The Dealer Playbook
The Dealer Playbook

Episode · 6 years ago

Neil Patel: How to Build a Massive Audience from Blogging


DPB is back at with session 61 and this is not one to miss! 


In this session we dive into one of the most overlooked /under utilized tools for building awareness to your brand and building a audience online… 


We are talking about blogging and the insanely awesome way how you can use it to really thrive online in your market. 


So to cover this topic we sit down with one of the best in the world…


Mr Neil Patel.


In case you not dialed in on Mr. Neil Patel here is a quick introduction.


Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 online marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world. 


Neil was recognized as a top 100 entrepreneur under the age of 30 by President Obama and one of the top 100 entrepreneurs under the age of 35 by the United Nations. Neil has also been awarded Congressional Recognition from the United States House of Representatives.


Neil is active and super popular blogger mostly over at and is banking 80-90 thousand unique blog readers a month. That is amazing! 


Here is a quick preview I what you can expect from Neil Patel in this session


- Key points to growing a powerful targeted audience with blogging


- The type of blog posts that get the best results


- The blog writing strategy Neil uses for his posts


That is just a quick taste of some of the nuggets Neil Patel delivers in this rapid fire session. 


Be sure to get hooked up with Neil Patel


Neils Blog


Neils Twitter




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This session of the dealer playbook is brought to you by flex. Dealer attract, engage and convert high quality vehicle shoppers with innovative digital marketing strategies that will dominate your market. Check out more at the dealer playbookcom forward slash flex. This is the dealer playbook. Hey there, thanks for joining us for episode sixty one of the dealer playbook podcast, where every week we feature conversations with some incredible elite trainers, speakers and authors for you today's automotive professionals. My name is Michael Cirillo. I'm joined by my partner in crime, Mr Robert Wiseman. What's going on, Budd a a main? What's up man? Hey, looking forward to this this episode because we're we've got a quick, you know, rapid fire interview with our guests today. Before we get into that, though, I want to make sure you guys stay tuned for the end of this episode, where Robert and I discuss some really actionable information from the the interview that we have so that you guys can really take what we're talking about today to the next level. Our guest today is the cofounder of crazy egg. He's also the founder of quick sprout and also blogs regularly, very consistently and very in depth over at his personal website, Neil patelcom. Our guest is none other than Neil Patel, and I'll tell you what. We've been following him for quite some time. I read every single one of this guy's posts. They're very, very in depth and very informative, and so we thought it would be a great idea to have him on the show to talk about what he has personally done to take his his personal blog, neioptelcom, from zero visits to over a hundred and twenty thousand visits a month and then, of course, he was you'll hear him talk about how he needed to back that number down, so he actually stop tracking visits and went on to unique visitors, where he's close to, I think, eighty five or ninety thousand. So super awesome. We thought that, you know, for those of you who are really wanting to build your brand and really get yourself out there in your own local market, Neil offers some incredible information that you'll hear him talk about in this episode that will help you, maybe if you're just starting or maybe if you've been struggling for a while to get more than, you know, say two or three hundred visitors a month. Take your content and take your personal brand in your website to the next level through blogging. HMM. And also he is under construction, as you will hear, so just wanted to give you a heads up on some of the background noise. But nonetheless the content still killer and it was a great episode. Just goes to show that you can definitely monetize a blog, especially if he's doing all those office rentos right now or whatever he's going going on. So we hope you guys enjoy it. Let's jump into our conversation with Neil Patel. Hey, Neil, thanks for being on the show with us today. Thanks for having me. Yeah, we're really excited to have you. We've been following you for quite some time, both on Neil potelcom, reading your blog, and also on the quick spar out blog. In fact, just this morning I posted a link on twitter to one of your recent posts, which I thought was super brilliant. But something that really I'm really excited to pick your brain about is you have your website, your blog, Neil patelcom, and really the whole concept is, I guess one big experiment, if that's if that's fair to say, to see what's been working for you to to get towards, or work towards, a hundred thousand monthly site visitors. And Right now I'm on your website and I'm looking at this and I'm seeing that you're somewhere between eighty and Ninetyzero, like you're almost at this goal,...

