The Dealer Playbook
The Dealer Playbook

Episode · 6 years ago

Nick Nanton: How to Build a Celebrity Brand


Welcome back players! We are just kicking off Summer 2015 and as usual we are bringing you some heat here on “The Dealer Playbook” Podcast.

In this session we are diving into the art of branding with international branding expert Mr. Nick Nanton.

Nick is a 3-Time Emmy Award Winning Director, Producer and Filmmaker, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts® around the world for his role in developing and marketing business and professional experts, through personal branding, media, marketing and PR.

Nick serves as the CEO of The Dicks + Nanton Celebrity Branding Agency, an international branding and media agency with more than 2200 clients in 33 countries. Nick has produced large scale events and television shows with the likes of Steve Forbes, Brian Tracy,Bill Cosby, President George H.W. Bush, Jack Canfield (Creator of the Chicken Soup for the Soul Series), Michael E. Gerber, Tom Hopkins and many more.

Nick is recognized as one of the top thought-leaders in the business world, speaking on major stages internationally and having co-authored 36 best-selling books, including the Wall Street Journal Best-Seller, StorySelling™.

Nick has been seen in USA Today, The Wall St. Journal, Newsweek, BusinessWeek, Inc. Magazine, The New York Times, Entrepreneur® Magazine, Forbes, and has appeared on ABC, NBC, CBS, and FOX television affiliates around the country, as well as E!, CNN, FOX News, CNBC, MSNBC and hosts his own series on the Bio! channel, Portraits of Success.

In this session Nick talks more about: 

- The power of your brands “Story of Origin”.

- An easy to follow framework you can use to tell your brands “Story of Origin”.

- Tips on how to make your story “stick” with your audience. 

Get more power house info from Nick Nanton 

Celebrity Branding Agency

Nick’s Twitter


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Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.



