The Dealer Playbook
The Dealer Playbook

Episode · 7 years ago

Rand Fishkin: Automotive SEO Questions, Answered


"You need to have a website that serves your audience"

Rand Fishkin

In the automotive industry especially we hear so much conflicting information when it comes to your websites SEO (search engine optimization) and what makes it even worse a good majority of the information dealers receive regarding SEo are just well flat out wrong. 


That being the case the team here at "The Dealer Playbook" wanted to deliver you REAL SEO strategies that will deliver your dealership REAL results. 


So for session number 21 Robert and Michael sit down with the undisputed and world renowned SEO and content marketing expert Rand Fishkin the founder of Moz a SEO/Marketing agency based out of Seattle Washington. 


SEO is always a hot topic for most automotive dealers and sometimes it can get overwhelming and just plain confusing. Rand breaks down advanced SEO strategies for car dealers in a language and manner that is easy for anyone to digest. 


It was a great honor to have a conversation with Rand Fishkin and this session is jam packed with  priceless information to kick your websites SEO to whole new levels and dominate the search engines. 



What you will learn from Rand Fishkin 


- What your website NEEDS to do 


- The truth about getting your content ranked 


- Identifying the right content strategy for you 


- The scoop on Googles latest search engine update "Pigeon" 


- The direction and future of online search 



 What you see above is just a taste of the wealth of awesome information SEO expert Rand Fishkin unleashed on us in this session. 


The DPB team certainly hopes you took as much value from this session as we did and the best part is you can listen to it again or make sure your team member in charge of your dealerships SEO checks it out. 


Links and resources mentioned in this session


Rand Fishkin's blog


Moz Blog / Whiteboard Friday Videos


Moz Beginners Guide To SEO 


Barnacle SEO Video That Michael Mentioned


Connect With Rand On Twitter 




We want to hear your questions and comments about SEO!!!


Sound off below in the comments section with your input, opinions and questions below and we will keep the conversation going and or get answers to all your questions. 




If you took any value out of this session and you have not already make sure you get subscribed to "The Dealer Playbook" so you never miss a beat. 


Click here to join the family. 


Do us a favor leave The DPB a review on iTunes real quick it really helps us out. 


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Thank you for dialing into this session of "The Dealer Playbook" podcast. 


Be sure to check out some of the previous 20 sessions that are packing the heat just like this one. 


Thanks for the love and see you next time :)



This is the dealer playbook podcastepisode, Twento one with founder of mazcom, Mr Rand Fishkin. Here we go you're dialed into the dealer, playbookpodcast, where it's all about winning auterdaler strategies that deliverproven results, and now your hosts Robert Weisman and Michael Serilla, Hey, and welcome to the dealer.Playbook podcast episode, Twenty One, I'm here with Myman Robert Weisman, howyou doing buddy, I am doing excellent, Michael and guess what I'm going to goahead and steal your thunder do it. I am super, excited yeah. Today's session,I'm you know what I'm excited man we were Robert and I were just recentlyconnected at the Internet battle plan. Sixteen in Seattle- and I thou you justgot back from the hotel- that was by far one of the funnest mostentertaining and most informative events. I had the opportunity andprivilege, thanks to Jims Zawer, to present at that that conference, but wewere of it, was so much fun. We were right in the backyard of our guesttoday in Seattle, Mr Rand Fishkin, who is the founder of Moscom, and you knowI've I've been connected to him for a little while, but we thought it wouldbe so awesome today since we're in the business of bringing real strategiesfor car dealers that deliver results to bring on rand. Who is an an undisputedexpert, and I know we use that term in the car industry. There's those thatdon't agree with it, but I'm going to tell you what this guy is an undisputedexpert when it comes to Seo and content marketing. So we thought you knowRobert, and I thought it would just be so cool to have him on and whathappened just to kind of lead into. This is a couple days ago, I posted onfacebook that we would be sitting down with rand and if anybody had anyquestions, while the response was overwhelming, we got a ton of peoplewho asked questions that were just sosuperrelevant and you're going to hear rand answer those questions for you soabsolutely tune in, because you are going to just hear from the Horse's mouth, justa wealth of information about search engine optimization. Definitely I tellyou what I am real quick. I mean everybody like Seo to me and probablyto most other than like, Michael and some other. You know some others. It'snot the most exciting topic. You know for me, but it's so in it's it's vital and hejust presents it like he's just good he's, you know H, he's real down toearth and he just you know, answers it and ways that you know. I took a lot. Ilearned a lot from this, so I know that you know you tune it in you're, goingto take a lot from this guy and then you know the links, an the show notesto all of his. You know where you can find more of his content. I highlysuggested I mean he, this guy knows what he's talking about absolutely so,let's, let's just jump right into rand Fishkin. Here we go is do it...

