The Dealer Playbook
The Dealer Playbook

Episode · 7 years ago

Nick Nanton: How to Build a Celebrity Brand

ABOUT THIS EPISODE

Welcome back players! We are just kicking off Summer 2015 and as usual we are bringing you some heat here on “The Dealer Playbook” Podcast.

In this session we are diving into the art of branding with international branding expert Mr. Nick Nanton.

Nick is a 3-Time Emmy Award Winning Director, Producer and Filmmaker, Nick Nanton, Esq., is known as the Top Agent to Celebrity Experts® around the world for his role in developing and marketing business and professional experts, through personal branding, media, marketing and PR.

Nick serves as the CEO of The Dicks + Nanton Celebrity Branding Agency, an international branding and media agency with more than 2200 clients in 33 countries. Nick has produced large scale events and television shows with the likes of Steve Forbes, Brian Tracy,Bill Cosby, President George H.W. Bush, Jack Canfield (Creator of the Chicken Soup for the Soul Series), Michael E. Gerber, Tom Hopkins and many more.

Nick is recognized as one of the top thought-leaders in the business world, speaking on major stages internationally and having co-authored 36 best-selling books, including the Wall Street Journal Best-Seller, StorySelling™.

Nick has been seen in USA Today, The Wall St. Journal, Newsweek, BusinessWeek, Inc. Magazine, The New York Times, Entrepreneur® Magazine, Forbes, FastCompany.com. and has appeared on ABC, NBC, CBS, and FOX television affiliates around the country, as well as E!, CNN, FOX News, CNBC, MSNBC and hosts his own series on the Bio! channel, Portraits of Success.

In this session Nick talks more about: 

- The power of your brands “Story of Origin”.

- An easy to follow framework you can use to tell your brands “Story of Origin”.

- Tips on how to make your story “stick” with your audience. 

Get more power house info from Nick Nanton 

Celebrity Branding Agency

Nick’s Twitter

 

You Know The Drill, Now It's Your Turn

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Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

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Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.

 

 

Hey, everybody, what is going on? Michael Cirillo here, and before we get dialed into this episode of the dealer Playbook Podcast, I want to tell you about something special that I'm doing for those of you that listen to the show. For a limited time, I'm giving away two chapters from my upcoming book called don't wait dominate. Now, if you're serious about taking your digital marketing to the next level using tools that you already have, you definitely need to open a new browser or a new tab right now and go to triple w dot, the dealer playbookcom forward slash dominate. Look forward to seeing you there and getting you those two free chapters. Now onto the show. Here we go. How does Nicknaton from the celebrity branding agency and you are listening to the dealer playbook podcast. You're dialed into the dealer playbook podcast, where it's all about winning auto dealer strategies that deliver proven results. And now your hosts, Robert Weissman and Michael Cirillo. Hey, what is going on? You're listening to the dealer playbook podcast, session fifty four. We're so glad you're here, where every single week we sit down with the WHO's who in and out of the automotive business for you, today's automotive professionals. My name is Michael Cirillo and I'm joined by my man, Robert Wiseman. What's going on, Maine? How are you? It's like we're in the same room, man. I'll tell you what. Super excited for today's episode and and I'll tell you why. We're sitting down with a three time Emmy Award winning director, producer and filmmaker. He's known as the top agent to celebrity experts around the world for his role in, you know, developing and making business and professional experts through personal branding, you know, media marketing and PR like. This guy is crazy. We're sitting down with Nick Manton esquire. This is crazy, man. How did you get connected with Nick? Well, I've been following nick for some time and it's after the fact, after I was already, you know, consumed in a lot of his, you know, education and his websites, is blogs, what he had going on. I later found out that he we had a mutual friend, being Tracy Myers. That tracy actually, you know, used his services to help him with the the biography the Carmen movie and stuff. Is Talk about the show, but nick is big part and big influence on a lot of my when I was in the show room. Just like you are probably listening, you know that. You know I use a lot of the the strategies, the ideas, the techniques in the approach that you know, nick talks about and I just, you know, spent time getting creative on how I can spin it into me. It was never presented. Here's how you do it in Automo, you know, for the car industry. Know, I took how he did it, kind of ad a hole but then found ways to make it work in this industry. So this is going to be this is a super episode. This dude is you know, is accomplished amazing things with, you know, amazing experts from like Brian Tracy again Tracy Myers. Think he's got something in the in the pipeline with card own. It's going to be great. Well, and I mean like the resume speaks for itself because we didn't even scratch the surface in the intro. They're about the things like this guy's been in the music industry. He became a lawyer so that he could be more efficient in the music industry. On top of all those things, I mean been featured all over the place, like you said, with Brian Tracy and helping. I mean helping Brian Tracy. Who Thinks? Who thinks that right? I mean, you know, but being featured across like USA Today, The Wall Street Journal, Newsweek, Business Week, all over the place, Fox News, C NBC. The guy's resume is so impressive. But then it gets even more impressive for those of you listening in, because his family's been in the car business for like thirty plus years. So you know, we don't want to give too much away. Let's jump into this session with our friend Nick Manton. Here we go. All right, Nick,...

