The Dealer Playbook
The Dealer Playbook

Episode · 6 years ago

Jon Loomer: How to Build a Community of Loyal Followers Using Facebook

ABOUT THIS EPISODE

Welcome to session 64 of “The Dealer Playbook” Podcast and this bad boy is a killer episode. 

 

In this session we are sitting down with one of the top bloggers in the world when it comes to Facebook Marketing for business the founder of Jon Loomer Digital Mr. Jon Loomer and he is going to talk about “ How To Build A Community of Loyal Followers Using Facebook”. 

 

Jon Loomer is a Facebook marketing coach, author, speaker and strategist. He has used Facebook for business purposes for more than five years, the first time while with a major sports league in 2007.

 

In 2011, Jon launched Jon Loomer Digital to show business owners how to apply advanced strategies to build their business, drive leads and increase revenue through the use of Facebook.

 

In one year, Jon quickly established a Facebook Page with more than 7,500 active Facebook Fans. This Page, of course, is only one spoke in his overall strategy. The hub of Jon Loomer Digital is JonLoomer.com, a thorough resource of Facebook marketing tips, tutorials and analysis of breaking news. JonLoomer.com regularly gets more than 100,000 visitors per month and is ranked within the top 25,000 globally by Alexa.

 

Jon Loomer is one of the top Facebook experts out there and he drops some insanely awesome value bombs that will help you build your brand, a loyal audience of followers which of course will sell you more cars. 

 

Quick Preview of This Session

 

How Brands Are Missing Out On Facebook

 

Jon goes into how brands have it all wrong on Facebook and massive opportunities brands are completely missing out on. In this session Jon Loomer goes into what car dealers are doing wrong on Facebook and what they really should be doing. 

 

The Power Of Marketing Helpful Content Not Marketing Sales Messages

 

Jon delivers some great content ideas as well as why marketing and promoting valuable content not sales material will deliver better long term results which will sell you more cars. He also goes into exactly how to do it and what the budget looks like to do so. 

 

Targeting & Retargeting On Facebook

 

Jon unleashes some of his favorite strategies and tips for targeting the right people on Facebook as well as his best of best info when it comes to retarget marketing on Facebook. Killer information! 

 

That is just a small small dose of some of the killer content and value Jon Loomer delivers in this session. 

 

Get More & Get Connected With Jon Loomer

 

Jon Loomers Facebook 

 

Jon Loomers Website

 

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Have You Checked Out Michael Cirillo's Best Selling Book "Don't Wait Dominate? 

Get Michael's book here.

Connect With Team DPB

Connect with The Dealer Playbook on Twitter here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here. 

Hey, before we jump into this awesome session of the dealer playbook podcast, because we value you so much as a listener, we have a free gift just for you. Head on over to the dealer playbookcom lead, and get instant access to your copy of the secret dealership lead generation blueprint. This is going to help you discover the six simple steps that will help you get more high quality car buyers, all on autopilot, and it's completely free. Head on over to the dealer playbookcom lead and get yours now. Now back to business. This is the dealer playbook. Hey, what's going on? Thanks so much for listening to the dealer playbook podcast, session sixty four, where every single week we're delivering strategies, tips and tricks for you, today's automotive professionals. My name is Michael Cirillo and I'm joined by Robert Wiseman. What's going on? Hey, brother, how are you doing? Good man, this is going to be a good one. Really really looking forward to this. Guess somebody that you and I have both been following for quite some time has a really incredible blog, which we're going to link everybody two in the show notes. But really, what can we say about him. He's an advanced facebook marketer. I mean he's the man when it comes to facebook marketing and and just building masks of audiences. He's got a really cool blog. Again we're going to link you to in the show notes, but our guest today is none other than John loomer from John loomercom. Yeah, exactly, from John luarcom. I mean, I've been a fan of his for quite some time, so it's really cool to have him on the show. In fact, just a week or two ago, I was sitting down with some of with some of my team members who I'm starting to kind of condition and get more more into social media and helping out with those sorts of tasks, and you know, it is kind of funny, it was he was one of the websites that I referenced and I said, Hey, go check out...

