The Dealer Playbook
The Dealer Playbook

Episode · 6 months ago

Paul Long: How to Grow Your Personal Brand


Paul "The Dodgefather" Long didn't waste any time making a name for himself in the retail auto industry. He has proven that being a "rookie" in years doesn't mean you have to be a rookie in action.

In this episode, Paul shares his mindset and the behaviors that have helped him build a following and personal brand quickly. He is living proof that it doesn't matter how long you've been playing the game; instead, the intensity at which you play it.

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