The Dealer Playbook
The Dealer Playbook

Episode · 7 years ago

Sean V. Bradley: How to Win The Game of Googleopoly

ABOUT THIS EPISODE

Welcome and thank you for taking the time to check out session number 38 of “The Dealer Playbook” Podcast! 

In this session we have our first repeat guest since The DPB Podcast launched last April, Mr. Sean V Bradley CSP the CEO of Dealer Synergy and author of the new book “ Win The Game Of Googleopoly”.

Our Guest

As an international speaker, consultant, trainer, and entrepreneur, Sean V. Bradley, CSP, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi-million dollar automotive dealerships, Sean’s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean’s clients outside the automotive sales industry include major label recording artists and professional athletes.

What is Googleopoloy? 

Google has 67% market share of search and is the number one search engine world, and what is crazy is the number two search engine is YouTube which is owned by Google. So it is safe to say that when it comes to online search, Google has the Monopoly. 

It is safe to say that everyone has heard of and or played the board game Monopoly and knows exactly what the object of that game is which is to lock things down! Control the board. Own it all. 

That is the same idea behind “Googleopoly”.  It is about accomplishing that same kind of domination but on the search engine Google rather than the board game Monopoly.

If you are a front line car sales professional, a internet director or the dealer principal him or herself, if you are looking to build a audience and gain visibility you need a “Googleopoly” strategy. 

Here is a quick rundown on how to execute a successful Googleopoly strategy that Sean V Bradley breaks down in this session. 

1. A Website Properly Optimized 

It should be a no brainer that a automotive dealership has a fully optimized website in todays market but where a lot of so called “automotive sales professionals” are missing the boat is by having their own personal website. 

It is not just about having a website but more so about having a AWESOME website with the onsite SEO executed properly.

In todays market you are not player if you do not have a website and your home base for your “Googleopoly” strategy is your website. It doesn’t matter if you are front line car sales professional, you need a website just as much as a entire dealership in todays market place. 

2.Video Seo 

Online video creates superstars! There is nothing more powerful when it comes to getting noticed as online video and YouTube (which you know is owned by Google) is the number second most popular search engine in the world as well as one of the top 3 most visited websites in the world. 

Video is 53% more likely to be clicked on in a search engine and not only that Google is looking for YouTube videos optimized properly so your chances of indexing and ranking on page one of Google are much higher when you use video. 

3.Social Media Optimization 

 

Social Media is another very important piece to your “Googleopoly” strategy. We all know by now the importance of social proof and the roll it plays in selling more cars but are you maximizing on its potential to help you dominate Google? 

There are several social channels that if optimized properly can contribute tremendously to your “Googleopoly” strategy and Google page one domination.  

4.Online Reputation Optimization 

 

Think about when you are booking a hotel out of town or ordering something you have never purchased before from Amazon, what is one of the first things you do? You got it, you read online reviews. 

Online reviews have become such a major decision and influence factor in todays market place it is impossible to ignore them. Not only are reviews a big part of the purchase/decision process they are also a major part of a “Googleopoly” strategy. 

Learn how to leverage your dealerships reviews and testimonials to help you dominate page one of Google. 

5.Mobile Optimization 

With 50% plus of all web traffic coming from mobile devices it is crucial that you make sure your website is optimized for mobile search. 

Just because your “desktop version” of your website is ranking and indexing with Google, does not mean when someone searches the exact same keywords on Google from their mobile device that your site will rank the same. 

Do you know the difference between a “mobile website”, an “mobile adaptive website” and also a “mobile responsive website”? Do you know which one Google recommends?

6.Focus Sites/Micro Sites

If you are a Hyundai dealer in Maryland, a great example of a focus/micro site would be HyundaiSonataMaryland.com where you could post videos and other content about the Hyundai Sonata and how/where to buy one in Maryland. Make sense?

Here is another example. Lets say you are that same Hyundai dealer in Maryland. HondaAccordMaryland.com would be another example and on this site you would post content that is focused on why you should buy the Hyundai Sonata instead of the Honda Accord. 

Connect With Sean V Bradley 

Check out the “Googleopoly website here http://googleopolybook.com/

Get Your copy of the “Googleopoly book here http://googleopolybook.com/product/win-game-googleopoly/

Connect with Sean V Bradley on Facebook here https://www.facebook.com/seanvbradley?fref=nf

You Know The Drill, Now It's Your Turn

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Sound off below with your thoughts, opinions, suggestions, questions, etc. and lets keep this conversation going.

