The Dealer Playbook
The Dealer Playbook

Episode · 5 months ago

What We Got Wrong About Branding w/ Paul J. Daly


Branding is one of the best ways to scale your reputation, but we must decide what reputation we want. 

Are we the car salesperson who forces customers to hold up the "You should be here" sign because everyone else did it, or is our reputation built on something more authentic?

The best we can do is be the best version of ourselves, something that many get wrong when they try to follow the crowd. 

"I would be a really crappy version of Glenn Lundy, or Michael Cirillo, or Brian Benstock. I'm not wired in the ways they are. I need to be a version of myself - to be myself."

When we let go of what others do, and build a brand based on what we do well, the business opportunities grow.

For complete show notes and resources visit:  


You've tried so many different things with your marketing but the dots never align.

Your current agency sends you a fancy report but you have no clue what it means...

That's why more dealers are choosing to partner with FlexDealer. They're the creative marketing people behind some of the auto industry's most envied brands.

"Flex takes an approach unlike others I've ever experienced, and I can honestly say that I trust you guys. It's a strange and wonderful feeling! Being on a team with them and knowing they are in my corner jacks up my confidence and ups the fun factor of the car business. I'm so grateful! - Aaron Lange, Lange and Fetter Motors

Find your best opportunities to grow with FlexDealer's free, immediate website audit. Visit 

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