needed I know how to do so I create a wholebunch of content. Actually, the first month of that site's existence it gainedmore traffic than John lemarcom ever got in thirty days. But that's parts.That's because I was creating lots of content. That answers the question again that wasattracted people who weren't not not only people were in the area, butis people across the US who, I have these issues, you know,and baseball and their reason, kids and a coaching kids. So my pointbeing is that you can do this and you can do it quickly and youneed and facebook ads and facebook help a whole lot to get the ball move. Okay. So in that scenario, though, let me just ask youthis. What what's a budget look like for promoting this content so that you'rebuilding that audience quickly? So there is a whole process behind what I didwith this baseball thing. First of all, it just don't know how much timewe have, but I about almost a year ago now, I starteda facebook page was very generic, those around a passion of being a parent, of a coach of kids who play baseball, and so I created thatfacebook page, which is very easy to build. That audience. Is supposedto an audience around your brain, and so I did that for five toten cents per page. Like, for example, I was I didn't evenhave a website at that point. I...

...was just trying to build nines.And then when I created this website, now this this built in audience nowof twenty five thousand people who are parents and coaches of kids playing baseball,I started sharing that content, was blog posts, to that audience and neatlysaw the value of that and that that first blog post published. It wokeup the next morning and I had tenzero people already have visited my brand newwebsite. It within that's very short period of time. But anyway, thesome of the costs involved, like promoting posts, for example. There's along process this, but when you don't have a built an audience yet,you would start first by some of those guessing right you're talking by interesting thingslike that, but you're promoting content drive to use site. And when you'retalking interests in your promoted just content, helpful content, you know. Andthen you're looking at any more from twenty to fifty cents per website Click,depending on how well it resonates. Now, as you drive more and more traffic, you're building that website custom body, some people who visit your site.You should be shifting your budget more and more to that. I couldtell you whether it's John lumbercom or those baseball thing. When something really reallyworks, I'm getting anywhere from three cents to ten cents per website Click.And that's very normal actually. Like the baseball site, I stopped something assoon as it goes over ten cents per website Click. John lumbercom it's youknow, usually hovers around ten cents in general, but so so. That'sexcept perspective on costs just for promoting content. What your budget is all depends onyour goals. I wanted to build that traffic really quickly, because Iknow how important that that traffic is and to build that audience and then tosell, to get in to lead. You know, I tend to saythat getting a lead, for example, if it's a warm lead, youcan expect like an email address anywhere from...

...fifty cents to a dollar. Ifit's a cold lead, more, whatever that may be. Now trying toget a test drive as opposed to just get an email address. But obviouslythat's very, very valuable to you though. So spending ten hours, twenty hours, fifty hours, maybe one hundred hours for that test drive may beworth it team. So all these things are relative. Makes Sense because yougo up to I mean they're paying the average cost for a car deal today. I mean who you know? Probably in the for five hundred dollar rangeminimum. Yeah, for most dealers. So that's that's actually low right.Okay. But now the people you target for that, it make a lotof sense if that's already someone who's been to your website. So there's aI don't know if you guys familiar with Marcus Sheridan, the Sales Lin.Yeah, he's been all the show. Fantastic. So yeah, so it'sa thing I don't have to explain it, which is kind of his whole point. He he's a cool guy, and one thing he found was anyonewho's been to his website and read thirty articles, thirty pages of his site, they're ready to buy. So when he talks to them, he hasn'texplained any of that's. Oh yeah, they were like something like a sixtytwo eight, I think, like eighty percent closing ratio on people that viewedover thirty pages of his website. Absolutely so this is very relevant to acar do because we're talking about the same type, similar investment here, very, very big investment. And but I feel the same way. If,for he if I have a oneonone with somebody or somebody wants to need todo some work with them, or it's there, if they sign up forthe power here is club or buying my products. If there's someone who isjust referred by someone who said how you should check them out, and knowI'm less, much less comfortable. This is actually going to go well,as opposed to talk to someone who been...