See you next time ;)

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Connect with Michael Cirillo on Twitter here.

 

Connect with Robert Wiesman on Twitter here.

Hey, this is Shawn B BradleyCusp, and you're listening to the dealer playbook. You're dialed into the dealerplaybook podcast, where it's all about winning auto dealer strategies that deliver proven results. And now your hosts, Robert Weissman and Michael Cirillo. Hey, you'relistening to the dealer playbook podcast, where we have a weekly guests and conversationswith elite trainers, speakers and authors for you today's automotive professionals. My nameis Michael Cerrillo. I'm joined with my partner and crime, Mr Robert Wiseman. How you do? I'm a man. Hey. Oh, I'm great,Michael. Yeah, absolutely. I mean, we have so much funputting the show on and super humbled by, you know, the rest of thefeedback that we get over fifty countries worldwide tuning in on a weekly basis. Were so glad that you're here with us today. We're sitting down withthe author of win the game of Google Appelee, Mr Shaan v Bradley CSP, and you're going to hear him talk about some strategies that you can implementto help you unlock the search potential, in the visibility potential that that comeswith search engine. But I want to save it for him. You know, it's obviously a topic that I'm Super Geeky about, you know, talkingabout how to dominate in search. Will Save it for him, Mr Shawnv Bradley, who's going to share with you a little bit, a littleglimpse into what we're calling the Google appoly strategy. Here we go, let'sdo it all right, guys, we are sitting down with the CEO ofDealer Synergy and author of win the game of Google appoly. You know what, this book is an incredible resource for those of you who want to kickthings up a notch online. We're talking, you know, in car sales,we're talking in whatever your personal endeavors...

...will be, how to take Googleand use it as a resource that you can leverage to increase profitability, enhanceyour brand or whatever your goals and ambitions are. We're sitting down with theauthor today, Mr Shaan v Bradley, CSP Sean, thanks for being onthe show. Your our first repeat guest says. I mean I'm special.I mean I'd say pretty special. I mean, you know, yeah,absolutely. Thanks for being with us today. You know, we want to justkind of turn this over to you because we're excited to hear about thisproject. You've been working on it and we've seen on social how involved thishas been for you. But let me ask you what what was the thethe driving force for you to author and publish this book? Okay, there'stwo parts to answer that question. The first is on a personal side.It was a goal of mine to be a published author on a Major PublishingHouse, not just, you know, basically a self published author. Sothat, on a personal level, is just one of the things I've doneso much. I wanted to take that next step in my career and andactually write a powerful, meaningful book for millions of people. Now, ona business level, why did I choose this book? I could have chosenseveral different things, like the story of my life, how I, youknow, where I started to where I am. It's a book in itself. I could have wrote a book about business and success and making, youknow, millions of dollars, but I chose the Google opoly for a coupleof reasons. I really was just kind of just thinking it just, youknow, all the stuff that I've learned over the years from when I wasa kid growing up, and you know all the way that that I wenton to the automotive industry and what made me successful at the dealership level,to the outside the automotive industry, working in the entertainment industry, what Isaw there and then working with professional athletes. And you know, it's crazy.What I found is that a lot of people are struggling to have visibilityand that kind of drips into other problems...

...that they can't sell a product,they can't sell a service, they can't build a fan base. But itwhen you when you drill it down, it's all because they lack visibility.So I thought, you know what, let me write this book about how, in such a noisy, sensory, over driven world that we live in, how could you stand out? How could you get maximum visibility? Andand so, I mean you're no stranger to using different online resources to helppeople with visibility. But you talk about something in the book about, youknow, this concept of page one dominance and and you know, if Iunderstand correctly, you kind of have figured out the recipe to do so.What are some of the touch points that that those listening and should be focusedon that they're going to learn about in the book to help them with thisconcept of page one dominance. Absolutely. This is why I call it Googleappoly. You know, I call the the book. Win The game ofGoogle apoly for two reasons. One, if you think of what a monopolyis, where you have a you have you have the whole section, youhave the whole industry, you have a monopoly on something. I believe thatGoogle has a monopoly on search engines. Okay, I believe that Google isthe pre eminent position for an entity to provide information, more than Yahoo beinga well emison ass jeeves, the yellow pages, encyclopedia Britannica, it's Google. So that's the first reason. The second thing you remember. I wentback to the retro for you, Robert. You know, besides that, though, is that when you think of a monopoly board game, this iswhere I'm answering your question, in the game of monopoly, you cannot winthe game of monopoly with just boardwalk, I mean the coveted boardwalk. It'sfour hundred bucks, it's fifty dollars rent if you land on there. Andeven, I challenge you, even if you have boardwalk and park place,you still might not be able to win...