...and we are here with Rand Fishkin, thefounder of mascom. We are so extremely grateful for you rand for taking thetime for us today Yeah my pleasure, thank you for having me Michael andRobert Yeah. Absolutely look. I've been following you now for probably two tothree years. In fact, you know the first exposure I think I had to was ata driving sales executive summit. I listene to your Kino it it was sopowerful. It was so engaging and that got me to look more into MAS. Mycompany ACTUALLY USES MON SOFTWARE TO HELP WITH OUR SEO efforts here in thecar industry, but the real first exposure. I had totake ing what your counsel was in. Seeing at work was actually the MOSbeginner's guide. So, and I mean even to this day that thatthat document is, I feel like it's a living document, it's so powerful. It'sstill so relevant that the information- and it is so actionable- and so thefirst thing I just wanted to say before we get into some of the questions here-is for the dealers listening in. If you want to understand more about Seo,absolutely don't hesitate will link to it in the show notes the MOS beginner'sGuid t so because that is going to take your understanding of so to a whole newlevel, so just to get into this rand. What Idid is on facebook. The other day I posted hey, I'm sitting down with ranFishkin founder of Maz Seo Guru and we're going to be talking about Seo.Are there any questions that you want me to ask rand and boom like withinminutes? People came in with their comments and just had a bunch of coolquestions, so I thought maybe what would be cool is is if we just jumpedin. I asked you a couple of those questions and then just see how itspins out from there sounds great cool. So the first question actually comesfrom lady named Cristen Buckley. She worksfor a dealership, RC lacy and her question has to do with subdomains. Shesays you know one of the things I keep getting conflicting information on hishow a subdomain works. For example, our website is rclaccom, but we use blogdot, RC lacycom to put our content on and gain SEO juice. Some people say: Goahead, youv got someother, Ri yet's go for it yeah. I know that it's funny. That was actually on thetop of my mind when you mentione the bigitner's guide Seo Yep. We actuallyused to have that document living at guides, dot, mascom HM IE prior tomoving it to you know there were some engineering challenges and theycouldn't get the CSS right for whatever reason on the main side, and so theywere like. I will put et on the Subdo man. We had it there for maybe a yearand a half or so maybe maybe two years,...

