The Dealer Playbook
The Dealer Playbook

Episode · 6 years ago

Rico Glover: Get More Business With Social Retargeting


Team DPB is back from a short hiatus with a fresh new session to help your dealership or career in the car business go to the next level. 

In this session we sit down with some one from the trenches, some one still plugging away Mr. Rico Glover the eCommerce Director with Bryan Honda in Fayetteville, North Carolina. 

You might recognize Rico from the cover of March 2015 Auto Dealer Magazine where they dubbed him as “The Social Media Superman”. (Awesome name btw like it or not)

Since Rico has gained some attention when it comes to the topic of social media, here at DPB we saw it only fitting to have a conversation about just that. 

Social media is nothing new to any of us, but yet it is in fact very new. Different techniques and strategies work for different people in different ways. 

Here is a quick preview of this session. 

- Focusing on both lead generation as well as lead conversation.

- Using retargeting on Social Media mainly Facebook, to build your customer database. 

- Getting found, convert, and analyze - what that does for your online strategy. 

- Step by step formula to creating raving fans online using content. 

This session is great for anyone in the automotive industry who want to try some advanced online strategies. 

If you would like to connect with Rico Glover you can catch up with him at the following:

Rico’s Website

Rico’s Facebook

 You Know The Drill, Now It's Your Turn

The whole team at DPB can not thank you enough for all the support and love you have been giving us.

Whether you loved it, hated it, want more of it, or want something different , we want to hear your voice.

Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

Connect With Team DPB

Connect with The Dealer Playbook on Facebook here.

Check out Michael Cirillo's blog here.

Check out Robert Wiesman's blog here.

Connect with Michael Cirillo on Twitter here.

Connect with Robert Wiesman on Twitter here.


You're listening to the dealer playbookpodcast session, forty three here we go you'r dialed into the dealer, playbookpodcast, where it's all about winning autonalor strategies that deliverproven results, and now your houst Robert Weisman and Michael Serila, everybody. What is going on thanks somuch for tuning into the dewer playbook podcast, where every single week we'resitting down with elite trainers, speakers and authors for you, today'sAutomonti professionals, my name is Michael Sirillo, sitting down here withMaman Rober Weisman was going on Pal Ey man. What's up brother man, I feel likewe just saw each other. We did too long. Man Fresh you, Wong Yeah. You know whatit's good to get back on to the show here. You know those of you listeningand probably know we took a couple of weeks off here we were heads down outof the wile I was out of the country. We we've been heads down on a really coolproject that you guys will probably hear about in the near future. So staytuned for that. But you know it's been a lot of fun, thankful that you guysare still tuning into the show. Today's a a cool show, because we're sittingdown with you know a friend of ours, Rico Glover, this guy still working inthe dealership. He works at Brian Honda, he's their e commerce director and youknow, he's seeing a lot of success right now by implementing some socialmedia strategies that you're going to hear about in this episode. But Robberyou've been following Rico for a while, because you were the one that kind oftagged up with him. Yeah I've connected with them some time ago, and you knowon one of the groups on facebook. I believe- and you know just seeing atyou know what he was talking about, and you know the information he was sharingthere. I knew that this was somebody at that I wanted to connect with. I knewthat he was, you know, definitely learning from some of the same peoplethat I like to learn from, and you know I just you know, thought he could bringit a different. You know perspective to the table. What I find interesting- andyou know- we've seen it as early as...

...this morning- even there's a little bitof controversy going on on the social media regarding Ricosposition on some stuff, so definitely staye down to a whatm saying: that'swhat happens when you make a little noise man, that's part of the there.You go a make e little bit, oratorypicking up some haters, so thoseof you listening in let's stay tuned here for Rico Glover hear what he's gotto say would love your feedback is what he teaches controversial. Let us knowthe comments. Well, we'll hook you up with the show notes after, but let'sdive into our sit down with Rico blover and we're sitting down right now withthe e commerce director at Brian Honda. This gentleman's been described as thesocial media superman and he's been featured on the cover of, I think thecurrent auto dealer magazine we're sitting down with Mr Rico. Glover Rico,thanks for being on the show with us today. Thank you guys for inviting me.I appreciate the opportunity to speak absolutely, I feel like we're bestfriends. Now, man, we know each other so well, you know what, though super excitedabout this conversation. Rico. I got a question. Sorry, Michael, if you don'tmind, if you, since, being the Superman of social media, which superman do youthink would which superman? Do you see yourself as the Christopher, reeds or who's the newWHO's, the NES Qesh? I don't know the new guy's name, but I like the new GuyYeah Yeah that dud pretty ripped yeah yeah. So we can dream yot out yeah. Ithink you know what if there was ever a superman that looke like Danny Devino,that would probably be suitable for me to portray. But you know it is what it is. So youknow Whatadidu, so hey listen, jumping into the conversation here. I know youknow, being the social media, Superman expert that you are and having theprivilege of still working inside of...