...the game of monopoly. The reasonbeing is it's not enough real estate. What you need to do in monopolyis to get as much real estate as possible, because the faster you gatherreal estate, the faster you can get your opponents to pay you rent.The more rent you get, the more you deplete their cash follest, sothey can't buy you know, money. Plus you bank rust bankrupt them faster. same concept for Google. Current Mark Research shows a couple things that areamazingly powerful and needed for the public to know. Only five percent of peoplego past the first page of Google. Only five percent of people go passthe first page of Google. So if you are not on the first pageof Google, you're freaking invisible. That's a problem. So with the conceptof Google, apolies that you want to show up numerous times on the firstpage of Google. The more you show up, the less third party providersdo. Less you know parasite companies and aggregators do, the less your competitorsdo. Your goals to show up numerous times in the first page of Google. If you only have a website, if you're lucky, you'll show upone time on the first page of Google, but if you use all the otherGoogle real estate, which I'll get into it a minute, you couldachieve Google opoly. Does that make sense? Absolutely. And I got a questiongoing back to where you mentioned the Yahoo being in all those if you'retaking those strategies and you were, you know, dominating Google and coming upon page one, Google does the the other search engines that you know?Does it affect your ranking there if you're ranking high and Google, do youthink you're ranking high on being Yahoo, etc. Well, I'm going toanswer that two weeks. First, as strong be rally than New Yorker.Who Cares? Okay, don't be distracted by things that are disguises opportunities.Google has sixty seven percent market share for search, so I really don't carewhat we'll ask jeeves a little yahoo's got to say. I'm going to putmy whole entire strategy in Google. And then, on top of that,the second largest search engine is youtube, which is owned by Google. So, to be brutally honest, it doesn't...

...matter what anybody else is doing.The counterpoint will be, well, you know, they do have, youknow, ten or twenty percent market who cares? Again, your time andenergy is important. Time is money. You want to put your dollars andyour time where're going to get the biggest bang for your back. But nowto answer on a technical level and unemotional level. Yes, I personally believeif you develop good Google apoly strategies, if you turn and follow the rulesof engagement that I've let that I've laid out in the win the game ofGolopolately book those strategy, I think will be absorbed for a powerful being strategyor a powerful Yahoo strategy or a powerful, you know, ask Jeef strategy.But at the end of the day it really doesn't matter. What youwant to do is just put all your tension and focus on Google. Don'tworry about what the other search engines thinker care, you know, and that'sthat's a good point, because I think at the end of the day,whether it's Google, Yahoo, Ban is lycos even a thing, or assjeeves, you know, what would they be without content? And I meanif you're producing content that that kind of covers, you know, the youtubesand and and your website and microscites or whatever it might be, and you'rejust doing as much as you can to soak up as much real estate well, by virtue of their objective of of, you know, having to show something. Of course, you know, it makes sense to me a goodGoogle, a poly strategy will spill over to those other search engines, butGoogle, ultimately, like you said, Shawn, with sixty seven percent ofsearch, should be your main focus. Now let me ask you this.I mean everybody loves a good success story. Do you have a story that youcan share or an experience that you've had where using this strategy that youtalked about in the book has had to really, you know, big,positive impact for somebody? Yes, besides myself, I've built a multimillion dollarcompany from scratch. I mean I started dealer synergy with with literally less thanfive thousand dollars, and three of it...