...this website, get as deep on it as you can possibly get, follow and execute because really, I mean when you talk about facebook advertising or facebook marketing, he's one of the first people that always comes to my mind. He's been, I've been when I was first starting gears back, starting to look into learning about facebook adds. HMM, I was watching like a tutorial from some guy and then he would the guy pretty much said he learned from watching John Loomer. So that's when I first heard a John. I was like, all right, well, I'm going to go to the guy you go to, you know what I mean? I'll go into the I'm gone to the Sword Act. Yeah, I'm going right to the connect exactly. So this is a good show. Make sure you guys stay tuned, especially, you know, check out the show notes, triplew dot, the dealer playbookcom for sixty four or we're going to link you up to all sorts of information, including his blog. But for the time being, man, let's dive into this episode with John Loomer. Tell on Loomur. Hey, John, thanks for being on the show with us today. Thanks for having me. Yeah, it's it's pleasure to have you on. You know, Robert and I have been following your blog post and your blog for quite some time, so we're we're really excited to have you on. We've got a lot of questions that we want to we want to ask you and get your take on. But just to kind of direct into this, you had a recent post on your website titled The missed opportunity, how brands are missing out on Facebook, and I think this is really applicable to our audience. So I wanted to turn it over to you because social media, I mean there's so much chatter about social and facebook and how car sales professionals can use it to build audiences and all these sorts of things, but I think from a fundamental level there's this struggle with what what do I do? What do I not do? What's the best approach? And so I read this blog post and...

...and thought well, Hey, this is perfect. So I want to turn it over to you. You have a few things that you talked about that brands, brands or I guess, people, are doing wrong on facebook. What are those things and how do they fix it? Oh, where do we start? I mean, you know, it's funny is I think we in a lot of ways we overcomplicated, but at the same time I'm I think too many marketers expect this to be turnkey, where it's like I pressed the boost button, I make billions of dollars, you know, and it done. We're it. FACEBOOK's broken, it didn't work. Yeah, Oh, you know, or thinking about you know, why can't I reach more of my fans, the fans that I reached by running really poorly targeted ads or buying fans or earn a bunch of contests and stuff. Why won't they want to read my stuff, you know? And there's a lot of stuff, I think, that's right in front of our faces that, if we kind of sit down and think about the user and you know their behavior and what they're looking for and how facebook works, it all makes sense and ultimately, I think, the BIGG's mistake marketers make, and I get a lot of argument on this one, by the way, and because they because they find success, or temporary success on this sure, is playing this the short game and meaning that their only focus is, I'm running ads to build their email list or sell something. And, like I said, as the big at the law loudest arguments against me on this are those who they found success doing it, which, first of all, I think they're going to be in this extreme minority. Now, this does not mean I don't think you can and should sell on facebook or build your email list, but facebook, that's not what I mean at all. It said they're these markers, that that's all they do, and I think that's short term, looking as opposed...

...to playing a long game, because you when you do that first that it's going to cost more per interaction. But additionally you are going to you're only focusing on a very specific group. You're all so not understanding, first of all, that of the group you're targeting, a large percentage may actually be willing to engage with you, but they don't know you well enough or trust you enough to actually buy something provide an email address. So but you're basically saying that they're not any good and you don't care about them, that you only want the people who are ready to to do something serious right now, which that's serious. But if I'm email address, we it's valuable to us, it's as a viable to the user or buying something or becoming a leads and I want to test drive a car and all that stuff. is is the serious stuff. But reality, there a lot of people were lower, not so far along in the funnel that we could engage and move molong and ultimately, whether how something, how well something works, you know if something, if something really resonates with somebody, if they actually perform the actually want them to take. Yeah, the copy matters, the imagery matters, you know, all kind of stuff. The thing that matters most, though, you could have the perfect ad in the world. So if you're not targeting the right people, you can't expect that action. And I think where we overcomplicate things is we focus all of our targeting on all this interest and behavioral targeting. Now, don't get me wrong, especially for a card dealers and things like that, there's some there's some good options there with the behavioral targeting where based on the type of car they've driven before, they own or they rent, all that kind of stuff. Sure. That said, if you're looking to have a conversation with them, really, you know, we don't just go straight straight to that selling to them or whatever the point point is,...

