The Dealer Playbook
The Dealer Playbook

Episode · 1 year ago

Mike "C-Roc": How to Turn Setbacks Into Rocket Fuel

ABOUT THIS EPISODE

How do you behave when things don't go your way? Maybe you didn't hit the number of vehicles sold that you were hoping, or you got passed up for the open management position at the dealership?

Mike "C-Roc" Ciorrocco is the CEO of People Building Inc., and the powerhouse behind the "What Are You Made Of?" movement. He joins the show to share his compelling story of setbacks and shares how you can turn your setbacks into rocket fuel. 

If you're ready to take control of your circumstances, this episode is a must-listen.

Noteworthy topics from this episode:

5:38 - What are the most common challenges that businesses face that prevent them from getting to the next level.

8:55 - How do you teach people to overcome the setbacks?

19:05 - Do you find the correlation between being easily stoppable and being unstoppable?

24:11 - How do you convey the importance of removing time from the equation and staying consistent?

27:53 - How to be more confident and remove fear?

31:04 - How not to worry about what other people think?

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Hey, before we hop into this episode, let's talk about why your website and digital presence isn't working now. I know what you're thinking, Michael, we talk all about the web sites all the time. You talk about the websites, the websites, a hammer, yada yada yada, we get it. But for real though, it's shocking to me how much guesswork still takes place and how its having a detrimental effect on what opportunities you are able to leverage now over the last decade, especially for the O. G. D. P. Beers. You know, I've poured my soul into assembling a team that cares deeply about the progress of the retail auto industry that believes in my mission to enrich and empower dealers to perpetually grow now. I'm making my amazing marketing team accessible to the dealer playbook community so that you can start to thrive rather than merely survive. Right now, we're providing a just for you free website diagnostic that will show you exactly what you need to do in a priority sequence so that you can finally get the answers you need claim yours by visiting triple W dot flex dealer dot com forward slash website audit. That's triple W dot flex dealer dot com forward slash website dash audit. Hey gang, welcome to this episode of the dealer playbook, a podcast that explores what it takes to create a thriving career right here in the retail auto industry. I'm your host, Michael Chiarello, joined by my pal mike. See Rock. We're talking about how to turn setbacks into rocket fuel. Here we go. Look, each of us experiences setbacks, circumstances that we feel are beyond our control or ability to overcome in business and in life. None of us could have seen a global pandemic coming. Many of us have suffered loss, pain, illness. Business owners have been forced to close or dramatically restructure how they operate. Perhaps you lost your job and are looking for new employment or maybe you are struggling with limiting beliefs that are holding you back from achieving your definition of success. Whatever the case may be, you can turn setbacks into rocket fuel. You can create a life that is bigger and bolder than you probably can ever comprehend on this episode of the dealer playbook. I'm joined by mike, See Rock my pal from clubhouse. He's featured by yahoo. Finance is one of the top business leaders to follow in 2020. He's the author of rocket fuel convert setbacks become unstoppable. My man Mike thanks so much for joining me on the dealer playbook podcast. Right back at you mike. I like to start every interview with gratitude. Uh, you know, it's a big part of my life but not just to be cliche, but I really want to um, genuinely thank you for allowing me to come on your show and share with you and your audience and thank you to the audience for listening. Yeah, it's amazing, man, and, and I've had the...