...and it ranked fairly well right, like itranked I don't know, number five or six for Seo Guide. It was even ranking, Ithink, number thirty or so for beginner's guide, like just beginner'sGy. No, no extra information and you know sending some good traffic and thatkind of thing and then finally, we were able to get all of our ducks in a rowand move it to the regular Moscom. You know: Guide, H, beginners, Goy,dess, yea great the next day number one frecio guide top ten forbeginner's guide number one for all these other terms like it wasunbelievable. The effect that moving from a sub the subdomain to the maindomain had on the rankings for this document and I've seen that again andagain and again right everyone. I've talked to about subdomains, hasessentially given me the same story which is yeah when we've when wefinally consolidate and got everything behind one subdimain. The results froman Essio perspective were incredible, because Google just separates thingsright. They treat stuff on one domain on one subdomaine differently fromanother, and it's true you can get some benefit from. You know blog dot, mySitecom, but you get so much more benefit from mysitecom, H, blog thatyou know it's worth jumping through those hoops. If you can to geteverything aligned on Onedome cool sounds good so, and I mean that mightbe a limitation of their current web provider. Would you think, like mad?Although you know a lot of the a lot of the providers who say? Oh, we can't doit. We can't do it, they can easily do it. They just don't. Have you know thesystem set up to do it? It's not it's never very hard right, you can.You can run froll thist behind the firewall and it's a it's a relatively symplisticmatter for someone who knows what they're doing I'd be. The onlyfrustrating part is, if you've already created a tom of content. Ast of domain,then moving it and making all the reader at that can be a pain cool. Well,what did she say, Michael that she got conflicting kind of information about that? Didn't shemention something like some are saying: that's like what Gointo that yeah shebasically wile rans, basically validated here. She finished that bysaying some people say that it will produce Seo for our site and some saythat our content needs to be on our main sight, and I think that's you knowyou answer that you didn't even have to hear the whole thing random. You werelike Boh here we got, I mean we hear this all the time. I think the reallyfrustrating part is a representative of googles actually did a video where hesaid this was relatively recently where he said. Oh, it doesn't matter we'llfigure it out. Goo well figure it out, which is the most frustrating kind of dishonestyright, because he's not completely wrong. They will figure out that thedomains are connected right and but they won't give it the highest benefitright and so from from a perspective of...

...well, I'm trying to help my marketingwhat's going to help my marketing the most moving it all to one domain onsubdomans going to help. Unfortunately, you know Google sort of like I don'tworry about it, don't worry about it and so there's lots of confusion in themarket fair enough. This is a good segue into just my own question. I knowthere were a couple of questions that I got here about content and I mean I'm ahuge content guy. That's where I've seen a lot of success, and I oftenasked the question you know: What would a search engine be without content? How much of a buzz word, though? Do youthink content is now? I almost feel like it's kind of surfaced andeveryone's talking content, but would you agree that contents always kind ofbeen the big thing with with so and driving organic traffic yeah?Absolutely what is today called content marketing,something SOS were doing in one thousand nine hundred and Nety. Seven,all the way up through to two thousand and seven and into I'm sure well bedoing it into two thousand and seventeen and the thing about content being so hot right now is itpresents a new challenge for folks who are in the SEO and content marketingfields, because that landscape is getting much more competitive right,there's far more types of marketers who are participating in the content,ecosystem and the promotion of that content and trying to earn attentionand awareness of potential customers and that that just means a much morecrowded space right. It's like we went from you know, driving along a freeway,with one billboard to driving along ar freeway with a billboard every fifth of a mile right, and that that means that, in order to standout from the crowd, those of us who do produce content and who rely on contentfor Seo and for our marketing efforts need to have something very special. Weneed to be. You know unique and uniquely valuable in order to succeed, right and and- and I rememberyou talking at driving sales a couple years ago about the the effectivenessof organic rankings versus paid rankings, and I think that really just circlesback to this content topic, because if it's there and it's relevant and it'sengaging googles can ultimately reward. You is that correct? If and only it's also the case, thatyou can get the right kind of attention to that pageen site right. So Google isstill very much a link space search engine if you, if you have phenomenal content,that lots of people are going to tweet and email to each other and engage withand really enjoy and find tremendous value in and no one's going to link toit. Sorry you're not going to perform particularly well, okay, Kay so erstill there's still that critical link component, okay and so there theyre,and that was going to be my next question, because there always seems tobe this debate about the relevancy of links and backlinking and internallinking and all that you're saying that... more than ever still you need tohave those links in place. That's how it's like a popularity game. I wouldn'tsay more than ever. In fact I would say: weirdly less than ever, okay thinks areless important and less powerful than they've ever been and they're stillincredibly powerful and important right. If that makes any sense, so thetrendline from say twelve years ago is that, yes, you can rank today on lessquantity of links than you could you know years ago and years before that,however, if, like I said, if you are producing content and Hav hosting agreat website that is not earning links, you still don't have. You still won'thave an opportunity to rank in comparison to the folks who are earninglikes because they're doing that other stuff right too. Okay, so you knowlinks is one of the areas, one of several areas that you need to be ableto, if not win in at least Compete Im, okaycool, so I mean before I mean before: Let's, let's say we're talking to youknow a dealership, they know that they need to do something different withtheir website to get it. Dil tend to get it ranking. I mean coming into it.What's the first thing that they should be looking at doing with their website, so I always. I always advise peoplethat the top. The most important thing is to serve your customers and yourpotential customer as well, and that's true for dealerships, even if they'renot going to perform particularly well inso, because lots of people are goingto search for their dealership name, they're, going to hear about themthrough other forms of advertising through word of mouth they're, going tofind them when searching locally, you know series going to point people tothem. Whatever you need to have a website, that'sgoing to do a great job of serving your audience and your audience might be ona mobile device. Your audience might be on a dust top right. You got to providethe experience that answers, questions for them and a lot of times that comesdown to what do you have in stock? What's the pricing like? How can Icustomize? What's it like working with? You show me some of that social proofin testimonials. Give me a great you know. useur experience on the site feellike the kind of dealership. You are, whether that's luxury or discount ormidmarket. Those types of things ight give givethe right brandd impression and then secondarily, I urge folks once you've nailed that and you'rereally serving your customer now figure out how you're going to serve peoplewho will help amplify your work and those people might be bloggers, theymight be journalist, they might be other dealerships, they might be civicassociations and nonprofits and charities and local organizations. They might beindividuals who bought from you, whoever it is. How are you going toserve them in such a way that they want to broadcast information, avout, Yu andhelp that word of mouth and digital word of mouth spread and a lot of thatwill turn into links and shares and all the kinds of things that Google willcount in the rankings? Cool wow? That's...