...how's it going? Man? I'm doing well, just getting ready for some big events in New York City next few days. So I'm I got a bunch of calls like this all day today, but they've been fun. So let's rock. We won't tell my wife. Man. That's like one of her favorite places on the planet and should be so jealous if shared your headed there, so understand. My life was it too. But she can't come either, so all good. Oh, so super jealous. Nice. Hey, thanks for joining with us today. You know, super pumped to to sit down and just pick your brain for a few minutes. You know, like Robert said pre show, you know, he followed you a lot and it helped him in his car, you know, building his localized brand, and we wanted to really just pick your brain there. You know, I followed up on some of your stuff and I know you've been connected to our mutual friend Tracy Myers. So you know, we're just super excited to be able to sit down and and chat with you for a few minutes and I think we want to just dive in. You know, we see in the automotive industry dealers, I mean there's there's probably twentyzero plus dealers in North America, so Canada, the United States and pretty much across the board. You know, each of them are struggling with building the brand, not only for their dealership, but then inside of the dealership there's there's all of the sales professionals who could benefit from building their own brand. And I mean this is something that that you're you've got a really strong presence on. What can you tell us about how or where to get started building a brand? And then, I mean, of course, what are the benefits of building a brand for says, say, a salesperson, for those sales people listening, and how do they get started building their brand and what are the benefits of that? Sure, so there's many places start. I think the best place to start, and it's going to sound and really simple, and I think it should that you'll I tell people all the time, your brand is very simple to understand. It's your story. That's it. There are so many consultants and books and all sorts of things that will try to confuse you about what your brand is, but the end of the day, your brand is simply your story. So I like to start there and then how effectively you tell that story is what will do. Dictate two things. How many people you can help and how much money you can make, and whether you want to make that money for yourself or give it away or you know, that's up to you. I mean, I think all those things are great, but ultimately it's all due to how effectively you tell that story. Now, the other thing you got to consider is media, because you need media, because it's a medium for telling your story and ultimately fuse the right formats of media, and that could be anything from video to text to books, to CDs, to sales letters, to websites, to online videos, you name it. Those are all mediums for telling your story, those types of media format. So I kind of start with all of those things and then I lead into, you know, the the only thing that your competition cannot duplicate really the only thing. I mean, we can even get in talking about patents and trade marks on sort of stuff, and there's there's ways to be close enough, whether there's ways that. I mean, those are good competitive iantages, but they don't last forever. They and at some point they do, you know, particularly trade patent. Sorry, they lapse. And when you have to publish even a patent, you know you have to publish it so everyone gets to see what you're doing, so they can slightly tweak it and take it for their own. Me There's all sorts of things there. So the only thing that is non duplicable that you have in this life is yourself. And so what you really need to work on the one thing that really set you apart and where I think everyone should start if they're out, how to tell your story in the way that makes you the most uniquely suited person in the world to help the person who you want to serve, solve their problem or their issue or make their life better, whatever you're going to do for him. You got to figure out how can I tell my story...