...opportunity to, to learn from you, we connected on clubhouse. I am a ferocious note taker, everybody knows that about me now, so I've taken a lot of notes and it's, it's been cool to kind of get to know you a little bit through that app and where you're, uh, sentiments are and you're just your vibe and your values. So I, I just think, you know, I'm I'm super excited about this first before we hop in, I have to say, I see this testimonial on your website, from the man Grant Cardone, uh, and it cracks me up because it's so Grant, you know what I mean? It's so great. Like others have left reviews about your book and their thought out and they're, you know, they're they're they're all about what you can gain as a reader of the of your new book, Rocket Fuel. And then Grant Rocket Fuel is for you. It just cracks me up because I'm like, that couldn't be any more Grant if he tried and I just thought that was hilarious. Well, let me let me clarify that a little bit because that is taken out of the forward that he wrote. So he wrote a foreword for the book. Um and I, you know, pull it over here for a second. But for those of you, I don't know, I guess this is video as well watching, You can see he wrote the forward of the book and in there the forwards a couple pages long. So that's the last thing he wrote in the forward was at the bottom before he signed his name, Rocket Fuel is for you. So we just took that part out just to give him a little bit of a credit that he's not just a man of few words because we know that he's not a man of few words, he can, he can pull out as many words. That's the one thing that fascinates me about the guys, you could like wake him up from the deepest sleep and ask him, you know, like Grant, what do I gotta do to grow my business and be like, yeah, yeah, yeah, so, and then he just like rips out like, uh, like, yeah, he just goes on, he just rips out this diatribe, but that's amazing. Uh and also, you know, super cool. This is almost like a full circle moment Grant spin on the show several times. It's cool now to kind of meet more of the people in this ecosystem, you know, that are doing tremendous things that have taken control of life, living life on their terms to a whole new degree. And I mean somebody such as yourself that is now able to, you know, walk into a business or walk into uh a circumstance and pinpoint, here's where this thing needs to change, like here's where this thing needs to be dialed in. I think that's tremendous. So on the topic though, of using or leveraging setbacks as rocket fuel, I want to I want to basically start at the beginning, what are some of the most common challenges or setbacks? Setbacks that businesses face that, that you've observed are holding them back from just like getting to that next level. All right. So yeah, in business in general, let's start with sales. You know, sales people will have a situation where they don't close the deal, they get a deal closed and then it falls apart. Um and they will let...

...that ruin their day. Maybe they're weak or maybe they're month and it's okay to fail. Like people just need to understand this and this just goes across all avenues, whether it's relationships, business sales, what have you, it's okay to fail. But mastering failure is shortening the window from when you have that set back to when you get right back at it again. Looking for opportunities, get right back up on the horse. As they say, right, That window shortening is the most powerful thing you can do because everybody's gonna experience setbacks. But most of the sales people that you run into, well, you know, they'll have this this long length of time where they have this blow up period, they affect everyone around them in the business. And they also miss opportunities to help people, you know, customers. And so that for me is teaching people right from the bat. I came from a sales background. You know, I've been in sales since 1998 and that was one thing for me that was powerful is that when I didn't have something going my way, I didn't sit there and pout about it, I got like right back at it to try to recover as fast as possible. And that allowed me to blow past my competition because most people and most companies will be stuck in that phase. And uh, you know, everything is ruined by that. So that's that in business, same thing in business, a business owner, You know, look, when there's something that doesn't go right plea problems, uh, you know, losing money. business slows down. You know, it's really all stems back to taking 100% responsibility, which gives you 100% control. People don't realize that the link between responsibility and control. So you know, that's what I where I would start with that and I love what you're saying here because I think, you know, even as I've looked at my own kind of entrepreneurial journey, um the length of time, I love what you're saying here about the length of time between the failure and the bounce back. I've noticed just in my own journey as I've sought to learn and to apply and improve myself, that that has shortened. And it really paid off big in the crash of oh eight oh nine because that was when I first thought in my brain, okay, this certainly appears to be bad right now, but I know it will work to my ultimate advantage. And I remember giving myself like 48 hours to kind of sulk for a minute and then I was like, and then I got to come out of this thing like freaking cheetah, you know? And but what I've also observed to your point is, let's use business owners as the example. They spend way too much energy and way too much time focusing on what the setback was. How could this happen? Right? Uh so so I love that you're bringing up like this, this like trajectory almost like, hey, don't let this thing screw you up, it happened, move past it. So what do you say to the mindset piece of this? How can people, because it's got to be a muscle, right? Like you're, you're developing this...