...super powerful and I don't think that'ssomething that we talk enough about, especially in the car industry. I meanwe do talk about the reviews aspect. Would you agree Robert, but we don'ttalk about it and from a an Seo perspective about you, know, buildingyour clout and having people amplify what you're trying to do ran foreverybody? Can you tell me just give kind of a brief example of what youmean when, like finding the other people and the right people to amplifyyour work? Is that just sharing repost or you know hosting some of your contentor you know linking back to it at? Is that what you mean by amplifying? Sowhat I mean by amplifying is the broadest definition, because lots ofkinds of amplic amplification can turn into the right sorts of signals right.So if you build a machine of Flywheel, that's earning amplification frompotential influencers you're going to get these right kinds of signals, butyou can meet a lot of things. So a car dealership might say: Hey. You knowwhat it turns out that weare really selling to a lot of fifty sixt plusdemographics. These folks are not. They don't run blogs and websites they're,not tweeting about us. They don't talk about us on Facebook, they're. Lookinga pictures or grand kids on theyre, like our customers, are different from theaudience that might amplifies. You know who might amplify us, though, is a lotof the small businesses that we help support, and you know one of the things that we can do is tosay: Hey we're going to be supplying trucks or this you know pledge drivewe're going to be supplying we're going to be advertising at this parade. Let'smake sure that the parade organizers have some unique reason to call us outhey. Let's you know, let's go, find the local TV and radio stations and makesure that, in addition to advertising with them, which we mightalready be doing, let's go and help them with some of their not forprofit or help them with some of their needs and see. If that might turn intoextra amplification organic amplification beyond the advertising wedo. Who Do we have these kinds of relationships with, and why will theysupport us that that's really what I'm talking about and it can be. I don'tcare what the medium is. I don't care if it's a link on their website. Idon't care. If it's a tweet, I don't care if it's them postto Wealo onfacebook, I don't care. If it's been emailing or putting you in a newsletter,it will lead to the right kinds of signals eventually right because of howhow the web works and how that downstream model flows. Cool that's Yepmake, and you know what and that's a that's a good segue into a question wereceived from Ashley Taborsky She's way up in Anchorage and- and this is whatshe wrote rand, while many seos would agree that providing regular value,driven, unique content is the best way to attract long term organic sitetraffic content. Marketing is definitely a more time consumingsolution without guarantee of results, even after months of persistence...