...effectively? So I am most uniquely suited to be the only person that they want to work with, because I'm the guy, I'm the girl, I'm the person, I'm I'm the only person that could possibly help them with their with their problem, because they heard my story and they heard, you know, where I came from, what I've been through, all that sort of stuff. Me, I can certainly give you some frameworks for telling your sactulot maybe the story. That's where I was gonna go. So I mean, and I mean you know, kind of prefacing what we're about to head into then going that route. I mean I know for my own personal experience, as I'm sure you do to Robert and of course you nick. I mean when it comes to yourself and like talking about yourself and coming up with your story and trying to figure out how appealing it is, I mean that's not a simple thing to do, right. No, I mean it's not as complex as we want to make it sometimes, but yeah, it it's a hard thing for us, although it's not complex, it's hard because we we've been being selling that there you have to be right. It is and also we've been taught since we were young, which I think is a good thing. You know, not to Brag, not to end, and so you get it's really interesting to get continued obnoxious, self centered all the stuff. You got those, which I respect a lot, and then you got the other side. That's like I'm just supposed to promise to promote myself. Okay, hey everybody, I'm the best you ever met, you know, and I'm not such a big fan of that side. But there really is a middle ground of where, if you tell your story effectively, you everything will do the bragging for you without making you sound good. Journey. So you know, when you're walk into my office, you see Miami's on the table, you see all of our statues, all our other words, you see the movie posters up, you see the media I've been in, you know, in Forbes, in us a day and news week, and watch your journal like it. It does all the talking for me. I don't have to say anything about it. Everyone wants to ask you about it. So it's just a it's a quick example there. Your walk in is doing the talking exactly. Yeah, right, done. Okay, so some framework. Yeah, I want to go in that framework. Yeah. So the basic framework for what we'd call an origin story is, I mean, you probably would recognize it from like any infomercial you've ever seen, and I'll make it even as Corny as informercial so you won't forget it. So you know, look, hi, my name is Nick Nanton. I'm now. This is none of this is true. I'm just using XAMBLE. I. Yeah, I'm a hundred eighty pounds, two percent body fat, solid muscle. My you know, my life's never better. I'm happier, Richard, more fulfilled and you know whatever. But I didn't. Wasn't always this way. I used to be eight hundred pounds, you know, Richard Simmons had to come knock me out of the wall to get me out of my house until I discovered XYZ secret. And now I can show you the way too. So, Hey, I'm I'm you know. So. So, to break that down even more simply, Yo, I'm here's who I am now and it's something everybody wants. But I wasn't always that way. I used to be just like you until I discovered this secret and now I can show you how to. I mean that's really that's a basic infommercial formula, with testimonials and stuff of people showing you that they're really not lying and they can really do this. So how I would take that in a normal kind of more world, you know, regular example for the world would be, you know, talking about your story and kind of three movements when I've bruise our documentary films on either celebrity is or, you know, business guys. or I mean look at I didn't move be for a mutual friend of ours, Tracy Myers. You know, we really look at where somebody came from. That's one of the most important pieces that people people often don't talk about where they came from or, though, suppress allot of the information. I mean it's interesting because a lot of times in our past there are certainly things that are are not fun to remember, but actually the more we relate those to other people, the more people will start to think, while this person is real or just like me or you know, one of them marketing grous. I'm sure you guys have heard of Dan Kennedy. He calls this this thing, dog...

...whistles, that a lot of people would like to ignore. But he says, look, you'll he's been devot he's been married three times, his second and third wife for the same woman. He had a problem with alcoholism, he's been dead broke. But he talks about these things because people who have experienced the same thing. First of all, they'll go, oh, man, this guy's just let me I a deeper level. Yeah, that's deeper. Can Action and and they they here and they perk up. People who have not experienced these things, they typically just we take him as a big deal. Most people tend to just blow right over them. So he calls him dog whistles. There things people will pay attention to. So we want to talk about our past, specifically things. Look, I don't want to know every girl you kissed since first grade, and we're not talking about that, but like, what are the relevant events in your past that would connect everything together so that people would understand why you're the most uniquely suited. So we typically start with your past, you know, and then we move into what you doing now, how you have people, how you're innovating. Typically have some testimonials, if you can that kind of validate that position. And then we move on to a small section about you know, and what's your vision for the future, because, if you think about it, a lot of people don't talk about that either. But I mean, I don't really want to talk to or work with somebody who is who's irrelevant, who doesn't have a if you don't have a view or a an image of what the future is like or a forecast or an idea of what's going to happen or what you want to do in the future, then you're pretty much irrelevant because you know, everything passed. Right now is the future. So you really subconsciously you got a way in and we even what your vision is for the future and kind of the more audacious it is, if you can make people believe it, the even the more excited they get about it. Awesome. So that's Reco so we have, you know, pretty much where they came from, a little bit of the back story, not every girl they've kissed since the first grade and whatnot. You know, in in somebody's origin story, like a future vision, giving that, you know, as you said, step number two, and in giving their their image of the future. Yeah, I'm try to think of a good example. Sometimes so, I mean so I just made a movie on Peter Demand as. Peter founded the ex prize. They use prize money to solve the world's grand as challenges. He's most well known for his first ever ex prize, which is a ten million dollar prize for private space flight. The first team to build a space vehicle that could do a suborbital flight, which means it doesn't completely over the earth, that gets to some whatever the aptitude is to be in the atmosphere, to have weightlessness and then come back down and repeat that flight two times within ten days. Because what he realized was that you'll all the things that NASA was building and everything, a lot of it was not reusable. So it's really, really, really expensive. So in order to privatize space flights, some people could afford to do because a lot of people want to go to space, you'd have to create something reusable. He also realized that NASA was kind of winding down. You know, we had as a country, we'd achieved our major space goal, which, you know, quite frankly, was to beat the Russians there so we could prove we were, you know, superior, and so there wasn't really anything new happening. So he decided to create a prize and went to m mit and got a Undergrad degree and then he got a master's in Mit. Then he got to an MD at Harvard, like all this stuff really so he can just so we could maybe be an astro space. Well, he started realizing to the NASA programs wanting down, the chances of it were so little, so slim, that he just became some way vid to go to space. You want to create a way to create private space flights. So he figured out by reading a book a friend gave him that when you create a prize for something, then people teams compete, if it's if there's a prize big enough, and they typically spend ten times the amount of money that the prize would be one with on the innovation, so on the x prize. A hundred million dollars is more than that, I think was spent by all these different teams innovating and creating what ultimately would lead to private space flight. But no one team spent that much money. But all the innovation now created was ten times the innovation and someone did in fact create a technology that would do it. They want a ten million dollars and Richard Branson bought it and turn it into Virgin Galactic.

