Michelle Denogean: Increase Productivity And Sales Using Technology

ABOUT THIS EPISODE

Michelle Denogean, CMO at Roadster, is no stranger to the tech industry. From working with popular online dating platforms to real estate and now automotive, Michelle's understanding of what moves consumers to action helps thousands of retail auto dealers across the USA and Canada.

During our conversation, Michelle provides practical ways that car dealers can leverage technology to increase productivity and profitability. We explore how dealers can implement technology solutions more effectively and how to measure the results.

In our exclusive DPB PRO segment, available to my private FB group (https://www.facebook.com/groups/dpbpro) - I ask Michelle how to justify more technology in an already tech-heavy industry. Be sure to join the group to get that answer!

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/michelle-denogean

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

 

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Episodes (409)

Episode · 2 months ago

Elise Kephart: One Step At A Time

The hustle is real. The grind is hard. So is the need to build mental resilience.

Back for the 4th time, Elise Kephart joins the show to share her behind-the-scenes story about growth, overcoming challenges, and building the mental strength needed to play the game well.

Listen carefully to identify the wisdom you need to hear. Think about what you can do to build the muscle you need to attack the hustle. Your success will happen one step at a time.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/elise-kephart-2020

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Episode · 3 months ago

How To Help Your Team Grow w/ Louie Herron

Car dealerships that want to help their people grow must look for some critical attributes before handing out more money or promotions.

Louie Herron explains that it's essential for business owners to look for the level of willingness, desire, and aptitude that each employee has. After all, what's the point in investing your energy into someone that honestly doesn't want to grow?

That's not to suggest that the individual might never have the desire, but leaders must observe where their energy will go the furthest.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/louie-herron

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Episode · 3 months ago

Louie Herron: How To Go From Car Sales To Dealer Owner

Louie Herron, a 25+ year veteran of the retail auto industry, shares valuable insights about what you can do to help people grow their careers to the next level in the car business.

One of the reasons why employee attrition is so high in the auto industry is the employees' inability to see career growth opportunities.

Louie started in the car business as a front-line sales professionals. Within 15 years, he owned his first franchise store and went on to own two more franchises.

His mission today, through Sales To CEO University, is to help car sales professionals go from sales to management, management to GM, and GM to partner/dealer principal. He is empowering retail auto professionals to learn the skills they need to go from one phase of their career to the next.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/louie-herron

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Episode · 3 months ago

Does Your Digital and In-Store Experience Match? w/ Michelle Denogean

Do all customers want a digital retail option? Michelle Denogean explains that it's important to offer flexible options that match the expectations of various customers.

More importantly, Michelle encourages that the digital experience and in-store experience must align. There is nothing worse than putting a message out online that you can't deliver in person.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/michelle-denogean

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/