I borrowed from, you know,from friends. So again I dominate my industry. Didn't you write the businessplan on a pizza box? And it's almost but there's probably a Napkin,but there's here's the aspect. Is that fast forward that I've own deal withenergy for eleven years and I'm a small company, but I have about twentyfive employees and we have zero sales people. A hundred and fifty percent of mybusiness comes to us. I've got seventy five hundred published videos online.Just one of my nine YouTube channels, Shawnde Bradley TV, has one pointthree million views on one channel. I own the the whole automotive landscape forautomotive Internet sales. If you google or you youtube, automotive Internet sales,Automotive Internet sales trainer. So it's not just dealer synergy or Shawn Be Bradley, which is completely saturated all over the search engines. But I own anddominate my niche and I use the whole Google opply strategy with video, video, Seo, social media, social media OPAS optimization, reputation optimization, mobileand everything in between, focus sites, microsites, even pseudocytes. So Idominate. But here's a here's a sexier one. My Wife. All right, Karina Bradley. Karina is my wife's stage name. OR NAME IS KARENBradley. If you just google her or just youtube her, you'll be twoshot. We took an unknown recording artist and within three years from never beingin this in recording studio, she has achieved over sixty million views online.Twenty million views on world star hiphop. She's got, you know, ninemusic videos with major label recording artist now that are hot right now, notback in the day, or has been and would be, like Meek Mill, Pat Poos Remy Mom, you know, Dj diamond cuts, young Chris Freeway. In addition to this, she's performed six times. She was interviewedor performed on shade forty five, which...

...is MM's radio station, on serioussatellite radio, in front of sixteen million people. She's been interviewed and performedlive on CBS on Talk Philly, which is, you know, a proximatea million, you know, viewers. She's had, you know, TVcommercials, radio commercials, all optimized. She's performed live, you know,in New York City and Atlantic City, in Los Angeles, you know,in front of thousands of people. On top of all this, which getscrazy, she's actually got bets spins, which means they're actually verified spins onFM radio. If you are a recording on ours and your song is onradio and FM, satellite would have you every single time any radio station playsit. It keeps track kind of like Nielsen Ratings, but for the eachindividual recording artist. She's had her songs license for major television networks like thestyle network for the TNTMARROW show. So how do you take grant to?My Wife is beautiful. She got a pop star voice, but let's behonest, there's a lot of beautiful people out there's a lot of great talent. Just look at American idol and you know the voice. How did sheget that far? You know, reck deals on the table. It wasin part because of the Google appely strategy. We had microsites, we had websites. We're doing flicker optimization, it's video optimizations, we were doing conquesting, and so, yes, we have a major success story in the entertainmentindustry. And then we've also currently working with current UFC fighter, undefeated UFCfighter, Paul the Dragon felder. I mean we were doing twitter campaigns,video campaigns and design in his website. So yes, this, this technologyand strategy is not just for automotive sales or for major label recording artists orare for professional athletes. It's for anybody that wants visibility, anybody that needsto sell a product or service, anybody that wants to build a fan baseneeds to Google oup with the strategy that man I mean hell, I canattest. You know, Sean Pretty Much taught me how to do it andit's definitely open doors and created a lot opportunity visibility for me as well.How about the you know, the via,...

...the videos that we did for yourHunda Guy? Yeah, I mean how many of them? I meanso many, and that are still there today and it's been years since sincewe put them up. And they're like, you know, Google returns, youknow, four to five million search results on ones that you search.You know, two thousand and thirteen Honda Chord Maryland, just the whole stateof Maryland. It's still the number one, you know, organic slot on Google. Is that video, which I didn't even work for Honda. It'ssaying that the the the Sonatas better than the accord. Same with the civicand then just any other, you know, definitely with the makes and models thatwere in my market and it just allowed me to be have more,you know, visibility than my entire dealership did at the time. Well,and you know what, and to even just further what you're talking about here. I mean think of this right you're in Pennsylvania, I'm in British Columbia. Canada. I knew who you were because I had seen your videos.I'd been searching for who the movers and the shakers were in the car business, and I mean even the fact that we're working together today kind of cameas a result of me being able to find you through Google. There's definitelyno negatives that. I'm out of it now. So, I mean,so when the game of Google Appoly, I love what we're talking about.It's not about just having one property, it's not about just having one websitecorrect. It's about, you know, utilizing youtube, it's about utilizing,you know, social yeah, you mentioned flicker. I mean there's so manythings, I think you know, and correct me if I'm wrong, butthere's so many properties out there that we don't even think about that will contributeto this concept of winning the game of Google apoly. where, I mean, let's talk to the automotive sales professional, because, since we're talking about RobertSean and in your opinion, I...