...the dealership here and making thingshappen. We really want to just kind of crack open your your head here and divein and learn about some of the things that you are doing currently to bring.You know big success to the dealership and to yourself you've mentionedsomething about how you know. Dealers are losing seventy percent of their ADbudget on their digital advertising. But can you can you get into or explainwhy that is to those listening and what? What is it that dealers are wastingtheir money on and how can they solve this issue? Wellthe big thing about it is thatbefore an intraditional advertise ind traditional marking there as really noway to actually judge and see where your Youre at pin, where it was beingwasted and where it's being used so the old way of traditional marking was youjust threw it out there and hope something stick: okay, and even when Iwas selling, I sold radio advertising and every radio station was number onein some demographic right. Eighteen, thirty, four th young ki every radiostation as number one. It was funny. I walk into a client's office one day andhe said so. What are you number one in a clingons and that's what we sold,because we didn't have any way to actually say: Hey, look we're going tobring this traffic in and when I sold that radio advertising we would evensay most of Yho clients that here I had won't even come in and say they heardit fom my ads, it sounds funny, but that's what we pitched and that's whatadvertisers meing dealerships believe in that they would not. They wouldthrow it out there and hope and pray well with digital marketing iscompletely different. You can quantify you, can astlle check and see if I doan ad budget, if I do it add words or if I do a facebook or if I do a twitter,then I can actually see the click throuhs. I can see when the peopleactually went to the website. I mean most most dealerships websites haveanalytics with shows where they came from Google being Youto. Where e camefrom, and now you can actually quantify...

...where your leads are coming fom. Butthe key thing is because we have the old mindset, meaning traditionalmarketing with just span spanspanspen spen and don't worry about trying toretain and recapture those customers. We spend so much money in leggeneration, but we don't spend money on Le Conversion, which is completelydifferent. Le Generation is when you just throw out the money you get theleads in and you get a thousand leages in a month and then you may sell twentyto thirty cars and you're happy about that right. But Le Conversion is whenyou spend that money- and you know you may have this set amountof folks,actually by within the first day or the first wink sure, and he's got a nextset that with by within the next thirty days to sixty to ninety days right whatyou're doing is you're putting those people in your your databases, what Icall your book of business, so you can retarget them because what happens iswith retargeting most customers when they go or consumers or prospects whenthey go to a website, they go to a webstite and they click off whereif.You advertise your website or your facebook page or whatever it is, andthey go on there. They did what you wanted them to do, but if you do notretarget you're missing the opportunity to ssail them and put them in your bookof business sure so and retargeting. Of course, the practice of you know n.When a visitor visits your website or a webpage on your site, they pick up apixel in their web browser which then allows you to kind of follow themaround with relevant advertising. Exactly exactly so the thing I ow aboutthis, you know the thing I love about. This is that you know it's not. We hear this all thetime, if you say hey, what do you want to accomplish through your websitethrough facebook page? It's always I want to get more traffic. I want to getmore weeds, but we always tend to, like you said, throw more money atgenerating new opportunities. New traffic new leads without leveragingthe thousand, sometimes thousands. You know five, six, ten thousand monthlysite visitors that are coming there...

...already and so you're saying youimplement a strategy of retargeting these customers and and driving themback o to you. Essentially exactly it's kind of like the old digital is likedigital sales is like old schoolstales. We always hear in sales having in seal.Since I was nineteen and I'm forty one now and we always hear ABC always beclosen or you won't get the prospect to say yes until after the seventh oreight no, we know all these things, then, when we take it and we flip intodigital marketing, we do forget all those things very good point ex wespend the money and then, if they don't buy the first time or Clicko capture,page or Lee page or something ageoh I'll, just spend some more money I'llthrow another sixthousand dollars in Google Edwards to get my name out there.So someone can click on it, which is crazy because it doesn't matter aboutthe quantity in is the quality and, if you're not ableto convert when I first got started in e digital marketing. My company that Iactually develop was called one get found to convert three analyts and Igot that from one of the greatest digital marketing companies out thereand what it bake that three step. If anyone can just remember, get found,convert analyzand what that is, is you're found on whatever platformtwitter, facebook, social media, whatever it is, so you found. Maybewhat you want to do. Is You want to convert that prospect from a prospectto a client and then what you want to do? Is You want to analyze? You want toanalyze the steps that got you from getting found to convertent analyze itso that you can start twikingit and all that three little step will save you alot of time. A lot of energy and increase your sales get found, convertanalyts! That's the beauty about doing business online. You know we kind ofsay w when it comes to that whole analyze. You can then rinse refinerepeat, so you can find out what's...

