The Dealer Playbook
The Dealer Playbook

Episode · 5 months ago

The Secret To Selling Anything w/ Jaylissa Lea


The best car sales tactics in the world won't work unless you do. Car sales professionals and dealer owners who take the time to work through their brand will be able to sell anything according to Jaylissa Lea.

To build a successful brand, car dealers need to have a clear goal and then be able to identify where the gaps are in achieving that goal. For example, what values drive your internal behavior and how do you treat customers?

Dealers that focus on building their brand are building long-term, scalable enterprises that stand the test of time and unforeseen circumstances.

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Yeah. Mm Yeah. If you want the type of personal brandthat attracts your ideal audience that like makes you a magnet for your idealaudience, this is the work that you've got to put in first. This is theclarity that you need to get. So I want to ask you this what are some, I guesssearching type questions I could be asking myself for those listening couldask themselves to really kick this off, like push their brain in the, in theright direction for personal brand. Yeah. So getting to know like whateverything that we kind of talked about today is what is your, what is yourgoal? Where are you at right now currently? What is your goal? What isthat gap in between that that that is...

...missing from your goal? Because onceyou know what your goal is, you put that pin point in your map, Everythingjust accelerates without that goal in mind, you're just almost like driving acar wasting gaps and circles and you're not really getting anywhere right. Soyou need to know what your goals are, what your values are. What are thingsthat um like we're talking about non negotiables because your value is whatmakes you a person that that is memorable because of that experiencewith the overtime that builds trust because your values are aligned, soknowing like how you're going to commit to it, what are your promises toyourself? Because if you can't even keep a promise to yourself, you're notgoing to be able to keep a promise to your clients or lead your audience. Soknowing those clarity work is so important and knowing what is it thatyour ideal audience even want the people that you normally attract, Whatis the underlying um theme that you've...

...noticed, you know, you want to be ableto speak to them directly and it's one person as well because we're talkingabout audience, everyone starts to think about a crowd very generalized.But when you start to talk to everyone then you become your essentiallytalking to nobody and that becomes very diluted. You don't want to be lootedbrand, you want to be a luxury of modern luxury brand where you're knownfor something, you stand out for something. So like those are reallygood questions to start asking yourself, what is it that you actually truly want?How how do you want other people to feel? Because when we're talking aboutmodern luxury, it's all about the feeling if you ever look at any luxurybrand when in their advertisement they never talk about the features of theircologne or you know their their suit or whatever. They never talk about theprices, they never talk about these little micro details, They're thinkingabout the bigger picture, they're selling a transformation. So how do youwant the other person to feel after...

...experience? Um you know interactionwith you? Because if you can sell that feeling the subconscious mind is morelikely to remember it because people don't remember what you say. Theyremember how you make them feel. So really thinking about how do you wantthat person to feel after they have experienced the interaction with you?Is it empowerment as a safety? Is it excitement? Is it calm? What is thatfor them and building that story framework that is unique to you? Sowhat is why did you even come into this car industry? Why is it so important toyou? What is the journey that you went through that you can connect with otherpeople? Because your story is what sells information is so easy to forget.You know if you talked to them about something that they can google, why dothey need you? Right, that's not a personal brand, that's just a businessprint. So like thinking about what is your brand story frame? What are thingsthat you've gone through that you can...

...connect with people because once youbuild that relationship where they feel like your family, you didn't sellanything. Mhm. Mhm. Mhm. Yeah. I'm Michel Cirillo and you've beenlistening to the dealer Playbook podcast. If you haven't yet, pleaseclick the subscribe button wherever you're listening right now. Leave arating or review and share it with a colleague. Thanks for listening. Yeah. Yeah.

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