Hey, everybody, what is goingon? Michael Cirillo here, and before we get dialed into this episode ofthe dealer Playbook Podcast, I want to tell you about something special that I'mdoing for those of you that listen to the show. For a limited time, I'm giving away two chapters from my upcoming book called don't wait dominate.Now, if you're serious about taking your digital marketing to the next level usingtools that you already have, you definitely need to open a new browser ora new tab right now and go to triple w dot, the dealer playbookcomforward slash dominate. Look forward to seeing you there and getting you those twofree chapters. Now onto the show. Here we go. How does Nicknatonfrom the celebrity branding agency and you are listening to the dealer playbook podcast.You're dialed into the dealer playbook podcast, where it's all about winning auto dealerstrategies that deliver proven results. And now your hosts, Robert Weissman and MichaelCirillo. Hey, what is going on? You're listening to the dealer playbook podcast, session fifty four. We're so glad you're here, where every singleweek we sit down with the WHO's who in and out of the automotive businessfor you, today's automotive professionals. My name is Michael Cirillo and I'm joinedby my man, Robert Wiseman. What's going on, Maine? How areyou? It's like we're in the same room, man. I'll tell youwhat. Super excited for today's episode and and I'll tell you why. We'resitting down with a three time Emmy Award winning director, producer and filmmaker.He's known as the top agent to celebrity experts around the world for his rolein, you know, developing and making business and professional experts through personal branding, you know, media marketing and PR like. This guy is crazy.We're sitting down with Nick Manton esquire. This is crazy, man. Howdid you get connected with Nick? Well, I've been following nick for some timeand it's after the fact, after I was already, you know,consumed in a lot of his, you know, education and his websites,is blogs, what he had going on. I later found out that he wehad a mutual friend, being Tracy Myers. That tracy actually, youknow, used his services to help him with the the biography the Carmen movieand stuff. Is Talk about the show, but nick is big part and biginfluence on a lot of my when I was in the show room.Just like you are probably listening, you know that. You know I usea lot of the the strategies, the ideas, the techniques in the approachthat you know, nick talks about and I just, you know, spenttime getting creative on how I can spin it into me. It was neverpresented. Here's how you do it in Automo, you know, for thecar industry. Know, I took how he did it, kind of ada hole but then found ways to make it work in this industry. Sothis is going to be this is a super episode. This dude is youknow, is accomplished amazing things with, you know, amazing experts from likeBrian Tracy again Tracy Myers. Think he's got something in the in the pipelinewith card own. It's going to be great. Well, and I meanlike the resume speaks for itself because we didn't even scratch the surface in theintro. They're about the things like this guy's been in the music industry.He became a lawyer so that he could be more efficient in the music industry. On top of all those things, I mean been featured all over theplace, like you said, with Brian Tracy and helping. I mean helpingBrian Tracy. Who Thinks? Who thinks that right? I mean, youknow, but being featured across like USA Today, The Wall Street Journal,Newsweek, Business Week, all over the place, Fox News, C NBC. The guy's resume is so impressive. But then it gets even more impressivefor those of you listening in, because his family's been in the car businessfor like thirty plus years. So you know, we don't want to givetoo much away. Let's jump into this session with our friend Nick Manton.Here we go. All right, Nick,...'s it going? Man? I'mdoing well, just getting ready for some big events in New York Citynext few days. So I'm I got a bunch of calls like this allday today, but they've been fun. So let's rock. We won't tellmy wife. Man. That's like one of her favorite places on the planetand should be so jealous if shared your headed there, so understand. Mylife was it too. But she can't come either, so all good.Oh, so super jealous. Nice. Hey, thanks for joining with ustoday. You know, super pumped to to sit down and just pick yourbrain for a few minutes. You know, like Robert said pre show, youknow, he followed you a lot and it helped him in his car, you know, building his localized brand, and we wanted to really just pickyour brain there. You know, I followed up on some of yourstuff and I know you've been connected to our mutual friend Tracy Myers. Soyou know, we're just super excited to be able to sit down and andchat with you for a few minutes and I think we want to just divein. You know, we see in the automotive industry dealers, I meanthere's there's probably twentyzero plus dealers in North America, so Canada, the UnitedStates and pretty much across the board. You know, each of them arestruggling with building the brand, not only for their dealership, but then insideof the dealership there's there's all of the sales professionals who could benefit from buildingtheir own brand. And I mean this is something that that you're you've gota really strong presence on. What can you tell us about how or whereto get started building a brand? And then, I mean, of course, what are the benefits of building a brand for says, say, asalesperson, for those sales people listening, and how do they get started buildingtheir brand and what are the benefits of that? Sure, so there's manyplaces start. I think the best place to start, and it's going tosound and really simple, and I think it should that you'll I tell peopleall the time, your brand is very simple to understand. It's your story. That's it. There are so many consultants and books and all sorts ofthings that will try to confuse you about what your brand is, but theend of the day, your brand is simply your story. So I liketo start there and then how effectively you tell that story is what will do. Dictate two things. How many people you can help and how much moneyyou can make, and whether you want to make that money for yourself orgive it away or you know, that's up to you. I mean,I think all those things are great, but ultimately it's all due to howeffectively you tell that story. Now, the other thing you got to consideris media, because you need media, because it's a medium for telling yourstory and ultimately fuse the right formats of media, and that could be anythingfrom video to text to books, to CDs, to sales letters, towebsites, to online videos, you name it. Those are all mediums fortelling your story, those types of media format. So I kind of startwith all of those things and then I lead into, you know, thethe only thing that your competition cannot duplicate really the only thing. I mean, we can even get in talking about patents and trade marks on sort ofstuff, and there's there's ways to be close enough, whether there's ways that. I mean, those are good competitive iantages, but they don't last forever. They and at some point they do, you know, particularly trade patent.Sorry, they lapse. And when you have to publish even a patent, you know you have to publish it so everyone gets to see what you'redoing, so they can slightly tweak it and take it for their own.Me There's all sorts of things there. So the only thing that is nonduplicable that you have in this life is yourself. And so what you reallyneed to work on the one thing that really set you apart and where Ithink everyone should start if they're out, how to tell your story in theway that makes you the most uniquely suited person in the world to help theperson who you want to serve, solve their problem or their issue or maketheir life better, whatever you're going to do for him. You got tofigure out how can I tell my story...