...working, what's not working rinse, itout refine what is working and then duplicate the crap out of it, and Ithink yeah and that's the important thing I think you're saying herecorrect me if I'm wrong, but that's the beauty about doing business on theInternet. Is that it's a process? It's not an event. It's not just one timething: it's not the PRINTAD, it's not the radio AD. It's something that livesyou can continue to. You know, evolve with it and make it expand and hull itbackward needs to be pulled back and it works. It works for you around theclock, twsenty, four SLEV, seven! Doesn't sleep and a great thing aboutit, just kind of chiming in Wel what you guys say with newspaper Radio TVyou never when I was doing ridio, I never had a customer because I worked on herebefore I started working in sales. I never had someone called the radiostation and say: Hey: can you play that commercial one on time that washilarious? I want to share it with the fun. I never had that happen ever and Idid radio for almost seven years out of my life. But if you create greatcontent- and even that message is an ad people will become your greatestadvertisers, they will share it, they will like it, they were retweeted andthey become what we call a raven fan because there's a couple differentpeople when you looking at social media in general that actually helps yougenerate sales, you get lurkers lurkers are people that would never evereverever ever ever. They would never comment theyr, never like anything, butthey listen to everyone else. So you got lurkers, then you got when youeventually get a fan a fan will like, but they won't go too crazy over andthen you've got those raven fans. They'll tell everybody, shareeverything pump it out, they'll, be your best advocate every time you put apost, they put a like on there, but the crazy thing about is statistically.They said that the Raven fans, the people that cont they actually like,share things that nature. It's only...

...about thirty percent of those peoplethat are on facebook, twitter, Linkdan, whatever social media youre doing. Thatwill do that, but that thirty percent actually influenced the seventy percent,because the seventy percent don't know, is thirty percent. They just see allthese people comminting, Likin and shareand. They think everybody's doingso a small number that thirty percent your Raven Fan control seventy percentof your prospects. So you really want to know how to get to those folks, yourethe one how to talk to them. So they'll share more of your stuff loveit so so on the on the topic of content. Here, because I mean it's no secretwe're big on this topic, what is your formula for you know kindof creating these raving fans through content. What I do is I do target marking andwhat I mean by that is that, let's say, for example, if I put a like recently,I work at Brian Hont, of course, Bronhan and Febil, so we're on Hondedealership. So recently the minivan Ar Hunda Odyssey was rated like one of thetop, the safest, CONDOF VI, handave or safest, veins in general. So what I didwas I actually went into my custom audience and I go over thet in a littlebit, but I went into my custom audience and I actually targeted people that are like Hondas, but I wentin deeper than that. I went into people that, like Hondas, but people that arein my area within a fifty mile radiust, but also people that, like Hundas, thatare females, because those are usually the people that perkmet te byinddecisions me and the headhole head of the household. But women are the neckthat turnd that head. So I was targeting specifically those thosepeople, so the content that I actually sent out was Taylor to them. So when Idid that, I got great and engagement Becaus a lot of people, and it's stilllike this most people think Wyou doing now. I'm just sticking with facebookthere's other things with twitter and...

...things that nature, but in facebook Isee it still to today I was looking on facebooking someone sack. Can you likemy page now? Of course you going to give people to like your page, becausethen facebook gives your analytics and things of that nature, but most peopledon't understand is that that's not facebooks number way number one form ofseeing if your page is revant their key. It goes into these steps. Engagement share then, like Gonta say that again,facebooks basic altarithm and you won't know the full context of how it works,but their whole thing is ingating number of ordits and order engagementshare in like if they see someone engaging on your page, meaningcommenting if they see people sharing on your page sending to other people,and then they see people like in your page. They say this is a good article,so whenever I'm actually putting content out there, I'm not trying toget someone to like the page, I'm getting son, I'm trying to get someone.If I put that miniven on ther, I targeted a family Mer, marrie parents with kids betweenages and two and seventeen, and I put that on there and then I say somethinglike these are some of the safest vehicles. How would you feel abouthaving one of the safest vehicles in with your kids in the car, somethingthat nature to create engagement? That's how you be a good content bytalking to the right people, sending them a message there that they want totalk back to you and also share to their like France, okay, okay, so custom audience justtouch on that a little bit wel! You know just for anybody. That's that'sthat's down and right now! That's that's not knows what isn't up on it. Custom audience is one of the bestthings created in marketing. It is absolutely is something that everyecomers, BDC ebd, ABC directones, to...