...muscle, How do you get, how do you teach people to overcome the setback quickly? Well, first of all, if somebody is listening right now and they're in a diversity, the closer proximity you are to adversity, the harder it is to see light at the end of the tunnel, if there is any, the less hope you have. So it's very difficult to get this concept when you're in that, in that frame, uh, basically what you need at that time is you just need to understand there's hope and as if it doesn't kill you, you're gonna get through it. So just know that that, you know, keep pushing and I have a saying thrust is a must you have to like thrust forward and fast. And that's something that reminds me always that we're going through that tough time or that just lets go, move, move, move move. Um So first of all, when you're in that close proximity, get hope. If you're trying to help someone, don't try to teach from the rocket fuel law, which I'll explain to you a second. Don't try to teach them that, just give them some hope, get them moving. Now. If you're not in a university, the thing, you need to understand it in life. The things that stop us from accomplishing thing and things and having the life of our dreams is not the encouraging people. It's not the winds that we have and it's not, you know, all the good stuff, it's all the bad toxic stuff, discouraging people. Setbacks, letdown screwups of our own. And if we just imagine if there was a way to remove all that stuff and not just remove it cause I don't think that's good enough actually taking it and store it in your fuel tank instead of your trunk where it weighs you down and converted it into rocket fuel for your future. If not just get you through to where you want to go. But it gets you there faster. And so Grant and I had a conversation on my podcast about what would it take? He's always trying to make it, when will I make it? When will I make? And I look at that as get into outer space away from gravitational pull, Right. That's making it to me like getting away from so nothing gravitational no suppressors can actually pull you back. You're you're too strong for that. And I asked him that question, what will it take to get into outer space away from gravity? And you know the conversation basically when he said that nobody's ready for that answer, nobody really wants to discuss that. Uh nobody likes to answer. That's what he always says. He's so humble, he doesn't think people want to hear what's going on in his brain. Yeah. But at the end of the day, I thought started thinking to myself, well, rocket fuel get you there. Because if you can take all that negative toxicity, which rocket fuel is, it doesn't taste good. I'm sure I haven't tasted it. It doesn't smell good. It probably burn your hand if you touched it, just like all this negative stuff that we deal with in our lives. But if you could somehow converted into pushing you forward and thrusting you into outer space, that's what it's all about. So, you know, let me give you a little context on this. So the first far back as I can remember that, I used an incident and converted it into rocket fuel was when I was a young kid. I grew up in a broken home. I don't remember my parents together and I would do the every other weekend thing. Like most people that had split up parents and most cases, you're the only link between your mom and dad for them to have to communicate and as they move on to other marriages, step parents and all that then add those agendas into the mix. There's a lot of conflict that starts to happen and you know, I dealt with this when I was eight, my mom decided to get married for the third time and I decided to not go into another man's house and learn another man's rules. I decided to try my dad's house and he...

...was onto his second marriage. And so the first, the point of that, the first part was okay. But then as I got into it, there was more conflict that was brewing up between my mom, my step mom, my dad, all this stuff was going on and it was pouring down on us kids and a lot of it was taken out on me. So I dealt with a lot of emotional psychological abuse threats. I used to sleep with a baseball bat a lot of nights when I was about nine years old, um, just because I was scared and I didn't have that security feeling. I didn't have that secure feeling. I still deal with a little bit of this today. These, these it's kind of like an anxiety, but it's more like security. Like I need, I'm always searching for security. Uh, so what I ended up doing was eventually I realized that this is not an ordinary situation. Your kids shouldn't have to deal with this. And I told my mom about what was going on and mike. What's funny in an abusive situation. A lot of times you don't share being abused because you're afraid of, you know, looking stupid and embarrassed because you let it happen. Um also maybe you just don't believe, I think you think that people will believe you, maybe you're just, you know, dramatizing or the other one that's kind of funny is you're kind of worried and concerned about the abuser and what's gonna happen to them. So weird stuff that goes on through your head when you're in those situations. So anyway, my mom told me that she was gonna file court papers but I could not flip flop, flip flop back and forth. I had to stick to my guns because if she did that, she didn't wanna be left hung out to dry if they talked me out of it and she warned me that they would try. So I, you know, I took that as being stubborn, you gotta make sure you're stubborn, unyielding. It's my favorite word by the way, unyielding. So uh my dad eventually got these court papers served to him after weeks and weeks would go by and uh I came home one day from school and the tension in the room was just like packed, something was going on, I knew it and my dad who was my hero, had his own masonry business, brick block concrete, real successful. I always looked up to him for his hard worker, he was, his hands were real rough and his forearms were real big. He's always tan, it's like the professions of us, Italians, right, That's right, that's right. And if you know anything about masons and Italians, they used to, they don't carry a wallet, they carry a wad of $100 bills with a rubber band around it. And uh he used to flash it all the time. I thought it was cool. So when he got these papers and I came home from school he sent me to my room and I waited for him to come back and confront me. Mhm And I was about 10.5 I think at the time and when he confronted me, I was just sitting there waiting like I have no idea what's going to happen, but it's gonna be bad. And he said you know it says here you want to move in with your mom, I don't understand this, you have everything you need here. Your mom's poor, she's onto her third husband as men coming in and out like and just paint this picture right, right. And I just didn't even get into discussion with him. I remember my mom said stick to your guns, I said no, I made my mind up. He said, you sure said it doesn't make sense to me? I'm like, no, because he was kind of denying what was going on. I mean there must be fights. I mean it was it was bad. So he said, ok, so he takes that wild $100 bills. I just mentioned out pills one off, crumples it up and throws at me...