...and this is kind of a long way of getting there. Really the most valuable person to us would be those who already know us and who have been on our website before. So this is not Google where we're going to target people based on their purchase intent, but we can target people who who know who we are because they've been to our site or have expressed interesting things, without providing the email addresser oute, without making a phone call, because of the pages they've visited on our website, very specific pages. So that's where the power of facebook is. But in order to truly get an audience it's large enough to target based on those things, we also need to be creating content that helps them. So we need to be more than just a sales engine. We need to create content. So we'll say, for for the purpose of car dealership, you create content on your site that is about the sales process, not necessarily just your sales process, but anyone sales process. Well, you know what? What are all the things that's someone needs to go through to buy car? How do they get a proof for a loan? How much can I expect XP Z to cost? What? What? How much does the value of a car drop after it is driven off a lot? What? What cars have the best reputation for safety and that kind of thing. So answer realizes questions and are just about sales, but the types of questions people can have answered. But they're the types of questions people are looking at have answer who are thinking about buying a car. So that's where we start. We create that content, we promote that content to people who are not for far along the funnel yet on facebook drive to the website. So once they've been to the website, not only might they end...

...up doing some things that you want them to do in the site, because they've now gained some appreciation for you and trust that they may set up a call to test drive, but you can now remark it to them. So creating another add to them based on the page that they've visited. So maybe they visit a very specific page about, you know, about loans, or you could then write it, create an ad it's about. Okay, Hey, if you want to get a proof for a loango here or you know, there's so many different variations depending on the content that we're already read. Okay, so there's a couple of things. I'm here and here. First, what people are doing right now, which we see a lot of, is boosting posts and all those sorts of things. Doesn't work. It's a broken model because it's not sustainable. But also, which leads to the second thing I'm hearing, which is you absolutely, it's two thousand and fifteen. Why the balls don't you have a website? You need a website, right, and so this is so. And then the third thing I guess I'm hearing is that, since I'm on your website right now, I should expect to see a lot of John loomer ads popping up my facebook feed. You should absolutely and this is reality. And why? So so powerful? I mean, I have and I don't I write that much count anymore. This is I'm actually as we record this, it's a rare situation where I'm way behind and having published a post yet this week I got a Polish one to day, but I thought was supposed once a week, and I but I get now over two hundredzero unique visitors to my side every month. So that gives me lots and lots and lots of very, very relevant people I can target. I don't even need to target anyone who doesn't know me anymore. Yeah, that's so difference between warm and cold, essentially. You know I mean this. People are much warmer. I mean, who's more likely to actually want to do business with you? I think it's just so obvious, but we assume it's it's more difficult than it really is. And and really...

I mean I've done this from scratch recently as well. Anyone who knows about you know my passion on the side, which is baseball and coaching. My Son's baseball teams and when I started a baseball team for my son recently, which sounds like this is just a frivolous little thing, it's not. It is travel baseball, very competitive. We're in a Denver area. So starting it in July, June and June July, trying to get enough attention that we can actually assemble a really good team. I like what I've got to create content, I've got to do this stuff. I needed I know how to do so I create a whole bunch of content. Actually, the first month of that site's existence it gained more traffic than John lemarcom ever got in thirty days. But that's parts. That's because I was creating lots of content. That answers the question again that was attracted people who weren't not not only people were in the area, but is people across the US who, I have these issues, you know, and baseball and their reason, kids and a coaching kids. So my point being is that you can do this and you can do it quickly and you need and facebook ads and facebook help a whole lot to get the ball move. Okay. So in that scenario, though, let me just ask you this. What what's a budget look like for promoting this content so that you're building that audience quickly? So there is a whole process behind what I did with this baseball thing. First of all, it just don't know how much time we have, but I about almost a year ago now, I started a facebook page was very generic, those around a passion of being a parent, of a coach of kids who play baseball, and so I created that facebook page, which is very easy to build. That audience. Is supposed to an audience around your brain, and so I did that for five to ten cents per page. Like, for example, I was I didn't even have a website at that point. I...