...which I think is so phenomenal. The question for you is, where did you get started? Where did this whole concept come from? What was your I guess, what was your reason for wanting to do this? And and then maybe what are some of the things that you found early on that worked really well with with your audience? Yeah, so I have clicks brought as a blog. I've had that for years. An eventually we're going to create software make it into like bigger business. So I was like, you know what, I don't ever want to lose a personal blog in case something I was a business or cells or whatever. Maybe. So I was like, let's start a blog on the OPTELCOM and that's what started the whole process and I was like what would be fun is actually walking people to the journey of just how to go traffic and showing them my traffic sets at the same time. And the goal is to hit less than a hundred thou or a hundred thousand or more visitors within twelve months, and I definitely hit that many months ago. Actually hit over a hundred thousand. Last thirty days I already had a hundred and twenty five thousand. Wow. But what I ended up doing was I was like, I'm like crow. I had to keep redesigning it, right, because that bar it costs money to pay developer to go in there to ache change it, because, like, I don't want to change it from zero to five hundred thousand, right, right. What I did is I started get instead of going off a visitors, I started going off with unique visitors to get the number back down so that it's like I'm not starting from over, but it gives you more time. Yeah, fair enough. So, so we're talking about eighty some odd thousand unique monthly visitors to your to Your Neil Patel blog. Is that correct? That's correct. This month. That looks like o'head, like ninety US thousand, way CRASP. So what I mean, because this is something really big for our audience listening in because you know, especially with the web boom and with car dealers always trying to get their brand out there and get their name out, there a lot of car sales professionals listening in who are dabbling and blogging right now. where. Where would you say the best place for them to start is? What? What did you find? Worked really well, as you said, okay, I'm going to bite into this and start blogging and start producing information. What what was kind of, I guess the Ahama went for you, that you saw things just start to surge, traffic start to come in bigger quantities. Well, when I started blogging, there really was just your main sight and that's it. And now there's so many sites like entrepreneur, Humpington Post. Everyone has a blog and they're actually accept writers. What I quickly learned over the years was it's actually why is it a postcontent other people's sites versus your own site? The reason being is other people site typically you will get more trafficked than you and you have to be consistent when you're blogging on your own site versus other people say you can just blog whenever you have time. So drives quite a bit of traffic back to your site. Plus you can be inconsistent. So, if I had to start all over again, what I tell people is like first start blogging on other people's sites and then, if it goes on you like it, you can start creating your own blog, but don't start on your own site. Interesting, so kind of build out credibility. Posting on other people's sites. Are Building up a network of other blogs that you can post on well, and people and I think the the the reader, probably is a little bit more receptive when it's not, you know, on a in regards to the content. When it's on you know, your namecom is different than when it's on you know, a third party or you know whatever. Yeah, exactly right. So it brings you out, like you said, also a lot of credibility as well. It can generate a lot more business than if you start your own blog, because just because you create a blog, now there's so many other people who are blogging these ads that it's competitive and it doesn't mean even if you, I get content, people are going to come to meet your own site or your blog, and I mean I've read your blog post, I mean I read them every time they come out, and I mean these are not typically what we see these like three hundred to five hundred or maybe a thousand word... posts. I mean, these things are monsters of blog posts. How much time, realistically, do you spend putting these blog posts together? And what's I mean? Do you have a mechanism in place that helps you, I guess, organize all of this information or curate it? Or, I mean, are you just like I'm almost at the point where I'm like, dude, I got to sit down next to neal when he pounds out one of these blog posts because I just got to see what his processes they're so they're so detailed and so, I guess, enriching. So what would you say the process is for for those listening in to I guess a limit the overwhelming feeling of putting together a blog while still having enough information that it will be beneficial to the reader. Yeah, so, in general, because I've been blogging so long, I can write a two thousand word blog posts in less than an hour, right, and I read so much that I already know a lot of sources society. But here's my process and here's how you can make it overwhelming, assuming you have a bit of a budget. Okay, just sit down. Come up with the headline first, right, once you have a headline that you like, or if you don't, you can go to sites like buzz sumo and typing keywords and I'll help you generate ideas. Once you come up with the headline, outline your posts, write the introduction, pull it out what you were covering the body and then write your conclusion. As you're starting to write the body, just crank and write as much as possible. Then post it up within wordpress. It won't be perfect or if you typed in word for Serdy, fine, and have someone go through and correct it for any errors or bugs or anything like that, and also have them add in all the siting, the linking, the images, etc. Then have an editor going and just review a one more time. So you yourself or just pretty much painting out the initial version and then other people are cleaning it up for you. Okay, and so that's your process right now. Do you have you've got team members or virtual assistance or I have an editor named Anna and she pretty much does most of it. I mentioned your my blogs a few times. You had to think about I blog way too much and I post a way too long for me to be doing everything. You know what I mean, like it's impossible for me to just sit there and make a perfect blog close sure, all on my own, with the quantity that I'm blogging. Yah, I can said. I balls are important to look over it too, I would think. Yes, really important. Without that, I wouldn't be able to think out the quality that I am producing right now. And would you say that? I guess, when it comes to the content you're putting out, what should what should people be aiming for it? Should they be aiming for a once a week, post, once a month, post, what have you found kind of a sweet spot for posting? It's all about being consistent. So if you're going to post once a month, post once a month, if you're going to post once a week, post once a week. Let's say consistent. Don't never go down. You can always add more, but don't go down. And in ideal role, you should posting at least once a week, ideally three times a week. Okay, okay, super, super helpful information. How I mean, aside from guests posting on other other people's blogs that maybe have a lot of traffic, especially for those that are just getting started, what what else have you found that's work for promoting your blog and and getting your name out there and driving traffic, linking up. I know this sounds good. A look the Neil tell blog. I not like so many times, and I did this on the blog was starting out as anyway, I agree the traffic, because then I email every single site that I linked up to. I'd like, Hey, Robert, I just want to let you know they are contents amazing, so much so that actually even linked out to it for my latest blog post. If you like it, you're free to share it with your readers. That's interesting. So really kind of building out your network and just making people aware and hopefully creating some brand ambassadors. Right.