I've read your stuff. I've beenreading it for months or years or whatever it is. You know what myapproach is. I don't need to convince you of this and sell you onthese things from the beginning, say for any any product, car dealer,Pool Guy, whatever. Yeah, it's a good point. It's similar,it's I mean it's the same exact price point. So it works in andand his thing is is what that he that Marcus Sheridan, is that withthis pool company, that they're like the most trafficked site, website, informationsite on pools in the world. Yep, okay. So just to recap thisa little bit, you need to have a website first. You needto build out content first, which which addresses this whole thing that everybody's typicallydoes wrong, which is they expect this, you know, like you mentioned,kind of a shotgun approach to building an audience and whatever. You reallyhave to build out your content first. The question I have with that,and I know we're talking about this baseball site that you have, but it'sfascinating to me because, you know, you built it from scratching. You'vebuilt up this audience and I think that's really where our listeners are at.You know, a lot of car sales professionals who don't have a website yetor who do have a website, but they're not really seeing results with itin those sorts of things. How did how do you identify, like,even inside of that Niche, how do you identify what people are interested inand what kind of content is going to resonate with that audience? To beginwith, I mean really, this this comes from the market shared in school. And not to keep bringing up his name, but you talk to yoursales people, you talk to your customer service people. What are the commonquestions they get on a regular basis? Those that's the subject matter for yourarticles. So it could be brand based, it could be cost based. Imean basically, there should be no secrets, and he talks about thisall the time, as well as no...

...secrets sauce all of the stuff thatthat somebody needs to know. Let's lay it all out now. There couldbe a lot of it depends type of answers. That's fine. You stilladdress the question and that's that's the foundation of your content. So you createa long list of all commonly ask questions your target audience either is already making, right, do you think they're probably making? And and start writing contentout of that. And we talked about this all the time, especially forcard dealers, where none of them are really producing any relevant content. Imean even from an organic perspective, this is such a massive, wide openopportunity because when you start producing this content, it's going to start ranking as well, and you and and it's going to be probably a little bit easierfor it to rank because nobody else is addressing it. Absolutely and IT'S gonnaend up being a marcus sales hour. But then that that's that's why hewas successful. We're just curating content. Yeah, well, because everyone elsewas scared to do it. Like I don't want to talk about how muchit cost, so I can't do that. It's our that's our secret and ifif I put it out there, my customers are going to my competitionis going to know. Same thing with card like I've taught heard from lawyerswho are fraid. They're definitely afraid of putting anything in writing because they're lawyers. That's just yeah, we it is. But in reality there's so many questionsthat people have for lawyers that they can answer in articles and they can. They can, you know, try not to do it legally, butI'll do all kinds of it depends and you know, in their explanations sothey don't feel like, you know, this is legally minding and get introuble for righting this. But you know, same thing for for dealers to islike throw it out there. Put out there. None of your competcompetitors are doing it, then they're going to find you. Your potential customersgoing to find you, and not then if you write about it absolutely,then your competitors won't even know you're doing...

...it because they're probably not even dialedint to know to look for it. Right. I mean the other thingis like what you can do is actually right about your competitors, but necessarilyin a bad way. Right about who the various options are in the areaand and and some people be looking up that competitor and finds you because hewrote. So, yeah, it a lotsfferent things you can do. Okay, now all of this, everything we've been talking about, obviously to leadto a very specific purpose, which is to monetize in some way, shapeor form. I was doing a periscope broadcast yesterday. I talked about,you know, the top ten, you know, tips for getting a bloggoing, because this is a question that I get a lot and one ofthe viewers asked, well, how do I make money with my blog?Hmm, I basically gave him the answer of your blog itself, and Imean jump in here if this is way off base, but your blog itselfreally isn't what gets monetized. It's the vehicle for building an audience so thatyou can then position whatever it is that you're going to sell. And lessthey're selling ad sense well, and that's where that's kind of where he wasgoing. And Yeah, he's like, do I put ads on my site? And I'm like, I really wouldn't, but you know. So that wasmy position. Is that is that you know where, where you wouldapproach it from, like your blog is the vehicle for building an audience.Absolutely. So it's funny you ask this question because it was the same typeof question I got because I did a workshop this week. Let me guesswith Marcus share it and know it was. Hey, Marcus, if you're listeningto this, dude, we expect some comments on the show notes there. He's probably they're right. He's sitting next to it. Yeah, theworkshop is about building a brand from scratch and all about building this audience rightand then some. So I was like how't is all great, but youknow, how do you actually monetize this? It's as true. You know,it depends like this. This process is for any brand, no matterwho you are, to build it audience,...