...and says, here, you're gonna need this. Then when you're living on the streets with your mother one day, now hearing that the stubbornness and me kicked in and I'm like, you're not going to dictate my future. It's funny, I'm going to control the future shirt today. I like to control my future, I like to be in control and responsible of my future. And at that even at that young age, I just knew that that wasn't gonna need that money. But I will tell you ever since that moment that was a spark that was lit for 30 some years. I was driving off of that force, driving off of that converting in that and there was a lot of rocket fuel in that in that moment and every time things get tough, I would use it to get me to the next level, Get through it or what have you. So two years ago I was going through a tough time in business and I had to do a little self assessment and really self check to figure out why in my life, no matter what happened to me, do I keep rising? Like why is my graph still go up no matter what relationships, where it doesn't matter my own screw ups. I figured it out. The formula was I was taking all that stuff and doing what I told you stored in my tank, where I could use it as fuel instead of my trunk, where it would weigh me down. And I became unstoppable and awareness of that. Once I became aware is what was powerful, my graph started to shoot straight up instead of just a gradual, that's why I had to write the book rocket fuel to get it out to people because I'm the type of person when I find something that works, I'm like an evangelist about it. So that's a little background and context on that. I think it's tremendous. Um, and you're right like this is a total mindset thing. You mentioned the word unyielding. When did you grow an affinity for that word? When did you, when did you finally articulate for yourself that that is a word that you love and what does it mean to you? So I was always told that I was hardheaded and stubborn as a kid and I thought that was a bad thing and it would be told to me in anger most of the time by my step mom and my dad and now that I look back on it, I'm so proud of that damn word. And I looked up the definition one day of stubborn and it says in the Merriam Webster dictionary, perversely unyielding. It's the definition of stubborn. Now that could be the wrong thing when it's on the wrong thing, right. But then I looked further and I was reading a book by L. Ron Hubbard the other day and it said a word inexorable and I'm like, what the heck does this mean? And I'm the kind of guy that looks upwards because my stepfather who stepped in to be my dad when I was 11 George, who's who's since passed. Um he used to tell me, you need to read more, you need to read more. And I would uh I would stop books. I would quit books and and in the middle of the book or the quarter of the way through, I didn't know why. And he told me he said, you're quitting the books because you don't understand the words you're reading. And I was like, what? So I would ask him, what's this word mean? He'd say go look it up and it wasn't a google thing. It was dictionaries back in the day actually, because dictionaries like encyclopedias, right? So I would look up words and then I started doing that as a kid and I started reading more and I would be able to finish books because I understood what I was reading and it was powerful. That was a powerful message. So I looked up this word X inexorable, I N E X O R A B L E in...