Exactly? What have you found as far as a success rate? Like? Do you have a typical form formula, I guess, or a template that you send out, or is it a is it a one off email every single time to everybody that you link out to? One off email and usually twenty two thirty percent the people will tweet out the article. Is Very rare that the link back, but just asking for a tweet or share on facebook or whatever it may be. Okay, so I'm loving this. So first, first things, just to recap up to this point, we're talking about being consistent. We're talking about and not not, I guess, detracting from that. So if you're posting once a month, post once a month and be consistent at that. We're talking about providing exceptional content. I guess not not, I don't know what you'd call it, just maybe not the the five hundred word quick post that doesn't really offer value. But really, folk, because I'm providing a ton of value. We've talked about how you should have someone helping you out or a second set of eyes to check things over and maybe help with some of the repetitive, monotonous tasks. And then the last thing is, and I love this one, is actually emailing out people that you linked to and and notifying them. And you're saying at twenty to thirty percent receptivity to two people, you know, sharing it out with they're following exactly right way to actually generate quite a bit of traffic. Now let me ask you this deal from a now, obviously in within the auto industry there is you know, it's real ge it's geographical right, it's on a local level, so to speak. You know, within x amount of miles. Like at any experiences you've had with that or any advice when it comes to, you know, geographical businesses and bloggings the same thing. Although you're focusing your content, let's say too, although you're focusing your content to the region, you still may link out, let's say, tell like another car side that talks about how to fix the for right and our car side could be in Canada, doesn't matter, but you can still get these people to you can link uption, because still get them to promote your content, tweet it. The main difference is when you're blogging in this localize within your Google search console, which used to be called Webmaster tools, you want to, that's by which region you're actually targeting their site. Okay, right, okay. So basically, all of the all of the rules that apply to blogging at the level that you're blogging, which is, I guess, worldwide, apply to a local brick and mortar store who are only trying to attract people. And that was a cool little nugget. to the previously called Google webaster tools, you can you can select a region that your site is meant for so that, I guess, it indexes and ranks in those areas. Correct exactly. Okay, so we're consistent, we've got a second set of eyes, we've got regional based, we've set all that stuff up. What what? What's the next piece to this? Because, I mean, I think a lot of people out there feel really overwhelmed because they don't know what to write about. They're they're you know, I think, especially in our industry, a lot of people feel like just having a website is good enough. Where else do we go from here? I mean, what? What? What else were you doing? or I mean, Gosh, it would be so awesome if you were like and this is all I did to get ninetyzero unique visitors a month. What are some of the other things that you're focused on? D You? Are you looking at editorial calendars, or is it whatever you're just vibing on and you sit down and write? I mean, what's the rest of the process here to get get this kind of traffic? Yeah, you can one. I write based on friends, so like Google trends, what people are talking about? What maybe the next hot thing, because those things usually do way better on the social web. To I also try to plan out a content counterss is. That way I'm consistent because... takes a long time. Three, I also work on building links. So email out other sites that leaked to competing blogs and back. Hey, I notice you're leaking out to this other marketing blog. We offer X Y Z type of condom which is different than theirs. I think will also benefit readers if you like it. But real link email a lot. A hundred people, maybe five will link back. So those are the main things. Other than that, I just make sure the blog is searching your friendly you can use like the Yeos Seo plug in for that. I also crossing my blog post together. So within my blog posts, if there's other relevant posts that I wrote on in the past, I make sure a link them up. This helps with rankings as well. Awesome. Awesome. And have you found? Have you found certain types of post perform better than others? It's hit or miss. Sometimes there's patterns, but it really comes down to like it's hard to predict saying that a five thousand word posts or one thousand word post is going to do better, or a post an SEO versus PPC. You just never know. You got a test. So I was listening to an episode of Amy Porterfields podcast. She had darren rows on there from pro blogg er, and he was talking about different types of posts that he tries, like a list post or curating content from other posts or aggregating content. In your experience, are there? Are there certain types of posts like that that you found have traditionally worked a little bit better or maybe have some more share ability, or is it's, like you're saying, just kind of hit and miss? Just you got to focus on providing value and and see what sticks well. Typically, anything that is actionable, like you read it and then you can take that information and do something with that, usually does better. Hence, let's pose how two guides. Anything that's resourceful typically does well in the lawn. Okay, so how to guide? So, applying that to automotive industry, I guess that could be anything like how to how to sink up your Bluetooth phone to the Stereo as the skysis the limits. Yeah, there's so many. I mean we're talking cars. Yeah, how to change