...and then it's up to you.You know, how are you going to make money that? If youalready have an established product, you know that's preferred now as audience you built. Those are the people you sell to. That's all it is. Advertising onyour site is never, I mean unless you're huge, and you're nevergonna make that much money. I mean that that's the first way. Imean it's still not a bad way to experiment and learn a lot, especiallyif you're an entrepreneur and not the the strategy for this market. Especially well, when when I learned, when I learned out a creative website and Ididn't know what I was doing, that was the first thing I found.Yes, you know, I put some that sense on my site. Now, yeah, I made like five hundred bucks a month from that, andthen I stood and I progressed from that to sponsors, so I'd people paidfor spots and I end up making twozero a month from that. You haveto get enough traffic to get that. And then but from there it's like, okay, well, now I got all these ads on the site andI've started a products that I want to sell and those ads are taking upall that valuable real estate. So then I kicked off all the sponsors andstarted promoting my own stuff and so so, I mean the main thing is yourcreate that audience. It's not just the website traffic. Should be doingthat to create to build your email address or email list as well. Sothen when you're write a sell whatever that is, those are the people whoare going to be most likely to buy. And the Nice thing for car salespeople, I mean Roberts coined the phrase automotive priner. Right. It'sthe best business to get into because you don't have you don't carry the overhead. The products there for you, you know, the services are all takingcare of for you and you get to just sell it. So I meanin the context of a blog for sales pro I mean what you just saidJohn, you know, having them opt in for some piece of information tojoin your mailing list. I guess really in that context the money is inthe list. No, absolutely, no matter what it is, what serviceanything. M It's all in the it's...

...in your network. It's just likewhen you go so how many people you know? Essentially, you know,it's just virtual actuable. You can all who likes the cold cell and coldcall, and I like I guess some people might. I don't know.It's a challenge. I guess you kind of have to, you know,as a dealer some some cases, but it's just so much harder. Imean, you want these people who already know who you are and they're basicallysold. They're just like, you know, where do I sign and and,you know, answer these few questions kind of thing, and so it'sjust so important to build those audiences. I love this. Okay, sothey'll, I guess. The last question I have for you is, youknow, you had mentioned you had mentioned how building an audience the way thatyou did it through facebook and then promoting content to that audience kind of gotyou some really fast results. Is that always the case, or or shouldbe pee should those listening and kind of be buckling down and committing to along term strategy? Well, look, I mean this was both short termand long term. I spent decent aount on because I knew what I wasdoing to build that audience quickly. Now I think a lot of people whoare maybe getting to facebook ads for the first time or haven't found a lotof success should watch their budget early so they're not wasting their money. Butmake no mistake, what I'm when I'm doing here, I'm a yes,I had to, I had to get some quick results, but this isalso building for the long term. Is I built that audience and it's reallyhard to build an email list, for example, overnight. so that emailis to add right now is like twozero people, which is still pretty darngood for two months. But you know that long term I definitely want tobe building that. So I guess essentially, you know, it depends on yourbudget. It depends on your success. Right, basically, if you've gotthe budget and your fine success, spend some more and build that audience, build that Emils the best you can't...