...extra inexorable. And that word is unable to be stopped unyielding. And I'm like holy cow, that's my new word. Because stubborn sometimes, you know, has a negative connotation, inexorable, people have no idea what the hell that means. So now they're going to go look it up and I'm gonna be like, wow, that's powerful. So be inexorable towards anything you want to accomplish in life. And I think that's the title of my next book I'm working on inexorable. Yeah, I'm with you. Like stubborn, stubborn. I've heard in my household several times it started like a mule. Yeah. So hardheaded, What's the matter with this guy? You know, all this kind of stuff. But I love I love that unstoppable. I wonder how often though, like I think of my own past, my own story, how easy it has been at times to stop me and then reverse engineering who that version of me was to who I am today, because I am like, my mantra is, don't wait dominate, like go get it done, you know, put your head down and freaking run through walls to make success happen for yourself. Um Do you find though the correlation between being easily stoppable and being unstoppable is that we just maybe haven't gained clarity about where we want to go? Yeah, I would say it has something to do with clarity, it has something to do with commitment and it has something to do with consistency. Three C words. That just so happens, see Rock has three C words. Uh No, but uh really when it comes down to that, you definitely need to be clear on what you want. Because if you're not clear, then you have no idea what direction to go right you and by the way, clarity on where you're going. And most people miss this one, Michael, most people miss clarity on where they currently are. You see assessment leads to elevation assessment of where you are, which is your point A. So that you know how far you have to go to get to your point B if you don't know how that distance extends, you don't know what you're going to take the bridge that So most people miss this when your finances, your health, your relationships, you need to assess regularly those areas in your life that matter to really get clear and find out really where you are. So that would be the first in clarity consists I'm sorry, commitment to the next thing. Most of the time people stopped because they're not really committed. You know, I was on an airplane over the weekend, coming back from Scottsdale and I was on the wifi and I got a text that said my plane was gonna be delayed, my next connection flight home, it's going to be delayed for two hours and already had three hour wait three hours later over. So I was gonna be five hours and I thought to myself right away, take time out of the equation, alright, get on, get on rental car, get a rental car drive from Philly to...

Salisbury, 2.5 hour drive. I'll be home before the plane takes off easily. Save myself time. And so I made that move quickly, but my bag was on this plane and I knew the bag was gonna go on a connection to the next flight and I need to get my bag. And I asked the flight attendant how can I get my bag? He's like no they don't do that, you're gonna have to go to the airport, pick it up because they're going to take it to the next plane. I said that's kind of funny because I know if I was sick and there's medicine in that bag and I needed it they would get that damn bag. So I knew to myself I'm reading running this through my head and this is the commitment part. By the way I'm painting a picture for commitment. I was committed to getting the bag. So I said to myself and I told the lady next to me, I said watch I'm gonna get that bag because her and I have been talking about inexorable and I was talking about rocket fuel and I was like, we had a conversation for a couple of hours prior to that. She laughed and she said you're not going to lie, are you said no, I don't need to lie. I just know that if I was sick and I needed medicine that back they would get it. So there is a way to get it. So then I said, so watch me. And she was laughing. She's like, there's no way american airlines doesn't do that. You know they you know they had their policies. I said well listen, I'm a different than most people now. I'm not gonna be a jerk by the way. You know I I just I just go and handle the situation to be committed to it, to find the answer. So I go out there and I said, hey I need to get my bag, I'm gonna be sitting here five hours, I'm gonna drive instead. I don't think we can do that, sir. I said, okay, well let me see. You just said, I don't think we can do that. So that means that you probably could possibly do it. So let's figure out a way to get this done. And she made a call and we got the bag because I was committed. But if I would have listened to the first person and I wasn't committed, of course I would have. I would have been yielding instead of unyielding commitment anytime you're not getting something you want, you got to check your commitment. And then from there, the next thing is, what steps are you doing consistently enough to get to where you want to go, consistency is the most boring thing in the world. I agree with you. If anybody says, yeah, but I don't want to do that, it's boring and while you're being consistent, you don't see the success, you're having necessarily, you know, and so consistency, there's a formula, the consistency is greater than your emotions, consistency matters more than your emotions. So when you don't feel like doing something, you've got to be consistent anyway, when it's hard, doesn't matter, you got to do it anyway, and that is how you get 100% participation from yourself because you know, you're going to do it when it's easy and you know, you're going to do it when you feel good, so just focus on the times you don't feel good and when it's hard, making sure you get it done and the consistency will take care of itself, and then before you know it, you look back and I don't even recognize yourself and how far you've come. Yeah, this is amazing. Um and I love, especially earlier you said I'm gonna remove time from the equation. Do you think that's a hang up for people that they just are so focused on time? How how do I, how can I be like see rock Cardone, how can I get what they have right now, not realizing that what...