...was just trying to build nines. And then when I created this website, now this this built in audience now of twenty five thousand people who are parents and coaches of kids playing baseball, I started sharing that content, was blog posts, to that audience and neatly saw the value of that and that that first blog post published. It woke up the next morning and I had tenzero people already have visited my brand new website. It within that's very short period of time. But anyway, the some of the costs involved, like promoting posts, for example. There's a long process this, but when you don't have a built an audience yet, you would start first by some of those guessing right you're talking by interesting things like that, but you're promoting content drive to use site. And when you're talking interests in your promoted just content, helpful content, you know. And then you're looking at any more from twenty to fifty cents per website Click, depending on how well it resonates. Now, as you drive more and more traffic, you're building that website custom body, some people who visit your site. You should be shifting your budget more and more to that. I could tell you whether it's John lumbercom or those baseball thing. When something really really works, I'm getting anywhere from three cents to ten cents per website Click. And that's very normal actually. Like the baseball site, I stopped something as soon as it goes over ten cents per website Click. John lumbercom it's you know, usually hovers around ten cents in general, but so so. That's except perspective on costs just for promoting content. What your budget is all depends on your goals. I wanted to build that traffic really quickly, because I know how important that that traffic is and to build that audience and then to sell, to get in to lead. You know, I tend to say that getting a lead, for example, if it's a warm lead, you can expect like an email address anywhere from...

...fifty cents to a dollar. If it's a cold lead, more, whatever that may be. Now trying to get a test drive as opposed to just get an email address. But obviously that's very, very valuable to you though. So spending ten hours, twenty hours, fifty hours, maybe one hundred hours for that test drive may be worth it team. So all these things are relative. Makes Sense because you go up to I mean they're paying the average cost for a car deal today. I mean who you know? Probably in the for five hundred dollar range minimum. Yeah, for most dealers. So that's that's actually low right. Okay. But now the people you target for that, it make a lot of sense if that's already someone who's been to your website. So there's a I don't know if you guys familiar with Marcus Sheridan, the Sales Lin. Yeah, he's been all the show. Fantastic. So yeah, so it's a thing I don't have to explain it, which is kind of his whole point. He he's a cool guy, and one thing he found was anyone who's been to his website and read thirty articles, thirty pages of his site, they're ready to buy. So when he talks to them, he hasn't explained any of that's. Oh yeah, they were like something like a sixty two eight, I think, like eighty percent closing ratio on people that viewed over thirty pages of his website. Absolutely so this is very relevant to a car do because we're talking about the same type, similar investment here, very, very big investment. And but I feel the same way. If, for he if I have a oneonone with somebody or somebody wants to need to do some work with them, or it's there, if they sign up for the power here is club or buying my products. If there's someone who is just referred by someone who said how you should check them out, and know I'm less, much less comfortable. This is actually going to go well, as opposed to talk to someone who been...

