The Dealer Playbook
The Dealer Playbook

Episode · 5 months ago

Michelle Denogean: Increase Productivity And Sales Using Technology


Michelle Denogean, CMO at Roadster, is no stranger to the tech industry. From working with popular online dating platforms to real estate and now automotive, Michelle's understanding of what moves consumers to action helps thousands of retail auto dealers across the USA and Canada.

During our conversation, Michelle provides practical ways that car dealers can leverage technology to increase productivity and profitability. We explore how dealers can implement technology solutions more effectively and how to measure the results.

In our exclusive DPB PRO segment, available to my private FB group ( - I ask Michelle how to justify more technology in an already tech-heavy industry. Be sure to join the group to get that answer!

Access the full show notes, timestamps, resources and more at

Have questions, comments, or feedback? Drop us a line at!

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Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level:

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company:


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