...effectively? So I am most uniquelysuited to be the only person that they want to work with, because I'mthe guy, I'm the girl, I'm the person, I'm I'm the onlyperson that could possibly help them with their with their problem, because they heardmy story and they heard, you know, where I came from, what I'vebeen through, all that sort of stuff. Me, I can certainlygive you some frameworks for telling your sactulot maybe the story. That's where Iwas gonna go. So I mean, and I mean you know, kindof prefacing what we're about to head into then going that route. I meanI know for my own personal experience, as I'm sure you do to Robertand of course you nick. I mean when it comes to yourself and liketalking about yourself and coming up with your story and trying to figure out howappealing it is, I mean that's not a simple thing to do, right. No, I mean it's not as complex as we want to make itsometimes, but yeah, it it's a hard thing for us, although it'snot complex, it's hard because we we've been being selling that there you haveto be right. It is and also we've been taught since we were young, which I think is a good thing. You know, not to Brag,not to end, and so you get it's really interesting to get continuedobnoxious, self centered all the stuff. You got those, which I respecta lot, and then you got the other side. That's like I'm justsupposed to promise to promote myself. Okay, hey everybody, I'm the best youever met, you know, and I'm not such a big fan ofthat side. But there really is a middle ground of where, if youtell your story effectively, you everything will do the bragging for you without makingyou sound good. Journey. So you know, when you're walk into myoffice, you see Miami's on the table, you see all of our statues,all our other words, you see the movie posters up, you seethe media I've been in, you know, in Forbes, in us a dayand news week, and watch your journal like it. It does allthe talking for me. I don't have to say anything about it. Everyonewants to ask you about it. So it's just a it's a quick examplethere. Your walk in is doing the talking exactly. Yeah, right,done. Okay, so some framework. Yeah, I want to go inthat framework. Yeah. So the basic framework for what we'd call an originstory is, I mean, you probably would recognize it from like any infomercialyou've ever seen, and I'll make it even as Corny as informercial so youwon't forget it. So you know, look, hi, my name isNick Nanton. I'm now. This is none of this is true. I'mjust using XAMBLE. I. Yeah, I'm a hundred eighty pounds, twopercent body fat, solid muscle. My you know, my life's never better. I'm happier, Richard, more fulfilled and you know whatever. But Ididn't. Wasn't always this way. I used to be eight hundred pounds,you know, Richard Simmons had to come knock me out of the wall toget me out of my house until I discovered XYZ secret. And now Ican show you the way too. So, Hey, I'm I'm you know.So. So, to break that down even more simply, Yo,I'm here's who I am now and it's something everybody wants. But I wasn'talways that way. I used to be just like you until I discovered thissecret and now I can show you how to. I mean that's really that'sa basic infommercial formula, with testimonials and stuff of people showing you that they'rereally not lying and they can really do this. So how I would takethat in a normal kind of more world, you know, regular example for theworld would be, you know, talking about your story and kind ofthree movements when I've bruise our documentary films on either celebrity is or, youknow, business guys. or I mean look at I didn't move be fora mutual friend of ours, Tracy Myers. You know, we really look atwhere somebody came from. That's one of the most important pieces that peoplepeople often don't talk about where they came from or, though, suppress allotof the information. I mean it's interesting because a lot of times in ourpast there are certainly things that are are not fun to remember, but actuallythe more we relate those to other people, the more people will start to think, while this person is real or just like me or you know,one of them marketing grous. I'm sure you guys have heard of Dan Kennedy. He calls this this thing, dog...