I've read your stuff. I've been reading it for months or years or whatever it is. You know what my approach is. I don't need to convince you of this and sell you on these things from the beginning, say for any any product, car dealer, Pool Guy, whatever. Yeah, it's a good point. It's similar, it's I mean it's the same exact price point. So it works in and and his thing is is what that he that Marcus Sheridan, is that with this pool company, that they're like the most trafficked site, website, information site on pools in the world. Yep, okay. So just to recap this a little bit, you need to have a website first. You need to build out content first, which which addresses this whole thing that everybody's typically does wrong, which is they expect this, you know, like you mentioned, kind of a shotgun approach to building an audience and whatever. You really have to build out your content first. The question I have with that, and I know we're talking about this baseball site that you have, but it's fascinating to me because, you know, you built it from scratching. You've built up this audience and I think that's really where our listeners are at. You know, a lot of car sales professionals who don't have a website yet or who do have a website, but they're not really seeing results with it in those sorts of things. How did how do you identify, like, even inside of that Niche, how do you identify what people are interested in and what kind of content is going to resonate with that audience? To begin with, I mean really, this this comes from the market shared in school. And not to keep bringing up his name, but you talk to your sales people, you talk to your customer service people. What are the common questions they get on a regular basis? Those that's the subject matter for your articles. So it could be brand based, it could be cost based. I mean basically, there should be no secrets, and he talks about this all the time, as well as no...

...secrets sauce all of the stuff that that somebody needs to know. Let's lay it all out now. There could be a lot of it depends type of answers. That's fine. You still address the question and that's that's the foundation of your content. So you create a long list of all commonly ask questions your target audience either is already making, right, do you think they're probably making? And and start writing content out of that. And we talked about this all the time, especially for card dealers, where none of them are really producing any relevant content. I mean even from an organic perspective, this is such a massive, wide open opportunity because when you start producing this content, it's going to start ranking as well, and you and and it's going to be probably a little bit easier for it to rank because nobody else is addressing it. Absolutely and IT'S gonna end up being a marcus sales hour. But then that that's that's why he was successful. We're just curating content. Yeah, well, because everyone else was scared to do it. Like I don't want to talk about how much it cost, so I can't do that. It's our that's our secret and if if I put it out there, my customers are going to my competition is going to know. Same thing with card like I've taught heard from lawyers who are fraid. They're definitely afraid of putting anything in writing because they're lawyers. That's just yeah, we it is. But in reality there's so many questions that people have for lawyers that they can answer in articles and they can. They can, you know, try not to do it legally, but I'll do all kinds of it depends and you know, in their explanations so they don't feel like, you know, this is legally minding and get in trouble for righting this. But you know, same thing for for dealers to is like throw it out there. Put out there. None of your compet competitors are doing it, then they're going to find you. Your potential customers going to find you, and not then if you write about it absolutely, then your competitors won't even know you're doing...

...it because they're probably not even dialed int to know to look for it. Right. I mean the other thing is like what you can do is actually right about your competitors, but necessarily in a bad way. Right about who the various options are in the area and and and some people be looking up that competitor and finds you because he wrote. So, yeah, it a lotsfferent things you can do. Okay, now all of this, everything we've been talking about, obviously to lead to a very specific purpose, which is to monetize in some way, shape or form. I was doing a periscope broadcast yesterday. I talked about, you know, the top ten, you know, tips for getting a blog going, because this is a question that I get a lot and one of the viewers asked, well, how do I make money with my blog? Hmm, I basically gave him the answer of your blog itself, and I mean jump in here if this is way off base, but your blog itself really isn't what gets monetized. It's the vehicle for building an audience so that you can then position whatever it is that you're going to sell. And less they're selling ad sense well, and that's where that's kind of where he was going. And Yeah, he's like, do I put ads on my site? And I'm like, I really wouldn't, but you know. So that was my position. Is that is that you know where, where you would approach it from, like your blog is the vehicle for building an audience. Absolutely. So it's funny you ask this question because it was the same type of question I got because I did a workshop this week. Let me guess with Marcus share it and know it was. Hey, Marcus, if you're listening to this, dude, we expect some comments on the show notes there. He's probably they're right. He's sitting next to it. Yeah, the workshop is about building a brand from scratch and all about building this audience right and then some. So I was like how't is all great, but you know, how do you actually monetize this? It's as true. You know, it depends like this. This process is for any brand, no matter who you are, to build it audience,...