...mean, where does an automotive salesprofessional get started? What's the first like, what's one thing they can do toreally start jumping into this this Google apoly strategy? Well, I'm goingto give you a couple answers to that. First, there's a couple different categories. You have individual automotive sales consultants, Automo of sales professionals. Then you'veobviously got internet departments or BEDC's. You got digital marketing managers, Internetdirectors, then you've got the owners of the dealership and you even have theOEM's. Every one of them on a different level scalability. Wise, shouldbe found the Google Empoli strategy. So I think obviously a website is reallyimportant because you want to be able to drive additional traffic. I talked aboutthis in the book. Is that people don't understand that there's a difference betweenon site SEO and offsite Seo. My formula is twenty five percent of ofa person or companies digital marketing strategy should be on site SEO. Seventy fivepercent of a person or company or entities digital marking strategy should be offset Seo. But don't don't minimize that twenty five percent. I believe that they shouldall start with a website. Oem's, dealerships, departments or individual sales consultin our hell, a real state agent or singer or public speaker. Youshould have a website. The website should be optimized the right way. Soin chapter for my book I talk about the proper rules of engagement for Google, how to properly optimize for on site SEO. So that's one of thethings I would do. Now, after you have a viable website that's optimizedthe correct way, you know, according to Google Webmaster guidelines, and tomaximize the on site visibility. Now you want to do everything else. Youwant to diversify the way that you drive traffic, and what you want todo is try to if you just close your eyes, because I know thisis a podcast, or should be easy, is, if you just close youreyes and just try to look at the ocean, think about how vastthe ocean is. I mean the seventy percent of the earth, you knowmasses, is water. So try to meagine how big the ocean is.The ocean is the analogy to the Internet, the ocean of the Internet. Nowcan I mentioned being a roboat?...

Well, that's what you're freaking websiteis your rope. Your website is a rowboat in the ocean of the Internet. And if you only have your website, even if it's the best rowboat do? It's a rowboat. You know what I mean. What you needto do is be the Spanish Romata. Can you see the whole naval fleet? I'm talking about destroyers, carriers, submarines, even the little tugboats,all that stuff. That's all the off site Seo. And there's video seo. Video search engine optimization is by far the most powerful thing that anybody coulddo, automotive sales, professional dealer, O wem whatever, because it's free, or damn near free. You could use your cell phones video camera tocreate content, you can optimize it, run off your mold device and uploadedto youtube and you're good to go. But addition to that, it iswhat Google search engines are looking for. Let me explain. Video has oneof the highest algorithm hit points, meaning if you've got a video that's optimizedproperly, compared to a virgin website with URL and brand new content, it'sgoing to index faster and you're going to be able to have the added edgeof having a thumbnail on page one or on the Google index page. Andwhat's important about that? It's different if you're looking at ten top ten listingsand one of them is a thumbnail. What do you think people are goingto click through? Fifty three percent or fifty three times higher click through isa video and then a Dr mcqueby from force of research says that one minutevideo is equivalent to one point eight million words. We've heard of a picturesworth a thousand words. Well, one minute videos worth one point eight millionwords. So then you just kind of go down the line. you startwith the website. Then you've got videos through video optimization, then social media, social media optimization. That means optimizing all the social content. Next wouldbe reputation optimization, making sure that you have, you know, reviews onGoogle, reviews, yelp, reviews, merchand circle and she's list whatever,or even your own review blog, ABC motors are Shawn Bradley reviews and youcould post them there. But having your reviews optimized, it's another, youknow, Google, piece of real state. In addition to that, mobile optimization. And then you've got focus sites...