...whistles, that a lot of peoplewould like to ignore. But he says, look, you'll he's been devot he'sbeen married three times, his second and third wife for the same woman. He had a problem with alcoholism, he's been dead broke. But hetalks about these things because people who have experienced the same thing. First ofall, they'll go, oh, man, this guy's just let me I adeeper level. Yeah, that's deeper. Can Action and and they they hereand they perk up. People who have not experienced these things, theytypically just we take him as a big deal. Most people tend to justblow right over them. So he calls him dog whistles. There things peoplewill pay attention to. So we want to talk about our past, specificallythings. Look, I don't want to know every girl you kissed since firstgrade, and we're not talking about that, but like, what are the relevantevents in your past that would connect everything together so that people would understandwhy you're the most uniquely suited. So we typically start with your past,you know, and then we move into what you doing now, how youhave people, how you're innovating. Typically have some testimonials, if you canthat kind of validate that position. And then we move on to a smallsection about you know, and what's your vision for the future, because,if you think about it, a lot of people don't talk about that either. But I mean, I don't really want to talk to or work withsomebody who is who's irrelevant, who doesn't have a if you don't have aview or a an image of what the future is like or a forecast oran idea of what's going to happen or what you want to do in thefuture, then you're pretty much irrelevant because you know, everything passed. Rightnow is the future. So you really subconsciously you got a way in andwe even what your vision is for the future and kind of the more audaciousit is, if you can make people believe it, the even the moreexcited they get about it. Awesome. So that's Reco so we have,you know, pretty much where they came from, a little bit of theback story, not every girl they've kissed since the first grade and whatnot.You know, in in somebody's origin story, like a future vision, giving that, you know, as you said, step number two, and in givingtheir their image of the future. Yeah, I'm try to think ofa good example. Sometimes so, I mean so I just made a movieon Peter Demand as. Peter founded the ex prize. They use prize moneyto solve the world's grand as challenges. He's most well known for his firstever ex prize, which is a ten million dollar prize for private space flight. The first team to build a space vehicle that could do a suborbital flight, which means it doesn't completely over the earth, that gets to some whateverthe aptitude is to be in the atmosphere, to have weightlessness and then come backdown and repeat that flight two times within ten days. Because what herealized was that you'll all the things that NASA was building and everything, alot of it was not reusable. So it's really, really, really expensive. So in order to privatize space flights, some people could afford to do becausea lot of people want to go to space, you'd have to createsomething reusable. He also realized that NASA was kind of winding down. Youknow, we had as a country, we'd achieved our major space goal,which, you know, quite frankly, was to beat the Russians there sowe could prove we were, you know, superior, and so there wasn't reallyanything new happening. So he decided to create a prize and went tom mit and got a Undergrad degree and then he got a master's in Mit. Then he got to an MD at Harvard, like all this stuff reallyso he can just so we could maybe be an astro space. Well,he started realizing to the NASA programs wanting down, the chances of it wereso little, so slim, that he just became some way vid to goto space. You want to create a way to create private space flights.So he figured out by reading a book a friend gave him that when youcreate a prize for something, then people teams compete, if it's if there'sa prize big enough, and they typically spend ten times the amount of moneythat the prize would be one with on the innovation, so on the xprize. A hundred million dollars is more than that, I think was spentby all these different teams innovating and creating what ultimately would lead to private spaceflight. But no one team spent that much money. But all the innovationnow created was ten times the innovation and someone did in fact create a technologythat would do it. They want a ten million dollars and Richard Branson boughtit and turn it into Virgin Galactic.