...for many dealerships, they need to seeimmediate revenue to make ends meet and don't have a team in place to commit toa strong content marketing strategy. So her question is: What's the idealbalance between relationship building tactics that don't seek immediate rliversus you know, quote unquote, quick fixes for Lee generation like semcampaigns. What what factors do you consider when deciding a new clients,marketing mix? So my personal, my personal bias, is to go eigh twenty inthe direction of eighty percent, long term, investments that don't paydividends in the first six months or a year and might take two three years toshow anything, and the reason that I, by us that way is because I like tobuild long term businesses. I like to real long term businesses that last-and I know that I am getting a headstart right- the the six months ofwork that I'm going to put in before seeing any return will make me the oneout of a hundred dealerships or businesses. That's willing to do thatand that earns the return on investment from that over the years to come. Nineout of ten dealarships are going to be. Like no forget it, I can't measure it.I don't think it's going to work. I can't afford to spend you know sixmonths with no Rli, no way man and I I love being the outlier. I think it issuch a beautiful thing to basically reject the logic that everyone else isusing and find your own path. I think that exceptionalism uniqueness is what makes for remarkable businessesand what makes for long term ilasting ones. Now that being said, when I didthis, you know formas when I did our early content marketing. Basically itwas me blogging every night from ten PM to two am right: I'd work from likeNineto six I'd come home. I'd have dinner with my wife and then like tenpm Ih get on my computer, and I do my content and that would be my four hourchunk every day right. So that's that's! Nottaking any extra dollars outright cost nothing to write those posts and topublish them, but that publication and participation in forums and anotherblog comments and then in social mediaas that arose on the web. That'sreally what helped drive our marketing and and that's a cool question because-and your answer fits perfectly- I feel like man I feel like they just knewwhat we were going to be talking about when they asked all these questions,because you say something and I'm like boom here's. You know Tony White whoasked when it comes to content. How often should you be updating it, andhow often should you have google crawl it and so you're sitting there you'retelling me in the beginning there were like four hour time periods when youryou know every maybe you're a bit more of a fanatic than I think most when itcomes to the stuff, but so in regards to Tony's question by the way, I actually think it doesn't matter toomuch. How often you decide to publish it can be every night it could be once a weektwice a week. It could be once a month.