...and then it's up to you. You know, how are you going to make money that? If you already have an established product, you know that's preferred now as audience you built. Those are the people you sell to. That's all it is. Advertising on your site is never, I mean unless you're huge, and you're never gonna make that much money. I mean that that's the first way. I mean it's still not a bad way to experiment and learn a lot, especially if you're an entrepreneur and not the the strategy for this market. Especially well, when when I learned, when I learned out a creative website and I didn't know what I was doing, that was the first thing I found. Yes, you know, I put some that sense on my site. Now, yeah, I made like five hundred bucks a month from that, and then I stood and I progressed from that to sponsors, so I'd people paid for spots and I end up making twozero a month from that. You have to get enough traffic to get that. And then but from there it's like, okay, well, now I got all these ads on the site and I've started a products that I want to sell and those ads are taking up all that valuable real estate. So then I kicked off all the sponsors and started promoting my own stuff and so so, I mean the main thing is your create that audience. It's not just the website traffic. Should be doing that to create to build your email address or email list as well. So then when you're write a sell whatever that is, those are the people who are going to be most likely to buy. And the Nice thing for car sales people, I mean Roberts coined the phrase automotive priner. Right. It's the best business to get into because you don't have you don't carry the overhead. The products there for you, you know, the services are all taking care of for you and you get to just sell it. So I mean in the context of a blog for sales pro I mean what you just said John, you know, having them opt in for some piece of information to join your mailing list. I guess really in that context the money is in the list. No, absolutely, no matter what it is, what service anything. M It's all in the it's...

...in your network. It's just like when you go so how many people you know? Essentially, you know, it's just virtual actuable. You can all who likes the cold cell and cold call, and I like I guess some people might. I don't know. It's a challenge. I guess you kind of have to, you know, as a dealer some some cases, but it's just so much harder. I mean, you want these people who already know who you are and they're basically sold. They're just like, you know, where do I sign and and, you know, answer these few questions kind of thing, and so it's just so important to build those audiences. I love this. Okay, so they'll, I guess. The last question I have for you is, you know, you had mentioned you had mentioned how building an audience the way that you did it through facebook and then promoting content to that audience kind of got you some really fast results. Is that always the case, or or should be pee should those listening and kind of be buckling down and committing to a long term strategy? Well, look, I mean this was both short term and long term. I spent decent aount on because I knew what I was doing to build that audience quickly. Now I think a lot of people who are maybe getting to facebook ads for the first time or haven't found a lot of success should watch their budget early so they're not wasting their money. But make no mistake, what I'm when I'm doing here, I'm a yes, I had to, I had to get some quick results, but this is also building for the long term. Is I built that audience and it's really hard to build an email list, for example, overnight. so that email is to add right now is like twozero people, which is still pretty darn good for two months. But you know that long term I definitely want to be building that. So I guess essentially, you know, it depends on your budget. It depends on your success. Right, basically, if you've got the budget and your fine success, spend some more and build that audience, build that Emils the best you can't...