So there you go. There's anexample of it's fascinating stuff by lay to and the movie confessions. You cansee it. That's the past. So what's he doing now in the present? Well, Peter is using the x prize foundation in order to solve otherbig problems. So they recently launched a global innovation x prior or, sorry, Global Learning Xprize, where, it's surprise, were the the teams haveto create an APP center that will run on an android device that they candrop basically in a village in the middle of Africa and it will educate,you know, people of any age to basic reading, writing, a numerocywithin eighteen months and they, you know, if they put it down because theirboard, that doesn't win, if they put it you know, ifwhatever, and then once it's one, it goes. It will actually beopen source to just to solve the challenge of learning, because we won't evenhaving it will be like a million or two million teachers short to teach everybodywithin ten or fifteen year some number with there's some estimate whatever. So that'swhat he's working on. Like right now he's innovating there. He's innovating withEric smidt from Google's wife and the Wendy Schmidt, Wendy schmitt ocean clean upx prize, and there's all sorts of there's a Barbera Bush Foundation, adultliteracy EXP so you go. There's some of the new things he's working on. And then really we get into the future of him talking about how thisis not in our children's Children's lifetime, or even just our children or grandchildren'slifetime. This is an our lifetime. We're going to be an interplanetary species. We got to learn how to, you know, how to transport betweenthe place. You got to learn how to communicate to the places. Whattechnology you can play with? The roles going to be any just opens people'sminds up to this vast unknown that gets him excited. Of like there's alot of opportunity for the firs. There's a lot of abundance because there's moremineral resources everything in space. They're infinite then, and we're all worried aboutscarcity here on earth. Will they're not, so that there's an example with thereal example. So how would we how would we take all this,especially like thinking of an automotive sales professional? How do they take these principles andcraft them in? I mean, you know, when you talk abouta backstory, and I totally get that framework, and it's funny that yousay it's kind of the infommercial framework. How do we, like how doesa car salesperson make selling cars interesting? Do you know what I mean?Like it's hey, I used to not know how to sell cars and thenI got hired by this dealership and now I know how to get you acar for cheat. You know what I mean, like you know, bothwith that right. Yeah, no, and yeah, I do know whereyou're going that. I mean, obviously I'd have to hear some individual stories, but let me breaking down the basic when a lot of people probably doingit, maybe not as effective as they could be, are in the rightframeworks. But you know, it's it's talking to people about things like,you know, so if I'm selling you a mini van and I have youhave a family, and you know I can and I have a family toyou know, I said. You know, it's funny. You know, whenI grew up we were over the station wagons. Remember those things andif, depending on the right age person, where you got to put their theirstrengths. Yeah, exactly, up the little the wood. He isthere. And Man, we used to have that seat that was backwards me. Can you imagine how unsafe that was? A seat fade and we didn't weara seat belts and we but ye know, and man, now thatI have a family, I'm just I'm so glad I am in this industrybecause I really know what the safest van is and hopefully it's what you haveto sell. And here, you know, here it is. And here's whatI like about it, because, no, we don't make the kidsface too back, although it might have been convenience. Would have to hearthem gathering. But you know, we have them, we have the backand we have this safety feature. So you know, you can, andI can't wait until you self driving cars. You know, Google said they'll happenwithin two year, a simple example, but it follows that same framework,yeah, where they came from in the future vision is when you touchedon the self driving card, I mean as you were as as you weresaying all of this, I thought, well, wait a second, Tracy'sdone a phenomenal job at at branding himself and you know, he with theCarmen Documentary and bringing the whole family, you know, growing up in thecar business and all that and and I think that certainly plays a massive partand building kind of an affinity for the... and people coming to want tobuy cars from a family business and all that sort of a thing. Right, it does it. It's huge. You you would have no idea untilyou actually did it yourself really on how effective that is. Because, yeah, a lot of people would say, I'll tracy, who we want tosee your story. But people started calling in and he send me some ofthe voicemails early on like, man, your story inspired me so much.And and then now they know he's not just a spoiled Brad Kid who hasjust given this dealership. His first day he got there, he showed upin a suit, as you be, selling cars. He'd been selling carsof someone else's dealership, but his dad made him start out in the bottomwashing, you know, washing cars, and for a reason. So we'dlearned, Yo, everything from the inside out, bottom up, not justbe another spoiled kid who ruined his dad's legacy with a bad dealership, Imean and all these things, even, I would say, for the clients. I do these types of things, for most of their employees and actuallya lot of their family doesn't even know the stories. Yeah, and andevery everybody loves the good story. I mean it's just how we communicate.So I mean it's they'll be you know, especially Tracy's is so good that youknow it's worth watching. Yeah, well, I'll today. That's actuallywe write about that our books, story selling. That's actually a chemical thingyou when you hear a story your brain. It's a chemical called oxytost and oxytosinis kind of like the love hormone in your body. It's not whatRussia limbaugh got in trouble for. That's oxy cotton. That is a verydifferent control of subjidance. Is oxytosin. Yeah, exactly. Thank you.I'll be here all week and table seven. Your pizza is ready. But Anyway, the Hum Hell ox tells is a natural hormone in it. It'sgiven off in parental bonding and breastfeeding and we're doing a lot of research.I mean not us, but you know there's a lot of research being doneon it by the human race. Right now and it one of the thingsthat it does is it it emits a hormone that makes you trust more.And so when you tell a story effectively, it draws people right in and actuallythere's a chemical reaction in their brain which makes them at the end ofand makes them trust you more. There's a lot to that. But alsosay that an interesting about telling stories is that the o there's two sides ofthe brain. The left side the brain is kind of analiqual side, theright side of the brands kne the creative side. And if you ask peoplewhat side of the brain do stories appeal to, everyone would say I mean, I do it all the time. Ninety nine percent people say the rightside, the brand, the creative side, and I always ask that question,of course, because the set up, because it's wrong, and scientists haveproven that the less side, the brandy and local side the brand isactually the side of the brain that stories appealed to because they can make senseof facts the otherwise don't make sense to them. So if I can giveyou the history of Scotland to read and you're going to try to Belabor overit, or I can you know, I can tell you the story ofbraveheart to let you watch the movie and just see meg gifts and kicking ass, which is fun too. But you know, your brain, the logicalside of your brain, actually likes brave heart much better because it can makesense of the facts. It otherwise had no context, no doubt, nodown trusting. Yeah, man, this powerful stuff. So we've talked aboutthe importance of building a brand. How to get start to doing it throughstorytelling. You've given us a framework, you know, in some really coolexamples. What's the next step? I mean, so we know how toget started. How do people start executing this? You, I know youmentioned media. Are they hit in social media? Are they are they writingbooks? Are they doing documentaries? Like, you know, what can they takeadvantage of? Like, what do you suggest are the best ways forthem to kind of start leaking this information out and then driving, you know, driving eyes towards towards their brand? Yeah, the first thing to dois start testing it on real life human being. So you don't spend abunch of time telling, because you'll find out what pretty instant feedback from youryou know, your your Avatar, perfect customer or typical customer? What resonatesand what doesn't you know, I mean, if you start talking about things thatdon't resonate with them, it's it'll be a waste of time. Butwhen you get a doualed in, I would start using it and whatever formatsare available to you. So I mean is it? Is it writing ablog post? Is it having an article written about you in the third personyou use in your marketing? I mean, so all the things that a TracyMyers does. Yo, if, if a, if, any carsalesman would do a tenth of it,...