...and microsites. What is it focussite for a cardual? If I'm a car salesperson like Robert and I sawHonday's on the Honday guy and my one of my biggest competitors is the HondaChord. I would like to own Honda a chord marylandcom and when somebody goesthere it just shows every reason why the Honday Sonata is better than the accord. That's a focus site. Well, what's the what's The pseudocyite? Apseudocyite is if I am a car salesman or I am a dealership that's specializedin selling new Honday's, I might create auto credit approvedcom. Auto credit approvedcomis like a pseudonym. It's a pseudocyte. It's really owned by the salesperson orthe dealership, but it has the perception that it is a special financeLee generation site. It's like an auto treator, but local for bad credit. Does that make sense, guys? Yeah, absolutely so. I meanthere's so much information here, which is probably a good segue for us tosay, okay, listen. I mean you need to get your hands onthis book. It's it's going to be all over the place, Shawn.Where's the book going to be for sale? Okay, first and foremost, I'mI just want to say I think Whiley publishing, I've got the bestpublishing house in the country, because then we've got some awesome distribution deals.You can find the book online at Amazoncom, Barnes and noblescom, Hudson Booksellerscom,books, a million and anywhere. Books are sold online. Now physicallyin the stores. I'm proud to say we have a major book release inBarnes and Noble in New York City, in the center of the universe,on Fifth Avenue. That's five, five, Fifth Avenue, Right Cross Street Fortysix street. February fourth I'm having the video production crew there and notonly we're doing a book signing but my book is going to be featured inthe storefront window. Guys, they're blowing up the cover. They're putting inthe number one business book store in the country in the window and we're doinga book signing there in February. Fourth and Fifth Avenue gets some CIS trafficout there. Baby, right there too. That's the valley of the beast.It's going to be in barns and noble. Then starting March, firstmy distribution is going to kick in for...

Hudson Booksellers. I'm going to bein seventy one book stores across the United States, all the airports and portauthorities. So if you're traveling the airport, stopped by Hudson Book if you're atBarns and will stop in or go online. But here's what else isgood. You guys. Might I know this? You're ready. I justlocked in a deal with audible, which is Amazon's audio book, and Iat the end of this month I'm going to be actually narrating. I'm goingto their studios, I'm going to be narrating the audio phone. So thisis on Ebook, this is on kindled note, this is on audible.It's a injr book and and you know I don't and the cool thing aboutthat is it's actually you rating it. We were we were joking around theother night and I'm like, so you're going to get James Earl Jones toread the book, but it's always good when the author settle them, unlessthe author's reacted. Yeah, exactly. So that's something to check out,you know. Also, I want to I want to just draw people attentionif they want to get more information on the book as well. Shun,you've got a pretty freaking awesome website out there, Google, Appoli, Bookcom, and correct me if I'm wrong, but you can also purchase books there. As well, you know, and I want to give you a littleyou know, he said let me talk about he set himself up to metalk about this. But I got to just tell you I am really blessed, you know, for for work with Mike's Rollo and Robert Wiseman and flexdealer team, because not only were you a consultantive visor to the book.I want to talk about a couple of people that were on there, butyou're the one that got me the interview with the one and only ran Fishkinof Moss, which was huge. So shout out to you, Mike's Rello, for not only being part of the book but, you know, hookingme up so I could interview one of the most elite Seo experts in theworld to get some content for the book. And yes, when I decided whowas going to help me build the Google Appeli bookcom website, you're thefirst person I thought of. So thank you and your flexible teaming for puttingit together. But yes, people can go to Google, apply bookcom toorder the book. But then, Michael...

...and Robert, what's really cool aboutthis is that we got to be realistic. Technology changes, information changes for furtherlove of God. You know, Google Changes Algorithms five to six hundredtimes a year, which is like twice a day mathematically speaking. Right.So what we did is we decided to build a complete back end. Soin addition to going to Google Appeli Bookcom to buy the book, there's awhole back end section on their think of like a Blu Ray disc ord DVD, you know, from your favorite movie, your favorite actors. Not only youget to watch the movie, I'm going to get to read the Googleapply book, but there's a whole resource center from some of the people thatcontribute to the book. Articles, post comments, addendums, lists information.There's going to be training, videos, webinars. It's basically an elaboration ofall the amazing information in the book. So it's like the gift that keepson giving. So when you purchase the book, you get access to this. So even if you, like you said, all the changes that itdoes, it will keep the content still relevant over, you know, thecourse of time, is what you're saying. Right. Absolutely. So what aboutalso, though, another place to get it is, as a were, recording this. Everybody's getting ready to head the San Francisco for an Ada. Didn't you mention you're going to have a bunch of copy you're going tobe selling copies and autograph copies there. Yeah, so what's going to happenis this. We're really blessed dealer senters. We're going to be exhibiting at fiftythree hundred W at an Ada and not only are we going to behaving a huge book signing there in San Francisco, we're going to be sellingthe books and if anybody purchase the book is going to get a free strategysession to the books, like twenty bucks, but we're going to give a fivehundred dollar strategy session for your dealership. I mean like you buy a twentyone book only to get an amazing book, but you got a fiveJos strategy session. And it's not just like a console. We're actually goingto do software to evaluate dealerships, their website, their Steo, that digitalmarketing, some mystery shops. So you're gonna get a real thorough five hundreddollar at legit assessment just for purchasing the book, and it will be obviouslysign an autographed in addition to our booth,...

