Powerbomb: How to Reduce Your Marketing Spend

ABOUT THIS EPISODE

Peter Leto's experience at Google helped him see retail car dealers' opportunities to maximize their marketing efficiency.

In this powerbomb episode, Peter lays out some ways that you can save money on your marketing budget while getting even better results from it.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/peter-leto

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

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Episodes (409)

Episode · 4 months ago

Matt Lasher: Dealership Marketing Masterclass

Matt Lasher is the Marketing Director for the West Herr Auto Group in New York. Spanning 26 rooftops and counting, Matt provides unique insights into OEM programs, COOP initiatives, and what retail car dealers can do to balance internal marketing efforts with OEM and government regulations.

This episode could very well be a digital marketing masterclass. Matt certainly has the insights, experience, and foresight about what dealers can do to remain ahead of the curve while embracing what makes them unique in their markets.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/matt-lasher

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Episode · 4 months ago

Powerbomb: How to Reduce Your Marketing Spend

Peter Leto's experience at Google helped him see retail car dealers' opportunities to maximize their marketing efficiency.

In this powerbomb episode, Peter lays out some ways that you can save money on your marketing budget while getting even better results from it.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/peter-leto

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Episode · 4 months ago

Peter Leto: Digital Best Practices Shared By Ex-Google Autos Director

Peter Leto, former Director of Automotive at Google in the United States joins the show to share valuable insights and tips that will help dealers get better control of their digital marketing efforts.

His unique vantage point spans the entire US automotive industry, and has helped him understand the challenges that retail dealers face with their advertising efforts.

In this episode of The Dealer Playbook, Peter shares his best advice about what dealers can do to unify their message, brand, and advertising so that they can get the best benefit.

Access the full show notes, timestamps, resources and more at http://www.thedealerplaybook.com/peter-leto

Have questions, comments, or feedback? Drop us a line at michael@thedealerplaybook.com!

Connect with Michael Cirillo on LinkedIn: https://www.linkedin.com/in/michaelcirillo

Apply to the exclusive DPB PRO Facebook group where you'll get access to live mastermind calls, training, collaboration, and accountability that will take your career to the next level: https://www.facebook.com/groups/dpbpro

Sick of not know whether your marketing strategy is working or not? Learn more about Michael's creative dealership marketing company: https://www.flexdealer.com/

Episode · 4 months ago

Powerbomb: How To Avoid Disruption As A Car Dealer w/ Marco Mantenuto

When it comes to disruption, retail dealers worry that Carvana's business model will continue to capture market share.

While it has proven to show signs of viability, recording over 200,000 units sold in 2019, there are many things car dealers can do to provide fantastic service and disruptive customer experience.