So there you go. There's an example of it's fascinating stuff by lay to and the movie confessions. You can see it. That's the past. So what's he doing now in the present? Well, Peter is using the x prize foundation in order to solve other big problems. So they recently launched a global innovation x prior or, sorry, Global Learning Xprize, where, it's surprise, were the the teams have to create an APP center that will run on an android device that they can drop basically in a village in the middle of Africa and it will educate, you know, people of any age to basic reading, writing, a numerocy within eighteen months and they, you know, if they put it down because their board, that doesn't win, if they put it you know, if whatever, and then once it's one, it goes. It will actually be open source to just to solve the challenge of learning, because we won't even having it will be like a million or two million teachers short to teach everybody within ten or fifteen year some number with there's some estimate whatever. So that's what he's working on. Like right now he's innovating there. He's innovating with Eric smidt from Google's wife and the Wendy Schmidt, Wendy schmitt ocean clean up x prize, and there's all sorts of there's a Barbera Bush Foundation, adult literacy EXP so you go. There's some of the new things he's working on. And then really we get into the future of him talking about how this is not in our children's Children's lifetime, or even just our children or grandchildren's lifetime. This is an our lifetime. We're going to be an interplanetary species. We got to learn how to, you know, how to transport between the place. You got to learn how to communicate to the places. What technology you can play with? The roles going to be any just opens people's minds up to this vast unknown that gets him excited. Of like there's a lot of opportunity for the firs. There's a lot of abundance because there's more mineral resources everything in space. They're infinite then, and we're all worried about scarcity here on earth. Will they're not, so that there's an example with the real example. So how would we how would we take all this, especially like thinking of an automotive sales professional? How do they take these principles and craft them in? I mean, you know, when you talk about a backstory, and I totally get that framework, and it's funny that you say it's kind of the infommercial framework. How do we, like how does a car salesperson make selling cars interesting? Do you know what I mean? Like it's hey, I used to not know how to sell cars and then I got hired by this dealership and now I know how to get you a car for cheat. You know what I mean, like you know, both with that right. Yeah, no, and yeah, I do know where you're going that. I mean, obviously I'd have to hear some individual stories, but let me breaking down the basic when a lot of people probably doing it, maybe not as effective as they could be, are in the right frameworks. But you know, it's it's talking to people about things like, you know, so if I'm selling you a mini van and I have you have a family, and you know I can and I have a family to you know, I said. You know, it's funny. You know, when I grew up we were over the station wagons. Remember those things and if, depending on the right age person, where you got to put their their strengths. Yeah, exactly, up the little the wood. He is there. And Man, we used to have that seat that was backwards me. Can you imagine how unsafe that was? A seat fade and we didn't wear a seat belts and we but ye know, and man, now that I have a family, I'm just I'm so glad I am in this industry because I really know what the safest van is and hopefully it's what you have to sell. And here, you know, here it is. And here's what I like about it, because, no, we don't make the kids face too back, although it might have been convenience. Would have to hear them gathering. But you know, we have them, we have the back and we have this safety feature. So you know, you can, and I can't wait until you self driving cars. You know, Google said they'll happen within two year, a simple example, but it follows that same framework, yeah, where they came from in the future vision is when you touched on the self driving card, I mean as you were as as you were saying all of this, I thought, well, wait a second, Tracy's done a phenomenal job at at branding himself and you know, he with the Carmen Documentary and bringing the whole family, you know, growing up in the car business and all that and and I think that certainly plays a massive part and building kind of an affinity for the...