...know when you go into facebook, there'sa section in the back in which you, when You'e doing start doing your adsand managers and you can use power edit or or to traditional one, but basicallywhat custom audinence does it gives you the opportunity that advertise andmarket specifically to your fans and when I say your fans, meaning whateverproduct or service, you have people that, like your product, an service, sounlike traditional advertising, you're, not blasting it out to everyone andwhat I tell Anywhene, I'm sitting down and Im speaking to a dealership.Specifically, I tell them to take their database. There becaus most of them.You can exporture your email addresses and phone numbers ind facebook hazard,where you can actually break it down and you can separate it by emailaddress by telephone number or the ID and most dealship won all the facebookID, but they do have their clients or prospects telephone numbers and theyshould have their email address and what it does. It gives them theopportunity that uploaded in the facebook now facebook doesn't sharethat information, or least stat. That's what they say. They don't share itinformation and you won't be able to go in there and see which of your clientsclicked on an act, because it's all jumbled up in there and it's just this-is your databased, but what it does is gives you a focus or advertising. So,instead of sending your ad to people in Japan or China or Asia or somethingnature, you upload your your database and let's say you have with me: I'M GTAuse, for example, my pilot customes. I got customers that are bought Hundepilots in the lest four years. I can actually in my crm system, get thatdatabase export it into my facebook and twitter. Titter has the same Manshansto they. Don't call it a custom audets. They call us something different. Ican't think of right now, but you can upload them into both formats and nowyou can specifically send messages and adds to your custumers, who won't Hindapilot four years ago and they think...

...they're, seeing it all over facebook.But it's just ti: it's just targeted towards them, and so this is on thedealer end. They can just go in no matter what you know: they're carryingfilter their search list get every owner from a twothousand. You know,let's say it's fory. They bought a brand new car four years ago orsomething from them target that list even a particular car like an a cord orXesanatu, and then then then target you know, custom content, that's that'sdirected to them to appeal to exactly exactly see. I see that goes intoengagement to because what happens is when you do it like that, and I'm biginto segmentation when you do that, and you send a Customar Lef. You justmentioned this say it's a Hin Dacivic and you put them in your customaudience when you send an ad talking about behind the civic or maybe the newhundecipic that's coming out. Those folks are more likely to engage, shareand like which is going to increase your engagement with facebook, which isgoing to give you a better look to facebook, which is going to lower yourcost for point. So it all relates in one a person that owns a civic in aperson that owns a Hondo Odyssy ar two totally different people. So why wouldyou seein the same ad to two totally different PEIP yeah, and I mean what anovel idea right speak to people about the things they care about and then getrewarded by spending less an a you know, putting your messages in one of theright audience to begin with now correct me if I'm wrong, but when youlook at you know this aspect of facebook advertising, you don't really.You can't really get this deep with your adwords. Can you no and is some people will argue withme? I was a good agency. Parten in love, goop still love, Google to death. Imean not that theyre they change the world. advertisins been done. I mean noquestions about that, but just for me what I was looking at my budget at ourdealership, I had to look at how much I...

...could spen on digital to get it startedand Google, even though you can get intothe analyts. You really can't talk with, unlike Wi gooladwards, you can't talkto your prospect in real time yeah and you cant and you're not as and you losethe visual. You know appeal as well correct exact. So just with the fewminutes that we have here left, can you maybe walk us through what you know what you're doing on facebookspecifically like? Can you walk us through from an ad to you know a clickand where they go and then how you turn those people into leads sure sure sure,first of all, everyone needs t o learn that retargeting is the new market, it's kind of like when, when theInternet first came out and you had people like Imazon that came out andpeople like Netfix that came out, they lost money in the beginning, and now noone can take those guys on because they really built their customer base. Well,I'm Gonno make a scary prediction that some people on o Balkat, but Iguarantee you that if you do not get your ground and retargeting, you won'tbe able to make it up. It's just as simple as that, because what happens inin in most of these platforms like facebook or pitter, Google ther startoff and give you cheap advertising and then what happens is to people that arereally really gaining and really getting up there. Their cost is a lotless than somebody that comes after them. Well, with this particular format,you got to get into retargement. So what I do is my whole thing. My mindsetis, I want to find my audience people that will buy my product and with myproduct I mean a car or truck or ssuv. So what I'm trying to do when I sitdown- and I say what what ad am I going to put on today- it may be, for let'ssay, a Handa pilot. I M use e Hon e...