...awesome, man, but it's along term, absolutely, and that's how the long game and this is thisis a long play and you have to understand that. You May, quoteunquote, lose money in the early going, but it's for purpose. It's becauseyou're going to keep those people engaged and you keep bringing them back,knowing that some some of them that they don't need to read anything there,wry to buy something. Some of the need to be on your site onetime. So they need to be down there five, ten, twenty,three, thousand and fifty times. It's a matter of keeping those people engagedto get everyone who's potentially a customer eventually through that door. And the otherthing I'll say to that is, I mean we see this all the time. In the United States alone, there's something like two hundred and twenty fiveor two hundred and Thirtyzero car sales professionals, and we see this all the timeon social media. One of the hustlers in the store will take photosof his co workers who are just kind of sitting around waiting for things tohappen. I mean, yes, this is a long term strategy and youshould be prepared for it, but at the same time, like, whatelse are you doing? So yeah, so you might as well do something. That's a good point. It's not I like it, man. Imean that's it was definitely something I would be all the way into if Iwas still selling cars and in that way like that would just good content.If you just keep being insanely awesome, people are going to love you.Yeah, and being open, and you know now, that's, I think, not being secretive about silly stuff. Yeah, doesn't yeah, just bea character, man. This powerful stuff, John. I mean, how can, how can our listeners get in touch with you or connect with you? John lemercom, facebookcom, last John lemer digital, or at John Luomeron twitter. Yeah, and John's got a pretty good podcast to and thepubcast, right, poecast, it's right. It's gotta have a beer. Getto have a beer with me, Dude, love it. Hey,man, thanks so much for being on the show with us today. Allright, thanks, guys. Thanks John. And that was Mr John Loomer fromJohn loomercom. This guy is,...

...you know, facebook animal man.It just audience building. Yeah, straordinaire, would you agree? Yeah, Imean the thing that I you know, that really stood out to me ishe takes this concept that that we hear a lot about how to buildaudiences, but he goes one step ahead of it. He kind of jumpsout in front. I love this whole concept. He talks about building arelationship and building an affinity with a group of people. Around, I guess, a shared interest, and then uses that to promote his content. AndI mean we never really, I don't know, buy you, but Idon't really I've never really heard anybody talk about it from that angle. Wealways talked about, hey, blogging, hopefully get some search engine traffic.Hopefully, you know, you build an audience over a long period of timeand and he didn't, you know, really suggest otherwise. Like he says, Hey, you're going to be in this for the long haul, becommitted. But he also says here's a cool strategy that you can implement tostart getting trafficked your blog right away and then build a relationship faster, whichI think is really cool. Uh, and it's good traffic to it's notjust random in this cold too. So I mean it's it's it's a greatstrategy, Bro Yeah. So really, I mean for for you listening,in the name of the game is to start to get creative. You heardhim talk about how, you know, people don't really want to connect withcorporate brands and stuff on social media, and we see evidence of that allover the place. I mean, I can go on facebook right now lookup a bunch of dealership website. Sorry, dealership facebook pages and the engagement onthose posts really is not going to be the best. And then mostof the time, if you're just boosting those posts, you will see,like, you know, likes and all those sorts of things, but you'renot going to see the type of engagement, the clicks and all those sorts ofthings that John's talking about. So that's really the name of the game, I think, you know. Closing...

...this down for you is to thinkabout, okay, well, what kind of a facebook page could we startthat's interest based, to drive in an interested audience and then use that asthe method for publishing your blog post or, I guess, promoting them. Yeah, well, and I got to say that one of the best partsabout it is maybe because I'm tend to be a biased, as you probablyare as well, but it's the the importance of the website. It's likethat. Sure, it's all facebook and all these other tools socially are reallyjust designed to, in the end, yeah, get somebody to your website. Yeah, I mean. Well, and think about it too, likewe said in the show, how many people don't have a website? Imean so that are even probably running facebook ads or boosting exactly, and youhave no you're doing that without a home on the web, and that's yourwebsite. It's kind of the hub. It's like your websites like grand centralstation, right. It's got to be where all the tracks kind of leadinto social whatever, whatever it is that you're doing. So yeah, thatwas definitely a like you said, that was something that stood out. Soif you don't have a website, get a website. Think about a facebookpage, and I mean that's all we really got for you today. Sodefinitely check out the show notes, triplew dot, the dealer playbookcom forward,slash sixty four, and also, don't forget follow us on periscope, atMichael a Serrillo, at Robert Wiseman. Every single day, five days aweek, I'm hopping on there and giving away free digital marketing information that's goingto help you rise above the clutter and dominate the website. Love to seeyou there. Will Link to it in the show notes as well. Andif you got nothing else, man, let's roll, but it's roll outof this thing. Yeah, guys, hope you enjoyed it. You nexttime. Chario.

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