your tires right, change the headlight, the tire press. What's the top correct tire pressure? Like nobody wants to look through the manual. They go to Google first. If they can't see it. On the I mean I'm just speaking what I've done, you know, and like I'll ask the you know, Google these questions exactly. I think most people are like that. Okay, I got one last question for you here. I think this has been very actionable. I Love I love this information and I know our audience is always keen on this kind of stuff because blogging, I think, traditionally, is something that we've always we've always struggled with in this industry and and sticking with it long enough to see the results. But the last question I have for you, Neil, is, I guess, in the last six months, what's the biggest Aha moment you've had when it's come to producing your content and and putting information out on your site? Longer posts that are like five thousand words tend to do way better when it comes to search traffic. Right and I don't realize how they give a difference. It was until I started writing them and comparing the traffic world sets on flick spout versus Neil beteldcom. Wow. Okay, so, and it's as simple as making it exceptional writing longer posts. Obviously, and I'm going to say this, some people might think it's obvious. Others may not, but not just writing these five thousand word like keywords stuffed, you know, blog post. But you're really focus are I like it very, very, very, very, very very, you know, like stopping it with the words. And Okay, I love this information, Neil. You know super, superactionable stuff. I appreciate you taking the time to sit down with us today and talk about how you've taken your own like this. This was what stands out to me. I mean you took a site that wasn't doing anything or where you're just wanted... experiment along the way, and you actually surpassed a hundred thousand visits and wanted to get more specific, so you had to dial it back and now you're getting like close to ninetyzero unique visitors a month applying these principles. For those of you listening in, I mean this is the real deal, Neal. You'd need to check out his blog. Will Link to it in the show notes for this episode. Neil, thanks so much for being on the show with us today. Thanks for having and that was, you know, hidden from all of the the build it built. I guess remodel that it sounds like. What's going on there. That was Mr Neil gretel from quick sprout and Neal Patelcom so Elo. Like I knew you were going to like that one. Yeah, well, I've been following Neil for a while now read every single one of his blog posts, like you heard him say, I mean Fivezero word posts. That's not to say that you should aim for that rate out of the gates, but you should definitely focus first, like he said, on getting consistent and, you know, focus on over delivering value. If that naturally turns into a longer post for you, fantastic. But if you if you aim for that thousand word, you know post and just focus on being consistent, I think I think you'll be you'll be great, and that that really is the big part to it, right, being consistent. Yeah, and I mean he got he dropped some really good stuff in there. That that that no matter what you know, salesperson or you know run it, you know someone that's their interests for the entire dealership. Like, for example, you know when he's saying about like guess, blogging and stuff like that. So a lot of people are like, well, where the heck could I do that at? That would be relevant. Well, instantly I jotted down like the local every city newspaper has a blog. Now, you know freaking like you know, you have your magazine. You know a lot of places will have like you know so and so city magazine that's all about them. It's a localized magazine that you could that they always have a blog. So there's so many different opportunities like that. If you if you really think outside the box in your market and then, like you said, that's going to egg get your traffic back. You capitalize off their traffic, but also it's going to be it's going to do wonders for building that, you know, authority and credibility in your market places. Like a go to guy, no doubt. And I mean the thing that I like about what you're saying here to is you're thinking about you're thinking outside the box. But these are the places that your your clients, your potential clients, are hanging out right they're not hanging out on the the sometimes I feel like we get stuck in this bubble inside the industry where we're like, oh, I want to write something, so I'm going to post an article to one of the forums, like the dealership forums out there, and there's a million of them. I'm not going to mention any. Your else are anything. But really you're just sharing that information with other people who are already in the industry. So like, like you said, Robert, hitting up your newspapers website, hitting up the radio station's website, who are all blogging, who are all looking for information. You know, I think, I think that's an excellent opportunity for you to get your information out in front of the market place. M definitely, I mean, and it's and it does wonder for your brand, incredibility of your brand. You become trusted because this newspaper that they've been going to, this blog and whatnot head you know, is a resource to them. Then they see you like pretty much cosigned by them. Boom, instant relationship. You know what, here's the other thing to even in the traditional print version of the newspaper, I'll tell you something. Right now, your local communities newspaper is starving for content. Like they I've done it. Yeah, I mean they they need they need information in there, or else they're going to keep drawming up the crap that they talk about like, Oh hey, you know, like I look at our I look at our newspaper here in the community. Waste the papers. That's a waste of paper. It's like hey, check out those little girl in her little canoe...