It could be we're only going to put outone really amazing piece of content. Every quarter. That's fine just decideon a relatively consistent schedule and then stick to it right. So, if you sayhey we're going to produce something remarkable, every quarter great, youbetter have that brain stormy meeting at the beginning quarter and how you'regoing to get something out the next. You know two and a half months and thenlaunch it and then after it's launched, have the next meeting and you know getthat next piece of constent pulling. Don't don't let content become one of thesethings where you essentially say: Hey, we're going to fire and forget we'regoing to launch one big piece of content: Hey it work we're out of thegame. You know and it took it takes years to get good at this stuff yearsand years and then I think you falling it. Google will crawl it. However,often google chooses to crawl it. The more you update a piece of content, the moreregularly goole come back, but I wouldn't worry too much about crawlright right once once you get that initial indexation, I have not seen a huge correlationbetween like Oh, we perform a lot better. If Google Boch comes back andvisits a lot, I wouldn't work too much about that. Well, wasn't the key word.I think there is the take. Is You know, ru mark something remarkable and youknow? Is it fair to say that it's not so much? You know. How often should yoube the the you know the schedule of doing it, but it's just when you'redoing it Youre d you're delivering quality. You know if you can onlydeliver quality once a month, then deliver it once a month if you candeliver quality once a week once a week I mean I that is that kind of like agood. Is that kind of a way to look at it, just as as often as you can producesomething remarkable consistently, yes kind of so the other thing that I think aboutis leveraging your strength, so you might say, like Hey, you know what I amnot a hugely talented writer, I'm not of an amazing content, Brans Tarmer,but I have a few good ideas every once in a while. I have like one great idealike, for example, you might say: Hey we're a you know, a truck dealership and we're in the Pacific northwest right inSeattle. I want to chart over the last decadeI'm going to get all of the weather information and I'm going to showpeople in Seattle, neighborhoods sister, specifically the hilly ones which arethe places that get like the most ice and snow, which are the ones that, likethe different ranges of vehicles that we sell, can handle and I'm going toproduce this one map. That's all I'm going to do from you know whatever it is August to October, butthen, when winter season rolls around here, every every new station is goingto publish my map everybody's going to be linking to it. Everyone's Goinna betalking about it all winter. Long, that's going to get me the attentionthat I meed from content and the links I need for scio and all that kind ofstuff. That's going to be my one effort in the next six months: I'm not a guywho can write every night and that's fine, that's great, maybe you're, a guywho makes hilarious viral comedic...

...videos there's actually like a weirdcar insurance guy here in Seattle, called Verd funk. Who does that hemakes ludicrous commercials, but they go viral right and they like show up onreadid and get tweeted all over the place and that's his that's hisstrength so find your strength, marry that with the right schedule marry thatwith a form of content that is going to get you amplification, don't you know,don't feel locked into like? Oh, I should set up a blog and then Wrightevery night. If that's not for you, it's not for you yeah you! Ultimatelyyou don't want something. That's going to overwhelm you then you're not goingto be consistent at it and then it falls falls apart, totally cool. Solet's move on to another topic here, which is more along the lines of whatdirection you see search engines going, but I want to kick that off with aquestion by a gentleman named David Johnson, he asked Google released a significant update afew weeks back search engine land called it. You know pigeon. How is thisaffecting local search and directories, and is there anything there that youthink would be valuable to dealerships that might draw some immediateattention to their business online, so pigeons had kind of a wide degree ofeffect, particularly O on local rankings? What you know, what we'veseen and observed is basically that, in a number of cases, search results thathad a lot of local packs like essentially mapsresults, have reduced that number S, andsometimes that maps pack has fallen down further to be replaced by what Icall more of the directory type stuff. So in the restaurant vertical you know,yelp saw big jump up, is kind of yelle results and urban spoon and tripadvisor and those kinds of places jumped above some of the local results.In a bunch of cases, we have seen some concontinued impact on Karasel, it'stough to say where their pigeon actually infected the local carcel. Youknow the black bar at the top of the search results that has all thedifferent locations that appears to be growing and growing, and we've alsoseen that pigeons seem to change the geographic proximity calculation thatGoogle uses. So essentially, you know you either need to be closerinto the centroid of a particular town or Sif code, where you're, where asearcher might be searching, or in some cases it looks like it moved furtherout, so it changed kind of all over the place, and this is wile. Pigeon is certainlylike an interesting update to pay attention to if you're a junkie. Ithink, what's far more interesting, if you are a marketing, professional or adealership owner. That kind of thing is what happened in your search results,because, knowing that, oh, you know in thirty percent of the major Metros ofthe US pigeon, it looked like move directories above the local box. Youknow local maps results in the one box. Okay, now tell me what happened inangarage Alaska right what happened for...