...awesome, man, but it's a long term, absolutely, and that's how the long game and this is this is a long play and you have to understand that. You May, quote unquote, lose money in the early going, but it's for purpose. It's because you're going to keep those people engaged and you keep bringing them back, knowing that some some of them that they don't need to read anything there, wry to buy something. Some of the need to be on your site one time. So they need to be down there five, ten, twenty, three, thousand and fifty times. It's a matter of keeping those people engaged to get everyone who's potentially a customer eventually through that door. And the other thing I'll say to that is, I mean we see this all the time. In the United States alone, there's something like two hundred and twenty five or two hundred and Thirtyzero car sales professionals, and we see this all the time on social media. One of the hustlers in the store will take photos of his co workers who are just kind of sitting around waiting for things to happen. I mean, yes, this is a long term strategy and you should be prepared for it, but at the same time, like, what else are you doing? So yeah, so you might as well do something. That's a good point. It's not I like it, man. I mean that's it was definitely something I would be all the way into if I was still selling cars and in that way like that would just good content. If you just keep being insanely awesome, people are going to love you. Yeah, and being open, and you know now, that's, I think, not being secretive about silly stuff. Yeah, doesn't yeah, just be a character, man. This powerful stuff, John. I mean, how can, how can our listeners get in touch with you or connect with you? John lemercom, facebookcom, last John lemer digital, or at John Luomer on twitter. Yeah, and John's got a pretty good podcast to and the pubcast, right, poecast, it's right. It's gotta have a beer. Get to have a beer with me, Dude, love it. Hey, man, thanks so much for being on the show with us today. All right, thanks, guys. Thanks John. And that was Mr John Loomer from John loomercom. This guy is,...

...you know, facebook animal man. It just audience building. Yeah, straordinaire, would you agree? Yeah, I mean the thing that I you know, that really stood out to me is he takes this concept that that we hear a lot about how to build audiences, but he goes one step ahead of it. He kind of jumps out in front. I love this whole concept. He talks about building a relationship and building an affinity with a group of people. Around, I guess, a shared interest, and then uses that to promote his content. And I mean we never really, I don't know, buy you, but I don't really I've never really heard anybody talk about it from that angle. We always talked about, hey, blogging, hopefully get some search engine traffic. Hopefully, you know, you build an audience over a long period of time and and he didn't, you know, really suggest otherwise. Like he says, Hey, you're going to be in this for the long haul, be committed. But he also says here's a cool strategy that you can implement to start getting trafficked your blog right away and then build a relationship faster, which I think is really cool. Uh, and it's good traffic to it's not just random in this cold too. So I mean it's it's it's a great strategy, Bro Yeah. So really, I mean for for you listening, in the name of the game is to start to get creative. You heard him talk about how, you know, people don't really want to connect with corporate brands and stuff on social media, and we see evidence of that all over the place. I mean, I can go on facebook right now look up a bunch of dealership website. Sorry, dealership facebook pages and the engagement on those posts really is not going to be the best. And then most of the time, if you're just boosting those posts, you will see, like, you know, likes and all those sorts of things, but you're not going to see the type of engagement, the clicks and all those sorts of things that John's talking about. So that's really the name of the game, I think, you know. Closing...

...this down for you is to think about, okay, well, what kind of a facebook page could we start that's interest based, to drive in an interested audience and then use that as the method for publishing your blog post or, I guess, promoting them. Yeah, well, and I got to say that one of the best parts about it is maybe because I'm tend to be a biased, as you probably are as well, but it's the the importance of the website. It's like that. Sure, it's all facebook and all these other tools socially are really just designed to, in the end, yeah, get somebody to your website. Yeah, I mean. Well, and think about it too, like we said in the show, how many people don't have a website? I mean so that are even probably running facebook ads or boosting exactly, and you have no you're doing that without a home on the web, and that's your website. It's kind of the hub. It's like your websites like grand central station, right. It's got to be where all the tracks kind of lead into social whatever, whatever it is that you're doing. So yeah, that was definitely a like you said, that was something that stood out. So if you don't have a website, get a website. Think about a facebook page, and I mean that's all we really got for you today. So definitely check out the show notes, triplew dot, the dealer playbookcom forward, slash sixty four, and also, don't forget follow us on periscope, at Michael a Serrillo, at Robert Wiseman. Every single day, five days a week, I'm hopping on there and giving away free digital marketing information that's going to help you rise above the clutter and dominate the website. Love to see you there. Will Link to it in the show notes as well. And if you got nothing else, man, let's roll, but it's roll out of this thing. Yeah, guys, hope you enjoyed it. You next time. Chario.

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