...they would just crush it. Soyou know, tracey's a best selling author. He's had articles written on who heis and where he came from what he does. I mean, ifa salesman were to give these types of things to their prospects after they leavefrom the test drive, and they did, maybe they were ready to buy today, and they send them home with some stuff, and me imagine that. I mean nobody's doing that. Nobody's sending any prospect out with physical stuffthat validates why they're the expert they should buy their car from. I mean, they're just not doing it. So do whatever successful you sure. Ilove the documentary format's my favorite. It's just fun and it's engaging. Butyou know, not everybody will have the budget right now or the resources ofthe time to do that. So don't worry about don't just say, Oh, I can't do that. I mean always tell my cons the most successfulclients I have are the ones who never asked the wrong question or never aska question. They say, yeah, well, that's cool, but Ican't do that. The people were the most successful look at everything, whetherit's and added a newspaper, whether it's this podcast, and they say that'sinteresting. How might I make that work, even an industry where it looks likeit is impossible, if you could constantly ask yourself that one question,how might that work in my business, you will crush everybody. And alsothat it doesn't have to be on such a big scale or at you know, such a longform piece of content like a like Carmen. It could bea five minute video that they make for Youtube. That just an even putit on CD, like you said, because I hate to say that.I mean I never or on DVD. Rather I've started getting rid of myDVD's because there's something about like the big dvd collection just it doesn't have thatcool look anymore, like it, U see. Yeah, you know,that used to be like a cool look. But you're right. I mean,so many people, the majority of people, are still though, youknow, and that's something in the heart that they can hold in. Butit could be a five minute video that they just do that. Just givethem their documentary. You know, absolutely. There's many formats you can use andjust start with the one that you liked the best. If you likewriting, right, if you like speaking recorded, if you like video do. I mean, you know, figure out what what would be fun foryou. You know it's not going to be fun, you're never going todo it. So I try to make everything I do at least fifty onepercent fun, or I'm never going to do it. So sure I wouldbe fun for you, is it? Would it be working with your sonwho's really into video stuff, and you can bond with him over him helpingyou do this video? I mean, figure it would be fun. Startthere. Awesome information, nick man, thanks so much for for joining ustoday and sharing you know that that was a wealth of information, and that'sso much more. You know, I think that there's so many things thatI want to just execute on I feel super pumped to to do that.I know those listening and we'll want to execute on this stuff and follow youradvice and, like you said, just get doing something, something that youenjoy, and absolutely crush it. But thanks again, man, for beingon the show with us today. My pleasure. Man, thanks for havinga guess. All right, and there you have it. That was MrNick Nanton esquire and you know, all the above guys, a lot ofenergies, got a lot of things going on and you know, hence,while we you know, we took the time with him that we could getand I think he delivered a lot of value. Michael, what did youthink? I know you're pretty impressed with this guy. Then you can alwaystell, like how they come out of the gates kind of swinging right,like what you when you sense their passion and just like they're they're you know, you can sense that the thrill they get about talking about their craft,and that was my first impression. I mean, I don't even think Ireally asked a question. I mean I was, I was kind of fumblingthere a little bit, but he just like he knew where to take itand he had he had all the information, like right at the top of yourhead. And I mean to me, I know we shy away from usingthe term expert, especially in the car industry, but when you experiencethat level of passion and that level of...