...pilot, for example, so honte pilots,ware redesign they're actually coming out with e new two thousand and sixteenhundepilot. So what I did was I actually have a video of News, twothousand and sixteen hundred pilot when they released it. I uploaded it intoour facebook, facebook, lovs videos, most platforms, now love videos andthat's a native video right. That's not embedding a youtube exactly exactlyexactly OKA, and so I put that in there and then I targeted people that Hie onthe pilots and I'l wait for engagement and then what I do is now. I can talkto those cus those potential prospects. Now I do it two different ways: that'sthe first way without putting anything on there sure. The second way I woulddo it is I could go to Ahondl the Handa website or the HandaYoutube and there's software out thene. This is not, and some people speakbefore they even know when I say this, there's nothing wrong with this. Thisis not illegal you're, not stealing anything because you're actuallydriving traffic too. But there's I use some software in which I can take theYouTube OFI say for tample to hat, and I actually Cotid with basicallytracking pictures, so I'm sending them to Thehane Youtune site, I'm not puttngany pixxels on behind the youtube site, but what happens is if they click on mymast. You Ale read. Now they get put into my audience on Facebook, orn,twitter, whe, O wherever I want to put them at so now. These people clicked onthat and now on puing. In my audience, SOM of the second thing I'm going to Yodo two ATS. The first one is to get that get the folks. The Click on now.The second ad I'm going to do on facebook is actually too directly tothat person and I mead. Let me clarify this. Let me make sure I make it simple,because I know I can get along win. First Ad, I put M my pizels on behindthe youtune bad gon talling, my on Tho,...

...two thousand and Sixteen Pallot, I'mbuilding my Dada Base now because lose folks click on that and never wanted myqut custom mortings. My second ad, I'm actually GOINNA seind a direct ad tothose people that clicked on my pictule. You are ill so now. My cost for pointis less because these folks have clicked on in ad about Ahanda, artisty,Ahunde Palo, and now I'm sending them content and advertising about a hundredpower, so they're more likely to engage share an alike. So my whole thing onceagain: it's just segnentation segmentation, secentation Segmentaton.You could really use facebook as a hybrid between live chat and targetedadvertising exactly anastic. So this is something that I think thereare there's so much information and there's so many questions that I havehere, but in the interest of time I'm going to wind it down. You Know Ricothis. This is so incredible. This. This information, Ican tell you know, would drive a lot of traffic to dealers, we're big onleveraging existing site traffic, we're big on the whole retargeting. Somepeople call it remarketing. You know we're big on that concept. Is this kind of your primary thing? Isfacebook kind of your playground right now or you are you spread across anyother social networks? Oh No, facebook is my first one because I wanted to getgood at least one, but I want to put a disclaimer I'm still. I don't ever talkabout it, but the twitters, the pintres, the Instagram, the link, an I've, gotsome stuff in the works that I should be really really pushing. Heardat ourdealership withhe next thirty to sixty days on all those platforms, becausewhat I don't want to do is if facebook all of a sudden wants to decide theirchange, which they do all the time they...