...people searching in anchorage for youknow, Toyota dealership, because that's that's my big keyword and Ancorage tthat's a different story, and so I urg you to kind of pay attention to yourown search results, which is wy software. You know that monitors thistypes of stuff can be really helpful. Obviously, most does that. I really like a company called get statup in Vancouver that helps with that search. Metrics can help with thatthose kinds of things com. You know the the thing that I would worry about alittle bit with pigeon is, if you've been biassing your tactics, one way orthe other right. So if you've been wholly focused on directories- and you know third party sites to send youtraffic and have them rank in the search results rather than you, you might want toinvest a little bit more in your own Seo for your website and your localresults. And likewise, if you've been focusing solely on your own, you mightnow want to go and do a bit more that Barnacle Seo onto other people'sdirectories listing sites, because I the balance, keeps shifting. I love that and I'm going Na, I'm goingto link to your white board Friday, where you talk about Barnoclessio,because it's such a fascinating topic. What would you say I mean kind of goingalong these lines? Do you have any predictions for the future of searchlike where what direction are we headed with it? Do you think? Well we're definitely getting moremobile, we're getting more instant answers and we are getting more add heavy. Ithink, as Ad Blindness keeps hitting folks, however, those those things allmight seem a little bit dark right. So more ad heavy means, you know great th.The paid search ads are going to push down t the organic, even more more instant answers means people aregoing to keep. You know searching for Hey, what's the milege per gallon forpriis and Google's just going to give themthe answer that theyve scraped from someone's site, rather than sendingthat traffic onto potentially a dealer's website that might be ortoonaswebsite an that might be very frustrating because you're not gettingthat traffic or that chance to convert that person and then it's getting moremobile, which means people are much more demanding on mobile they're, muchless willing to browse for longer periods of time. They don't convert asheavily on mobile right. Mobiles are really like just research, this onething really quick and then I'm out of their experience. The positive side of all of those isthat we are talking about more web use, more searches per searcher, moresearchers overall and a wider market to reach. So you knowyes, there's all these kind of frustrating things going on in thetactical sphere, but overall it's creating moreopportunity right. If you look at the number searches performed today, it'stwice as many searches as were performed four years ago. Right,that's doubled. It's not like Google, even with all the sinsetant answers andads and everything they haven't, pushed...