...grants 62 63. Mhm. And his story, he's told 18 zillion times, starting at 25 you know, coming off drug addiction, all this kind of like it required time and he was consistent, he was committed and he was clear on where he wanted to be going. Um How do you, how do you convey appropriately the importance of removing time from the equation so that you can stay committed and focused on being, you know, boringly consistent? Yeah, well by the way, it's not boring once you hit the hit the target. So, um, but but you know, and by the way the targets got to be something that you're so damn excited about that. It makes you like you feel my energy right now. I hope you feel my energy through this. And before I go into further that part of that, I want to uh explain one thing to you. I don't care what people think of me and neither should you, not you, Michael, but anybody that's listening, you included, but you should care about how people experience you. So when I come on the podcast today, my intention is to have you experienced me in a certain way that when you hang up this zoom call you push whatever to end it, you're like damn dude, holy cow man, I need to go get a, take a break or something man, that dude's got some, I mean he's hit me, that's the that's what I'm concerned with, and that's what everybody should be paying attention to, not what people think of them. So getting back to the time thing to me, I want to make sure that, you know, I it took me a little while to figure all this out right, and I turned 40 something and I was like shit man, I wasted all this time in my life, like I need to move fast now, I have a window that's shrinking, I don't know how big that window is, but I know that I need to accomplish what I want to accomplish is in a quicker time. And I realized that when I was scared the more time I let pass, the more scared I got right? And so I started trying something, I started trying just doing things as soon as I think of it, do it, do it, do it, do it and then uh like Ben Stiller and uh starsky and hutch do it, come on, do it. Um I just started doing that. I realized holy shit man, I'm not scared of anything anymore. I don't, I don't fear anything. I climbed up a mountain Scottsdale. It was scary shit looking. It was high, it was ragged, ragged, jagged, that people look like ants when I looked at him from. But you know what I just said, You know what? Let's go, let's move, let's get started, just keep going one step at a time, just go, go, go and before you know, we're at the top summit taking pictures. Panoramic felt like very exhilarating. Um but yeah, it's just an example of how fear is fueled by time. Yeah, You know, this is interesting. You might be the one of very few people that I've had a conversation with who yeah, have said I'm not afraid of anything and I've tried to articulate that two people, I can't explain it. I just know that I don't I'm not afraid of anything. You know, like I don't have many fears. Um maybe some of them have been...

...premeditated to the degree that I'm just not afraid of them them anymore. But you're the first person that I've talked to in a long time who shares that sentiment and for a moment year I feel very happy that somebody doesn't think I'm an idiot for admitting that. Because usually people are like, oh yeah, come on, you're afraid of something. What if you know this and that happened and this and that, and it's like, you know, but I'm of the sentiment that, uh, I'm the actor not the acted upon. Therefore there are an infinite number of things within my control that I can do something with, even when I think everything's been taken away from me. Whereas most people just like shut down when they're like, oh man, this happened to me and now this, I can't do this and I can't do that. I'm like, oh man, this happened to me, but I can do this, I can do that. I can weave, I can bob, I can ebb, I can flow. So that's really interesting. Do you think that just comes from confidence in these, I guess these three seeds that produce confidence, like, you know, you're committed. You know, you've got clarity, you know, that you're consistent. Is that does that produce confidence to remove fear? Yeah. Because any time I start to get down that road, I would just go back to those things there or just remind myself of the rocket fuel law. What are you scared of? Okay, I'm scared of this happens. Well, you're going to use it as rocket fuel anyway and it's gonna propel you further. So why? That's like you're driving down the road, you're looking for gas stations, you're looking for problems like you're, you're looking for things that would normally scare people because they're going to run and you're gonna go to it and grab it and put it in your tank to use it as fuel. And I also look at this, Michael, I look at growing up or not grown up being born and when I shot out, I'll leave it at that, I was butt naked. I didn't know how to talk. I could barely see, I didn't understand language, I didn't know anything and I made it right now. What's the worst thing that can happen? I lose my shirt, my clothes, my house and I'm butt naked again, standing in the street. But now I know how to talk. I have all my experience and wisdom and I had the rocket fuel law. So, so, and by the way, one other thing, most people are scared because one they don't know where they go when they die. I'm committed and and sure of where I'm going, I know I'm a spiritual being. The other thing is, uh, this is, this is, this is a good one. But the other thing is that people are worried about what people think. Like if you had, if you had to go bankrupt and filed bankruptcy and nobody found out about it. Nobody except for the creditors who don't care. Anyway. It's a big company, right? Nobody found out about it. You lost your car, your house. Nobody ever found out. No, I don't how that's possible. Nobody found out. Would you think it was that big a deal? Really? You know, that's the question we have to ask ourselves. So then really what it comes down to is you're worried about what people think of you. Yeah. And at the end of the day, if you don't care about what people think of you, but you're more worried about your experience that you give people, then...