I'm going to be speaking on thepower of video at the Atdnada Convention and our general manager, Joe cow'sgoing to be speaking on leadership getting better, not just bigger. So yes,please visit us at an ADA. And also, I'm I just foundout. Guys, this is pretty cool because you know, Dr Willy Jellywas on your show. Dr Willie Jolly is on serious satellite radio. He'sgot the number one motivation inspiration radio show since OPRA left the network. He'snumber one. And I'm going to be booked the week before. It's likethe week of the twenty eight. I think that's a Wednesday. I'm goingto be on the Willie Jolly show wealth and power. That's incredible. Soso your. I mean here's the Google Apoli strategy at play in not onlyvirtually but in the physical world, because it sounds like you're dominating an ADA. You got a lot going on there. You're going to be dominating the airwaves. Your your you're busy, man. We we appreciate you beingon the show with us today. Listen. For those of you listening in,absolutely pick up your copy or copies of win the game of Google.Apply again. It's up for your team. And Yeah, your team members needto have this look. You have sales people in your dealership right now. Are you are a sales professional and you need to know how to pullyourself out of out of obscurity and and this book absolutely is going to showyou the strategies. You know, like the subtitle says, unlock the secretstrategies of search engines. But stay tuned for the show notes where we're goingto link you up with all of those resources that Sean's talked about, whereyou can get your hands on the book, triple W dot, the dealer PlaybookcomSean, thanks again for being on the show with us today. Thankyou for having me. I appreciate it. Thanks, Sean. We'll see youin a few days. Brother. Yes, sir, and that wasit. That is our friend Sean v Bradley, CSP and him talking abouthis newest project when the game of Google...

...appoly. What you think, Michael? Well, you know I mean you you heard it. I've I've beenprivileged enough to work with Shan on this project. We did the Website Forum, I contributed to the book, but you know, it's really cool tohave seen this project come together and to, you know, tap into Seawan's visionand to learn about. You heard him talk about but just to learnabout, first for the first time, some of the success stories that he'shad by implementing, you know, what he calls the Google Apolyi strategy.I really like that parallel that he draws between the game of monopoly and andwhy he's calling this Google appoly because a lot of people don't think. Hey, you know, I mean we see it all the time and what wedo on a day to day basis. People say, yeah, I've gota website, that's good enough, or they say I'm doing social posting,that's enough, or or whatever it might be. But to understand that,you know, these are all moving pieces and there or they're they're separate propertiesthat can be used to really dominate Google. It kind of has that new layerthat people need to be thinking about. And then, once they're aware ofall of these things, while how do I go about using them orimplementing them into my marketing strategy to get the most out of it? Yeah, I mean definitely, and Sean is definitely, you know, the rightperson for this. I mean again, I owe a lot to you knowwhere I am at, what I was able to accomplish too early on,you know, hooking up a shawn at him teaching me and showing me howto do you know that that, you know do optimize videos and and attackpage one of Google. And that's a lot of reasons for you know,most of you, know you listening right now, know my name and knowwho I am. Yeah, exactly. So, I mean let's let's let'swind this bad boy down. But listen, we want you to check out allthe links and resources that we talked about in this episode, that thatSean Mentions. You can get your hands on the book. Visit triplew Dott, the dealer playbookcom forward slash thirty eight,...

...where you'll be able to get yourhands on those links and resources. You need to buy this book.It's an incredible resource. You need to have copies for your team or yourco workers, whoever they might be, so that you can really take thingsto the next level. Also, you heard Shawn talk about we're going tobe at Nada. So for those of you listening in, would love toshake your hand. You can swing by booth fifty three hundred. W Yeah, me and Michae will both be up in there. Man, stop by, say hello, shake our hand, we'd love to meet to make sureyou tell us that you listen to the dealer playbook. Yeah, absolutely.We love to get to know you guys on a personal level and just shakeyour hand express appreciation to you first hand in person, but also love toget your feedback. So come check us out. Booth fifty three hundred.W I like saying w yeah, and and of course, trouble w dotthe dealer playbookcom forward. Thirty seven again for our thirty. Sorry for theresources and we'll see you at an ADA. See Yo,.

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