...out. Half the traffic right, soopportunity has grown traumatically in SCEO and I think we'll continue to seethat until the web reaches a point of maturity- and I think that's still atleast a decade or so away love it last question for you and then we'll wind,this bad boy down. Do you think Google will ever indexindividual facebook fan page posts the way they're doing it with tweets? I could imagine they might that'sactually really facebooks call right whether they choose to make thoseindexible and accessible, and I would my guest would be at some point.FACEBOOK will make the decision to do that because it's in their interestright, Thakang it traffic to those pages yeah. Why aren't they now? What'sthe negalive, I mean Google and facebook kind of have a little gotchayea spat going on Raand, so facebook is kind of like we don't need Google andgoogles like facebook. The whole wor need us yeah exactly so. FACEBOOK iskind of a most into a search engine into itself. I mean: Is it not wellpowered by bank go there and getyour aunt you can go on, but I mean you can go to. FACEBOOK are people usingfacebook? Do you see more people using facebook that way to get formation toget suggestions? Yes, yes, so I think people use facebook the way people havealways used each other, a as a social source for questions and answers, ind,discussion and word rorject they're, not using it in the way that they usegoogle right so google, as not seen their search share. You know theyhaven't seen people use keyword, search to be like dealerships, Manhattan or Myles of Dalan for Toyoto pretus rightthere, no one's using hasebook. In that way, you might get you using it likehey, I'm thinking about getting a hybrid, but I also need to haul stuff.Is it more cost effective if I rent a truck twice a year, or should I justbuy one that kind of question you might see on facebook love, it makes sense, hey that's wherewe're going to leave it today. I think those listening I mean if you areinterested in Seo or even remotely interested in content or have a coolidea like rancs talked about. You absolutely need to check out mozcom anddo a free trial of their software and then get rolling on that stuff. BecauseI'll tell you what, even in my own business here at flex dealer, it's justbeen so incredibly powerful for us to dominate search engine. So I'dencourage you to do that. Go to Mozcombu, hey rand. How can thoselistening in today connect with you online yeah? You can find us at atMozcom if you're interested in my personal blong Tats, an Mozcom, sotchrand and I use twitter most heavily so at rand fish is where you'll find yeah.Se, you got the blue check mark going on over there. Man Major me one of themajor player major player. Hey so is that ran so is that blog, where theyecause see, I'm not that Michae wis definitely more SEO or oriented, then then I am, and what Ilike about your videos is it's like...'s Seo talk that doesn't nod that Idon't nod out when I'm watching it or listening to it doesn't put me to sleep.It's entertaining is that on your block, fo, they find that on the thewhiteboard Friday thing is that found out Li lo or Whiteba Whitebord Fridayson the Mas blog, that's macom, sash, Bock, okay and we'll link to that inthe show notes. I highly recommend it, and you know you checking that out. Ifyeah you know want to learn more from this guy absolutely in two last thingshas nothing to do with Mas, but you absolutely need to check out theeverywarest at blog, that blog is killer, and the last thing I see therepoking out from behind you is that guitar, the Ucoali How's, that for deception, is that your yoly little, I just saw the neck and I'm like YeahGuitar Cool Man. Thank you. So much for being with us today, this is going tobe an incredible episode, we'll let you know when it when it posts, buteverybody absolutely go check out. MOZCOM and connect with rand on twitterat randfish thanks again ran thanks, guys, tacare take care, you hod abrother wow, so right there, I'm trying to tellyou in the beginning that this was a great session on a very again vitaltopic that to me, maybe I'm you know, I'm speaking from myself, that justisn't that doesn't like get me super pumped up, but I mean this. Thissession really got me pumped up and, and he talks about it in ways that youknow he speaks English. You know what I mean Michael Like. Sometimes these guysget caught up and they start speaking in the the language that only otherpeople that are you know real dialed into that space can understand. Yeah Imean you know what an, and this is something that we talk about all thetime and he gets it. It's that you have to know who you're speaking to, and hecould tell I mean the guys just so super intelligent. He could tell by thefirst question I asked not that were speaking to people that don't know whatthey're talking about but genuinely about people. You know for you listening Ain. Thosequestions that were asked were from real people in the car industry, and itjust was a good temperature reading to find out where people are at. He knewwho he was speaking to I mean the conversation would have gone muchdifferent. If I had asked you know, hey, what's what's the best way to build anaggressive link building strategy, and he would have I mean he would havebrought some power, but just to get some actionable information from him is, is so incredible and you were kindof poking fun at me I mean this is how big of a deek I am. You were sayingthat after every question that he answered I'd be like yeah, cool coolman, cool and you know what it is because Seo. I guess I am a Geek, butSEO is so much fun, it's so cool to me, and it was just so much fun sittingdown with him and having a Manster those questionss tras guy has got. Notonly is this guy super, you know...

...gangster with Seo and all this, but hismoustache and feared is epic. You know tall my my fellaws out there and ladies Iwasjop rocking the facial hair that this dude this dude kills it, but in theshow notes check out this guy's hook up with them on twitter check out his blog,definitely the whiteboard Friday videos or superb one of my some of myfavorites, and you know, Michael and Michael, put me on to this guy. Youknow when I first came on to the FLEX team. This wasn't exactly you know, Ihaven't been, you know dowed into him, for for as long as Michael, a andothers, but I'm I'm there now and I'm a fan and I'ma regular visitor to his content for sure. Absolutely so. Do us a favorcheck out triple W dot. The dealer playbookcom leave your Seo questionsand comments in the in the comment section. There also we're going to linkyou up like Robert said to those show notes, but do us a favor and subscribeso that you can get the latest episodes of the dealer. Playbook delivered rightto Yeur in box and until next time we'll catch. You later take care.

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