...that cures all the fears. So there's several things that go into it. But at the end of the day, you know, we all have emotions and I start to I start to get, uh, some kind of feeling and as soon as it kicks in, I recognize it as fast as possible and I take action on it. Yeah. Okay, let me ask you this because you, you've, now I'm thinking about something as you say this, what about in a circumstance? Let's say I'm an employee, so I'm a car sales professional or I'm a tech, you know, I'm a technician or I work in one of the other departments. Um, I am in somebody else's for sake of, for lack of better words, I am in somebody else's ecosystem where the culture is that they are putting a report in front of me constantly showing me where they think I measure uh, up. How do I um, how do I reconcile what you just said about kind of the, this rocket fuel law, not worrying about what other people think when I think so many people are in an environment potentially where it's all about what their senior thinks of them. How do you, how do you navigate that or how do you speak to the individual that might feel that way? Well, first of all, you got to take ownership and responsibility. Like I talked about before deciding where you want to work. Lot of people think that they're stuck in their jobs, right? And you chose to work there. You have to accept the job. Now, if you accept the place and you're not aligned with the core values or the most companies don't even have core values, then you chose that, right? So it's really more about what you chose and took responsibility to do. You have to own it where you are right now is because of the decisions you make, The actions and the words you spoke or didn't speak. That's that's where you are right now. So first of all, that's where you are is on you until you take ownership of that, you're gonna be controlled by others. And that's why people feel controlled in those situations because they don't take ownership and they're giving the ownership to someone else. So that's number one. Number two is when you go to whether you're an employee and employer, husband, wife, whatever it is, every day I wake up, I try to be the most valuable person I can possibly be. And then at the end of the day, I assess how I did with that. I don't wait the end of the week. I don't wait a month. I don't not do it at all. I do it every single day. How did I communicate today that I reached? My target was as valuable as possible that I possibly could be, was striving for that. And when you do that in all situations relationships or at work and especially if you're an employee and you're doing more than you paid for, you're never going to have an issue because you can always go find something else if it doesn't work out there or if they start getting ready jobs because of the economy, it's like the old analogy with the bear, I don't have to run as fast as a bear, I just have to outrun you, right? So if you're in an office and you are the most valuable person, you ain't going anywhere, you know? So those are the things that uh that I look at it in regards to that man. Amazing. See Rock,...

...this has been a tremendous conversation about taking ownership of your life, it's your life, you got to own it. See Rock, tell me, how can we get our hands on your new book rocket fuel. So if you go to mike, see rock dot com forward slash book. Mike. See rock dot com forward slash book or on amazon. If you look at Mike's Iraq, you'll see it popped up there. Uh, we just launched May 3rd hit best seller list and I'm excited to get that into people's hands. And also you're definitely gonna want engagement, engage with me on linkedin or instagram, uh, reach out to me because we're doing some big, big things in the tech space, non tech entrepreneurs. We're teaching them how to get into the tech space and have all the things that they don't have and utilize the things they do have to create tech companies. It's a phenomenal thing. I partnered up with a guy named Jared Yellen. Just a fantastic guy. An opportunity. And I have a new tech product called blueprints and that's on its way out. Uh, in the next 60 days. Amazing man. Thanks so much for joining me on the dealer play. We appreciate you, Michael. Thank you, man. I'm Michel Cirillo and you've been listening to the dealer Playbook podcast. If you haven't yet, please click the subscribe button wherever you're listening right now, leave a rating or review and share it with a colleague. If you're ready to make big changes in your life and career and want to connect with positive, nurturing automotive professionals, join my exclusive DPB Pro community on facebook. That's where we share information, ideas and content that isn't shared anywhere else. I can't wait to meet you there. Thanks for listening.

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