...change mockly the things you can andcannot do I don't want to be left in Alerk and I just built a audience withthem. So I think you need to spriat it out test out. The main one is gettingyou results or use. The one has giving your main result, but then test out theother platform, and I think I think that's a real good nug from this righthere. Also, is that that, like you know, everybody wants to be, you knoweverywhere, you know and on all the platforms which I agree in there'scertain ones. You know based off your audience, your Taryour cl target client,which platforms you should be on. You should know that, but I think they miss.I think that a lot of people make the mistake of not going on to one and justhoning in on that getting nnasty with that n at all, you know, learning thelanguage yeah and then and then move on, and then it'it'll probably make youeven you know more dangerous on those other platforms, because you haveexperience on building like real processes and xactly Ac ell, and let'sface it, if you, if you you know in the beginning, if you ignored the othersocial networks- and you learned, like you said how to get nasty and downdirty on one of them, learnd the language of one of them, you're, probably going to be muchfurther ahead in the long run anyways, because you know that most of thedealers, I think you guys would agree that are doing social media right now,aren't really doing a very good job at it, anyways and then they're spreadingthemselves out to the other networks and not doing it. Well. So you knowheads down on one of them: Learn the language get to know it. You know superwell and make the most out of that one. So with that Rico, thank you. So muchfor being on the show today lots of powerful information. We wish you allthe best and what you guys are doing and rolling out those new socialplatforms. How can those listening Ain get in touch with you? Well, since Ilike the name when I heard it, I actually have domain I's called VI. AU,never guess the social MEA simplemancom fairy. So if you go on therend at whatI'm doing is well and I'll, just let it wond know, because I got to teach whatI I got to use. What what I preach down... the bottom, I'm actually doing somefree training on Facebook, marketing and things that nature thers rsvp outof the bottom. You can click on that and I'll. Send you a little my littlecheek list that you can download and get some information on as well andbefore I get off, because I don't want some folks tho think that this is a keything that I didn't learn that I learned later on build your book, abusiness be with your book, a business I didn't mention this, but a lot of thestuff when I send customers or prospects to a page or something evenon Facebook, I'm actually asking for their email address, because what youdon't want to do with spend thousands of hundreds of thousand dollars infacebook and then they shut you down and your list is gone. I actually takethose platforms and I Have Capture Pages and I upload those emailaddresses that I get from my social media stuff. So now I own my asset, sothese customers that I'm spending all this money on to get found on socialmedia and email, a markeing online marging. I've got them that if facebookshuts me down, I've got a CSB file that I can upload to a next next thing, verygood, very good love it man. Thanks so much again, you know we look forward tohaving you back on the show, sometime in the future and and sharing all thenew things. You're learning from the other social networks. Awesome thanksman and there you have it- that was rico,Glover e commerce, director from Brian Honda, in Faville, North Carolina andalso the cover boy. You know for the eler magazine, eah Yeh. So what d youthink, Michael? You know what he had some cool insights there. I think, anytime you can hear from somebody who's... the dealership and implementing thestrategies that they talk about. That's really, I think where the power happens,because you know he's not keeping it secret, you can. You can get in touchwith him and find out what kind of results that he's getting, and I thinkthat's really the most crucial aspect of this. Like we talked about in theintro right he's picked up. Some haters he's on the cover of Otto Dealermagazine, he's being called the Social Media Superman, and you know, I think,that's for a reason. There's merit in that. I like what he had to say. I likethe concept of retargeting and what he's using there so yeah. I think Ithink the guy brings value and I mean it's and again it's not for it, andthis goes with any of the guests t that come on here. It's not necessarily, youknow the conversations we have it's, not always our stance or our beliefs.I'm not saying I agree or disagree with with anything. RECO was saying I kindof liked the conversation with Rico, but it's not unnecessarily we'reputting it out there you decide yeah, you know, there's got to be perso.You'R got to execute on it. If it's for you, if the stre, if it's something youwant to try it's not necessarily like exactly what you know, Michael and mefeel is alway. You know everybody comes on their stances and always you knowwhat you and me get behind or how we practice or what we do every day, andyou know what to further that. I think maybe I'm going to pick up some hatershere who knows, but I don't subscribe to the idea that there is just one wayto do all of this stuff. There's so many subjections, your local market,your region, the demographics that you know there's just so many variables inthe mix that that I think you know that's. The whole purpose of the showhere is to deliver various perspectives and to find out you know, put intoaction and find out what's working and we talk about it in the show. That'sthe beauty about digital marketing. You can put something into action gain. Youknow, acquire some Intel see if it's working, if it's not working you, yourerefine rapid, yeah, exactly yeah or...

...if it's working, you rent. Some repeatyou know exactly so you know what those of you listening in thanks for stoppingby check out the show notes, wherewe're, also linky up with Rico lover. So ifyou've got any questions for him or anything L T, let us know it commentsin the Showno triplew dot. The dealer playbookcom forward forty three andalso we want you to get your hands on our free Ebook, ten, incredibleinsights from ten incredible experts, some crazy cool, Aha moments that we'vehad on the show put together in a eebook just for you, so go ahead andcheck that out again triplewot the dealer playbookcom and is always we'dlove your feedback on the show so hit us up with an itunes review. Stitcherradio, sound cloud would love to hear from you, but until next time, thanksso much for stop and by and Wel catch you later.

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