...knowledge right out of the gates,where they're not having to think about what they're going to say, they knowwhat they know, to me that's that's an expert. And and then,I mean look at the guys resume, like we talked about pre show.I love the the concept of, you know, that whole infomercial thing,because there's so many guys that we follow in the marketing world who also referencethe whole, you know, infommercial framework. And, and I mean for thoseof you listening in, that's such a simple place to start, justkind of filling in the blanks to get your brand like the juice is flowing. One thing we didn't really talk about, though. I mean we touched onit, but we didn't really talk about the first step to doing todoing the the I guess the profile or the framework, is to really identifywho it is that you're trying to reach out to in the first place,like your brand. In your brand, you won't be able to reach outto every single person and resonate with everybody, and we've mentioned this in past episodes. It's you have to be valuable to somebody, not worthless to everybody, and that's that's what you want to focus on in your brand. Sosuper excellent show for sure. Yeah, definitely meant so. You want toget more from Nick. Where do they? Where the where can they catch upwith more of his info? Good blog, lots of lots of DI definitely would check. It's on my daily routine for you know, sitesand blogs that I check out. which what's the URLM that? Yeah,I would check out and we'll link to you. Link to this in theshow notes at triple w dot the dealer playbookcom forward fifty four, if youcan believe it, fifty four episodes, but you can check them out celebritybranding agencycom. Again, we'll link to you in the show notes. Listen, guys. We love that you guys are listening in every week. Welove the feedback we're getting. Don't forget to subscribe on Itunes or Stitcher Radio, but we would love times infinity a review from you on itunes. Sodefinitely go check that out. Will link you up in the show notes.We would love and appreciate you forever and well. We'll catch up with youguys, next time.

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