...community and people coming to want to buy cars from a family business and all that sort of a thing. Right, it does it. It's huge. You you would have no idea until you actually did it yourself really on how effective that is. Because, yeah, a lot of people would say, I'll tracy, who we want to see your story. But people started calling in and he send me some of the voicemails early on like, man, your story inspired me so much. And and then now they know he's not just a spoiled Brad Kid who has just given this dealership. His first day he got there, he showed up in a suit, as you be, selling cars. He'd been selling cars of someone else's dealership, but his dad made him start out in the bottom washing, you know, washing cars, and for a reason. So we'd learned, Yo, everything from the inside out, bottom up, not just be another spoiled kid who ruined his dad's legacy with a bad dealership, I mean and all these things, even, I would say, for the clients. I do these types of things, for most of their employees and actually a lot of their family doesn't even know the stories. Yeah, and and every everybody loves the good story. I mean it's just how we communicate. So I mean it's they'll be you know, especially Tracy's is so good that you know it's worth watching. Yeah, well, I'll today. That's actually we write about that our books, story selling. That's actually a chemical thing you when you hear a story your brain. It's a chemical called oxytost and oxytosin is kind of like the love hormone in your body. It's not what Russia limbaugh got in trouble for. That's oxy cotton. That is a very different control of subjidance. Is oxytosin. Yeah, exactly. Thank you. I'll be here all week and table seven. Your pizza is ready. But Anyway, the Hum Hell ox tells is a natural hormone in it. It's given off in parental bonding and breastfeeding and we're doing a lot of research. I mean not us, but you know there's a lot of research being done on it by the human race. Right now and it one of the things that it does is it it emits a hormone that makes you trust more. And so when you tell a story effectively, it draws people right in and actually there's a chemical reaction in their brain which makes them at the end of and makes them trust you more. There's a lot to that. But also say that an interesting about telling stories is that the o there's two sides of the brain. The left side the brain is kind of analiqual side, the right side of the brands kne the creative side. And if you ask people what side of the brain do stories appeal to, everyone would say I mean, I do it all the time. Ninety nine percent people say the right side, the brand, the creative side, and I always ask that question, of course, because the set up, because it's wrong, and scientists have proven that the less side, the brandy and local side the brand is actually the side of the brain that stories appealed to because they can make sense of facts the otherwise don't make sense to them. So if I can give you the history of Scotland to read and you're going to try to Belabor over it, or I can you know, I can tell you the story of braveheart to let you watch the movie and just see meg gifts and kicking ass, which is fun too. But you know, your brain, the logical side of your brain, actually likes brave heart much better because it can make sense of the facts. It otherwise had no context, no doubt, no down trusting. Yeah, man, this powerful stuff. So we've talked about the importance of building a brand. How to get start to doing it through storytelling. You've given us a framework, you know, in some really cool examples. What's the next step? I mean, so we know how to get started. How do people start executing this? You, I know you mentioned media. Are they hit in social media? Are they are they writing books? Are they doing documentaries? Like, you know, what can they take advantage of? Like, what do you suggest are the best ways for them to kind of start leaking this information out and then driving, you know, driving eyes towards towards their brand? Yeah, the first thing to do is start testing it on real life human being. So you don't spend a bunch of time telling, because you'll find out what pretty instant feedback from your you know, your your Avatar, perfect customer or typical customer? What resonates and what doesn't you know, I mean, if you start talking about things that don't resonate with them, it's it'll be a waste of time. But when you get a doualed in, I would start using it and whatever formats are available to you. So I mean is it? Is it writing a blog post? Is it having an article written about you in the third person you use in your marketing? I mean, so all the things that a Tracy Myers does. Yo, if, if a, if, any car salesman would do a tenth of it,...

