The Dealer Playbook
The Dealer Playbook

Episode · 3 months ago

Laurie Halter: Grow Your People And Your Profits


Modern car shoppers deserve a modern approach by car dealers. Those within the industry who demonstrate a service-oriented mindset are quickly rising up and standing apart from dealers who are in it to retain gross or increase profits alone.

Laurie Halter, the founder of Charisma Communications, joins the show to explain how dealers can create a deeper layer of inspiration and authenticity at the dealership that will create more sustainable growth in people and in profits. 

Noteworthy topics from this episode:

1:46 - Modern customers deserve a modern customer experience.

4:37 - How do we start taking responsibility for our own career, life and relationships.

7:06 - What are some things we can be focusing on so that building relationships becomes more natural?

9:49 - Taking the focus off the bank account and focus on serving. The giving mindset.

17:24 - How do we start with this concept of outward service?

26:41 - People want to buy from people.

31:50 - I don’t sell cars, I make friends.


You've tried so many different things with your marketing but the dots never align. Your current agency sends you a fancy report but you have no clue what it means...

That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands.

"Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors 

Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit

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