...on the lake and it's like, dude, that really made the first page. Come a paint boots and a paint and was stolen from a garage. They have a you know what I mean, like yeah, I've done that. I did that for a while. There there's always the local section. You know it. Now again, if we're talking to you and you're in Manhattan now, that's going to be a little bit challenging to try to get in the post and the times, but there's so many local blogs that are news. What's hot, what's going on around here, you know, life living in New York, this in, that and a. You really want to step it up, you, you, you start the site, you start the localized website. Yeah, I mean post on. There's the other thing to write. Like sometimes we get super overwhelmed, but that's because we force ourselves to get overwhelmed. I mean, I've been in this boat before where I'm like, Oh man, I want this to work so bad and we just sit there in front of the computer for like hours, like searching around and doing all this kind of like non busy, busy work, I call it, where it doesn't really accomplish much and we're like, Oh man, I'm putting all this effort and energy into this and it's not working. But the thing to keep in mind is that with blogging, you heard neal talk about a couple of things, like reaching out to other blogs and sharing information about them, like this is not stuff you have to sit there in front of the computer and wait and get anxious if they're, you know, waiting for the response from these people's like pick five, you know, pick five a day or a week, send them out an email, get back to doing keep to move in metal and just keep moving right, and whatever happens happens. And you could sense, I mean at least I could sense, that that was Neil's kind of vibe as well. It's like, Hey, here's what we do. If you're interested, awesome, you'd maybe give us a link. If not, that's what that's up to you as well. What ever, and he goes about running his business, not like he's sitting there in front of US computer seven being like Oh, I hope Robert writes me back, you know. So that's something to focus on. That should hopefully alleviate some of the pressure from the I mean, I think back. It makes me think back to like when we were first starting to record the dealer playbook, sixty one sessions ago. Member, how many times we would record certain things like, you know, worried about all man, you know what? I didn't like how that sounded, this and that. Now we just boom. Yeah, exactly know. So there you have it, Neil Patel. Go check them out. Neil patelcom we're going to link you up in the show notes at triple w dot the dealer playbookcom forward slash sixty one. Okay, would love your comments. Let us know what's working for you and in the the common section in the show notes, of course, we'd love if you'd subscribe and leave us a review on itunes. We'd greatly appreciate that. And the last thing is, Hey, we'd love for you guys to join us on periscope by searching for myself at Michael a Serrillo or Robert Wiseman at Robert Wiseman, where we are doing regular live broadcast to talk about things that will help you rise above the clutter and thrive in your market, so make sure you join us there. Until next time, guys, thanks so much for listening and we greatly and very much appreciate it and we'll talk to you soon. Laid a.

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