...they would just crush it. So you know, tracey's a best selling author. He's had articles written on who he is and where he came from what he does. I mean, if a salesman were to give these types of things to their prospects after they leave from the test drive, and they did, maybe they were ready to buy today, and they send them home with some stuff, and me imagine that. I mean nobody's doing that. Nobody's sending any prospect out with physical stuff that validates why they're the expert they should buy their car from. I mean, they're just not doing it. So do whatever successful you sure. I love the documentary format's my favorite. It's just fun and it's engaging. But you know, not everybody will have the budget right now or the resources of the time to do that. So don't worry about don't just say, Oh, I can't do that. I mean always tell my cons the most successful clients I have are the ones who never asked the wrong question or never ask a question. They say, yeah, well, that's cool, but I can't do that. The people were the most successful look at everything, whether it's and added a newspaper, whether it's this podcast, and they say that's interesting. How might I make that work, even an industry where it looks like it is impossible, if you could constantly ask yourself that one question, how might that work in my business, you will crush everybody. And also that it doesn't have to be on such a big scale or at you know, such a longform piece of content like a like Carmen. It could be a five minute video that they make for Youtube. That just an even put it on CD, like you said, because I hate to say that. I mean I never or on DVD. Rather I've started getting rid of my DVD's because there's something about like the big dvd collection just it doesn't have that cool look anymore, like it, U see. Yeah, you know, that used to be like a cool look. But you're right. I mean, so many people, the majority of people, are still though, you know, and that's something in the heart that they can hold in. But it could be a five minute video that they just do that. Just give them their documentary. You know, absolutely. There's many formats you can use and just start with the one that you liked the best. If you like writing, right, if you like speaking recorded, if you like video do. I mean, you know, figure out what what would be fun for you. You know it's not going to be fun, you're never going to do it. So I try to make everything I do at least fifty one percent fun, or I'm never going to do it. So sure I would be fun for you, is it? Would it be working with your son who's really into video stuff, and you can bond with him over him helping you do this video? I mean, figure it would be fun. Start there. Awesome information, nick man, thanks so much for for joining us today and sharing you know that that was a wealth of information, and that's so much more. You know, I think that there's so many things that I want to just execute on I feel super pumped to to do that. I know those listening and we'll want to execute on this stuff and follow your advice and, like you said, just get doing something, something that you enjoy, and absolutely crush it. But thanks again, man, for being on the show with us today. My pleasure. Man, thanks for having a guess. All right, and there you have it. That was Mr Nick Nanton esquire and you know, all the above guys, a lot of energies, got a lot of things going on and you know, hence, while we you know, we took the time with him that we could get and I think he delivered a lot of value. Michael, what did you think? I know you're pretty impressed with this guy. Then you can always tell, like how they come out of the gates kind of swinging right, like what you when you sense their passion and just like they're they're you know, you can sense that the thrill they get about talking about their craft, and that was my first impression. I mean, I don't even think I really asked a question. I mean I was, I was kind of fumbling there a little bit, but he just like he knew where to take it and he had he had all the information, like right at the top of your head. And I mean to me, I know we shy away from using the term expert, especially in the car industry, but when you experience that level of passion and that level of...

...knowledge right out of the gates, where they're not having to think about what they're going to say, they know what they know, to me that's that's an expert. And and then, I mean look at the guys resume, like we talked about pre show. I love the the concept of, you know, that whole infomercial thing, because there's so many guys that we follow in the marketing world who also reference the whole, you know, infommercial framework. And, and I mean for those of you listening in, that's such a simple place to start, just kind of filling in the blanks to get your brand like the juice is flowing. One thing we didn't really talk about, though. I mean we touched on it, but we didn't really talk about the first step to doing to doing the the I guess the profile or the framework, is to really identify who it is that you're trying to reach out to in the first place, like your brand. In your brand, you won't be able to reach out to every single person and resonate with everybody, and we've mentioned this in past episodes. It's you have to be valuable to somebody, not worthless to everybody, and that's that's what you want to focus on in your brand. So super excellent show for sure. Yeah, definitely meant so. You want to get more from Nick. Where do they? Where the where can they catch up with more of his info? Good blog, lots of lots of D I definitely would check. It's on my daily routine for you know, sites and blogs that I check out. which what's the URLM that? Yeah, I would check out and we'll link to you. Link to this in the show notes at triple w dot the dealer playbookcom forward fifty four, if you can believe it, fifty four episodes, but you can check them out celebrity branding agencycom. Again, we'll link to you in the show notes. Listen, guys. We love that you guys are listening in every week. We love the feedback we're getting. Don't forget to subscribe on Itunes or Stitcher Radio, but we would love times infinity a review from you on itunes. So definitely go check that out. Will link you up in the show notes. We would love and appreciate you forever and well. We'll catch up with you guys, next time.

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